Under the digital economy,college students'innovation and entrepreneurship education is facing new transformation and reform,such as increasing entrepreneurial opportunities,improving quality,and new development o...Under the digital economy,college students'innovation and entrepreneurship education is facing new transformation and reform,such as increasing entrepreneurial opportunities,improving quality,and new development opportunities under the digitalization of education.This paper takes the digital economy as the development background,discusses how to build the digital innovation and entrepreneurship education ecosystem,that is,to form an integration mechanism with digital technology as the important content,digital context as the external environment,and digital organizational form as the guarantee.The specific approaches are as follows:Improve the digital skills and ability of entrepreneurs,carry out the design of digital entrepreneurship courses,strengthen the construction of digital organizations,establish a mechanism for multi-subject participation and value co-creation,and constantly promote the development of innovation and entrepreneurship education under the digital economy.展开更多
From April 21st to 23rd,the 2025 China Surfactant Industry Conference was successfully held in Hangzhou.The conference was hosted by China Research Institute of Daily Chemical,and the National Engineering Research Cen...From April 21st to 23rd,the 2025 China Surfactant Industry Conference was successfully held in Hangzhou.The conference was hosted by China Research Institute of Daily Chemical,and the National Engineering Research Center for Surfactant,undertaken by the National Productivity Promotion Center for Surfactant and Detergent Industry and the China Daily Chemical Industry Information Center,specially co-organized by Zanyu Technology Group Co.,Ltd,and jointly co-organized by the China Surface Active Agent Industry Alliance (SAA),the Malaysian Palm Oil Board (MPOB),the Roundtable on Sustainable Palm Oil (RSPO),and the American Oil Chemists’ Society (AOCS).展开更多
The China Basic Medical Insurance Program was created in 1999 with three objectives:equal accessibility,affordability,and quality.Today,it has become the biggest medical insurance program in the world,covering 95%of C...The China Basic Medical Insurance Program was created in 1999 with three objectives:equal accessibility,affordability,and quality.Today,it has become the biggest medical insurance program in the world,covering 95%of China's population.Since 2015,China's healthcare ecosystem has been reshaped by increasing innovation,which has in turn been driven by regulatory reform,enhancement of research and development capability,and capital market development.There has also been improved regulatory efficiency to reduce lags in launching drugs.In 2022,nearly 20%of novel active substances launched globally were from China.China has also risen to become the second biggest contributor to innovation in terms of pipelines.Using a“fast-follow”strategy,many locally developed innovative drugs can compete with products from multinational companies in their quality and pricing.However,China's pharmaceutical and biotechnology industry will continue to face challenges in pricing and reimbursement,as well as a shortened product lifecycle with rapid price erosion.The government has already accelerated the timeline for updating the drug reimbursement list and is willing to create a high-quality medical insurance program.However,some obstacles are hard to overcome,including reimbursement for advanced therapies,limited funding and an increasing burden of disease due to an aging population.This article reviews the trajectory of medical innovation in China,including the challenges.Looking forward,balancing affordability and innovation will be critical for China to continue the trajectory of growth.The article also offers some suggestions for future policy reform,including optimizing reimbursement efficiency with a focus on highquality solutions,enhancing the value assessment framework,payer repositioning from“value buyer”to“strategic buyer”,and developing alternative market access pathways for innovative drugs.展开更多
E-commerce is a new business model based on Internet information technology,and its internal operation mechanism can be studied in depth from the perspective of the knowledge ecosystem according to the law of knowledg...E-commerce is a new business model based on Internet information technology,and its internal operation mechanism can be studied in depth from the perspective of the knowledge ecosystem according to the law of knowledge ecology.The various knowledge elements in the e-business knowledge ecosystem interact and influence each other,continue to exchange materials and energy according to specific rules,and develop and circulate autonomously so that users can acquire,transfer,share and sublimate knowledge in the business system.Finally,knowledge innovation and new value creation are realized to complete the final value sublimation.Based on this,this paper elaborates on three aspects of e-business ecosystem system synergy theory,e-business ecosystem,and e-business ecosystem synergy and innovation model for the reference of relevant personnel.展开更多
The aim of the paper is to identify and explore leading thematic areas within the research field related to innovation ecosystem.Based on data from the Web of Science database,the keywords frequency and its co-occurre...The aim of the paper is to identify and explore leading thematic areas within the research field related to innovation ecosystem.Based on data from the Web of Science database,the keywords frequency and its co-occurrence frequency pair were analyzed,and the theory of mapping knowledge domains was used to visualize the keywords co-occurrence network in innovation ecosystem to make further research of the heated issues.The findings indicate that the research scope involved in innovation ecosystem research is broad,and research content focus on micro and macro levels.According to the results of keywords co-occurrence analysis of different stages,innovation,network,knowledge,strategy,open innovation,value creation are the most important issues to innovation ecosystem research,given their position and role in the research network.The paper generates the added value mainly from the point of view of theory development.展开更多
Based on data from the Web of Science database,co-occurrence analysis and network visualization technique were conducted to explore the structure and patterns of interdisciplinary collaborations in innovation ecosyste...Based on data from the Web of Science database,co-occurrence analysis and network visualization technique were conducted to explore the structure and patterns of interdisciplinary collaborations in innovation ecosystem research.This study presented the descriptive statistics of disciplines involved in relative research and interdisciplinary network over time.The results suggested that the scope of disciplines involved in innovation ecosystem research is broad and the distribution is unbalanced.Management and business are the core subject area while Regional&Urban Planning,Environmental Studies,and Environmental Sciences are playing key role in research and practices.展开更多
This review explores entrepreneurial orientation and innovation ecosystems in the industrial sector of the Central Region, Kampala, Uganda, through an analysis of ten scholarly articles. The study contextualizes the r...This review explores entrepreneurial orientation and innovation ecosystems in the industrial sector of the Central Region, Kampala, Uganda, through an analysis of ten scholarly articles. The study contextualizes the research within the regional landscape and establishes a theoretical framework through a focused literature review. Key findings highlight the intersection of entrepreneurial activities and innovation dynamics, emphasizing the region’s unique contributions to the broader field. Discussions on discrepancies and unexplored territories within the articles offer insights into limitations and research gaps. The manuscript concludes by identifying future research avenues, providing a roadmap for ongoing inquiry into the entrepreneurial and innovative dimensions of the Central Region’s industrial sector. This synthesis underscores the importance of cultivating an entrepreneurial mindset and collaborative innovation strategies for sustainable industrial development in the region.展开更多
In the face of fierce market competition,enterprises must ensure the competitiveness of their products or services through technological innovation.However,the complexity of technology often surpasses the capabilities...In the face of fierce market competition,enterprises must ensure the competitiveness of their products or services through technological innovation.However,the complexity of technology often surpasses the capabilities of individual enterprises,leading them to deepen cooperation with other organizations.The entities within the enterprise innovation ecosystem depend on each other,collaborate closely,and rely on core enterprises to integrate resources,thereby creating system value and enhancing competitiveness.The purpose of this paper is to explore the process of selecting appropriate ecosystem partners.It begins by providing an overview of relevant concepts,characteristics,selection factors,and methods.Subsequently,it analyzes the roles,resources,and synergy evolution of the entities within the ecosystem.An evaluation system encompassing operation,core,synergy,and development capability is then established.This system comprises 16 indicators,including organization scale and reputation,and is accompanied by a hierarchical evaluation model.Finally,the validity of the evaluation system is confirmed through empirical analysis,utilizing the Analytic Hierarchy Process(AHP)and the fuzzy comprehensive evaluation method.展开更多
面对人工智能技术驱动的深刻变革,高校图书馆正从传统的资源中心向创新中心转型。为探索开放创新生态的构建路径,文章以美国国会图书馆的Innovator in Residence(IIR)项目为核心范例,综合运用案例分析与比较研究方法,系统剖析了其运作...面对人工智能技术驱动的深刻变革,高校图书馆正从传统的资源中心向创新中心转型。为探索开放创新生态的构建路径,文章以美国国会图书馆的Innovator in Residence(IIR)项目为核心范例,综合运用案例分析与比较研究方法,系统剖析了其运作机制、核心理念以及在不同机构中的多元化实践样态,构建了一个由AI技术与AI素养教育双核驱动,以开放创新平台、创新服务机制、创新能力体系、创新支持环境为四根支柱的生态系统模型,并结合中国国情提出了本土化实施策略,为我国高校图书馆“因校制宜”地构建多层次、动态演进的创新项目体系,提供了理论高度与实践价值兼备的行动蓝图。展开更多
Water provides the origin of human survival and prosperity,and the basic resource for the maintenance of terrestrial eco-systems,their biodiversity,productivity and ecological services.With China’s recent,rapid growt...Water provides the origin of human survival and prosperity,and the basic resource for the maintenance of terrestrial eco-systems,their biodiversity,productivity and ecological services.With China’s recent,rapid growth both in population and economic development,the water shortage has become one of the most constraints on its ecological restoration and socio-economic development,especially in the arid inland regions of northwest China.At first glance,this water shortage in China appears to be a resource crisis.But second,an in-depth analysis reveals that the water shortage crisis arises mainly resulting from the poor water management system and operating mechanism that cannot facilitate fair allocation and efficient utilization of water resources both regionally and nationally and thus is viewed as a crisis of water manage-ment.The solution of China’s water shortage and low-efficient utilization problem will,in particular,require a fundamen-tal and substantial reform or innovation of the existing water management system and operating mechanism.In this paper,we address explicitly the problems existed in the current water management system,explore the basic theory of water re-sources management and provide some insights into the way how to establish a river basin based integrated water re-sources management system in China.展开更多
A journal co-citation analysis of top cited journals in the innovation ecosystem discipline was conducted over three periods spanning the years of 2002 to 2019.Relevant data retrieved from the Web of Science database ...A journal co-citation analysis of top cited journals in the innovation ecosystem discipline was conducted over three periods spanning the years of 2002 to 2019.Relevant data retrieved from the Web of Science database were analyzed according to the highly cited journals.The results of current study show that innovation ecosystem is muti-disciplinary with broad relations with other fields.Management,marketing,technology and innovation,information management,economy,entrepreneurship and sociology play an important role in innovation ecosystem field,given their position and role in the research network.The paper generates the added value mainly from the point of view of theory development.展开更多
Despite many initiatives to help foster innovation over the last decade,Bahrain has yet to realise its full potential,indicated by low levels of published research,patent registrations,and entrepreneurial activities.T...Despite many initiatives to help foster innovation over the last decade,Bahrain has yet to realise its full potential,indicated by low levels of published research,patent registrations,and entrepreneurial activities.The COVID-19 pandemic highlighted the importance of sustainable innovation for economic recovery.This study aimed to identify the critical factors needed to stimulate innovation,as well as any barriers.Using a case study approach,emerging findings from an online survey of participants from a range of private and government organizations were explored through in-depth interviews with selected"innovation influencers".It was found that the economic and cultural environments in Bahrain favor a conservative approach to innovation,with the opening of new market opportunities with existing products the most reported form applied.The need for a sustainable economic recovery post-pandemic has raised awareness of the importance of innovation in all its forms.The environmental factors influencing innovation are charted in an ecosystem model,with effective leadership and a national strategy identified as key components.The Innovation Ecosystem derived from this case study of Bahrain has wider applicability as a benchmarking framework.By mapping the local context against framework elements,identified gaps can usefully inform a sustainable innovation strategy at both a national and organizational level.展开更多
This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid e...This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.展开更多
Establishing a Regional Marine Innovation Ecosystem(RMIE)is crucial for advancing China’s maritime power strategy.Concurrently,developing a competitive RMIE serves as a strategic lever to enhance the global competiti...Establishing a Regional Marine Innovation Ecosystem(RMIE)is crucial for advancing China’s maritime power strategy.Concurrently,developing a competitive RMIE serves as a strategic lever to enhance the global competitiveness of China’s marine science sector.However,research on the competitiveness of RMIE is limited.To this end,this study constructs an evaluation index system based on ecological niche theory to assess the competitiveness of RMIE in China from 2008 to 2020.The findings indicate generally fluctuating upward trends in RMIE’s competitiveness,with Shandong,Jiangsu,and Guangdong showing relatively strong positions.Notably,there are significant intra-regional imbalances and inter-regional asynchrony in RMIE’s competitiveness across China’s three major marine economic circles.Recognizing that forecasting RMIE competitiveness can inform policy formulation,this paper proposes a systematic multivariate grey interval prediction model that incorporates spatial proximity effects.This model effectively captures the interval and uncertainty characteristics of RMIE’s competitiveness while considering spatial relationships among regions.Results from comparative analysis,robustness tests,and sensitivity analysis demonstrate its superior applicability and forecasting accuracy.Additionally,interval forecasts and scenario analyses suggest that RMIE competitiveness will maintain stable growth,although unbalanced and unsynchronized development is likely to persist.Overall,the approach developed for evaluating and forecasting RMIE competitiveness offers valuable insights for effective policy formulation.展开更多
基金Analysis of College Students'Innovation and Entrepreneurship Education System Construction under Digital Economy Environment(2021jyxm1404)In-depth Development of Experience Tourism in Traditional Villages in Huizhou under the Digital Economy Environment-A Case study of Traditional Villages in Yixian County(2022AH051929)。
文摘Under the digital economy,college students'innovation and entrepreneurship education is facing new transformation and reform,such as increasing entrepreneurial opportunities,improving quality,and new development opportunities under the digitalization of education.This paper takes the digital economy as the development background,discusses how to build the digital innovation and entrepreneurship education ecosystem,that is,to form an integration mechanism with digital technology as the important content,digital context as the external environment,and digital organizational form as the guarantee.The specific approaches are as follows:Improve the digital skills and ability of entrepreneurs,carry out the design of digital entrepreneurship courses,strengthen the construction of digital organizations,establish a mechanism for multi-subject participation and value co-creation,and constantly promote the development of innovation and entrepreneurship education under the digital economy.
文摘From April 21st to 23rd,the 2025 China Surfactant Industry Conference was successfully held in Hangzhou.The conference was hosted by China Research Institute of Daily Chemical,and the National Engineering Research Center for Surfactant,undertaken by the National Productivity Promotion Center for Surfactant and Detergent Industry and the China Daily Chemical Industry Information Center,specially co-organized by Zanyu Technology Group Co.,Ltd,and jointly co-organized by the China Surface Active Agent Industry Alliance (SAA),the Malaysian Palm Oil Board (MPOB),the Roundtable on Sustainable Palm Oil (RSPO),and the American Oil Chemists’ Society (AOCS).
文摘The China Basic Medical Insurance Program was created in 1999 with three objectives:equal accessibility,affordability,and quality.Today,it has become the biggest medical insurance program in the world,covering 95%of China's population.Since 2015,China's healthcare ecosystem has been reshaped by increasing innovation,which has in turn been driven by regulatory reform,enhancement of research and development capability,and capital market development.There has also been improved regulatory efficiency to reduce lags in launching drugs.In 2022,nearly 20%of novel active substances launched globally were from China.China has also risen to become the second biggest contributor to innovation in terms of pipelines.Using a“fast-follow”strategy,many locally developed innovative drugs can compete with products from multinational companies in their quality and pricing.However,China's pharmaceutical and biotechnology industry will continue to face challenges in pricing and reimbursement,as well as a shortened product lifecycle with rapid price erosion.The government has already accelerated the timeline for updating the drug reimbursement list and is willing to create a high-quality medical insurance program.However,some obstacles are hard to overcome,including reimbursement for advanced therapies,limited funding and an increasing burden of disease due to an aging population.This article reviews the trajectory of medical innovation in China,including the challenges.Looking forward,balancing affordability and innovation will be critical for China to continue the trajectory of growth.The article also offers some suggestions for future policy reform,including optimizing reimbursement efficiency with a focus on highquality solutions,enhancing the value assessment framework,payer repositioning from“value buyer”to“strategic buyer”,and developing alternative market access pathways for innovative drugs.
文摘E-commerce is a new business model based on Internet information technology,and its internal operation mechanism can be studied in depth from the perspective of the knowledge ecosystem according to the law of knowledge ecology.The various knowledge elements in the e-business knowledge ecosystem interact and influence each other,continue to exchange materials and energy according to specific rules,and develop and circulate autonomously so that users can acquire,transfer,share and sublimate knowledge in the business system.Finally,knowledge innovation and new value creation are realized to complete the final value sublimation.Based on this,this paper elaborates on three aspects of e-business ecosystem system synergy theory,e-business ecosystem,and e-business ecosystem synergy and innovation model for the reference of relevant personnel.
文摘The aim of the paper is to identify and explore leading thematic areas within the research field related to innovation ecosystem.Based on data from the Web of Science database,the keywords frequency and its co-occurrence frequency pair were analyzed,and the theory of mapping knowledge domains was used to visualize the keywords co-occurrence network in innovation ecosystem to make further research of the heated issues.The findings indicate that the research scope involved in innovation ecosystem research is broad,and research content focus on micro and macro levels.According to the results of keywords co-occurrence analysis of different stages,innovation,network,knowledge,strategy,open innovation,value creation are the most important issues to innovation ecosystem research,given their position and role in the research network.The paper generates the added value mainly from the point of view of theory development.
文摘Based on data from the Web of Science database,co-occurrence analysis and network visualization technique were conducted to explore the structure and patterns of interdisciplinary collaborations in innovation ecosystem research.This study presented the descriptive statistics of disciplines involved in relative research and interdisciplinary network over time.The results suggested that the scope of disciplines involved in innovation ecosystem research is broad and the distribution is unbalanced.Management and business are the core subject area while Regional&Urban Planning,Environmental Studies,and Environmental Sciences are playing key role in research and practices.
文摘This review explores entrepreneurial orientation and innovation ecosystems in the industrial sector of the Central Region, Kampala, Uganda, through an analysis of ten scholarly articles. The study contextualizes the research within the regional landscape and establishes a theoretical framework through a focused literature review. Key findings highlight the intersection of entrepreneurial activities and innovation dynamics, emphasizing the region’s unique contributions to the broader field. Discussions on discrepancies and unexplored territories within the articles offer insights into limitations and research gaps. The manuscript concludes by identifying future research avenues, providing a roadmap for ongoing inquiry into the entrepreneurial and innovative dimensions of the Central Region’s industrial sector. This synthesis underscores the importance of cultivating an entrepreneurial mindset and collaborative innovation strategies for sustainable industrial development in the region.
基金The 2022 Sichuan Tourism Development Research Center General Project“A Study on the Perceived Evaluation and Differences of Tourism Supply between Tourists and Local Residents along the Sichuan Tibet Railway”(Project number:LY22-25)。
文摘In the face of fierce market competition,enterprises must ensure the competitiveness of their products or services through technological innovation.However,the complexity of technology often surpasses the capabilities of individual enterprises,leading them to deepen cooperation with other organizations.The entities within the enterprise innovation ecosystem depend on each other,collaborate closely,and rely on core enterprises to integrate resources,thereby creating system value and enhancing competitiveness.The purpose of this paper is to explore the process of selecting appropriate ecosystem partners.It begins by providing an overview of relevant concepts,characteristics,selection factors,and methods.Subsequently,it analyzes the roles,resources,and synergy evolution of the entities within the ecosystem.An evaluation system encompassing operation,core,synergy,and development capability is then established.This system comprises 16 indicators,including organization scale and reputation,and is accompanied by a hierarchical evaluation model.Finally,the validity of the evaluation system is confirmed through empirical analysis,utilizing the Analytic Hierarchy Process(AHP)and the fuzzy comprehensive evaluation method.
文摘面对人工智能技术驱动的深刻变革,高校图书馆正从传统的资源中心向创新中心转型。为探索开放创新生态的构建路径,文章以美国国会图书馆的Innovator in Residence(IIR)项目为核心范例,综合运用案例分析与比较研究方法,系统剖析了其运作机制、核心理念以及在不同机构中的多元化实践样态,构建了一个由AI技术与AI素养教育双核驱动,以开放创新平台、创新服务机制、创新能力体系、创新支持环境为四根支柱的生态系统模型,并结合中国国情提出了本土化实施策略,为我国高校图书馆“因校制宜”地构建多层次、动态演进的创新项目体系,提供了理论高度与实践价值兼备的行动蓝图。
基金supported by the National Basic Research Program (973) of China (2009CB421302)the CAS/SAFEA International Partnership Program for Creative Research Teams "The Basic Research on Water Issues of the Arid Inland Basin Regions in China" (CXTD-Z2005-2-4)
文摘Water provides the origin of human survival and prosperity,and the basic resource for the maintenance of terrestrial eco-systems,their biodiversity,productivity and ecological services.With China’s recent,rapid growth both in population and economic development,the water shortage has become one of the most constraints on its ecological restoration and socio-economic development,especially in the arid inland regions of northwest China.At first glance,this water shortage in China appears to be a resource crisis.But second,an in-depth analysis reveals that the water shortage crisis arises mainly resulting from the poor water management system and operating mechanism that cannot facilitate fair allocation and efficient utilization of water resources both regionally and nationally and thus is viewed as a crisis of water manage-ment.The solution of China’s water shortage and low-efficient utilization problem will,in particular,require a fundamen-tal and substantial reform or innovation of the existing water management system and operating mechanism.In this paper,we address explicitly the problems existed in the current water management system,explore the basic theory of water re-sources management and provide some insights into the way how to establish a river basin based integrated water re-sources management system in China.
文摘A journal co-citation analysis of top cited journals in the innovation ecosystem discipline was conducted over three periods spanning the years of 2002 to 2019.Relevant data retrieved from the Web of Science database were analyzed according to the highly cited journals.The results of current study show that innovation ecosystem is muti-disciplinary with broad relations with other fields.Management,marketing,technology and innovation,information management,economy,entrepreneurship and sociology play an important role in innovation ecosystem field,given their position and role in the research network.The paper generates the added value mainly from the point of view of theory development.
文摘Despite many initiatives to help foster innovation over the last decade,Bahrain has yet to realise its full potential,indicated by low levels of published research,patent registrations,and entrepreneurial activities.The COVID-19 pandemic highlighted the importance of sustainable innovation for economic recovery.This study aimed to identify the critical factors needed to stimulate innovation,as well as any barriers.Using a case study approach,emerging findings from an online survey of participants from a range of private and government organizations were explored through in-depth interviews with selected"innovation influencers".It was found that the economic and cultural environments in Bahrain favor a conservative approach to innovation,with the opening of new market opportunities with existing products the most reported form applied.The need for a sustainable economic recovery post-pandemic has raised awareness of the importance of innovation in all its forms.The environmental factors influencing innovation are charted in an ecosystem model,with effective leadership and a national strategy identified as key components.The Innovation Ecosystem derived from this case study of Bahrain has wider applicability as a benchmarking framework.By mapping the local context against framework elements,identified gaps can usefully inform a sustainable innovation strategy at both a national and organizational level.
基金The 2023 Anhui University of Finance and Economics teaching project“Construct the Intelligent Teaching Mode of New Media Marketing”(Project Number:acszhkt2023003)“Research on Ideological and Political Teaching Mode Based on Intelligent Classroom-Take the Course of New Media Marketing as An Example”(Project Number:acszjyyb2023003)。
文摘This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.
基金National Social Science Fund of China,No.24BTJ037Significant Project of the National Social Science Foundation of China,No.23&ZD102+1 种基金The Key Research Base for Philosophy and Social Sciences in Hangzhou:ESG and Sustainable Development Research Center,No.25JD053Zhejiang Provincial Statistical Scientific Research Project,No.25TJZZ12。
文摘Establishing a Regional Marine Innovation Ecosystem(RMIE)is crucial for advancing China’s maritime power strategy.Concurrently,developing a competitive RMIE serves as a strategic lever to enhance the global competitiveness of China’s marine science sector.However,research on the competitiveness of RMIE is limited.To this end,this study constructs an evaluation index system based on ecological niche theory to assess the competitiveness of RMIE in China from 2008 to 2020.The findings indicate generally fluctuating upward trends in RMIE’s competitiveness,with Shandong,Jiangsu,and Guangdong showing relatively strong positions.Notably,there are significant intra-regional imbalances and inter-regional asynchrony in RMIE’s competitiveness across China’s three major marine economic circles.Recognizing that forecasting RMIE competitiveness can inform policy formulation,this paper proposes a systematic multivariate grey interval prediction model that incorporates spatial proximity effects.This model effectively captures the interval and uncertainty characteristics of RMIE’s competitiveness while considering spatial relationships among regions.Results from comparative analysis,robustness tests,and sensitivity analysis demonstrate its superior applicability and forecasting accuracy.Additionally,interval forecasts and scenario analyses suggest that RMIE competitiveness will maintain stable growth,although unbalanced and unsynchronized development is likely to persist.Overall,the approach developed for evaluating and forecasting RMIE competitiveness offers valuable insights for effective policy formulation.
