The online game industry belongs to a part of the cultural industry. In recent years, with the rapid economic development and the increasing progress of Internet technology, China's online game market has expanded...The online game industry belongs to a part of the cultural industry. In recent years, with the rapid economic development and the increasing progress of Internet technology, China's online game market has expanded rapidly, achieving amazing economic and social benefits. This paper will focus on the application of SCP paradigm research, from the market structure, market behavior, market performance three aspects to analyze the organization status of China's online game industry, find the existing problems, and put forward the corresponding countermeasures and suggestions.展开更多
文摘The online game industry belongs to a part of the cultural industry. In recent years, with the rapid economic development and the increasing progress of Internet technology, China's online game market has expanded rapidly, achieving amazing economic and social benefits. This paper will focus on the application of SCP paradigm research, from the market structure, market behavior, market performance three aspects to analyze the organization status of China's online game industry, find the existing problems, and put forward the corresponding countermeasures and suggestions.