随着互联网技术的快速发展,以小红书、抖音等为代表的新兴社交平台迅速崛起,成为“拆卡热”这一现象级潮流的主要传播阵地。本文利用CiteSpace这一分析软件描摹出“拆卡”及相关领域的学术发展,发现学界对于这一产业的研究处于发展前期...随着互联网技术的快速发展,以小红书、抖音等为代表的新兴社交平台迅速崛起,成为“拆卡热”这一现象级潮流的主要传播阵地。本文利用CiteSpace这一分析软件描摹出“拆卡”及相关领域的学术发展,发现学界对于这一产业的研究处于发展前期,尚未形成体系。此外通过八爪鱼数据爬取软件爬取了小红书#拆卡话题下点赞量最高的视频的有效评论818条,运用Rostcm6软件,采用文本分析法对评论进行实证研究。研究发现,目前对于“拆卡”讨论的热点集中在包装设计、价格规范等方面,本文也针对这些热点问题从平台、企业、政府三个方面提出了解决策略与建议。With the development of Internet technology, emerging communities represented by platforms such as Xiaohongshu and Douyin have flourished, and have become the main areas of vigorous development of “card unboxing fever”. This paper uses CiteSpace, an analysis software, to trace the academic development of “card unboxing” and related fields, and finds that the academic research on this industry is in the early stage of development, and the business is forming a system. In addition, 818 effective comments of the video with the highest number of likes under the topic of Xiaohongshu # card unboxing were crawled through Octopus data crawling software, and the text analysis method was used to conduct an empirical study on the comments using Rostcm6 software. The study finds that the current hot topics of discussion on “card unboxing” focus on packaging design, price specifications, etc., and this paper also puts forward solutions and suggestions for these hot issues from three aspects: platform, enterprise and government.展开更多
文摘随着互联网技术的快速发展,以小红书、抖音等为代表的新兴社交平台迅速崛起,成为“拆卡热”这一现象级潮流的主要传播阵地。本文利用CiteSpace这一分析软件描摹出“拆卡”及相关领域的学术发展,发现学界对于这一产业的研究处于发展前期,尚未形成体系。此外通过八爪鱼数据爬取软件爬取了小红书#拆卡话题下点赞量最高的视频的有效评论818条,运用Rostcm6软件,采用文本分析法对评论进行实证研究。研究发现,目前对于“拆卡”讨论的热点集中在包装设计、价格规范等方面,本文也针对这些热点问题从平台、企业、政府三个方面提出了解决策略与建议。With the development of Internet technology, emerging communities represented by platforms such as Xiaohongshu and Douyin have flourished, and have become the main areas of vigorous development of “card unboxing fever”. This paper uses CiteSpace, an analysis software, to trace the academic development of “card unboxing” and related fields, and finds that the academic research on this industry is in the early stage of development, and the business is forming a system. In addition, 818 effective comments of the video with the highest number of likes under the topic of Xiaohongshu # card unboxing were crawled through Octopus data crawling software, and the text analysis method was used to conduct an empirical study on the comments using Rostcm6 software. The study finds that the current hot topics of discussion on “card unboxing” focus on packaging design, price specifications, etc., and this paper also puts forward solutions and suggestions for these hot issues from three aspects: platform, enterprise and government.
