This study explores the impact of perceived value,awe,and place attachment on tourists'environmentally responsible behavior(ERB)in desert tourism contexts,using the Singing Sands Mountain and Crescent Spring sceni...This study explores the impact of perceived value,awe,and place attachment on tourists'environmentally responsible behavior(ERB)in desert tourism contexts,using the Singing Sands Mountain and Crescent Spring scenic area in Dunhuang,China as a case study.Data were collected from 315 tourists using a structured questionnaire and analyzed through a structural equation model.Results show that perceived value and awe significantly influence ERB both directly and indirectly via place attachment.Specifically,perceived value has a stronger direct effect on ERB compared to awe,highlighting the importance of tourists'overall evaluation of the destination in promoting sustainable behaviors.The mediating role of place attachment underscores the significance of emotional connections to the environment in fostering ERB.These findings provide valuable insights for sustainable tourism management in fragile desert ecosystems.The study also highlights the importance of enhancing perceived value through high-quality services and leveraging awe-inspiring experiences to promote sustainable behaviors.展开更多
With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this s...With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this study constructs a model with four dimensions of perceived value as mechanism variables(namely,perceived functional value,perceived emotional value,perceived economic value,and perceived social value),and studies the influence of private domain consumers’perceived value on consumption sticky behavior in the digital age.The empirical study finds that private domain consumers’perceived functional value,perceived emotional value,and perceived economic value positively affect consumption sticky behavior,showing a relationship that sticky behavior increases with the increase of the above three dimensions,while private domain consumers’perceived social value has a negative effect.展开更多
Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral int...Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral intention and revisit intention.Additionally,the influence of tourists' perceived value dimensions on the behavioral intention and revisit intention was explored.The results show that the utilitarian value and enjoyment value significantly affect the inbound and domestic tourists' behavioral intention,while the convenience value and aesthetic value have no significant influence.The service value only significantly affects the domestic tourists' behavioral intention,and the aesthetic value only significantly affects the inbound tourists' behavioral intention.The utilitarian value,service value and enjoyment value significantly affect the inbound and domestic tourists' revisit intention,while the convenience value only significantly affects the domestic tourists' revisit intention.The utilitarian value is the primary factor affecting the inbound tourists' behavioral intention and revisit intention,and the perceived price has no significant effect on either inbound or domestic tourists' behavioral intention or revisit intention.The study explores the relationships between tourists' perceived value,behavioral intention and revisit intention,analyzes the divergence and causation,theoretically enriches the research field of tourism geography and behavioral geography,and has great practical significance to the sustainable development of mega events in China,including the further development of the Shanghai World Expo.展开更多
Adolescence is the golden stage for developing reading ability.Reading ability is an important factor in promoting teenagers'know-how and cognitive structure.For teenagers who are at the stage of forming views on ...Adolescence is the golden stage for developing reading ability.Reading ability is an important factor in promoting teenagers'know-how and cognitive structure.For teenagers who are at the stage of forming views on the world,life,and values,reading is a key part of understanding the external world.This study is an empirical analysis conducted on 210 teenagers through questionnaires to explore the influence of perceived value of social reading on teenagers'reading ability by using the structural equation model.The results show that first,the perceived value of social reading affects teenagers'reading ability;second,social reading motivation is the mediator of the above relationship;third,the perceived value of social reading affects teenagers'reading ability through reading motivation.In regard to that,it is proposed that the characteristics of perceived value should be made use to stimulate students'learning motivation and improve teenagers'reading ability in the process of policy formulation of governmental departments and the teaching in schools.展开更多
Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experienc...Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.展开更多
Taking mangrove cuisine in Zhanjiang as an example,this paper investigates the residents’perceived value of mangrove cuisine through questionnaire survey.The results show that the overall satisfaction of residents on...Taking mangrove cuisine in Zhanjiang as an example,this paper investigates the residents’perceived value of mangrove cuisine through questionnaire survey.The results show that the overall satisfaction of residents on the mangrove cuisine in Zhanjiang is high.The highest satisfaction of residents on the perceived value of mangrove cuisine is the historical and cultural heritage,and the lowest satisfaction is the local characteristics.The main factor affecting the satisfaction is the utility value.Based on the analysis of the present situation and existing problems of mangrove cuisine resources in Zhanjiang,this paper puts forward some countermeasures and suggestions for the sustainable development of mangrove food in Zhanjiang in terms of strengthening government support,increasing public participation awareness,increasing publicity channels,enhancing popularity and reputation,and paying attention to the inheritance of characteristic food culture.展开更多
Based on the theory of customer perceived value,this paper makes an empirical analysis on the purchase intention of community fresh O2O,and proposes the customer perceived value concept including result,program,servic...Based on the theory of customer perceived value,this paper makes an empirical analysis on the purchase intention of community fresh O2O,and proposes the customer perceived value concept including result,program,service,social and emotional value.At the same time,the intermediary variable of consumption attitude is put forward and the theoretical model constructed.It is verified that perceived value significantly influences purchase intention and consumption attitude,and plays an intermediary role between them by regression analysis method.This detailed study on the mechanism of perceived value influencing purchase intention through consumption attitude is of great guidance value.展开更多
With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a pl...With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a platform for the Interact highlights its great influence and importance. Especially in the online shopping, these reflect the user＇s point of view and attitude of the online comment has been an unprecedented attention. Online reviews have become an important medium for consumers to understand their products before they buy goods, making them an important channel for potential consumers to understand the quality of goods and services. There are many studies on online reviews, but the research on the brand awareness of cruise ship companies is almost negligible. This paper provides a reference for the construction of cruise ship brand awareness system, and combines Nvivo software to analyze the online commentary system, and provides a reference for further research on cruise brand, and prospects for future research.展开更多
As urban development shifts from the incremental era to the stock era,urban design is becoming increasingly focused on high-quality living and human needs.However,the opening of traditional communities has been insuff...As urban development shifts from the incremental era to the stock era,urban design is becoming increasingly focused on high-quality living and human needs.However,the opening of traditional communities has been insufficiently examined.This study took Liuyun Community,a typical open community in Guangzhou(China)that has undergone a transformation from residential to commercial use,as its research object.First,more than 300 residents,tourists,and merchants were surveyed via questionnaires administered in field investigations and interviews.Next,the data from the completed questionnaires were used to construct a structural equation model consisting of five dimensions,namely commercial service value,cost value,risk value,perceptual value,and social value.The data were then analyzed to determine the correlations between perceived value and behavioral intention,satisfaction,and other psychological attributes.The following results were obtained:(1)As commercial activities in the community increased,the influence of social value,cost value,and commercial service value on behavioral intention decreased.(2)The open community inevitably had negative impacts on its citizens.However,these negative impacts were mitigated to some extent by high levels of social value.(3)Perceptions of commercial service value varied between groups.展开更多
This study examines how perceived value of microfinance and exploratory innovation affect small and medium-sized enterprises(SME)performance in the context of a developing nation.Drawing on the strategic innovation an...This study examines how perceived value of microfinance and exploratory innovation affect small and medium-sized enterprises(SME)performance in the context of a developing nation.Drawing on the strategic innovation and microfinance literature,we hypothesize that(1)perceived value of microfinance affects exploratory innovation and SME performance,and(2)exploratory innovation serves as an effective mechanism through which microfinance enhances SME per-formance.We employ partial least squares structural equation modeling(PLS-SEM)to test our hypotheses.Using a sample of 581 Ghanaian SMEs with microfinance,the results of the PLS SEM support our hypotheses.We further conducted a qualitative analysis of comments provided by the SMEs(n=144)to gain a deeper understanding of exploratory innovation in developing econo-mies.Our findings show that SMEs purposefully attempt to strengthen their exploratory inno-vation in microfinance.We discuss the theoretical and practical implications of these findings as well as future research avenues.展开更多
As an emerging mountain vacation tourism product,ski tourism is becoming increasingly important in the domestic tourism market.As an important theory for studying the quality of consumer experience,perceived value has...As an emerging mountain vacation tourism product,ski tourism is becoming increasingly important in the domestic tourism market.As an important theory for studying the quality of consumer experience,perceived value has been widely employed in tourism research in recent years,and improving the ski tourism experience value has become the focus of competition among ski tourism destinations.Taking the ski tourists in Chongli District of Zhangjiakou as an example,305 valid questionnaires were collected by using online and offline methods.Based on the theory of perceived value,this paper adopted principal component analysis and cluster analysis to conduct a preliminary study of ski tourism experience and market segmentation.In addition,this paper examined the differences in demographic and behavioral characteristics of different types of ski tourists.This study finds that:(1)The perceived value of ski tourism experience includes four dimensions:facility value,perceived price,safety value and service value.(2)Using the perceived value to segment ski tourists,three different customer segments are identified:comfort-pursuant,price-sensitive and safety-oriented.(3)There are significant differences in key metrics,such as number of visits and stay time,among different types of ski tourists according to their demographic characteristics such as gender,age,monthly income,and behavioral characteristics.These results reveal the different dimensions of the perceived value of ski tourism experience and determine the market segments and characteristics of ski tourists.Developing a corresponding marketing strategy based on the different market segments can better promote the perceived value of ski tourists,and ultimately strengthen the competitiveness of the enterprises.展开更多
Competition in the apparel market has developed from preliminary price competition, quality competition, and scale competition to the current state of brand competition. The phenomenon of brand overlap cannot be avoid...Competition in the apparel market has developed from preliminary price competition, quality competition, and scale competition to the current state of brand competition. The phenomenon of brand overlap cannot be avoided by apparel enterprises during the process of building and manufacturing their brands. This paper has selected nine identification elements of three dimensions, which we used to construct an apparel brand overlap identification model. This model is based on the theories of customer perceived value and brand identity and was constructed by taking consumer perspectives as the starting point. Two apparel brands from the representative international E Company have been selected as our empirical research objects. An apparel brand overlap identification model has been constructed based on questionnaire analysis and a cognitive experiment involving eye-tracking technology. In addition, the overlap elements among apparel brands, as well as the cognitive situation of consumers with regard to brand overlap, have been analyzed.展开更多
This paper aims to propose a new trend in research which integrates the online customer relationship management through the perspectives of perceived value,satisfaction,and e-trust regarding the online restaurant in C...This paper aims to propose a new trend in research which integrates the online customer relationship management through the perspectives of perceived value,satisfaction,and e-trust regarding the online restaurant in Chinese e-CRM business backgrounds.This study constructs a structural equation model to analyze the online restaurant marketing with the research perspective of the relationships among perceived value,satisfaction and e-Trust,corresponding to the cognitive belief,affective experiences and cognitive behavior of e-CRM.This model proposes six hypotheses concerning the relationships among perceived value,satisfaction and e-trust,aiming to demonstrate the predominant factors affecting the online restaurant sales and further to have a better understanding of the customers’preferences on placing orders and purchases in the online context.The results show that there is a series of connections among perceived value,satisfaction and e-trust,and most of them are important.First,the perceived value has an incentive effect on satisfaction,e-trust,and customers’commitment to a relationship.Second,satisfaction has a positive impact on e-trust and leads to the commitment to a relationship.Third,e-trust positively affects the consumer commitment to a relationship.In addition,production quality,service quality and price fairness have a significant impact on the perceived value.展开更多
Advertising avoidance is resistance to advertising intrusion.This issue has been the subject of much academic research in recent years.To guide scholars to better carry out relevant research and promote enterprises to...Advertising avoidance is resistance to advertising intrusion.This issue has been the subject of much academic research in recent years.To guide scholars to better carry out relevant research and promote enterprises to better implement advertising activities,this study intends to summarize the relevant research on advertising avoidance in recent years.The specific method is to use the core literature meta-analysis method to identify,filter,and screen relevant literature published in core journals from 1997 to 2020 with the keywords advertising avoidance and advertising resistance.We review the collected articles from the following perspectives:the definition and classification,external stimulating factors,internal perception factors,and moderating factors of advertising avoidance.On this basis,the SOMR model of advertising avoidance is constructed according to the SOR model.Finally,some prospects for future related research are presented.展开更多
Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers...Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers(aged 18-35)in Hanoi and Taipei.Quantitative methods,including surveys,and experimental design,were employed in both cities,with a sample size of 200 respondents per location.Key influencing factors-including video content,product information,celebrity endorsement,viewer interaction,and perceived value-were systematically analyzed.The findings highlight both commonalities and contextual differences in how short videos influence purchasing behavior.This study offers practical implications for businesses and marketers targeting young consumers in Vietnam and Taiwan.展开更多
This study investigates how traditional Chinese values influence Chinese consumer behavior directly and indirectly through the impact on people's lifestyles and perceived values.The empirical research is conducted...This study investigates how traditional Chinese values influence Chinese consumer behavior directly and indirectly through the impact on people's lifestyles and perceived values.The empirical research is conducted in the context of the mobile phone market in Shanghai.The study establishes measurement scales of Confucian value,lifestyle,and customer perceived value for Chinese market.Relationships of multiple factors are tested in the structural equation model and their impacts on consumer behavior are elaborated.Findings indicate that Confucian values not only have a direct impact on Chinese consumer behavior but also indirectly influence this behavior through impacting people's lifestyles and perceived values.展开更多
Iris recognition technology(IRT)-based authentication is a biometric financial technology(FinTech)application used to automate user recognition and verification.In addition to being a controversial technology with var...Iris recognition technology(IRT)-based authentication is a biometric financial technology(FinTech)application used to automate user recognition and verification.In addition to being a controversial technology with various facilitators and inhibitors,the adoption of IRT-based FinTech is driven by contextual factors,such as customer perceptions,deployed biometric technology,and financial transaction settings.Due to its controversial and contextual properties,analyzing IRT-based FinTech acceptance is challenging.This study uses a net valence framework to investigate the salient positive and negative factors influencing the intention to use IRT-based FinTech in automated teller machines(ATMs)in Jordan.This study is pertinent because there is a dearth of research on IRT-based FinTech in the relevant literature;most previous research has taken purely engineering and technical approaches.Furthermore,despite considerable investments by banks and other financial institutions in this FinTech,target user adoption is minimal,and only 6% of Jordan’s ATM transactions are currently IRT-enabled.This study employs mixed methods.In the first qualitative study,17 Jordanian customers were interviewed regarding the benefits and risks of IRT-based FinTech in ATMs.Content analyses determined the most important concepts or themes.The advantages include financial security,convenience,and FinTech-enabled hygiene,whereas the concerns include performance,financial,privacy,and physical risks.The research model is constructed based on the qualitative study and theoretical underpinnings,wherein 631 Jordanian bank customers with active ATM accounts were surveyed to validate the research model.The findings indicate that IRT-based FinTech usage in ATMs is proportional to its perceived value.In descending order of effect,financial security,FinTech-enabled hygiene,and convenience benefits positively impact perceived value.Privacy,financial,and physical risks have negative impacts on perceived value,whereas performance risk has no effect.This study contributes to the relatively untapped domain of biometric technology in information systems,with important theoretical and practical implications.展开更多
E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as...E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as independent variables.A theoretical model is constructed with perceived value and risk as intermediaries and the consumers’purchase intention as the dependent variable,and corresponding hypotheses are put forward.We designed the scale,collected relevant data,and tested the model hypothesis using Statistical Package for Social Sciences(SPSS)and Analysis of Moment Structure(AMOS)software.The study found that the number of comments and product quality had a significant impact on perceived value,perceived risk,and consumers’purchase intention.From this conclusion,it is suggested that businesses should control the number of comments,strengthen the product quality of comments,and distinguish the repetition degree of the content of live broadcasts.展开更多
基金financed by 2024 Gansu Province College Teachers'Innovation Fund Project(2024B-051)Northwest Normal University Young Teachers'Research Ability Enhancement Program Project(NWNU-LKQN2019-25)Grant number Gansu Provincial Social Science Planning Youth Project"Research on the Construction of Tourism Safety Guarantee System for Scenic Spots in Gansu Province"(2021QN008).
文摘This study explores the impact of perceived value,awe,and place attachment on tourists'environmentally responsible behavior(ERB)in desert tourism contexts,using the Singing Sands Mountain and Crescent Spring scenic area in Dunhuang,China as a case study.Data were collected from 315 tourists using a structured questionnaire and analyzed through a structural equation model.Results show that perceived value and awe significantly influence ERB both directly and indirectly via place attachment.Specifically,perceived value has a stronger direct effect on ERB compared to awe,highlighting the importance of tourists'overall evaluation of the destination in promoting sustainable behaviors.The mediating role of place attachment underscores the significance of emotional connections to the environment in fostering ERB.These findings provide valuable insights for sustainable tourism management in fragile desert ecosystems.The study also highlights the importance of enhancing perceived value through high-quality services and leveraging awe-inspiring experiences to promote sustainable behaviors.
文摘With the rapid development of the digital age,the perceived value of private consumers has changed to varying degrees,which has a profound impact on consumption stickiness.Based on the existing research results,this study constructs a model with four dimensions of perceived value as mechanism variables(namely,perceived functional value,perceived emotional value,perceived economic value,and perceived social value),and studies the influence of private domain consumers’perceived value on consumption sticky behavior in the digital age.The empirical study finds that private domain consumers’perceived functional value,perceived emotional value,and perceived economic value positively affect consumption sticky behavior,showing a relationship that sticky behavior increases with the increase of the above three dimensions,while private domain consumers’perceived social value has a negative effect.
基金Under the auspices of National Natural Science Foundation of China(No.41271171,41230631)
文摘Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral intention and revisit intention.Additionally,the influence of tourists' perceived value dimensions on the behavioral intention and revisit intention was explored.The results show that the utilitarian value and enjoyment value significantly affect the inbound and domestic tourists' behavioral intention,while the convenience value and aesthetic value have no significant influence.The service value only significantly affects the domestic tourists' behavioral intention,and the aesthetic value only significantly affects the inbound tourists' behavioral intention.The utilitarian value,service value and enjoyment value significantly affect the inbound and domestic tourists' revisit intention,while the convenience value only significantly affects the domestic tourists' revisit intention.The utilitarian value is the primary factor affecting the inbound tourists' behavioral intention and revisit intention,and the perceived price has no significant effect on either inbound or domestic tourists' behavioral intention or revisit intention.The study explores the relationships between tourists' perceived value,behavioral intention and revisit intention,analyzes the divergence and causation,theoretically enriches the research field of tourism geography and behavioral geography,and has great practical significance to the sustainable development of mega events in China,including the further development of the Shanghai World Expo.
基金the Special Support Project for Humanities and Social Sciences of Guangzhou University of Chinese Medicine(2021SKZX04).
文摘Adolescence is the golden stage for developing reading ability.Reading ability is an important factor in promoting teenagers'know-how and cognitive structure.For teenagers who are at the stage of forming views on the world,life,and values,reading is a key part of understanding the external world.This study is an empirical analysis conducted on 210 teenagers through questionnaires to explore the influence of perceived value of social reading on teenagers'reading ability by using the structural equation model.The results show that first,the perceived value of social reading affects teenagers'reading ability;second,social reading motivation is the mediator of the above relationship;third,the perceived value of social reading affects teenagers'reading ability through reading motivation.In regard to that,it is proposed that the characteristics of perceived value should be made use to stimulate students'learning motivation and improve teenagers'reading ability in the process of policy formulation of governmental departments and the teaching in schools.
基金This study was supported by a grant from the Projects of the National Natural Science Foundation of China(No.72074053)National Science Innovation Project of Fudan University(No.10246130).
文摘Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.
基金Guangdong Provincial Department of Education Project(2021ZDZX3003)Guangdong Coastal Economic Belt Research CenterSpecial Project of School-Level Talents in Lingnan Normal University(ZW22021).
文摘Taking mangrove cuisine in Zhanjiang as an example,this paper investigates the residents’perceived value of mangrove cuisine through questionnaire survey.The results show that the overall satisfaction of residents on the mangrove cuisine in Zhanjiang is high.The highest satisfaction of residents on the perceived value of mangrove cuisine is the historical and cultural heritage,and the lowest satisfaction is the local characteristics.The main factor affecting the satisfaction is the utility value.Based on the analysis of the present situation and existing problems of mangrove cuisine resources in Zhanjiang,this paper puts forward some countermeasures and suggestions for the sustainable development of mangrove food in Zhanjiang in terms of strengthening government support,increasing public participation awareness,increasing publicity channels,enhancing popularity and reputation,and paying attention to the inheritance of characteristic food culture.
基金2019 Guangdong University Youth Innovative Talent Project-Research on the Impact Mechanism of O2O Online Shopping in Fresh Community Based on Customer Perceived Value(2019GWQNCX017)Guangzhou Philosophy and Social Science Development“13th Five-Year Plan”Project in 2020--Research on promoting the development of Guangzhou’s private economy under the background of the integration of Guangdong,Hong Kong and Macao(2020GZGJ219).
文摘Based on the theory of customer perceived value,this paper makes an empirical analysis on the purchase intention of community fresh O2O,and proposes the customer perceived value concept including result,program,service,social and emotional value.At the same time,the intermediary variable of consumption attitude is put forward and the theoretical model constructed.It is verified that perceived value significantly influences purchase intention and consumption attitude,and plays an intermediary role between them by regression analysis method.This detailed study on the mechanism of perceived value influencing purchase intention through consumption attitude is of great guidance value.
文摘With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a platform for the Interact highlights its great influence and importance. Especially in the online shopping, these reflect the user＇s point of view and attitude of the online comment has been an unprecedented attention. Online reviews have become an important medium for consumers to understand their products before they buy goods, making them an important channel for potential consumers to understand the quality of goods and services. There are many studies on online reviews, but the research on the brand awareness of cruise ship companies is almost negligible. This paper provides a reference for the construction of cruise ship brand awareness system, and combines Nvivo software to analyze the online commentary system, and provides a reference for further research on cruise brand, and prospects for future research.
基金sponsored by the General items of Guangdong Provincial Philosophy and Social Science Planning in 2024(Grant No.GD24CYS38)the State Key Laboratory of Subtropical Building and Urban Science(Grant No.2022ZC01)。
文摘As urban development shifts from the incremental era to the stock era,urban design is becoming increasingly focused on high-quality living and human needs.However,the opening of traditional communities has been insufficiently examined.This study took Liuyun Community,a typical open community in Guangzhou(China)that has undergone a transformation from residential to commercial use,as its research object.First,more than 300 residents,tourists,and merchants were surveyed via questionnaires administered in field investigations and interviews.Next,the data from the completed questionnaires were used to construct a structural equation model consisting of five dimensions,namely commercial service value,cost value,risk value,perceptual value,and social value.The data were then analyzed to determine the correlations between perceived value and behavioral intention,satisfaction,and other psychological attributes.The following results were obtained:(1)As commercial activities in the community increased,the influence of social value,cost value,and commercial service value on behavioral intention decreased.(2)The open community inevitably had negative impacts on its citizens.However,these negative impacts were mitigated to some extent by high levels of social value.(3)Perceptions of commercial service value varied between groups.
文摘This study examines how perceived value of microfinance and exploratory innovation affect small and medium-sized enterprises(SME)performance in the context of a developing nation.Drawing on the strategic innovation and microfinance literature,we hypothesize that(1)perceived value of microfinance affects exploratory innovation and SME performance,and(2)exploratory innovation serves as an effective mechanism through which microfinance enhances SME per-formance.We employ partial least squares structural equation modeling(PLS-SEM)to test our hypotheses.Using a sample of 581 Ghanaian SMEs with microfinance,the results of the PLS SEM support our hypotheses.We further conducted a qualitative analysis of comments provided by the SMEs(n=144)to gain a deeper understanding of exploratory innovation in developing econo-mies.Our findings show that SMEs purposefully attempt to strengthen their exploratory inno-vation in microfinance.We discuss the theoretical and practical implications of these findings as well as future research avenues.
文摘As an emerging mountain vacation tourism product,ski tourism is becoming increasingly important in the domestic tourism market.As an important theory for studying the quality of consumer experience,perceived value has been widely employed in tourism research in recent years,and improving the ski tourism experience value has become the focus of competition among ski tourism destinations.Taking the ski tourists in Chongli District of Zhangjiakou as an example,305 valid questionnaires were collected by using online and offline methods.Based on the theory of perceived value,this paper adopted principal component analysis and cluster analysis to conduct a preliminary study of ski tourism experience and market segmentation.In addition,this paper examined the differences in demographic and behavioral characteristics of different types of ski tourists.This study finds that:(1)The perceived value of ski tourism experience includes four dimensions:facility value,perceived price,safety value and service value.(2)Using the perceived value to segment ski tourists,three different customer segments are identified:comfort-pursuant,price-sensitive and safety-oriented.(3)There are significant differences in key metrics,such as number of visits and stay time,among different types of ski tourists according to their demographic characteristics such as gender,age,monthly income,and behavioral characteristics.These results reveal the different dimensions of the perceived value of ski tourism experience and determine the market segments and characteristics of ski tourists.Developing a corresponding marketing strategy based on the different market segments can better promote the perceived value of ski tourists,and ultimately strengthen the competitiveness of the enterprises.
基金supported by Planned Project of Tianjin Art Science(No.C14057)
文摘Competition in the apparel market has developed from preliminary price competition, quality competition, and scale competition to the current state of brand competition. The phenomenon of brand overlap cannot be avoided by apparel enterprises during the process of building and manufacturing their brands. This paper has selected nine identification elements of three dimensions, which we used to construct an apparel brand overlap identification model. This model is based on the theories of customer perceived value and brand identity and was constructed by taking consumer perspectives as the starting point. Two apparel brands from the representative international E Company have been selected as our empirical research objects. An apparel brand overlap identification model has been constructed based on questionnaire analysis and a cognitive experiment involving eye-tracking technology. In addition, the overlap elements among apparel brands, as well as the cognitive situation of consumers with regard to brand overlap, have been analyzed.
文摘This paper aims to propose a new trend in research which integrates the online customer relationship management through the perspectives of perceived value,satisfaction,and e-trust regarding the online restaurant in Chinese e-CRM business backgrounds.This study constructs a structural equation model to analyze the online restaurant marketing with the research perspective of the relationships among perceived value,satisfaction and e-Trust,corresponding to the cognitive belief,affective experiences and cognitive behavior of e-CRM.This model proposes six hypotheses concerning the relationships among perceived value,satisfaction and e-trust,aiming to demonstrate the predominant factors affecting the online restaurant sales and further to have a better understanding of the customers’preferences on placing orders and purchases in the online context.The results show that there is a series of connections among perceived value,satisfaction and e-trust,and most of them are important.First,the perceived value has an incentive effect on satisfaction,e-trust,and customers’commitment to a relationship.Second,satisfaction has a positive impact on e-trust and leads to the commitment to a relationship.Third,e-trust positively affects the consumer commitment to a relationship.In addition,production quality,service quality and price fairness have a significant impact on the perceived value.
文摘Advertising avoidance is resistance to advertising intrusion.This issue has been the subject of much academic research in recent years.To guide scholars to better carry out relevant research and promote enterprises to better implement advertising activities,this study intends to summarize the relevant research on advertising avoidance in recent years.The specific method is to use the core literature meta-analysis method to identify,filter,and screen relevant literature published in core journals from 1997 to 2020 with the keywords advertising avoidance and advertising resistance.We review the collected articles from the following perspectives:the definition and classification,external stimulating factors,internal perception factors,and moderating factors of advertising avoidance.On this basis,the SOMR model of advertising avoidance is constructed according to the SOR model.Finally,some prospects for future related research are presented.
文摘Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers(aged 18-35)in Hanoi and Taipei.Quantitative methods,including surveys,and experimental design,were employed in both cities,with a sample size of 200 respondents per location.Key influencing factors-including video content,product information,celebrity endorsement,viewer interaction,and perceived value-were systematically analyzed.The findings highlight both commonalities and contextual differences in how short videos influence purchasing behavior.This study offers practical implications for businesses and marketers targeting young consumers in Vietnam and Taiwan.
基金supported by National Natural Science Foundation of China under Grant No.70832004Ministry of Education of the People's Republic of China under Grant No. 09YJC630074East China University of Science and Technology under Grant No.WN0922015
文摘This study investigates how traditional Chinese values influence Chinese consumer behavior directly and indirectly through the impact on people's lifestyles and perceived values.The empirical research is conducted in the context of the mobile phone market in Shanghai.The study establishes measurement scales of Confucian value,lifestyle,and customer perceived value for Chinese market.Relationships of multiple factors are tested in the structural equation model and their impacts on consumer behavior are elaborated.Findings indicate that Confucian values not only have a direct impact on Chinese consumer behavior but also indirectly influence this behavior through impacting people's lifestyles and perceived values.
文摘Iris recognition technology(IRT)-based authentication is a biometric financial technology(FinTech)application used to automate user recognition and verification.In addition to being a controversial technology with various facilitators and inhibitors,the adoption of IRT-based FinTech is driven by contextual factors,such as customer perceptions,deployed biometric technology,and financial transaction settings.Due to its controversial and contextual properties,analyzing IRT-based FinTech acceptance is challenging.This study uses a net valence framework to investigate the salient positive and negative factors influencing the intention to use IRT-based FinTech in automated teller machines(ATMs)in Jordan.This study is pertinent because there is a dearth of research on IRT-based FinTech in the relevant literature;most previous research has taken purely engineering and technical approaches.Furthermore,despite considerable investments by banks and other financial institutions in this FinTech,target user adoption is minimal,and only 6% of Jordan’s ATM transactions are currently IRT-enabled.This study employs mixed methods.In the first qualitative study,17 Jordanian customers were interviewed regarding the benefits and risks of IRT-based FinTech in ATMs.Content analyses determined the most important concepts or themes.The advantages include financial security,convenience,and FinTech-enabled hygiene,whereas the concerns include performance,financial,privacy,and physical risks.The research model is constructed based on the qualitative study and theoretical underpinnings,wherein 631 Jordanian bank customers with active ATM accounts were surveyed to validate the research model.The findings indicate that IRT-based FinTech usage in ATMs is proportional to its perceived value.In descending order of effect,financial security,FinTech-enabled hygiene,and convenience benefits positively impact perceived value.Privacy,financial,and physical risks have negative impacts on perceived value,whereas performance risk has no effect.This study contributes to the relatively untapped domain of biometric technology in information systems,with important theoretical and practical implications.
文摘E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as independent variables.A theoretical model is constructed with perceived value and risk as intermediaries and the consumers’purchase intention as the dependent variable,and corresponding hypotheses are put forward.We designed the scale,collected relevant data,and tested the model hypothesis using Statistical Package for Social Sciences(SPSS)and Analysis of Moment Structure(AMOS)software.The study found that the number of comments and product quality had a significant impact on perceived value,perceived risk,and consumers’purchase intention.From this conclusion,it is suggested that businesses should control the number of comments,strengthen the product quality of comments,and distinguish the repetition degree of the content of live broadcasts.
