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AISAS模型下公共图书馆社交媒体营销策略研究——以“City read”阅读路线征集大赛为例 被引量:2
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作者 周荣 《传播与版权》 2025年第7期56-59,共4页
文章基于AISAS模型,以“City read”阅读路线征集大赛为例,通过分析归纳该活动的实践效果,提出“注重人设塑造,打造拟人化IP”“多平台账号联动,直达目标读者”“整合优质资源,提高内容质量”“利用行为数据,迎合读者喜好”“鼓励读者创... 文章基于AISAS模型,以“City read”阅读路线征集大赛为例,通过分析归纳该活动的实践效果,提出“注重人设塑造,打造拟人化IP”“多平台账号联动,直达目标读者”“整合优质资源,提高内容质量”“利用行为数据,迎合读者喜好”“鼓励读者创作,提高搜索可信度”“借助意见领袖,丰富搜索内容”“重视读者服务,整合线上线下场景”“重视读者反馈,引导社群互动”“增强馆际联动,激发情感共鸣”“实施激励机制,促进社交裂变”等公共图书馆社交媒体营销策略,为公共图书馆营销提供参考。 展开更多
关键词 AISAS模型 公共图书馆 社交媒体营销 “City read
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Recognition of Pointer Meter Readings Based on YOLOv8 and DeepLabv3+
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作者 Jingwei Li Md. Al Amin Zhiyu Shao 《Journal of Computer and Communications》 2025年第1期15-25,共11页
Pointer instruments are widely used in the nuclear power industry. Addressing the issues of low accuracy and slow detection speed in recognizing pointer meter readings under varying types and distances, this paper pro... Pointer instruments are widely used in the nuclear power industry. Addressing the issues of low accuracy and slow detection speed in recognizing pointer meter readings under varying types and distances, this paper proposes a recognition method based on YOLOv8 and DeepLabv3+. To improve the image input quality of the DeepLabv3+ model, the YOLOv8 detector is used to quickly locate the instrument region and crop it as the input image for recognition. To enhance the accuracy and speed of pointer recognition, the backbone network of DeepLabv3+ was replaced with Mo-bileNetv3, and the ECA+ module was designed to replace its SE module, reducing model parameters while improving recognition precision. The decoder’s fourfold-up sampling was replaced with two twofold-up samplings, and shallow feature maps were fused with encoder features of the corresponding size. The CBAM module was introduced to improve the segmentation accuracy of the pointer. Experiments were conducted using a self-made dataset of pointer-style instruments from nuclear power plants. Results showed that this method achieved a recognition accuracy of 94.5% at a precision level of 2.5, with an average error of 1.522% and an average total processing time of 0.56 seconds, demonstrating strong performance. 展开更多
关键词 Nuclear Power Pointer Instrument YOLOv8 DeepLabv3+ reading Recognition
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Fostering Student Metaphorical Thinking in EFL Reading Classes Through the Method of Constructing a Text Associative-Semantic Field
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作者 Daria Zhgun 《Sino-US English Teaching》 2025年第3期67-81,共15页
The present study explores the importance of developing metaphorical thinking skills in students within the framework of English as a Foreign Language(EFL)reading courses at the tertiary educational level.Metaphorical... The present study explores the importance of developing metaphorical thinking skills in students within the framework of English as a Foreign Language(EFL)reading courses at the tertiary educational level.Metaphorical thinking is viewed as the ability to envisage the world figuratively,perceive associatively,and express oneself creatively.It is crucial to recognize metaphors in texts,interpret the complex images they evoke,and generate new metaphors.It is especially needful in the current era of clip thinking and fragmented information processing when students often approach content superficially rather than comprehensively,leading to decreased cognitive activity and a diminished capacity to understand literature.To foster metaphorical thinking,the paper suggests building a text associative-semantic field focusing on metaphors.Due to its hierarchical structure,which can be envisioned as a dense nucleus surrounded by a central region of synonyms and further enveloped by a periphery of more loosely associated linguistic units,the text associative-semantic field is seen as a potent solution for facilitating improved visualization and more holistic comprehension of information,allowing students for expanding their vocabulary and strengthening associative connections.Notably,the study highlights analyzing the metaphors of emotional states as they contribute significantly to a more profound interpretation of the text,understanding the writer’s unique style,deepening the students’engagement with the book,and expanding their emotional experiences. 展开更多
关键词 EFL reading FICTION clip thinking METAPHOR metaphorical thinking emotion FEAR text associative-semantic field
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A Study on the Strategies of Universality and Equality in Reading Promotion of Nordic Public Libraries
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作者 LUO Chen 《Cultural and Religious Studies》 2025年第6期289-295,共7页
Under the background of accelerated global cultural exchange and information dissemination,reading has become a crucial component of public cultural services.Public libraries in Nordic countries(Denmark,Sweden,Norway,... Under the background of accelerated global cultural exchange and information dissemination,reading has become a crucial component of public cultural services.Public libraries in Nordic countries(Denmark,Sweden,Norway,Finland,Iceland)stand out by adhering to the core philosophy of“universal sharing and equal reading”,integrating reading promotion into national strategies,and constructing extensive service networks through sound legal guarantees and adequate financial support.This study identifies four key strategies for universality and equality in Nordic public libraries:covering all age groups,eliminating group differences,integrating digital and physical resources,and ensuring the right to read through legislative,financial,and other institutional support.These provide a reference for global public cultural services. 展开更多
关键词 Nordic public libraries reading promotion UNIVERSALITY EQUALITY
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Influence of After-School Tutoring on Reading Comprehension Skills of Chinese Primary School Students with Dyslexia:A Mixed-Methods Study
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作者 Jin Ma 《Journal of Contemporary Educational Research》 2025年第7期188-196,共9页
This study explores the influence of after-school tutoring on reading comprehension skills of students with dyslexia(DD)in grades 3-5 in China and its participating factors.Using a mixed-methods design,the quantitativ... This study explores the influence of after-school tutoring on reading comprehension skills of students with dyslexia(DD)in grades 3-5 in China and its participating factors.Using a mixed-methods design,the quantitative data(GORT-4 reading test)of 50 public primary school students in Qingdao and their parents’feedback were collected through questionnaires,supplemented by semi-structured interviews with eight parents for qualitative analysis.The findings are as follows:(1)Family socioeconomic status and parents’awareness of DD are the key factors to participate in after-school counseling;(2)The students who participated in the after-school counseling performed significantly better in the GORT-4 comprehension test(P<0.05);(3)Counseling makes up for the lack of classroom learning through personalized strategies(such as multi-sensory teaching and phonological awareness training),but parents’psychological support is the core of successful intervention.The necessity of early targeted intervention was emphasized,and practical enlightenment was provided for the educational support system of DD students in China. 展开更多
关键词 Dyslexia After-school counseling reading comprehension STUDENTS Study on hybrid method Chinese education
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Integrating Minnan Culture into High School English Reading Instruction:A Case Study of Xiamen
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作者 Xinying Tang 《Journal of Contemporary Educational Research》 2025年第4期29-34,共6页
Using Xiamen as an example,this study investigates the practical route of incorporating Minnan culture into high school English reading instruction.It does this by combining the materials of Compulsory 2 UNIT4 History... Using Xiamen as an example,this study investigates the practical route of incorporating Minnan culture into high school English reading instruction.It does this by combining the materials of Compulsory 2 UNIT4 History and Traditions,Compulsory 2 UNIT1 Cultural Heritage,and Compulsory 3 UNIT3 Diverse Cultures,and by creating a series of English reading lessons with a Minnan cultural theme.To enhance students’English reading skills and cultural literacy,southern Fujian cultural elements like Nanyin,lacquer thread carving,and Pok Pok were incorporated into the classroom through the use of games,pre-reading activities,reading activities,and post-reading activities.The results of the study show that the integration of southern Fujian culture into English reading teaching is feasible and effective,can stimulate students’learning interest,enhance the sense of cultural identity,and provide practical references for cultural integration in English teaching. 展开更多
关键词 Minnan culture High school English reading teaching Cultural integration
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An Empirical Study on the Reform of College English Reading Teaching Based on Discourse Patterns in the Network Environment
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作者 CHEN Yonghong 《Cultural and Religious Studies》 2025年第4期179-186,共8页
This paper is committed to an empirical study on the application of common English discourse patterns in the English reading teaching for non-English major students at an average or lower proficiency level.A quantitat... This paper is committed to an empirical study on the application of common English discourse patterns in the English reading teaching for non-English major students at an average or lower proficiency level.A quantitative research method is adopted.The research results show that the application of discourse patterns in teaching in the network environment can help improve students’reading comprehension ability to a certain extent. 展开更多
关键词 discourse analysis teaching mode college English reading empirical study
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基于语篇研读的小学英语READ阅读教学探究与实践
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作者 李钰 《山东教育》 2025年第25期57-58,共2页
随着课改的不断深入,《义务教育英语课程标准(2022年版)》建议教师“以语篇研读为逻辑起点开展有效教学设计,充分认识语篇在传递文化意涵,引领价值取向,促进思维发展,服务语言学习、意义理解与表达等方面的重要作用”。笔者提出基于语... 随着课改的不断深入,《义务教育英语课程标准(2022年版)》建议教师“以语篇研读为逻辑起点开展有效教学设计,充分认识语篇在传递文化意涵,引领价值取向,促进思维发展,服务语言学习、意义理解与表达等方面的重要作用”。笔者提出基于语篇研读的小学英语“READ”阅读教学法,并在教学中进行了深入探索实践。该教学法具体包含:Reading——读图推测,感知语篇;Exploring——解疑探究,精读语篇;Appreciating——赏析体验,理解语篇;Developing——拓展迁移,品悟语篇。“READ”阅读教学的四个环节构成一条完整的课堂活动链,而首字母恰好组成英文单词“read”,这与“阅读”一词十分契合。 展开更多
关键词 read阅读教学 小学英语 教学法 EXPLORING
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Research on the High-Quality Integrated Development of Reading Promotion in University Libraries in the New Era
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作者 Huadan He* 《Journal of Contemporary Educational Research》 2025年第7期203-208,共6页
In the new era,university libraries have become the main front for universities to promote reading and have an important influence on the quality of talent cultivation in universities.It has become an important missio... In the new era,university libraries have become the main front for universities to promote reading and have an important influence on the quality of talent cultivation in universities.It has become an important mission for universities to do a good job in promoting reading in libraries in the new era and provide better reading services.Based on this,this article briefly summarizes the importance of reading promotion innovation in university libraries and the characteristics of reading behavior among university teachers and students.On this basis,it explores the reading promotion model of university libraries in the new era,hoping to provide useful references for the reading promotion work in university libraries. 展开更多
关键词 Colleges and universities LIBRARY reading promotion
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Application of Electronic Pathology Reading Library in Standardized Practical Skill Training of Clinical Pathology Residents
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作者 Qiushuang Ma Bingjuan Zhou +3 位作者 Ying Chang Minghan Yang Ling Yin Jinku Zhang 《Journal of Contemporary Educational Research》 2025年第2期39-45,共7页
Objective:To enhance the reading skills of clinical pathology residents,it is essential to establish a well-structured electronic pathology reading library.Methods:In accordance with the Resident Standardization Train... Objective:To enhance the reading skills of clinical pathology residents,it is essential to establish a well-structured electronic pathology reading library.Methods:In accordance with the Resident Standardization Training Content and Standards(2022 Edition),clinical pathology residents are required to master pathological diagnoses across 11 systems:skin,head and neck,mediastinum and respiratory,digestive,urinary and male reproductive,female reproductive and breast,lymphatic and hematopoietic,bone and soft tissue,cardiovascular,central nervous,and endocrine diseases.Senior pathologists specializing in each subspecialty selected classic pathological slides,which were systematically scanned and compiled into an electronic pathology library.Results:A questionnaire survey was conducted to gather feedback on the electronic pathology reading library.Residents generally found it to be convenient,efficient,and conducive to learning.Conclusion:Training in clinical pathology diagnosis is a core component of standardized resident training.The electronic pathology reading library has been well-received and recognized by resident doctors.However,further efforts are needed to explore diverse teaching methods that align with modern educational approaches,ultimately contributing to the development of highly skilled resident doctors. 展开更多
关键词 Electronic pathology reading library Clinical pathology Standardized resident training Practical skills
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Feedback Practice and Optimization Strategies for High School English Reading Teaching under the Evaluation Orientation of Promoting Learning
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作者 Manman Li Rumeng Duan +1 位作者 Lan Jin Junli Liu 《Journal of Contemporary Educational Research》 2025年第10期42-54,共13页
Guided by the concept of“assessment for learning,”the role of feedback and educational measurement in teaching is evolving from merely evaluating outcomes to actively regulating learning processes.This study focuses... Guided by the concept of“assessment for learning,”the role of feedback and educational measurement in teaching is evolving from merely evaluating outcomes to actively regulating learning processes.This study focuses on optimizing senior high school English reading teaching through feedback-driven strategies,emphasizing the critical support provided by instructional measurement.It first clarifies the theoretical underpinnings and essential functions of teaching measurement,including diagnosis of learning gaps,dynamic regulation of instruction,and sustained motivation for learners.The study then examines how diverse assessment tools-such as in-class quizzes,formative reading tasks,and performance-based activities-are effectively integrated into reading teaching to capture students’comprehension depth,reasoning patterns,and language application skills.By illustrating practical strategies for transforming measurement data into meaningful feedback,it highlights how teachers can provide targeted guidance that fosters reflective learning.Furthermore,the research proposes a“measurement-assessment-teaching-learning”closed-loop mechanism to ensure continuous alignment between instructional goals and learning processes.Findings suggest that embedding formative assessment and diversified measurement approaches into English reading lessons not only improves students’feedback literacy and self-regulation abilities but also enhances teachers’capacity to make informed pedagogical adjustments.Ultimately,this approach promotes a shift from an exclusive focus on end results to a holistic process-oriented perspective,offering both practical insights for classroom teachers and theoretical contributions to future research on feedback and assessment integration.This study adopts a qualitative case analysis approach,incorporating classroom observations,student artifacts,and interviews to explore the implementation of feedback strategies and measurement tools.The findings reveal that feedback-driven teaching enhances students’self-regulation and metacognitive awareness,while also informing pedagogical adjustments.These insights contribute both to classroom practices and to the theoretical discourse on formative assessment in English language education. 展开更多
关键词 Feedback-driven instruction Educational measurement Senior high school English reading teaching Formative assessment
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Exploration of Teaching Models of College English Reading in the Internet+AI Era
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作者 Shuang Cheng 《Journal of Contemporary Educational Research》 2025年第6期282-285,共4页
In the wave of the“Internet+AI”era,information technology is comprehensively reshaping the landscape of college English reading education.Traditional teaching models struggle to meet the demands of talent cultivatio... In the wave of the“Internet+AI”era,information technology is comprehensively reshaping the landscape of college English reading education.Traditional teaching models struggle to meet the demands of talent cultivation in the new era.The integration of“Internet+AI”technologies brings revolutionary opportunities to reading instruction,significantly enriching teaching resources,enabling personalized teaching,enhancing interactivity,and optimizing evaluation systems.Guided by principles such as student-centeredness and integrated innovation,this study proposes multiple strategies for advancing teaching practices.Using the Understanding Contemporary China:English Reading and Writing Tutorial(Foreign Language Teaching and Research Press)as a case study,this paper explores practical pathways for reforming college English reading instruction,aiming to improve teaching quality and students’comprehensive English reading literacy. 展开更多
关键词 Internet+AI College English reading teaching models Understanding contemporary China
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STDNet:Improved lip reading via short-term temporal dependency modeling
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作者 Xiaoer WU Zhenhua TAN +1 位作者 Ziwei CHENG Yuran RU 《虚拟现实与智能硬件(中英文)》 2025年第2期173-187,共15页
Background Lip reading uses lip images for visual speech recognition.Deep-learning-based lip reading has greatly improved performance in current datasets;however,most existing research ignores the significance of shor... Background Lip reading uses lip images for visual speech recognition.Deep-learning-based lip reading has greatly improved performance in current datasets;however,most existing research ignores the significance of short-term temporal dependencies of lip-shape variations between adjacent frames,which leaves space for further improvement in feature extraction.Methods This article presents a spatiotemporal feature fusion network(STDNet)that compensates for the deficiencies of current lip-reading approaches in short-term temporal dependency modeling.Specifically,to distinguish more similar and intricate content,STDNet adds a temporal feature extraction branch based on a 3D-CNN,which enhances the learning of dynamic lip movements in adjacent frames while not affecting spatial feature extraction.In particular,we designed a local–temporal block,which aggregates interframe differences,strengthening the relationship between various local lip regions through multiscale convolution.We incorporated the squeeze-and-excitation mechanism into the Global-Temporal Block,which processes a single frame as an independent unitto learn temporal variations across the entire lip region more effectively.Furthermore,attention pooling was introduced to highlight meaningful frames containing key semantic information for the target word.Results Experimental results demonstrated STDNet's superior performance on the LRW and LRW-1000,achieving word-level recognition accuracies of 90.2% and 53.56%,respectively.Extensive ablation experiments verified the rationality and effectiveness of its modules.Conclusions The proposed model effectively addresses short-term temporal dependency limitations in lip reading,and improves the temporal robustness of the model against variable-length sequences.These advancements validate the importance of explicit short-term dynamics modeling for practical lip-reading systems. 展开更多
关键词 Lip reading Spatio-temporal feature fusion Short-term temporal dependency modeling
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基于教材Extended reading板块语篇特色提升学生思维品质的教学实践
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作者 孙旭 《教学月刊(中学版)(外语教学)》 2025年第5期31-37,共7页
思维品质是英语学科核心素养的重要方面,指思维在逻辑性、批判性、创新性等方面所表现的能力和水平。译林版普通高中教科书《英语》中Extended reading板块的教学要依赖积极的思维活动,同时也要求在这一过程中提升学生的思维品质。高中... 思维品质是英语学科核心素养的重要方面,指思维在逻辑性、批判性、创新性等方面所表现的能力和水平。译林版普通高中教科书《英语》中Extended reading板块的教学要依赖积极的思维活动,同时也要求在这一过程中提升学生的思维品质。高中英语教师要充分发掘这一板块在提升学生思维品质方面的价值,并基于其语篇特色开展指向思维品质提升的教学。就译林版普通高中教科书《英语》必修三Unit 4 Scientists who changed the world中Extended reading板块的语篇“The Value of Science”的教学而言,教师可以通过引导学生全面分析语篇、深入挖掘语篇内涵和合理创设活动,提升学生的逻辑性思维、批判性思维和创新性思维。 展开更多
关键词 思维品质 Extended reading板块 高中英语
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A Study on Applying the BOPPPS Teaching Model to Improve English Reading Skills of Junior High School Students in Fujian,China
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作者 Dingchang Wang Feifei Chen 《Journal of Contemporary Educational Research》 2025年第9期189-194,共6页
This study investigated the effectiveness of the BOPPPS teaching model in improving English reading skills among junior high school students in Fujian Province,China.Using a quasi-experimental design,102 ninth-grade s... This study investigated the effectiveness of the BOPPPS teaching model in improving English reading skills among junior high school students in Fujian Province,China.Using a quasi-experimental design,102 ninth-grade students from two classes participated:an experimental group(n=51)taught with BOPPPS for 12 weeks(12 sessions)and a control group(*n=51)receiving traditional instruction.The A2 Key for Schools test measured reading ability pre-and post-intervention.Data analysis(independent/paired t-tests,ANCOVA)revealed that students in the BOPPPS group showed significantly greater improvement in English reading ability compared to the control group.The findings indicate the BOPPPS model is well-suited for developing junior high English reading curricula to enhance student proficiency. 展开更多
关键词 BOPPPS teaching model Junior high school student reading ability
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任务型教学视角下人教版初中英语新教材Reading plus板块的教学设计
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作者 胡国娣 《教学月刊(中学版)(外语教学)》 2025年第7期83-86,共4页
人教版新教材Reading plus板块的阅读语篇与单元主题密切相关,是关于单元主题的延伸阅读材料,能够帮助学生深化对单元主题的理解,培养学生的核心素养。但该板块的教学存在以教代学的认知偏差、以题代读的目标偏移、以放代管的指导性缺... 人教版新教材Reading plus板块的阅读语篇与单元主题密切相关,是关于单元主题的延伸阅读材料,能够帮助学生深化对单元主题的理解,培养学生的核心素养。但该板块的教学存在以教代学的认知偏差、以题代读的目标偏移、以放代管的指导性缺失三个问题。任务型教学视角下的人教版新教材Reading plus板块的教学按“立足单元教学目标,明确Reading plus板块的教学目标”“分析学生学情与需求,明确学生学习的起点”“基于教学目标和学生学情与需求,设计融合多种语言技能的任务”这一路径展开,可以驱动学生成为阅读主体,自主理解并建构意义,培养学生的核心素养。 展开更多
关键词 reading plus板块 任务型教学 初中英语
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Design and Implementation Strategies for English Reading Teaching in Secondary Vocational Schools from the Perspective of Curriculum Ideology and Politics:Taking an English Reading Class as an Example
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作者 Xiaoqing Cui Wei Liu 《Journal of Contemporary Educational Research》 2025年第2期73-77,共5页
Within the perspective of curriculum-based ideological and political education,this paper takes a secondary vocational English reading class themed“Invention and Innovation”as an example to delve into the process fr... Within the perspective of curriculum-based ideological and political education,this paper takes a secondary vocational English reading class themed“Invention and Innovation”as an example to delve into the process from instructional content design to implementation.In terms of instructional design,the paper highlights key elements.Profoundly,it discusses the strategies for teaching implementation,including the setting of teaching objectives,the selection of reading instructional materials,and the design and advancement of teaching activities.The aim is to effectively integrate ideological and political elements into secondary vocational English reading instruction,with the hope of providing useful references and insights for the teaching of English reading in secondary vocational education. 展开更多
关键词 Curriculum ideology and politics English teaching in secondary vocational schools reading instructional design Implementation strategies
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An Action Research on Achieving English Core Competencies through Whole Book Reading
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作者 HE Ai-jing ZHENG Yu-ling HU Yi-xian 《Journal of Literature and Art Studies》 2025年第7期566-572,共7页
This research explores whether whole book reading can realize the educational value of English through two rounds of action research.It was found that English core competencies can be achieved through careful selectio... This research explores whether whole book reading can realize the educational value of English through two rounds of action research.It was found that English core competencies can be achieved through careful selection of books,elaborately designed learner-centered reading tasks and teaching activities. 展开更多
关键词 whole book reading English core competencies
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A Study on the Integration of Understanding Contemporary China:An English Reading and Writing Textbook and the Main Textbook of College English Reading in ADDIE Model
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作者 HE Ai-jing GU Cui-hua 《Journal of Literature and Art Studies》 2025年第6期490-496,共7页
Based on the ADDIE model,we explored the integration path between Understanding Contemporary China:An English Reading and Writing Textbook and the main textbook of college English reading.Firstly,the basis of textbook... Based on the ADDIE model,we explored the integration path between Understanding Contemporary China:An English Reading and Writing Textbook and the main textbook of college English reading.Firstly,the basis of textbook integration was analyzed,followed by an explanation of the overall design scheme of textbook integration,and then a series of teaching resources were initially developed and used in teaching practice.Through testing,it was found that the integrative teaching of the two sets of textbooks under the ADDIE model achieved good teaching results,and promoted the three aspects of reading literacy,disciplinary literacy,and value leadership. 展开更多
关键词 ADDIE model Understanding Contemporary China:An English reading and Writing Textbook integration study
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