This article attempts to distinguish public relations(PRs)from propaganda,within the context of information management.Speedy dissemination of information is an important feature of contemporary communication practice...This article attempts to distinguish public relations(PRs)from propaganda,within the context of information management.Speedy dissemination of information is an important feature of contemporary communication practice globally.In this era,the information content of communication is an important element requiring critical evaluation.This is so,because of the need to safeguard the information ecosystem,considering the thin line between public relations and propaganda.While both propaganda and public relations aim to shape perceptions,influence attitudes,and sway opinions,one key distinction lies in their ethical considerations.Public relations emphasize honesty,accuracy,accountability,and a commitment to the truth.In contrast,propaganda may involve manipulation,distortion,or even fabrication of information to advance a particular agenda,often at the expense of truth and transparency.Hinged on The Excellence Theory and the Two-Way Symmetrical Model,the paper focuses on the meeting points and differences between public relations and propaganda,with a view to safeguarding the integrity of the information ecosystem.The study adopted the survey research method,with interview as research instrument.The study discovered that while propaganda is not entirely a bad practice,it has a heavy tilt towards bias.It therefore recommends that deliberate steps be taken by relevant professional organisations and other stakeholders towards educating the citizens on ways of distinguishing between public relations and propaganda contents.展开更多
This article focuses on the practice of English external propaganda translation from the perspective of cross-cultural communication.Firstly,it briefly summarizes the connotations and characteristics of cross-cultural...This article focuses on the practice of English external propaganda translation from the perspective of cross-cultural communication.Firstly,it briefly summarizes the connotations and characteristics of cross-cultural communication and English external propaganda translation.Secondly,it comprehensively explores and analyzes the current status of English external propaganda translation practice from the perspective of cross-cultural communication.Combining relevant cases,it briefly introduces the achievements of English external propaganda translation practice,and systematically analyzes the challenges faced by China’s English external propaganda translation practice from the perspective of cross-cultural communication.Finally,based on the above exploration,it introduces the strategic choices for English external propaganda translation from the perspectives of cultural adaptation and cultural compensation.It is hoped that through this research,we can improve the effectiveness of cross-cultural communication in English external propaganda translation and provide some assistance in building a three-dimensional,authentic,and comprehensive government image.展开更多
At the beginning of the twentieth century,cultural policy became a central element of Germany’s expansionist foreign policy toward China.In this context,the German government had a Poliklinik established in Chongqing...At the beginning of the twentieth century,cultural policy became a central element of Germany’s expansionist foreign policy toward China.In this context,the German government had a Poliklinik established in Chongqing in 1906,intending to leverage“medical propaganda”to extend German influence.Despite these ambitions,the Poliklinik faced socio-political challenges and local resistance,which hindered its ability to fully realize the German government’s political objectives.By the time the Poliklinik ceased operations in 1919,it had not achieved the strategic impact anticipated by Berlin.However,the Poliklinik contributed significantly to fostering mutual understanding and facilitating cross-cultural communication in the medical field between China and Germany.Thus,while initially conceived as an instrument of Germany’s cultural policy,the actual social and cultural influence of the Poliklinik on Germany and China was rather constructive:it had not only enhanced the understanding of German medicine and culture among the Chinese people,but also promoted knowledge about Southwest China’s medical conditions among the German academic community.展开更多
The unit impulse response function of two-sided time domain for noncasual 1 DOF linear system is derived, and the FFT program is used in simulation of multi-DOF systems. The method of identifying vibration source and ...The unit impulse response function of two-sided time domain for noncasual 1 DOF linear system is derived, and the FFT program is used in simulation of multi-DOF systems. The method of identifying vibration source and propaganda path by using causuality analysis of transmissbility is proposed.展开更多
This article addresses the relationship between science and propaganda using the Climate Change controversy as a study model. The United Nations International Panel on Climate Change (IPCC) is the recognized leader on...This article addresses the relationship between science and propaganda using the Climate Change controversy as a study model. The United Nations International Panel on Climate Change (IPCC) is the recognized leader on this model issuing multiple Assessment Reports. This review begins with a discussion of the basics—what is propaganda and how does it work, followed by whether the IPCC adopted or rejected it. Next explored is how propaganda can be seamlessly fused into “report writing” in a way that arouses and makes interesting humdrum details. Some unexpected results emerged from current and historical observation data involving the Greenhouse theory, CO2 sources, ocean pH, sea levels, and ice balances. The final section confronts whether “a point of view” constrains objectivity in favor of outcome. The overall conclusion is that the earth is boringly healthy.展开更多
This paper examines The Herald newspaper＇s role in safeguarding the seemingly unparalleled longevity of Zimbabwe＇s ruling Zimbabwe African National Union-Patriotic Front （ZANU-PF） party. Through an analysis of a s...This paper examines The Herald newspaper＇s role in safeguarding the seemingly unparalleled longevity of Zimbabwe＇s ruling Zimbabwe African National Union-Patriotic Front （ZANU-PF） party. Through an analysis of a sample of stories from both the paper＇s print and online editions, the study traces the origins of the broadsheet＇s ostensibly unflagging pro-ZANU-PF editorial positions, turning to article analysis to critically probe not only the motive but also the impact of the newspaper＇s assumed open allegiance to the revolutionary party. In a nation believed battered by perceived state brutality and widening political differences, The Herald has been accused of significantly influencing the pace of dictatorship while guardedly manipulating information to prop up President Robert Mugabe＇s party. So important has the paper become over the years that its often uncompromising, one-sided style of reporting has earned it praise among militant ZANU-PF hardliners while bitterly attracting widespread criticism from critics of the long-serving party.展开更多
In a national effort to promote anti-Semitism, the Institute for the Study and Eradication of Jewish Influence (ISEJI) was established in Nazi Germany. Its leader, Walter Grundmann, was instrumental in the promotion o...In a national effort to promote anti-Semitism, the Institute for the Study and Eradication of Jewish Influence (ISEJI) was established in Nazi Germany. Its leader, Walter Grundmann, was instrumental in the promotion of the Aryan Jesus dogma in scholarly circles. Through a quid pro quo arrangement with a state-based university, the dogma was given scholarly respectability. The dogma asserted that Jesus was not Jew. This dogma gained enough support to be adopted into the German Lutheran Church’s catechism of the time. Not only was the motivation for the promotion of the dogma suspect, but the reasoning used to arrive at the conclusion was faulty. The dogma contributed to the body of Nazi propaganda that vilified Jews as enemies of the Aryan society.展开更多
This paper explores the recent findings of some empirical research concerning Islamic State of Iraq and al-Sham＇s （ISIS＇） communication and tries to synthesize them under the theoretical frame of propaganda＇s con...This paper explores the recent findings of some empirical research concerning Islamic State of Iraq and al-Sham＇s （ISIS＇） communication and tries to synthesize them under the theoretical frame of propaganda＇s concept and practices. Many authors demonstrated how ISIS propaganda campaigns, in particular those deployed on cyberspace, proved to be effective in recruiting new members in both western and Muslim countries. However, while most of the researches focused on ISIS＇s communication contents and narratives, few works considered other methods and techniques used for actually delivering them. This is a regrettable missing point given the fact that communication＇s and neurosciences＇ studies demonstrate that not only what is communicated but also the techniques adopted bear important consequences on the receiver＇s perceptions and behavior. Therefore, this article analyzes in particular the findings of researches carried out by communication scholars, social psychologists, and neuro-cognitive scientists on ISIS＇ persuasive communication techniques and demonstrates their importance for security studies＇ analysis of ISIS＇ propaganda. It argues that ISIS＇ success in mobilizing people and make them prone to violent action relies on-among other factors-its knowledge and exploitation of sophisticated methods of perceptions＇ manipulation and behavior＇s influence. This, in turn, demonstrates ISIS＇ possession of state-like soft power capabilities effectively deployed in propaganda campaigns and therefore calls for a more complex understanding of its agency.展开更多
Abstract:In the period of new democratic revolution,the national strategy of CCP and the atomically social structure commonly molded the party-army propaganda mechanism.Compared with other types of propaganda mechanis...Abstract:In the period of new democratic revolution,the national strategy of CCP and the atomically social structure commonly molded the party-army propaganda mechanism.Compared with other types of propaganda mechanism the party—army propaganda mechanism has some unique characteristics,which embody in“centralization and decentral—ization”in the information input“audience—oriented”in the information interchange,and“dispersion”in the informarion output.The party-army propaganda mechanism set up the CCP leadership in the new democratic revolution.展开更多
The article examines the idea of monumentality （following Evgeny Dobrenko＇s concept of ＂petrified utopia＂） in Polish Socialist literature especially by analyzing Lenin＇s ＂monumental propaganda＂ and its influen...The article examines the idea of monumentality （following Evgeny Dobrenko＇s concept of ＂petrified utopia＂） in Polish Socialist literature especially by analyzing Lenin＇s ＂monumental propaganda＂ and its influence on literary thinking. Starting from some details about Lenin＇s vision and plan, the article will further present how the act of transposition of a monument into texts---the act of materialization monuments in literary signs--causes some kind of monumental spectrality or dematerialization and as a consequence, the disappearance of art in Rancieran sense in which the art disappears when it becomes transparent for itself. To prove this thesis, the article will analyze two main architectural examples： Tatlin＇s Monument to the Third International （as the great realization of Lenin＇s doctrine） and Polish Palace of Culture and Science which was the theme of many Polish Socialist poems. In conclusion, the article will also present some broader perspective of modem architectural utopias and their spectrality.展开更多
Taking Changli Fruit Tree Research Institute of Hebei Academy of Agricultural and Forestry Sciences as an example,starting from the importance of strengthening scientific and technological propaganda work in agricultu...Taking Changli Fruit Tree Research Institute of Hebei Academy of Agricultural and Forestry Sciences as an example,starting from the importance of strengthening scientific and technological propaganda work in agricultural research institutes,the current situation of scientific and technological propaganda work in agricultural research institutes is analyzed in this paper.In response to the problems of lack of targeted evaluation mechanism,lack of distinctive publicity forms,and weak news sensitivity of science and technology propaganda workers in agricultural research institutions,strategies such as establishing a scientific and standardized evaluation system,improving incentive policies,deeply exploring propaganda content,leveraging the joint advantages of new and traditional media,and cultivating and training science and technology propaganda teams are proposed.展开更多
＂China Dream＂, not only is the national dream, but also is the dream of all the Chinese people, and highly fits the educational purpose of university education, ＂China Dream＂ leads the university ideal faith educa...＂China Dream＂, not only is the national dream, but also is the dream of all the Chinese people, and highly fits the educational purpose of university education, ＂China Dream＂ leads the university ideal faith education to a higher standard, and embodied in the ＂China Dream＂, and enriched the connotation of the socialist core value system, is the organic unity of national spirit and the spirit of the age; ＂China Dream＂ represents a blue view for the great rejuvenation of the Chinese nation, is the organic unity of ideal and great practice being together; Also, the ideological and political education had also established in the underdevelopment contemporary youth growing up; the value of coordination shaped college student＇s right of personal value and social value. ＂China Dream＂, was the sublimation of university ideological and political education, ever advancing with the time, the ＂China Dream＂ tightly integrated into the university ideological and political education, strives to cultivate the endeavor of having both ability and political integrity, and having the national feelings of dedication. Therefore, college ideological and political education work is to ＂China Dream＂ as the guider, actively promotes the educational model innovation.展开更多
After the release of"Shock Wave 2,"the box office far surpassed the first film"Shock Wave 1."In addition to improving the quality of the narrative content,it is more important to promote the film i...After the release of"Shock Wave 2,"the box office far surpassed the first film"Shock Wave 1."In addition to improving the quality of the narrative content,it is more important to promote the film in the context of new media.Many new breakthroughs have been made.The film combined the advantages of new media in its propaganda orientation and has achieved a better propaganda effect than the traditional propaganda.Therefore,investigating the use of new media in"Shock Wave 2"and in finding places that can be used for reference based on successful experiences,they will have certain enlightenment for further successfill dissemination of Hong Kong police films and even Chinese films in the future.展开更多
In Egyptology dealing with both historical and literary texts often raises thequestion of their political intention.The almost fixed plot of the "Knigsnovelle”and the“annals,"typical forms of recording Egy...In Egyptology dealing with both historical and literary texts often raises thequestion of their political intention.The almost fixed plot of the "Knigsnovelle”and the“annals,"typical forms of recording Egyptian history,seems to reflect therigid Egyptian view of history anchored in ideology.The historical course ofevents,what we may call“reality,”is less significant than the course展开更多
Faced with many problems (practically insoluble) that call them politicians lie (to save their careers), claiming that they are resolutely interested to earth’s environment protection. Unnecessary (for some) and outr...Faced with many problems (practically insoluble) that call them politicians lie (to save their careers), claiming that they are resolutely interested to earth’s environment protection. Unnecessary (for some) and outrageously expensive (for others) organization of COP21 is part of this logic of distracting the “international community” by (for example) making believe that the reduction of CO<sub>2</sub> emissions is something reachable for humans and that this reduction can weaken the harmful effects of global warming such as: floods, endless droughts, melting glaciers, upsurge of hurricanes or tornadoes, etc. Can the “binding” commitments taken during COP21 be effective? Our objective and immediate answer is: No. Because those who have made commitments, ignore completely how the CO<sub>2</sub> (main object of their attentions) or sulfur dioxide (SO<sub>2</sub>) behave with respect to some predominant elements of the atmosphere such as clouds. Moreover, a significant number of the propaganda forums’ stakeholders ignores that earth’s atmosphere is considerably affected by the radiation from the sun and that the intensity of solar radiation received at the surface of the earth mainly depends on the Earth-Sun distance and the precession angle of the earth relative to its orbit. Earth-Sun distance and precession angle of the Earth’s orbit vary in space and time: this Physical law must be constantly present in our minds. Teaching the fundamentals of Atmospheric Physics allows solar radiation and its derivative forms (e.g.: winds, snow or rains) to cease to be a mystery in the mind of the international community.展开更多
External-propaganda translation,as a language translation way,aims to influence the relevant audiences and then promote them to change attitude or take certain actions in discourse patterns. English translation,as the...External-propaganda translation,as a language translation way,aims to influence the relevant audiences and then promote them to change attitude or take certain actions in discourse patterns. English translation,as the external- propaganda material of Chinese government,is an important window for the foreign audiences to know well China,while a translator is the subject of translation practice and the key person to realize the function of texts,and also plays a decisive,significant role in the quality of translation. In external-propaganda translation,the strategies for playing the subjectivity of translator mainly include laying an emphasis on the selection of theme,making sure about the object,and paying attention to methods.展开更多
文摘This article attempts to distinguish public relations(PRs)from propaganda,within the context of information management.Speedy dissemination of information is an important feature of contemporary communication practice globally.In this era,the information content of communication is an important element requiring critical evaluation.This is so,because of the need to safeguard the information ecosystem,considering the thin line between public relations and propaganda.While both propaganda and public relations aim to shape perceptions,influence attitudes,and sway opinions,one key distinction lies in their ethical considerations.Public relations emphasize honesty,accuracy,accountability,and a commitment to the truth.In contrast,propaganda may involve manipulation,distortion,or even fabrication of information to advance a particular agenda,often at the expense of truth and transparency.Hinged on The Excellence Theory and the Two-Way Symmetrical Model,the paper focuses on the meeting points and differences between public relations and propaganda,with a view to safeguarding the integrity of the information ecosystem.The study adopted the survey research method,with interview as research instrument.The study discovered that while propaganda is not entirely a bad practice,it has a heavy tilt towards bias.It therefore recommends that deliberate steps be taken by relevant professional organisations and other stakeholders towards educating the citizens on ways of distinguishing between public relations and propaganda contents.
文摘This article focuses on the practice of English external propaganda translation from the perspective of cross-cultural communication.Firstly,it briefly summarizes the connotations and characteristics of cross-cultural communication and English external propaganda translation.Secondly,it comprehensively explores and analyzes the current status of English external propaganda translation practice from the perspective of cross-cultural communication.Combining relevant cases,it briefly introduces the achievements of English external propaganda translation practice,and systematically analyzes the challenges faced by China’s English external propaganda translation practice from the perspective of cross-cultural communication.Finally,based on the above exploration,it introduces the strategic choices for English external propaganda translation from the perspectives of cultural adaptation and cultural compensation.It is hoped that through this research,we can improve the effectiveness of cross-cultural communication in English external propaganda translation and provide some assistance in building a three-dimensional,authentic,and comprehensive government image.
文摘At the beginning of the twentieth century,cultural policy became a central element of Germany’s expansionist foreign policy toward China.In this context,the German government had a Poliklinik established in Chongqing in 1906,intending to leverage“medical propaganda”to extend German influence.Despite these ambitions,the Poliklinik faced socio-political challenges and local resistance,which hindered its ability to fully realize the German government’s political objectives.By the time the Poliklinik ceased operations in 1919,it had not achieved the strategic impact anticipated by Berlin.However,the Poliklinik contributed significantly to fostering mutual understanding and facilitating cross-cultural communication in the medical field between China and Germany.Thus,while initially conceived as an instrument of Germany’s cultural policy,the actual social and cultural influence of the Poliklinik on Germany and China was rather constructive:it had not only enhanced the understanding of German medicine and culture among the Chinese people,but also promoted knowledge about Southwest China’s medical conditions among the German academic community.
文摘The unit impulse response function of two-sided time domain for noncasual 1 DOF linear system is derived, and the FFT program is used in simulation of multi-DOF systems. The method of identifying vibration source and propaganda path by using causuality analysis of transmissbility is proposed.
文摘This article addresses the relationship between science and propaganda using the Climate Change controversy as a study model. The United Nations International Panel on Climate Change (IPCC) is the recognized leader on this model issuing multiple Assessment Reports. This review begins with a discussion of the basics—what is propaganda and how does it work, followed by whether the IPCC adopted or rejected it. Next explored is how propaganda can be seamlessly fused into “report writing” in a way that arouses and makes interesting humdrum details. Some unexpected results emerged from current and historical observation data involving the Greenhouse theory, CO2 sources, ocean pH, sea levels, and ice balances. The final section confronts whether “a point of view” constrains objectivity in favor of outcome. The overall conclusion is that the earth is boringly healthy.
文摘This paper examines The Herald newspaper＇s role in safeguarding the seemingly unparalleled longevity of Zimbabwe＇s ruling Zimbabwe African National Union-Patriotic Front （ZANU-PF） party. Through an analysis of a sample of stories from both the paper＇s print and online editions, the study traces the origins of the broadsheet＇s ostensibly unflagging pro-ZANU-PF editorial positions, turning to article analysis to critically probe not only the motive but also the impact of the newspaper＇s assumed open allegiance to the revolutionary party. In a nation believed battered by perceived state brutality and widening political differences, The Herald has been accused of significantly influencing the pace of dictatorship while guardedly manipulating information to prop up President Robert Mugabe＇s party. So important has the paper become over the years that its often uncompromising, one-sided style of reporting has earned it praise among militant ZANU-PF hardliners while bitterly attracting widespread criticism from critics of the long-serving party.
文摘In a national effort to promote anti-Semitism, the Institute for the Study and Eradication of Jewish Influence (ISEJI) was established in Nazi Germany. Its leader, Walter Grundmann, was instrumental in the promotion of the Aryan Jesus dogma in scholarly circles. Through a quid pro quo arrangement with a state-based university, the dogma was given scholarly respectability. The dogma asserted that Jesus was not Jew. This dogma gained enough support to be adopted into the German Lutheran Church’s catechism of the time. Not only was the motivation for the promotion of the dogma suspect, but the reasoning used to arrive at the conclusion was faulty. The dogma contributed to the body of Nazi propaganda that vilified Jews as enemies of the Aryan society.
文摘This paper explores the recent findings of some empirical research concerning Islamic State of Iraq and al-Sham＇s （ISIS＇） communication and tries to synthesize them under the theoretical frame of propaganda＇s concept and practices. Many authors demonstrated how ISIS propaganda campaigns, in particular those deployed on cyberspace, proved to be effective in recruiting new members in both western and Muslim countries. However, while most of the researches focused on ISIS＇s communication contents and narratives, few works considered other methods and techniques used for actually delivering them. This is a regrettable missing point given the fact that communication＇s and neurosciences＇ studies demonstrate that not only what is communicated but also the techniques adopted bear important consequences on the receiver＇s perceptions and behavior. Therefore, this article analyzes in particular the findings of researches carried out by communication scholars, social psychologists, and neuro-cognitive scientists on ISIS＇ persuasive communication techniques and demonstrates their importance for security studies＇ analysis of ISIS＇ propaganda. It argues that ISIS＇ success in mobilizing people and make them prone to violent action relies on-among other factors-its knowledge and exploitation of sophisticated methods of perceptions＇ manipulation and behavior＇s influence. This, in turn, demonstrates ISIS＇ possession of state-like soft power capabilities effectively deployed in propaganda campaigns and therefore calls for a more complex understanding of its agency.
文摘Abstract:In the period of new democratic revolution,the national strategy of CCP and the atomically social structure commonly molded the party-army propaganda mechanism.Compared with other types of propaganda mechanism the party—army propaganda mechanism has some unique characteristics,which embody in“centralization and decentral—ization”in the information input“audience—oriented”in the information interchange,and“dispersion”in the informarion output.The party-army propaganda mechanism set up the CCP leadership in the new democratic revolution.
文摘The article examines the idea of monumentality （following Evgeny Dobrenko＇s concept of ＂petrified utopia＂） in Polish Socialist literature especially by analyzing Lenin＇s ＂monumental propaganda＂ and its influence on literary thinking. Starting from some details about Lenin＇s vision and plan, the article will further present how the act of transposition of a monument into texts---the act of materialization monuments in literary signs--causes some kind of monumental spectrality or dematerialization and as a consequence, the disappearance of art in Rancieran sense in which the art disappears when it becomes transparent for itself. To prove this thesis, the article will analyze two main architectural examples： Tatlin＇s Monument to the Third International （as the great realization of Lenin＇s doctrine） and Polish Palace of Culture and Science which was the theme of many Polish Socialist poems. In conclusion, the article will also present some broader perspective of modem architectural utopias and their spectrality.
文摘Taking Changli Fruit Tree Research Institute of Hebei Academy of Agricultural and Forestry Sciences as an example,starting from the importance of strengthening scientific and technological propaganda work in agricultural research institutes,the current situation of scientific and technological propaganda work in agricultural research institutes is analyzed in this paper.In response to the problems of lack of targeted evaluation mechanism,lack of distinctive publicity forms,and weak news sensitivity of science and technology propaganda workers in agricultural research institutions,strategies such as establishing a scientific and standardized evaluation system,improving incentive policies,deeply exploring propaganda content,leveraging the joint advantages of new and traditional media,and cultivating and training science and technology propaganda teams are proposed.
文摘＂China Dream＂, not only is the national dream, but also is the dream of all the Chinese people, and highly fits the educational purpose of university education, ＂China Dream＂ leads the university ideal faith education to a higher standard, and embodied in the ＂China Dream＂, and enriched the connotation of the socialist core value system, is the organic unity of national spirit and the spirit of the age; ＂China Dream＂ represents a blue view for the great rejuvenation of the Chinese nation, is the organic unity of ideal and great practice being together; Also, the ideological and political education had also established in the underdevelopment contemporary youth growing up; the value of coordination shaped college student＇s right of personal value and social value. ＂China Dream＂, was the sublimation of university ideological and political education, ever advancing with the time, the ＂China Dream＂ tightly integrated into the university ideological and political education, strives to cultivate the endeavor of having both ability and political integrity, and having the national feelings of dedication. Therefore, college ideological and political education work is to ＂China Dream＂ as the guider, actively promotes the educational model innovation.
基金projectu“Analysis of the Dissemination Mode of Hong Kong Films in the Context of Media Convergence”(No.:CYYJS201919).
文摘After the release of"Shock Wave 2,"the box office far surpassed the first film"Shock Wave 1."In addition to improving the quality of the narrative content,it is more important to promote the film in the context of new media.Many new breakthroughs have been made.The film combined the advantages of new media in its propaganda orientation and has achieved a better propaganda effect than the traditional propaganda.Therefore,investigating the use of new media in"Shock Wave 2"and in finding places that can be used for reference based on successful experiences,they will have certain enlightenment for further successfill dissemination of Hong Kong police films and even Chinese films in the future.
文摘In Egyptology dealing with both historical and literary texts often raises thequestion of their political intention.The almost fixed plot of the "Knigsnovelle”and the“annals,"typical forms of recording Egyptian history,seems to reflect therigid Egyptian view of history anchored in ideology.The historical course ofevents,what we may call“reality,”is less significant than the course
文摘Faced with many problems (practically insoluble) that call them politicians lie (to save their careers), claiming that they are resolutely interested to earth’s environment protection. Unnecessary (for some) and outrageously expensive (for others) organization of COP21 is part of this logic of distracting the “international community” by (for example) making believe that the reduction of CO<sub>2</sub> emissions is something reachable for humans and that this reduction can weaken the harmful effects of global warming such as: floods, endless droughts, melting glaciers, upsurge of hurricanes or tornadoes, etc. Can the “binding” commitments taken during COP21 be effective? Our objective and immediate answer is: No. Because those who have made commitments, ignore completely how the CO<sub>2</sub> (main object of their attentions) or sulfur dioxide (SO<sub>2</sub>) behave with respect to some predominant elements of the atmosphere such as clouds. Moreover, a significant number of the propaganda forums’ stakeholders ignores that earth’s atmosphere is considerably affected by the radiation from the sun and that the intensity of solar radiation received at the surface of the earth mainly depends on the Earth-Sun distance and the precession angle of the earth relative to its orbit. Earth-Sun distance and precession angle of the Earth’s orbit vary in space and time: this Physical law must be constantly present in our minds. Teaching the fundamentals of Atmospheric Physics allows solar radiation and its derivative forms (e.g.: winds, snow or rains) to cease to be a mystery in the mind of the international community.
基金a stage result of the Humanities and Social Science Fund Project of University of Shanghai for Science and Technology in 2012(Study on the“Translators’Trace”in the Cooperative Translation Mode based on Language Database--A Diachronic Interpretation on the Translation Texts of Yan Xianyi and Gladys Tayler(No.12XSZ05))the Humanities and Social Science Research Project of the Ministry of Education(External Propaganda and Translation--Study on the External-propaganda Translation from a Diachronic Perspective(No.11YJC740047))the Key Course of Shanghai(Written English Translation for Science and Technology(No.1F11305003))
文摘External-propaganda translation,as a language translation way,aims to influence the relevant audiences and then promote them to change attitude or take certain actions in discourse patterns. English translation,as the external- propaganda material of Chinese government,is an important window for the foreign audiences to know well China,while a translator is the subject of translation practice and the key person to realize the function of texts,and also plays a decisive,significant role in the quality of translation. In external-propaganda translation,the strategies for playing the subjectivity of translator mainly include laying an emphasis on the selection of theme,making sure about the object,and paying attention to methods.
