In making purchasing decisions, consumers look to online reviews posted by others who have used or experienced the product/service. Most existing studies on online reviews only focused on their content without address...In making purchasing decisions, consumers look to online reviews posted by others who have used or experienced the product/service. Most existing studies on online reviews only focused on their content without addressing how their explanation type influences purchasing decisions, not to mention the boundary conditions for such effects. Based on three experimental studies, this paper examines how explanation type affects the perceived usefulness of online reviews and purchasing decisions, and discusses the boundary conditions for such effects. Our findings show that positive explanation type has a positive effect on the perceived usefulness of online reviews, while negative explanation has an insignificant impact. For search products, there is a positive correlation between the online reviews of explained actions and the perceived usefulness of consumer reviews. For experience products, there is a positive correlation between the online reviews of explained reactions and the perceived usefulness of consumer reviews. Further research found that temporal distance may moderate the effects of explanation type and product type on the perceived usefulness of online reviews. This study also provides a new approach for research on the word-of-mouth(WOM) with meaningful implications for e-commerce firms.展开更多
ERP systems have become an optimal solution for companies to perform their works with maximum advantages of Enterprise Resources Planning (ERP). Moreover, even though the cloud computing has many obstacles which need ...ERP systems have become an optimal solution for companies to perform their works with maximum advantages of Enterprise Resources Planning (ERP). Moreover, even though the cloud computing has many obstacles which need to be solved, but the enterprises always embrace the cloud. Many enterprises tend to adopt the cloud computing paradigm in order to get its leverage in successful and benefits. With the development of cloud computing technology, there is a growing orientation to move the ERP from inside boundaries of organizations into the cloud computing technologies. In addition, there were many studies that covered the cloud ERP without concentrating on acceptance the end user for this technology. Thus, this study comes to increase the understanding the attitude of the end user for cloud ERP technology. The main aim of this study is to investigate the employees’ attitude towards use of cloud ERP. The conceptual research framework of cloud ERP is prepared based on the technology acceptance model (TAM). The employees of Queen Rania Center (QRC) in Jordanian Education Ministry used the cloud ERP system which implemented according to this study. The questionnaires are distributed online to the sample. The results indicate that the QRC employees enjoyed using the cloud ERP system.展开更多
With the rise of metaverse-related technologies and industries,user interface design(UID)has become increasingly important in enhancing user experience and engagement.This study focuses on the metaverse platform ZEPET...With the rise of metaverse-related technologies and industries,user interface design(UID)has become increasingly important in enhancing user experience and engagement.This study focuses on the metaverse platform ZEPETO World,using the Technology Acceptance Model(TAM)as the theoretical framework to investigate the effects of UID elements on users’perceived ease of use(PEOU),perceived usefulness(PU),and behavioral intention(BI)through empirical analysis.A total of 204 valid questionnaires were collected,and multiple regression analysis was conducted to test the theoretical model.The results indicate that typography and responsiveness are the key factors significantly affecting the perceived variables,followed by color and layout.As an essential component of UID elements,aesthetics has no significant direct impact in this technical environment.Additionally,perceived ease of use has a stronger influence on user behavioral intention than perceived usefulness.This study extends the applicability of the TAM model in the metaverse virtual environment and provides both theoretical and practical guidance for the optimization of user interfaces on metaverse platforms.展开更多
基金Supported by"Reputation Sharing Mechanism and Recourse Liability Policy of E-commerce Platform:An Interactive Perspective of Platform Enterprise and Its Sellers"Project of the National Natural Science Foundation of China(NSFC)(Grant No.71672026)"Influencing Mechanism of User-generated Content on Brand Equity of Multichannel Retailers under the Regulatory Focus Paradigm"of the NSFC(Grant No.71272050)
文摘In making purchasing decisions, consumers look to online reviews posted by others who have used or experienced the product/service. Most existing studies on online reviews only focused on their content without addressing how their explanation type influences purchasing decisions, not to mention the boundary conditions for such effects. Based on three experimental studies, this paper examines how explanation type affects the perceived usefulness of online reviews and purchasing decisions, and discusses the boundary conditions for such effects. Our findings show that positive explanation type has a positive effect on the perceived usefulness of online reviews, while negative explanation has an insignificant impact. For search products, there is a positive correlation between the online reviews of explained actions and the perceived usefulness of consumer reviews. For experience products, there is a positive correlation between the online reviews of explained reactions and the perceived usefulness of consumer reviews. Further research found that temporal distance may moderate the effects of explanation type and product type on the perceived usefulness of online reviews. This study also provides a new approach for research on the word-of-mouth(WOM) with meaningful implications for e-commerce firms.
文摘ERP systems have become an optimal solution for companies to perform their works with maximum advantages of Enterprise Resources Planning (ERP). Moreover, even though the cloud computing has many obstacles which need to be solved, but the enterprises always embrace the cloud. Many enterprises tend to adopt the cloud computing paradigm in order to get its leverage in successful and benefits. With the development of cloud computing technology, there is a growing orientation to move the ERP from inside boundaries of organizations into the cloud computing technologies. In addition, there were many studies that covered the cloud ERP without concentrating on acceptance the end user for this technology. Thus, this study comes to increase the understanding the attitude of the end user for cloud ERP technology. The main aim of this study is to investigate the employees’ attitude towards use of cloud ERP. The conceptual research framework of cloud ERP is prepared based on the technology acceptance model (TAM). The employees of Queen Rania Center (QRC) in Jordanian Education Ministry used the cloud ERP system which implemented according to this study. The questionnaires are distributed online to the sample. The results indicate that the QRC employees enjoyed using the cloud ERP system.
文摘With the rise of metaverse-related technologies and industries,user interface design(UID)has become increasingly important in enhancing user experience and engagement.This study focuses on the metaverse platform ZEPETO World,using the Technology Acceptance Model(TAM)as the theoretical framework to investigate the effects of UID elements on users’perceived ease of use(PEOU),perceived usefulness(PU),and behavioral intention(BI)through empirical analysis.A total of 204 valid questionnaires were collected,and multiple regression analysis was conducted to test the theoretical model.The results indicate that typography and responsiveness are the key factors significantly affecting the perceived variables,followed by color and layout.As an essential component of UID elements,aesthetics has no significant direct impact in this technical environment.Additionally,perceived ease of use has a stronger influence on user behavioral intention than perceived usefulness.This study extends the applicability of the TAM model in the metaverse virtual environment and provides both theoretical and practical guidance for the optimization of user interfaces on metaverse platforms.
