This study reconceptualizes cancel culture as a platform-mediated contest over scalar moral legitimacy,where digital infrastructures and narrative strategies jointly shape reputational outcomes.Integrating Self-Catego...This study reconceptualizes cancel culture as a platform-mediated contest over scalar moral legitimacy,where digital infrastructures and narrative strategies jointly shape reputational outcomes.Integrating Self-Categorization Theory,Social Comparison Theory,and Kramer’s concept of strategic scaling,the paper introduces the SCT/SCoT-Platformized Scaling Model to explain how identity dynamics,moral comparison,and platform affordances interact to construct and contest public reputations.Analyzing eight high-profile cases,the study demonstrates that algorithmic amplification fuels polarization through emotional contagion;reputational management hinges on strategic scalar framing(upscaling ideological stakes or downscaling individual culpability);and platform governance selectively enforces cancellation based on corporate risk calculus.This integrated analysis advances understanding of cancel culture as a sociotechnical and semiotic struggle for moral legitimacy in digital publics.展开更多
文摘This study reconceptualizes cancel culture as a platform-mediated contest over scalar moral legitimacy,where digital infrastructures and narrative strategies jointly shape reputational outcomes.Integrating Self-Categorization Theory,Social Comparison Theory,and Kramer’s concept of strategic scaling,the paper introduces the SCT/SCoT-Platformized Scaling Model to explain how identity dynamics,moral comparison,and platform affordances interact to construct and contest public reputations.Analyzing eight high-profile cases,the study demonstrates that algorithmic amplification fuels polarization through emotional contagion;reputational management hinges on strategic scalar framing(upscaling ideological stakes or downscaling individual culpability);and platform governance selectively enforces cancellation based on corporate risk calculus.This integrated analysis advances understanding of cancel culture as a sociotechnical and semiotic struggle for moral legitimacy in digital publics.
