Objectives:Short video addiction has emerged as a significant public health issue in recent years,with a growing trend toward severity.However,research on the causes and impacts of short video addiction remains limite...Objectives:Short video addiction has emerged as a significant public health issue in recent years,with a growing trend toward severity.However,research on the causes and impacts of short video addiction remains limited,and understanding of the variable“TikTok brain”is still in its infancy.Therefore,based on the Stimulus-Organism-Behavior-Consequence(SOBC)framework,we proposed six research hypotheses and constructed a model to explore the relationships between short video usage intensity,TikTok brain,short video addiction,and decreased attention control.Methods:Given that students are considered a high-risk group for excessive short video use,we collected 1086 valid participants from Chinese student users,including 609 males(56.1%)and 477 females(43.9%),with an average participant age of 19.84 years,to test the hypotheses.Results:(1)Short video usage intensity was positively related to short video addiction,TikTok brain,and decreased attention control;(2)TikTok brain was positively related to short video addiction and decreased attention control;and(3)Short video addiction was positively related to decreased attention control.Conclusions:These findings suggest that although excessive use of short video applications brings negative consequences,users still spend significant amounts of time on these platforms,indicating a need for strict self-regulation of usage time.展开更多
Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers...Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers(aged 18-35)in Hanoi and Taipei,China.Quantitative methods,including surveys,and experimental design,were employed in both cities,with a sample size of 200 respondents per location.Key influencing factors-including video content,product information,celebrity endorsement,viewer interaction,and perceived value-were systematically analyzed.The findings highlight both commonalities and contextual differences in how short videos influence purchasing behavior.This study offers practical implications for businesses and marketers targeting young consumers in Vietnam and Taiwan,China.展开更多
In the wave of internet culture,short videos have become an indispensable medium for social communication.The metaphorical hot words contained within them serve as a unique linguistic phenomenon that leads topics and ...In the wave of internet culture,short videos have become an indispensable medium for social communication.The metaphorical hot words contained within them serve as a unique linguistic phenomenon that leads topics and focuses attention,greatly enriching the expressive layers and rhetorical charm of short videos,and significantly enhancing the video’s theme orientation and emotional identification.This research aims to explore the relationship between the use of metaphorical Internet buzzwords in short videos and the thematic and emotional orientation.The study adopts a combination of qualitative and quantitative methods,taking 10 videos with over 10,000 likes posted by a well-known blogger on Xiaohongshu in 2024 as the research object,transcribing the text,forming research corpora,and conducting multi-dimensional cognitive analysis on them.The study shows that about half of short videos contain metaphorical hot words.Different types of metaphorical hot words can trigger different emotional reactions from fans,especially humorous metaphorical hot words that can stimulate fans’emotional identification and resonance.In addition,in terms of fan participation,videos using metaphorical hot words tend to attract more fan attention than those that do not:these videos not only attract more fans to watch and like,but also trigger more comments and sharing behaviors.In summary,short videos cleverly use metaphors to create internet hot words,significantly enhancing the video’s thematic guidance and emotional resonance,manifested in creating popular topics,clarifying guiding themes,enhancing content attractiveness,and stimulating strong emotional identification,thereby promoting interactive behaviors such as likes and shares.These findings provide a reference for research in related fields such as metaphor,communication studies,and sociology.展开更多
The application of short videos in agricultural scenarios has become a new form of productive force driving agricultural development,injecting new vitality and opportunities into traditional agriculture.These videos l...The application of short videos in agricultural scenarios has become a new form of productive force driving agricultural development,injecting new vitality and opportunities into traditional agriculture.These videos leverage the unique expressive logic of the platform by adopting a small entry point and prioritizing dissemination rate.They are strategically planned in terms of content,visuals,and interaction to cater to users needs for relaxation,knowledge acquisition,social sharing,agricultural product marketing,and talent display.Through careful design,full creativity,rich emotion,and the creation of distinct character personalities,these videos deliver positive,entertaining,informative,and opinion-driven agricultural content.The production and operation of agricultural short videos can be effectively optimized by analyzing the characteristics of both popular and less popular videos,and utilizing smart tools and trending topics.展开更多
The Double Take column looks at a single topic from an African and Chinese perspective.This month,we explore how we can cope with the influence of short videos.
As a World Cultural Heritage site,the Beijing-Hangzhou Grand Canal has rich intangible cultural heritage(ICH)along its route.In the era of globalization and media convergence,using short videos to promote the canal’s...As a World Cultural Heritage site,the Beijing-Hangzhou Grand Canal has rich intangible cultural heritage(ICH)along its route.In the era of globalization and media convergence,using short videos to promote the canal’s ICH globally is important for internationalizing Chinese culture.This study uses cross-cultural communication theory,case analysis,and data research to examine the current status of short video dissemination of the canal’s ICH.It identifies core challenges in narrative techniques and cultural translation,and proposes a systematic optimization framework with five dimensions including content and platform.The findings offer both theoretical insights and practical guidance for the international promotion of ICH.展开更多
Background:With the global popularity of short videos,particularly among young people,short video addiction has become a worrying phenomenon that poses significant risks to individual health and adaptability.Self-regu...Background:With the global popularity of short videos,particularly among young people,short video addiction has become a worrying phenomenon that poses significant risks to individual health and adaptability.Self-regulated learning(SRL)strategies are key factors in predicting learning outcomes.This study,based on the SRL theory,uses short video addiction as the independent variable,SRL strategies as the mediating variable,and learning well-being as the outcome variable,aiming to reveal the relationships among short video addiction,self-regulated learning,and learning well-being among Chinese college students.Methods:Using a cross-sectional study design and applying the snowball sampling technique,an online survey was administered to Chinese undergraduate students.A total of 706 valid questionnaires were collected,with an effective response rate of 85.7%.The average age of the participants was 20.5 years.Results:The results of structural equation modeling indicate that 7 hypotheses were supported.Short video addiction was negatively correlated with self-regulated learning strategies(preparatory,performance,and appraisal strategy),while SRL strategies were positively correlated with learning well-being.Additionally,short video addiction had a mediating effect on learning well-being through the three types of SRL strategies.The three types of SRL strategies explained 39%of the variance in learning well-being.Conclusion:Previous research has typically focused on the impact of self-regulated learning strategies on media addiction or problematic media use.This study,based on the SRL model,highlights the negative issues caused by short video addiction and emphasizes the importance of cultivating self-regulation abilities and media literacy.Short video addiction stems from failures in trait self-regulation,which naturally impairs the ability to effectively engage in self-regulation during the learning process.This study confirms and underscores that the SRL model can serve as an effective theoretical framework for helping students prevent short video addiction,engage in high-quality learning,and consequently enhance their learning well-being.展开更多
With the popularity of 5G and the rapid development of mobile terminals,an endless stream of short video software exists.Browsing short-form mobile video in fragmented time has become the mainstream of user’s life.He...With the popularity of 5G and the rapid development of mobile terminals,an endless stream of short video software exists.Browsing short-form mobile video in fragmented time has become the mainstream of user’s life.Hence,designing an efficient short video recommendation method has become important for major network platforms to attract users and satisfy their requirements.Nevertheless,the explosive growth of data leads to the low efficiency of the algorithm,which fails to distill users’points of interest on one hand effectively.On the other hand,integrating user preferences and the content of items urgently intensify the requirements for platform recommendation.In this paper,we propose a collaborative filtering algorithm,integrating time context information and user context,which pours attention into expanding and discovering user interest.In the first place,we introduce the temporal context information into the typical collaborative filtering algorithm,and leverage the popularity penalty function to weight the similarity between recommended short videos and the historical short videos.There remains one more point.We also introduce the user situation into the traditional collaborative filtering recommendation algorithm,considering the context information of users in the generation recommendation stage,and weight the recommended short-formvideos of candidates.At last,a diverse approach is used to generate a Top-K recommendation list for users.And through a case study,we illustrate the accuracy and diversity of the proposed method.展开更多
Objective:To study the application effect of short video combined with BOPPPS teaching mode in clinical anesthesia practice.Method:48 students assigned to clinical anesthesia in digestive endoscopy of Shanxi Bethune H...Objective:To study the application effect of short video combined with BOPPPS teaching mode in clinical anesthesia practice.Method:48 students assigned to clinical anesthesia in digestive endoscopy of Shanxi Bethune Hospital from July 1,2022 to April 1,2023 were selected as research objects.They were randomly divided into the control group(PowerPoint presentation teaching group)and the observation group(short video combined with BOPPPS teaching group),with 24 students in each group.After the internship,the students’theoretical and technical scores were tested,the effects of the two teaching modes were compared,and the students’satisfaction was investigated.Results:The test scores of students in the observation group were significantly better than those in the control group(P<0.05).The short video combined with BOPPPS teaching mode can significantly improve students’learning interest,operation skills,and memory(P<0.05).The students’satisfaction in the observation group was higher than that in the control group(P<0.05).Conclusion:In clinical practice,the application of short video combined with BOPPPS teaching mode has achieved great effect,which is worth further promotion and research.展开更多
Short video applications like Tik Tok have seen significant growth in recent years.One common behavior of users on these platforms is watching and swiping through videos,which can lead to a significant waste of bandwi...Short video applications like Tik Tok have seen significant growth in recent years.One common behavior of users on these platforms is watching and swiping through videos,which can lead to a significant waste of bandwidth.As such,an important challenge in short video streaming is to design a preloading algorithm that can effectively decide which videos to download,at what bitrate,and when to pause the download in order to reduce bandwidth waste while improving the Quality of Experience(QoE).However,designing such an algorithm is non-trivial,especially when considering the conflicting objectives of minimizing bandwidth waste and maximizing QoE.In this paper,we propose an end-to-end Deep reinforcement learning framework with Action Masking called DAM that leverages domain knowledge to learn an optimal policy for short video preloading.To achieve this,we introduce a reward shaping technique to minimize bandwidth waste and use action masking to make actions more reasonable,reduce playback rebuffering,and accelerate the training process.We have conducted extensive experiments using real-world video datasets and network traces including 4G/Wi Fi/5G.Our results show that DAM improves the Qo E score by 3.73%-11.28%compared to state-of-the-art algorithms,and achieves an average bandwidth waste of only 10.27%-12.07%,outperforming all baseline methods.展开更多
In the era of convergence media,short video clips,as a new form of mass communication,provide a new driving force for the upgrading and transformation of traditional media.Short videos are a product of the rapid devel...In the era of convergence media,short video clips,as a new form of mass communication,provide a new driving force for the upgrading and transformation of traditional media.Short videos are a product of the rapid development of visual culture in the Internet Plus era,which focuses on image communication and perceptual experience.In the all-media environment,the audience’s perception ability has been extended as the news scene offers an intense sense of immersion.Short-form videos provide viewers with fresh narrative modes and new perspectives.In particular,H5,VR/AR,and other technologies have changed the short video pattern with a new expression of audio-visual language,thus greatly increasing the communication power and attraction.The growing popularity of short videos,known as the New King of All Media,results from the combination of technology and culture,such as big data,5G,VR/AR,AI,block chain,and hologram.How to keep the competitiveness of short videos with an upsurge in content consumption in the era of 5G is a question we should ponder.展开更多
Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short ...Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.展开更多
With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Research...With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Researching on the content,methods and effects of the hottest video APP Tik Tok,this paper adopts research methods of case analysis and text analysis to investigate how short videos promote the spread of urban image,and explore how they can enhance urban image transmission in the new media era in a better way.展开更多
Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention...Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention of the audiences.With the evolution of media and the development of technology,the short videos on rural cultural tourism in China in the digital era go beyond gazing but directly generate the landscape and culture of a place in the real-time multi-directional interaction.With the mobilization mode of dual sensory integration,the short videos on rural cultural tourism in China become geographic media attracting users to participate in emotional communication and tourism practice beyond the objective rational orientation.They attract users to integrate re-localization experiences in real world from the media localization image presentation,and trigger embodied practice from virtual sensory presence.By the ubiquitous interactive nature of digital media and reality,the short videos demonstrate the constructive and generative power of symbolic reality for reality.With the help of technology,the short videos spread local culture all over the world via pre-storing the physical tourism in the callable space and topological time.Through the free transduction of relational logical networks,the short videos make the transition from Plato’s cave,the mimicry environment into the real world,to awaken perception of Chinese solar terms from the time-less sequence,and construct tourism and culture,online,and offline.展开更多
This paper takes Zhenjiang regional culture as the research object and selects Zhenjiang regional culture suitable for international communication,such as the culture of Zhenjiang’s three mountains,Jiangsu University...This paper takes Zhenjiang regional culture as the research object and selects Zhenjiang regional culture suitable for international communication,such as the culture of Zhenjiang’s three mountains,Jiangsu University’s special agricultural machinery culture,and the culture of Pearl S.Buck.The paper explores international communication strategies such as optimizing video content to highlight Zhenjiang’s cultural characteristics,focusing on the operation and promotion of short videos,and cooperation between the government,society,and universities,in the hope of improving the international communication system of Zhenjiang’s regional culture,and also providing reference for international communication studies of regional culture in other cities and regions.展开更多
The popularity of short videos among college students brings a good channel for students to disseminate traditional Chinese culture.Starting from the survey on the international communication capability of vocational ...The popularity of short videos among college students brings a good channel for students to disseminate traditional Chinese culture.Starting from the survey on the international communication capability of vocational students,the article analyzes four advantages of applying short videos in college English teaching and three advantages of short video in disseminating Chinese culture,explores five useful principles for both teachers and students to make better short videos,and offers four important suggestions for college English teaching.展开更多
From WeChat,QQ to Weibo,Tik Tok this series of online social networking applications,especially with the increasingly maturity of online shopping in recent years,short video and mobile intelligence have been developin...From WeChat,QQ to Weibo,Tik Tok this series of online social networking applications,especially with the increasingly maturity of online shopping in recent years,short video and mobile intelligence have been developing rapidly,which have strongly influenced many people’s living habits and shopping habits.Their development not only promotes the social and economic development,but also produces a new form of visual communication.This paper discusses the characteristics of short video,analyzes the shift of public visual consumption behind the popularity of short video,and hopes to further build a healthy development path of short video.展开更多
In the age of new media,short videos play an increasingly important role in international cultural exchange.However,German learners often encounter challenges when producing and sharing short videos due to factors suc...In the age of new media,short videos play an increasingly important role in international cultural exchange.However,German learners often encounter challenges when producing and sharing short videos due to factors such as technology and language proficiency.Such challenges can affect the professionalism and attractiveness of the videos.This study focuses on German learners at the University of Shanghai for Science and Technology.The aim of this study is to investigate students’experiences in producing short videos,identify issues through surveys and interviews,and concentrate on editing skills,language proficiency,and intercultural communication abilities.It proposes strategies for developing these skills and aims to provide insights for German and other foreign language learners in telling Chinese stories using short videos.展开更多
With the rapid development of the information technology era,the teaching quality requirements continue to surge,and the mode of education in colleges and universities has also carried out certain innovations.The inte...With the rapid development of the information technology era,the teaching quality requirements continue to surge,and the mode of education in colleges and universities has also carried out certain innovations.The integration of modern information technology into the teaching process and the combination of medical content has become a new hotspot for reform and innovation of medical education at home and abroad.In this paper,we will describe the application of traffic short videos as the main teaching form in nursing education in domestic and foreign studies,and the role of the application of this teaching form in the improvement of theoretical knowledge and clinical skills of nursing students,as well as the impact on the cultivation of nursing students’professional cognition,communication skills,critical thinking,etc.,with the aim of providing new perspectives for the subsequent nursing education.展开更多
The 21st century is the era of new media.We-media,social media,short videos have emerged one after another.Not only have they changed the form of media,but also they have brought tremendous changes in terms of media f...The 21st century is the era of new media.We-media,social media,short videos have emerged one after another.Not only have they changed the form of media,but also they have brought tremendous changes in terms of media functions,communication methods and communication relationship etc.Focused on the development of short video platforms in China in the last decade,this essay analyzes the impact of short videos on society,economy,and humanities.Also,it aims to propose a solution to the problem"how to make good use of the scarce resource of attention and truly realize the attention economy".展开更多
基金supported by the International Joint Research Project of Huiyan International College,Faculty of Education,Beijing Normal University(Grant Number:ICER202102).
文摘Objectives:Short video addiction has emerged as a significant public health issue in recent years,with a growing trend toward severity.However,research on the causes and impacts of short video addiction remains limited,and understanding of the variable“TikTok brain”is still in its infancy.Therefore,based on the Stimulus-Organism-Behavior-Consequence(SOBC)framework,we proposed six research hypotheses and constructed a model to explore the relationships between short video usage intensity,TikTok brain,short video addiction,and decreased attention control.Methods:Given that students are considered a high-risk group for excessive short video use,we collected 1086 valid participants from Chinese student users,including 609 males(56.1%)and 477 females(43.9%),with an average participant age of 19.84 years,to test the hypotheses.Results:(1)Short video usage intensity was positively related to short video addiction,TikTok brain,and decreased attention control;(2)TikTok brain was positively related to short video addiction and decreased attention control;and(3)Short video addiction was positively related to decreased attention control.Conclusions:These findings suggest that although excessive use of short video applications brings negative consequences,users still spend significant amounts of time on these platforms,indicating a need for strict self-regulation of usage time.
文摘Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers(aged 18-35)in Hanoi and Taipei,China.Quantitative methods,including surveys,and experimental design,were employed in both cities,with a sample size of 200 respondents per location.Key influencing factors-including video content,product information,celebrity endorsement,viewer interaction,and perceived value-were systematically analyzed.The findings highlight both commonalities and contextual differences in how short videos influence purchasing behavior.This study offers practical implications for businesses and marketers targeting young consumers in Vietnam and Taiwan,China.
文摘In the wave of internet culture,short videos have become an indispensable medium for social communication.The metaphorical hot words contained within them serve as a unique linguistic phenomenon that leads topics and focuses attention,greatly enriching the expressive layers and rhetorical charm of short videos,and significantly enhancing the video’s theme orientation and emotional identification.This research aims to explore the relationship between the use of metaphorical Internet buzzwords in short videos and the thematic and emotional orientation.The study adopts a combination of qualitative and quantitative methods,taking 10 videos with over 10,000 likes posted by a well-known blogger on Xiaohongshu in 2024 as the research object,transcribing the text,forming research corpora,and conducting multi-dimensional cognitive analysis on them.The study shows that about half of short videos contain metaphorical hot words.Different types of metaphorical hot words can trigger different emotional reactions from fans,especially humorous metaphorical hot words that can stimulate fans’emotional identification and resonance.In addition,in terms of fan participation,videos using metaphorical hot words tend to attract more fan attention than those that do not:these videos not only attract more fans to watch and like,but also trigger more comments and sharing behaviors.In summary,short videos cleverly use metaphors to create internet hot words,significantly enhancing the video’s thematic guidance and emotional resonance,manifested in creating popular topics,clarifying guiding themes,enhancing content attractiveness,and stimulating strong emotional identification,thereby promoting interactive behaviors such as likes and shares.These findings provide a reference for research in related fields such as metaphor,communication studies,and sociology.
文摘The application of short videos in agricultural scenarios has become a new form of productive force driving agricultural development,injecting new vitality and opportunities into traditional agriculture.These videos leverage the unique expressive logic of the platform by adopting a small entry point and prioritizing dissemination rate.They are strategically planned in terms of content,visuals,and interaction to cater to users needs for relaxation,knowledge acquisition,social sharing,agricultural product marketing,and talent display.Through careful design,full creativity,rich emotion,and the creation of distinct character personalities,these videos deliver positive,entertaining,informative,and opinion-driven agricultural content.The production and operation of agricultural short videos can be effectively optimized by analyzing the characteristics of both popular and less popular videos,and utilizing smart tools and trending topics.
文摘The Double Take column looks at a single topic from an African and Chinese perspective.This month,we explore how we can cope with the influence of short videos.
基金sponsored by the 2024 annual special research project on humanities exchange initiated by the Sino-Foreign Humanities Exchange Center of the Ministry of Education and the Sino-Foreign Humanities Exchange Research Institute in the cultural tourism industry(CCIPEWHLY2024034).
文摘As a World Cultural Heritage site,the Beijing-Hangzhou Grand Canal has rich intangible cultural heritage(ICH)along its route.In the era of globalization and media convergence,using short videos to promote the canal’s ICH globally is important for internationalizing Chinese culture.This study uses cross-cultural communication theory,case analysis,and data research to examine the current status of short video dissemination of the canal’s ICH.It identifies core challenges in narrative techniques and cultural translation,and proposes a systematic optimization framework with five dimensions including content and platform.The findings offer both theoretical insights and practical guidance for the international promotion of ICH.
基金supported by Fundamental Research Funds for the Central Universities in China(Grant Number:2022NTSS52)First-Class Education Discipline Development of Beijing Normal University:Excellence Action Project(Grant Number:YLXKPYXSDW202408)Beijing Institute of Education 2024 Youth Research Projects“Research on the Transformation of Training Aimed at Improving the Work of School Principals in the Capital”(Grant Number:QZ2024-02).
文摘Background:With the global popularity of short videos,particularly among young people,short video addiction has become a worrying phenomenon that poses significant risks to individual health and adaptability.Self-regulated learning(SRL)strategies are key factors in predicting learning outcomes.This study,based on the SRL theory,uses short video addiction as the independent variable,SRL strategies as the mediating variable,and learning well-being as the outcome variable,aiming to reveal the relationships among short video addiction,self-regulated learning,and learning well-being among Chinese college students.Methods:Using a cross-sectional study design and applying the snowball sampling technique,an online survey was administered to Chinese undergraduate students.A total of 706 valid questionnaires were collected,with an effective response rate of 85.7%.The average age of the participants was 20.5 years.Results:The results of structural equation modeling indicate that 7 hypotheses were supported.Short video addiction was negatively correlated with self-regulated learning strategies(preparatory,performance,and appraisal strategy),while SRL strategies were positively correlated with learning well-being.Additionally,short video addiction had a mediating effect on learning well-being through the three types of SRL strategies.The three types of SRL strategies explained 39%of the variance in learning well-being.Conclusion:Previous research has typically focused on the impact of self-regulated learning strategies on media addiction or problematic media use.This study,based on the SRL model,highlights the negative issues caused by short video addiction and emphasizes the importance of cultivating self-regulation abilities and media literacy.Short video addiction stems from failures in trait self-regulation,which naturally impairs the ability to effectively engage in self-regulation during the learning process.This study confirms and underscores that the SRL model can serve as an effective theoretical framework for helping students prevent short video addiction,engage in high-quality learning,and consequently enhance their learning well-being.
文摘With the popularity of 5G and the rapid development of mobile terminals,an endless stream of short video software exists.Browsing short-form mobile video in fragmented time has become the mainstream of user’s life.Hence,designing an efficient short video recommendation method has become important for major network platforms to attract users and satisfy their requirements.Nevertheless,the explosive growth of data leads to the low efficiency of the algorithm,which fails to distill users’points of interest on one hand effectively.On the other hand,integrating user preferences and the content of items urgently intensify the requirements for platform recommendation.In this paper,we propose a collaborative filtering algorithm,integrating time context information and user context,which pours attention into expanding and discovering user interest.In the first place,we introduce the temporal context information into the typical collaborative filtering algorithm,and leverage the popularity penalty function to weight the similarity between recommended short videos and the historical short videos.There remains one more point.We also introduce the user situation into the traditional collaborative filtering recommendation algorithm,considering the context information of users in the generation recommendation stage,and weight the recommended short-formvideos of candidates.At last,a diverse approach is used to generate a Top-K recommendation list for users.And through a case study,we illustrate the accuracy and diversity of the proposed method.
基金Shanxi Bethune Hospital Teaching Reform Project(2022JX06)Shanxi Provincial College Teaching Reform and Innovation Project(J20230467)。
文摘Objective:To study the application effect of short video combined with BOPPPS teaching mode in clinical anesthesia practice.Method:48 students assigned to clinical anesthesia in digestive endoscopy of Shanxi Bethune Hospital from July 1,2022 to April 1,2023 were selected as research objects.They were randomly divided into the control group(PowerPoint presentation teaching group)and the observation group(short video combined with BOPPPS teaching group),with 24 students in each group.After the internship,the students’theoretical and technical scores were tested,the effects of the two teaching modes were compared,and the students’satisfaction was investigated.Results:The test scores of students in the observation group were significantly better than those in the control group(P<0.05).The short video combined with BOPPPS teaching mode can significantly improve students’learning interest,operation skills,and memory(P<0.05).The students’satisfaction in the observation group was higher than that in the control group(P<0.05).Conclusion:In clinical practice,the application of short video combined with BOPPPS teaching mode has achieved great effect,which is worth further promotion and research.
基金supported by the National Key Research and Development Program of China(No.2021YFF0900503)partly by the National Natural Science Foundation of China(No.62262018,61971382)。
文摘Short video applications like Tik Tok have seen significant growth in recent years.One common behavior of users on these platforms is watching and swiping through videos,which can lead to a significant waste of bandwidth.As such,an important challenge in short video streaming is to design a preloading algorithm that can effectively decide which videos to download,at what bitrate,and when to pause the download in order to reduce bandwidth waste while improving the Quality of Experience(QoE).However,designing such an algorithm is non-trivial,especially when considering the conflicting objectives of minimizing bandwidth waste and maximizing QoE.In this paper,we propose an end-to-end Deep reinforcement learning framework with Action Masking called DAM that leverages domain knowledge to learn an optimal policy for short video preloading.To achieve this,we introduce a reward shaping technique to minimize bandwidth waste and use action masking to make actions more reasonable,reduce playback rebuffering,and accelerate the training process.We have conducted extensive experiments using real-world video datasets and network traces including 4G/Wi Fi/5G.Our results show that DAM improves the Qo E score by 3.73%-11.28%compared to state-of-the-art algorithms,and achieves an average bandwidth waste of only 10.27%-12.07%,outperforming all baseline methods.
文摘In the era of convergence media,short video clips,as a new form of mass communication,provide a new driving force for the upgrading and transformation of traditional media.Short videos are a product of the rapid development of visual culture in the Internet Plus era,which focuses on image communication and perceptual experience.In the all-media environment,the audience’s perception ability has been extended as the news scene offers an intense sense of immersion.Short-form videos provide viewers with fresh narrative modes and new perspectives.In particular,H5,VR/AR,and other technologies have changed the short video pattern with a new expression of audio-visual language,thus greatly increasing the communication power and attraction.The growing popularity of short videos,known as the New King of All Media,results from the combination of technology and culture,such as big data,5G,VR/AR,AI,block chain,and hologram.How to keep the competitiveness of short videos with an upsurge in content consumption in the era of 5G is a question we should ponder.
基金Social Science Planning Research Project of Shandong Province(22CLYJ34)Key Project of Shandong Art Science(23QR03280040)+1 种基金Social Science Project of Tai’an City(23YB061)First-class Undergraduate Courses of Tourism Markeing of Taishan University.
文摘Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.
基金supported by the Undergraduate Innovation Training Project of Guangdong University of Foreign Studies in 2019.
文摘With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Researching on the content,methods and effects of the hottest video APP Tik Tok,this paper adopts research methods of case analysis and text analysis to investigate how short videos promote the spread of urban image,and explore how they can enhance urban image transmission in the new media era in a better way.
文摘Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention of the audiences.With the evolution of media and the development of technology,the short videos on rural cultural tourism in China in the digital era go beyond gazing but directly generate the landscape and culture of a place in the real-time multi-directional interaction.With the mobilization mode of dual sensory integration,the short videos on rural cultural tourism in China become geographic media attracting users to participate in emotional communication and tourism practice beyond the objective rational orientation.They attract users to integrate re-localization experiences in real world from the media localization image presentation,and trigger embodied practice from virtual sensory presence.By the ubiquitous interactive nature of digital media and reality,the short videos demonstrate the constructive and generative power of symbolic reality for reality.With the help of technology,the short videos spread local culture all over the world via pre-storing the physical tourism in the callable space and topological time.Through the free transduction of relational logical networks,the short videos make the transition from Plato’s cave,the mimicry environment into the real world,to awaken perception of Chinese solar terms from the time-less sequence,and construct tourism and culture,online,and offline.
文摘This paper takes Zhenjiang regional culture as the research object and selects Zhenjiang regional culture suitable for international communication,such as the culture of Zhenjiang’s three mountains,Jiangsu University’s special agricultural machinery culture,and the culture of Pearl S.Buck.The paper explores international communication strategies such as optimizing video content to highlight Zhenjiang’s cultural characteristics,focusing on the operation and promotion of short videos,and cooperation between the government,society,and universities,in the hope of improving the international communication system of Zhenjiang’s regional culture,and also providing reference for international communication studies of regional culture in other cities and regions.
基金the project Research on Cultivating and Enhancing the Ability of Foreign Language Teachers in Vocational Colleges to Disseminate Excellent Traditional Chinese Culture,a special project for education reform of Foreign Language Education in Vocational Colleges in 2022(Project No.WYW2022C10)funded by the Foreign Language Education Working Committee of the Chinese Vocational and Technical Education Association,and an achievement of the project research The Application of Production-Oriented Approach(POA)to Teaching Oral English for English Majors in Higher Vocational Colleges(Project No.18SB0701)funded by Ministry of Education in Sichuan Province and Sichuan Vocational and Technical College.
文摘The popularity of short videos among college students brings a good channel for students to disseminate traditional Chinese culture.Starting from the survey on the international communication capability of vocational students,the article analyzes four advantages of applying short videos in college English teaching and three advantages of short video in disseminating Chinese culture,explores five useful principles for both teachers and students to make better short videos,and offers four important suggestions for college English teaching.
基金Academic research project of Huashang College of Guangdong University of Finance and Economics(No.2018HSXS15).
文摘From WeChat,QQ to Weibo,Tik Tok this series of online social networking applications,especially with the increasingly maturity of online shopping in recent years,short video and mobile intelligence have been developing rapidly,which have strongly influenced many people’s living habits and shopping habits.Their development not only promotes the social and economic development,but also produces a new form of visual communication.This paper discusses the characteristics of short video,analyzes the shift of public visual consumption behind the popularity of short video,and hopes to further build a healthy development path of short video.
基金the“Undergraduate Innovation and Entrepreneurship Training Program”Project of Shanghai University of Technology(Project No.XJ2023263)the Ministry of Education’s Industry-University Cooperation and Collaborative Education Project(Project No.220903230275503).
文摘In the age of new media,short videos play an increasingly important role in international cultural exchange.However,German learners often encounter challenges when producing and sharing short videos due to factors such as technology and language proficiency.Such challenges can affect the professionalism and attractiveness of the videos.This study focuses on German learners at the University of Shanghai for Science and Technology.The aim of this study is to investigate students’experiences in producing short videos,identify issues through surveys and interviews,and concentrate on editing skills,language proficiency,and intercultural communication abilities.It proposes strategies for developing these skills and aims to provide insights for German and other foreign language learners in telling Chinese stories using short videos.
文摘With the rapid development of the information technology era,the teaching quality requirements continue to surge,and the mode of education in colleges and universities has also carried out certain innovations.The integration of modern information technology into the teaching process and the combination of medical content has become a new hotspot for reform and innovation of medical education at home and abroad.In this paper,we will describe the application of traffic short videos as the main teaching form in nursing education in domestic and foreign studies,and the role of the application of this teaching form in the improvement of theoretical knowledge and clinical skills of nursing students,as well as the impact on the cultivation of nursing students’professional cognition,communication skills,critical thinking,etc.,with the aim of providing new perspectives for the subsequent nursing education.
文摘The 21st century is the era of new media.We-media,social media,short videos have emerged one after another.Not only have they changed the form of media,but also they have brought tremendous changes in terms of media functions,communication methods and communication relationship etc.Focused on the development of short video platforms in China in the last decade,this essay analyzes the impact of short videos on society,economy,and humanities.Also,it aims to propose a solution to the problem"how to make good use of the scarce resource of attention and truly realize the attention economy".
