This paper analyzes the use of metaphor and metonymy in Japanese advertising language.These rhetorical devices enhance emotional appeal,capture consumer attention,and convey product value indirectly through imagery an...This paper analyzes the use of metaphor and metonymy in Japanese advertising language.These rhetorical devices enhance emotional appeal,capture consumer attention,and convey product value indirectly through imagery and association.Metonymy expresses benefits via related elements like body parts or sensations,while metaphors connect products to nature or emotion,evoking rich sensory experiences.The study examines examples across categories such as beauty,health,and lifestyle,showing how these expressions align with Japanese cultural values of subtlety and suggestion.It concludes that metaphorical language in advertising not only informs but also emotionally resonates with consumers,making products more memorable and desirable.展开更多
Quentin Skinner＇s work since his turn to rhetoric has not been extensively discussed. My thesis is that with this turn Skinner has invented another novelty in the study of political thought, by including the analysis...Quentin Skinner＇s work since his turn to rhetoric has not been extensively discussed. My thesis is that with this turn Skinner has invented another novelty in the study of political thought, by including the analysis of the rhetoric of debating pro et contra among political agents as sources of political thought. The exemplary institution for such debates is the Westminster Parliament, and Skinner extends the analysis of the rhetorical culture of English Renaissance to studies on parliamentary debates. Here I am first comparing Skinner＇s The Foundations of Modern Political Thought and Reason and Rhetoric in the Philosophy of Hobbes in their relationship to rhetoric. Subsequently I discuss Skinner＇s comments on English parliamentary debates, including his recommendation to read Hobbes＇s Leviathan ＂as a speech in Parliament.＂ Reason and Rhetoric has inspired valuable studies on English Renaissance political rhetoric, shortly discussed here. For the understanding of the distinct parliamentary variety of deliberative rhetoric, I refer to the formation of a specific parliamentary procedure and to procedural tracts from sixteenth- and seventeenth-century Westminster, which among others create a parliamentary vocabulary and rules for conducting and regulating parliamentary debates. The parliamentary procedure institutionalizes the principle of in utramque partem disputare, central in Skinner＇s rhetorical studies. By this manner we can re-activate the link between political thought and parliamentary studies as well as explicate a dissensual alternative to Jiirgen Habermas＇s views on the political thought studies and parliamentary debates.展开更多
This paper classifies the definitions of rhetoric into four groups based on the defining methods in Li’s English Rhetoric and Essay Writing so that one can have a deeper understanding of the term "rhetoric"?
English speech has a very long history and always attached importance of people highly.People usually give a speech in economic activities,political forums and academic reports to express their opinions to investigate...English speech has a very long history and always attached importance of people highly.People usually give a speech in economic activities,political forums and academic reports to express their opinions to investigate or persuade others.English speech plays a rather important role in English literature.The distinct theme of speech should attribute to the rhetoric.It discusses parallelism,repetition and rhetorical question in English speech,aiming to help people appreciate better the charm of them.展开更多
Based on Rhetorical Structure Theory(RST),this study intends to investigate into the typical features of rhetorical relations in Chinese EFL learners’argumentative writing and their relationship with writing quality....Based on Rhetorical Structure Theory(RST),this study intends to investigate into the typical features of rhetorical relations in Chinese EFL learners’argumentative writing and their relationship with writing quality.A set of 60 essays(30 with the highest scores and another 30 with the lowest scores)were drawn from SWECCL(Spoken and Written English Corpus of Chinese Learners).These essays were then cut into elementary discourse units and manually annotated with rhetorical relations.Research findings show that there is no significant difference in terms of the total numbers and types of rhetorical relations between the two proficiency groups.However,comparisons of the rhetorical relations both at the intra-paragraph and at the inter-paragraph level indicate statistical differences between the two groups.展开更多
Currently,there has been a growing interest in the study of academic writing;focusing on the structural organization of academic text or specific linguistic features.However,very few studies have been done on the stru...Currently,there has been a growing interest in the study of academic writing;focusing on the structural organization of academic text or specific linguistic features.However,very few studies have been done on the structural organization of the Methods and the linguistic features link to each move.Thus,the purpose of this study is to identify rhetorical structure of the Methods of agricultural science research articles and to explore the linguistic features linked to each identified move,by analyzing thirty research articles based on Kanoksilapatham's2005 framework.Altogether,five moves were found in the Methods,showing that rhetorical structure of Methods in agricultural science has its own format.The moves and linguistic features realizing rhetorical functions may help novice researchers or learners write the Methods of science research articles effectively and professionally.展开更多
Rhetorical criticism enjoys a long history of studies, and the researchin this field upsurged at the end of 20th century and the beginning of 21st century.In the article, the author aims to investigate the development...Rhetorical criticism enjoys a long history of studies, and the researchin this field upsurged at the end of 20th century and the beginning of 21st century.In the article, the author aims to investigate the developmental trends in this filedat home and abroad by a literature review of the studies in the past two decades.It has been proved in the research that domestic studies can be classified into fourtypes—introducing theories of western rhetorical criticism in the U.S., building newmodels of western rhetorical criticism, comparing theories of Chinese and Westernrhetorical criticism, and applying western rhetorical criticism into domestic use; whilestudies abroad in this field, especially in the U. S., keep deepening and upgrading itstheories on the basis of its profundity, and enlarging its research scope. A literaturereview of western rhetorical criticism in the past two decades can provide someacademic nutrition to domestic research and deliver certain implicational meaningto it. In the future, more studies should be carried out to systematize the theory ofwestern rhetorical criticism and to incorporate the updated theory into the analysis ofrhetorical practice in our country, thus expressing the strong interpretative power ofwestern rhetorical criticism.展开更多
Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory o...Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory of "communication triangle".It is very interesting to see how the advertisement applies the appropriate strategies to attain the proper targets.展开更多
Stylistics is a scientific study of style. It's a mode of encoding and decoding language and can be associated with various fields. In this paper,we talk about the great significances of stylistic and rhetoric stu...Stylistics is a scientific study of style. It's a mode of encoding and decoding language and can be associated with various fields. In this paper,we talk about the great significances of stylistic and rhetoric studies. It refers to great help in expressing and understanding languages; in combining the linguistics and literary criticism and in foreign language teaching.展开更多
In response to the controversies over the interpretation of Han Feizi’s“The Difficulties of Persuasion”,this study explored the context,audience,and purpose of this essay and analyzed his rhetorical strategies:appe...In response to the controversies over the interpretation of Han Feizi’s“The Difficulties of Persuasion”,this study explored the context,audience,and purpose of this essay and analyzed his rhetorical strategies:appeal to desire,profit,and favor and specific methods of persuasion,such as flattery,feigning,and deception.This research found that Han had devoted himself to his political ideology and seeking the benefits of his state and people,that the inconsistency between this essay and Han’s other works was a kind of remedy to the frustration of his ambition rather than a contradiction to his ideology,and that his death was more a sacrifice for his faith than an irony of his expertise of persuasion.These findings provide a new perspective to study Han Feizi,expand the understanding of Chinese rhetoric,and shed a new light on comparative rhetorical studies.展开更多
Advertising, as an integrated art, has many unique features. It's vocabulary and syntax have own characteristics. In words, the advertising language to be simple, vivid, and emotional. At the same time, rhetoric i...Advertising, as an integrated art, has many unique features. It's vocabulary and syntax have own characteristics. In words, the advertising language to be simple, vivid, and emotional. At the same time, rhetoric is an important method, which is often used in advertising.展开更多
This paper is organized into three main sections.In the first section,theories and related research on rhetorical patterns are reviewed.The second section analyzes and discusses the rhetorical patterns demonstrated in...This paper is organized into three main sections.In the first section,theories and related research on rhetorical patterns are reviewed.The second section analyzes and discusses the rhetorical patterns demonstrated in the essays of ESL learners in China and Canada.The paper is ended with a third section that discusses the implications of this research for the future studies and the teaching of ESL writing.展开更多
A learner’s stages of L2 development are connected by his or her L1 and culture.It is,accordingly,of paramount importance to understand the second language learners’culture and learning process and better assist the...A learner’s stages of L2 development are connected by his or her L1 and culture.It is,accordingly,of paramount importance to understand the second language learners’culture and learning process and better assist them through this process in the way of teaching them English.Similarly,inter-language theory(IL)and contrastive rhetoric are affected by factors,such as learner’s L1,learning experiences,and culture.This paper talks about these two theory’s characteristics,constructs,and importance,so language instructors may better understand the L2 learning phenomena and think out better methods to help language learners improve their language skills.展开更多
翻译学是一门边缘学科,其理论与许多语言学科具有密切的关系。作者通过大量例证,阐述了翻译学与语法学、语义学、语体学、语用学和修辞学之间的联系。文章的最后部分分析了美国著名作家赛珍珠的译作All Men Are Brothers(水浒传)的一个...翻译学是一门边缘学科,其理论与许多语言学科具有密切的关系。作者通过大量例证,阐述了翻译学与语法学、语义学、语体学、语用学和修辞学之间的联系。文章的最后部分分析了美国著名作家赛珍珠的译作All Men Are Brothers(水浒传)的一个选段,以使读者由一斑窥全豹,认识到即使像赛珍珠这样著名的作家,由于没有掌握现代的翻译理论和技巧,败笔不少,许多词句诘屈聱牙、生硬晦涩,令人不知所云。为此,作者认为,文学家不等于翻译家,两者决不等同。翻译家有其自身的特点。要做一名翻译家,除了参加大量的翻译实践外,还必须精通翻译理论和技巧。在进行翻译实践时,要注意翻译理论运用,注意翻译学与其他有关语言学科之间的联系,注意不同学科之间的相互渗透,以译出内容忠实,文笔流利,思想畅达的佳作。展开更多
As is known to all,headlines serve as a summary and advertisement for the main idea of the news so as to make the reader have a better understanding.Therefore,to some degree,we can say that the headline is the soul of...As is known to all,headlines serve as a summary and advertisement for the main idea of the news so as to make the reader have a better understanding.Therefore,to some degree,we can say that the headline is the soul of a news report.Rhetoric,in all kinds of writing in all kinds of languages,can be applied and make an efficient effect.As for an English news headline,it is usually formed with certain rhetorical device to embody its soul and to appeal to more readers.This paper is to introduce and discuss the rhetorical features of the news headlines with examples and analysis.展开更多
文摘This paper analyzes the use of metaphor and metonymy in Japanese advertising language.These rhetorical devices enhance emotional appeal,capture consumer attention,and convey product value indirectly through imagery and association.Metonymy expresses benefits via related elements like body parts or sensations,while metaphors connect products to nature or emotion,evoking rich sensory experiences.The study examines examples across categories such as beauty,health,and lifestyle,showing how these expressions align with Japanese cultural values of subtlety and suggestion.It concludes that metaphorical language in advertising not only informs but also emotionally resonates with consumers,making products more memorable and desirable.
文摘Quentin Skinner＇s work since his turn to rhetoric has not been extensively discussed. My thesis is that with this turn Skinner has invented another novelty in the study of political thought, by including the analysis of the rhetoric of debating pro et contra among political agents as sources of political thought. The exemplary institution for such debates is the Westminster Parliament, and Skinner extends the analysis of the rhetorical culture of English Renaissance to studies on parliamentary debates. Here I am first comparing Skinner＇s The Foundations of Modern Political Thought and Reason and Rhetoric in the Philosophy of Hobbes in their relationship to rhetoric. Subsequently I discuss Skinner＇s comments on English parliamentary debates, including his recommendation to read Hobbes＇s Leviathan ＂as a speech in Parliament.＂ Reason and Rhetoric has inspired valuable studies on English Renaissance political rhetoric, shortly discussed here. For the understanding of the distinct parliamentary variety of deliberative rhetoric, I refer to the formation of a specific parliamentary procedure and to procedural tracts from sixteenth- and seventeenth-century Westminster, which among others create a parliamentary vocabulary and rules for conducting and regulating parliamentary debates. The parliamentary procedure institutionalizes the principle of in utramque partem disputare, central in Skinner＇s rhetorical studies. By this manner we can re-activate the link between political thought and parliamentary studies as well as explicate a dissensual alternative to Jiirgen Habermas＇s views on the political thought studies and parliamentary debates.
文摘This paper classifies the definitions of rhetoric into four groups based on the defining methods in Li’s English Rhetoric and Essay Writing so that one can have a deeper understanding of the term "rhetoric"?
文摘English speech has a very long history and always attached importance of people highly.People usually give a speech in economic activities,political forums and academic reports to express their opinions to investigate or persuade others.English speech plays a rather important role in English literature.The distinct theme of speech should attribute to the rhetoric.It discusses parallelism,repetition and rhetorical question in English speech,aiming to help people appreciate better the charm of them.
文摘Based on Rhetorical Structure Theory(RST),this study intends to investigate into the typical features of rhetorical relations in Chinese EFL learners’argumentative writing and their relationship with writing quality.A set of 60 essays(30 with the highest scores and another 30 with the lowest scores)were drawn from SWECCL(Spoken and Written English Corpus of Chinese Learners).These essays were then cut into elementary discourse units and manually annotated with rhetorical relations.Research findings show that there is no significant difference in terms of the total numbers and types of rhetorical relations between the two proficiency groups.However,comparisons of the rhetorical relations both at the intra-paragraph and at the inter-paragraph level indicate statistical differences between the two groups.
文摘Currently,there has been a growing interest in the study of academic writing;focusing on the structural organization of academic text or specific linguistic features.However,very few studies have been done on the structural organization of the Methods and the linguistic features link to each move.Thus,the purpose of this study is to identify rhetorical structure of the Methods of agricultural science research articles and to explore the linguistic features linked to each identified move,by analyzing thirty research articles based on Kanoksilapatham's2005 framework.Altogether,five moves were found in the Methods,showing that rhetorical structure of Methods in agricultural science has its own format.The moves and linguistic features realizing rhetorical functions may help novice researchers or learners write the Methods of science research articles effectively and professionally.
文摘Rhetorical criticism enjoys a long history of studies, and the researchin this field upsurged at the end of 20th century and the beginning of 21st century.In the article, the author aims to investigate the developmental trends in this filedat home and abroad by a literature review of the studies in the past two decades.It has been proved in the research that domestic studies can be classified into fourtypes—introducing theories of western rhetorical criticism in the U.S., building newmodels of western rhetorical criticism, comparing theories of Chinese and Westernrhetorical criticism, and applying western rhetorical criticism into domestic use; whilestudies abroad in this field, especially in the U. S., keep deepening and upgrading itstheories on the basis of its profundity, and enlarging its research scope. A literaturereview of western rhetorical criticism in the past two decades can provide someacademic nutrition to domestic research and deliver certain implicational meaningto it. In the future, more studies should be carried out to systematize the theory ofwestern rhetorical criticism and to incorporate the updated theory into the analysis ofrhetorical practice in our country, thus expressing the strong interpretative power ofwestern rhetorical criticism.
文摘Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory of "communication triangle".It is very interesting to see how the advertisement applies the appropriate strategies to attain the proper targets.
文摘Stylistics is a scientific study of style. It's a mode of encoding and decoding language and can be associated with various fields. In this paper,we talk about the great significances of stylistic and rhetoric studies. It refers to great help in expressing and understanding languages; in combining the linguistics and literary criticism and in foreign language teaching.
文摘In response to the controversies over the interpretation of Han Feizi’s“The Difficulties of Persuasion”,this study explored the context,audience,and purpose of this essay and analyzed his rhetorical strategies:appeal to desire,profit,and favor and specific methods of persuasion,such as flattery,feigning,and deception.This research found that Han had devoted himself to his political ideology and seeking the benefits of his state and people,that the inconsistency between this essay and Han’s other works was a kind of remedy to the frustration of his ambition rather than a contradiction to his ideology,and that his death was more a sacrifice for his faith than an irony of his expertise of persuasion.These findings provide a new perspective to study Han Feizi,expand the understanding of Chinese rhetoric,and shed a new light on comparative rhetorical studies.
文摘Advertising, as an integrated art, has many unique features. It's vocabulary and syntax have own characteristics. In words, the advertising language to be simple, vivid, and emotional. At the same time, rhetoric is an important method, which is often used in advertising.
文摘This paper is organized into three main sections.In the first section,theories and related research on rhetorical patterns are reviewed.The second section analyzes and discusses the rhetorical patterns demonstrated in the essays of ESL learners in China and Canada.The paper is ended with a third section that discusses the implications of this research for the future studies and the teaching of ESL writing.
文摘A learner’s stages of L2 development are connected by his or her L1 and culture.It is,accordingly,of paramount importance to understand the second language learners’culture and learning process and better assist them through this process in the way of teaching them English.Similarly,inter-language theory(IL)and contrastive rhetoric are affected by factors,such as learner’s L1,learning experiences,and culture.This paper talks about these two theory’s characteristics,constructs,and importance,so language instructors may better understand the L2 learning phenomena and think out better methods to help language learners improve their language skills.
文摘翻译学是一门边缘学科,其理论与许多语言学科具有密切的关系。作者通过大量例证,阐述了翻译学与语法学、语义学、语体学、语用学和修辞学之间的联系。文章的最后部分分析了美国著名作家赛珍珠的译作All Men Are Brothers(水浒传)的一个选段,以使读者由一斑窥全豹,认识到即使像赛珍珠这样著名的作家,由于没有掌握现代的翻译理论和技巧,败笔不少,许多词句诘屈聱牙、生硬晦涩,令人不知所云。为此,作者认为,文学家不等于翻译家,两者决不等同。翻译家有其自身的特点。要做一名翻译家,除了参加大量的翻译实践外,还必须精通翻译理论和技巧。在进行翻译实践时,要注意翻译理论运用,注意翻译学与其他有关语言学科之间的联系,注意不同学科之间的相互渗透,以译出内容忠实,文笔流利,思想畅达的佳作。
文摘As is known to all,headlines serve as a summary and advertisement for the main idea of the news so as to make the reader have a better understanding.Therefore,to some degree,we can say that the headline is the soul of a news report.Rhetoric,in all kinds of writing in all kinds of languages,can be applied and make an efficient effect.As for an English news headline,it is usually formed with certain rhetorical device to embody its soul and to appeal to more readers.This paper is to introduce and discuss the rhetorical features of the news headlines with examples and analysis.
