The spokesman's language is official,flexible and public-oriented,to study how it makes sense through varied linguis-tic function is of great importance.Under the framework of systemic-functional grammar,this thes...The spokesman's language is official,flexible and public-oriented,to study how it makes sense through varied linguis-tic function is of great importance.Under the framework of systemic-functional grammar,this thesis focuses on the linguistic fea-tures of American spokesman's language from perspectives of ideational,interpersonal and textual functions.This thesis includes three parts.Part One introduces background and layout of the study.Part Two is a analysis of America spokesperson's language by SF grammar.Part Three ends with the conclusion.展开更多
With the rapid development of the Internet and the development of social networks, spokesmen, as an important media for enterprises and brand merchants, can improve the brand image and increase the exposure of product...With the rapid development of the Internet and the development of social networks, spokesmen, as an important media for enterprises and brand merchants, can improve the brand image and increase the exposure of products. At the same time, brand spokesmen play an important role in consumers' purchase intention. Enterprises often consider factors such as spokesmen's own conditions, consistency with brand image, target groups and fan groups when choosing spokesmen. The purpose of this paper is to explore the direction and degree of influence of brand spokesmen on consumers' purchase intention under different conditions, so as to provide reference and suggestions for enterprises when choosing spokesmen.展开更多
Taking the answer of Foreign Ministry Spokesman as material,the essay intends to study the metafunctions in diplomatic discourse from the perspective of Systematic-Functional Grammar. According to the study of transit...Taking the answer of Foreign Ministry Spokesman as material,the essay intends to study the metafunctions in diplomatic discourse from the perspective of Systematic-Functional Grammar. According to the study of transitivity,mood,modality and thematic progression patterns in the material,it is found that the metafunctions are achieved in diplomatic discourse appropriately,and help to strengthen the preciseness, reliability and systematicness of spokesman's words.展开更多
文摘The spokesman's language is official,flexible and public-oriented,to study how it makes sense through varied linguis-tic function is of great importance.Under the framework of systemic-functional grammar,this thesis focuses on the linguistic fea-tures of American spokesman's language from perspectives of ideational,interpersonal and textual functions.This thesis includes three parts.Part One introduces background and layout of the study.Part Two is a analysis of America spokesperson's language by SF grammar.Part Three ends with the conclusion.
文摘With the rapid development of the Internet and the development of social networks, spokesmen, as an important media for enterprises and brand merchants, can improve the brand image and increase the exposure of products. At the same time, brand spokesmen play an important role in consumers' purchase intention. Enterprises often consider factors such as spokesmen's own conditions, consistency with brand image, target groups and fan groups when choosing spokesmen. The purpose of this paper is to explore the direction and degree of influence of brand spokesmen on consumers' purchase intention under different conditions, so as to provide reference and suggestions for enterprises when choosing spokesmen.
文摘Taking the answer of Foreign Ministry Spokesman as material,the essay intends to study the metafunctions in diplomatic discourse from the perspective of Systematic-Functional Grammar. According to the study of transitivity,mood,modality and thematic progression patterns in the material,it is found that the metafunctions are achieved in diplomatic discourse appropriately,and help to strengthen the preciseness, reliability and systematicness of spokesman's words.
