Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short ...Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.展开更多
The digital world has changed the way we share and consume information through the adoption of social media,shortform video and live streaming.These tools changed how virality works,how audiences act and how content g...The digital world has changed the way we share and consume information through the adoption of social media,shortform video and live streaming.These tools changed how virality works,how audiences act and how content gets created.This article takes a closer look at the dynamics of virality,and how algorithms and crowdsourcing facilitate quick sharing of information while driving the development of misinformation and echo chambers.Likewise,it explores how users interact with content rather than consume it,and explores engagement metrics,gamification and interactivity.The paper also explores how content is personalized,storyboarded,and made in the creator economy,and how creators must strike a fine line between authenticity and algorithmic needs.In looking at them,this paper gives a general outline of the dramatic changes digital technologies will bring to communication and culture,and what ethical questions they raise.Future research should explore trends such as decentralized platforms and AI in content strategies.展开更多
Short video platforms face increasingly severe copyright infringement issues in the context of algorithmic recommendations.With the widespread application of algorithmic recommendation technology,platforms have gradua...Short video platforms face increasingly severe copyright infringement issues in the context of algorithmic recommendations.With the widespread application of algorithmic recommendation technology,platforms have gradually evolved from passive neutral intermediaries to active content managers,thereby intensifying the complexity of liability for infringements.Algorithmic recommendations are based on user behavior data and prioritize content with high engagement,often including unauthorized works,which leads to the spread of infringing content.This“pseudo-neutrality”strengthens the platform’s dominant role in content dissemination,making the traditional“safe harbor”principle difficult to apply.By analyzing relevant legal practices,this paper proposes improvements to the platform responsibility identification mechanism and suggestions for enhancing content review and compliance systems,in order to ensure that platforms,while enhancing user experience,effectively fulfill their copyright protection obligations.展开更多
基金Social Science Planning Research Project of Shandong Province(22CLYJ34)Key Project of Shandong Art Science(23QR03280040)+1 种基金Social Science Project of Tai’an City(23YB061)First-class Undergraduate Courses of Tourism Markeing of Taishan University.
文摘Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.
文摘The digital world has changed the way we share and consume information through the adoption of social media,shortform video and live streaming.These tools changed how virality works,how audiences act and how content gets created.This article takes a closer look at the dynamics of virality,and how algorithms and crowdsourcing facilitate quick sharing of information while driving the development of misinformation and echo chambers.Likewise,it explores how users interact with content rather than consume it,and explores engagement metrics,gamification and interactivity.The paper also explores how content is personalized,storyboarded,and made in the creator economy,and how creators must strike a fine line between authenticity and algorithmic needs.In looking at them,this paper gives a general outline of the dramatic changes digital technologies will bring to communication and culture,and what ethical questions they raise.Future research should explore trends such as decentralized platforms and AI in content strategies.
文摘Short video platforms face increasingly severe copyright infringement issues in the context of algorithmic recommendations.With the widespread application of algorithmic recommendation technology,platforms have gradually evolved from passive neutral intermediaries to active content managers,thereby intensifying the complexity of liability for infringements.Algorithmic recommendations are based on user behavior data and prioritize content with high engagement,often including unauthorized works,which leads to the spread of infringing content.This“pseudo-neutrality”strengthens the platform’s dominant role in content dissemination,making the traditional“safe harbor”principle difficult to apply.By analyzing relevant legal practices,this paper proposes improvements to the platform responsibility identification mechanism and suggestions for enhancing content review and compliance systems,in order to ensure that platforms,while enhancing user experience,effectively fulfill their copyright protection obligations.
