While feeding her ostriches,Wang Xue swiftly responds to fans'questions with a sense of humor through her popular live‑streaming channel.Since Wang,30,an expert in ostrich farming,started live broadcasting on a sh...While feeding her ostriches,Wang Xue swiftly responds to fans'questions with a sense of humor through her popular live‑streaming channel.Since Wang,30,an expert in ostrich farming,started live broadcasting on a short‑video platform with her husband Han Peng,their ostrich farming business has flourished,garnering nearly 3 million fans on the platform.“The highest viewership for one single live broadcast reached over 6 million,”said Wang,adding that riding an ostrich at high speed was an essential part of her broadcasts.Through her videos,Wang brought fans close to the ostriches,providing details of their habits,farming methods and economic value.展开更多
If you are asked what requires you to win a lottery and costs RMB 168,it may not be a car license plate,but a fridge magnet.Collecting fridge magnets has quietly become a popular culture in recent years.Many young peo...If you are asked what requires you to win a lottery and costs RMB 168,it may not be a car license plate,but a fridge magnet.Collecting fridge magnets has quietly become a popular culture in recent years.Many young people have more demand for fridge magnets than for refrigerators.The empty refrigerator covered with fridge magnets has become a trend.People with no idea how to choose souvenirs regard the fridge magnets as the best gifts,allowing this seemingly inconspicuous small product to create a billion-yuan market.展开更多
You may not expect that the talk shows that frequently dominate the charts today originated from coffee shops in England in the 18th century.The coffee shop was a breeding place for early public discussions,where peop...You may not expect that the talk shows that frequently dominate the charts today originated from coffee shops in England in the 18th century.The coffee shop was a breeding place for early public discussions,where people engaged in free debates on political and social issues.展开更多
Chemistry science popularization for lower grades(Grades 1-2)in primary schools is an important part of science enlightenment education.However,in practice,it generally faces practical dilemmas such as insufficient co...Chemistry science popularization for lower grades(Grades 1-2)in primary schools is an important part of science enlightenment education.However,in practice,it generally faces practical dilemmas such as insufficient content adaptability,a single implementation method,and a lack of coordination mechanisms.Based on Piaget’s Cognitive Development Theory and the STSE(Science,Technology,Society,Environment)educational concept,this study constructed a four-in-one strategy system of“content development-teaching implementation-collaborative linkage-guarantee support”through literature analysis,action research,and empirical comparison.An empirical study was conducted in two primary schools for one academic year.The results show that this strategy system can increase students’interest in participating in chemistry science popularization by 42 percentage points,the compliance rate of observation ability reaches 85%,and the collaborative participation of families,schools,and society rises to 85%.The core strategies formed in the study,including“age-appropriate content screening,interactive teaching implementation,three-dimensional collaborative promotion,and full-process guarantee support,”provide a replicable practical model for the standardized and efficient development of chemistry science popularization for lower grades in primary schools.They also offer empirical references for fulfilling the requirement of“strengthening the pertinence and effectiveness of science popularization”in the Law of the People’s Republic of China on Popularization of Science and Technology(revised in 2024).展开更多
Understanding the characteristics and predicting the popularity of the newly published online videos can provide direct implications in various contexts such as service design, advertisement planning, network manageme...Understanding the characteristics and predicting the popularity of the newly published online videos can provide direct implications in various contexts such as service design, advertisement planning, network management and etc. In this paper, we collect a real-world large-scale dataset from a leading online video service provider in China, namely Youku. We first analyze the dynamics of content publication and content popularity for the online video service. Then, we propose a rich set of features and exploit various effective classification methods to estimate the future popularity level of an individual video in various scenarios. We show that the future popularity level of a video can be predicted even before the video's release, and by introducing the historical popularity information the prediction performance can be improved dramatically. In addition, we investigate the importance of each feature group and each feature in the popularity prediction, and further reveal the factors that may impact the video popularity. We also discuss how the early monitoring period influences the popularity level prediction. Our work provides an insight into the popularity of the newly published online videos, and demonstrates promising practical applications for content publishers,service providers, online advisers and network operators.展开更多
The traditional method of doing business has been disrupted by socialmedia. In order to develop the enterprise, it is essential to forecast the level ofinteraction that a new post would receive from social media users...The traditional method of doing business has been disrupted by socialmedia. In order to develop the enterprise, it is essential to forecast the level ofinteraction that a new post would receive from social media users. It is possiblefor the user’s interest in any one social media post to be impacted by external factors or to dwindle as a result of changes in his behaviour. The popularity detectionstrategies that are user-based or population-based are unable to keep up with theseshifts, which leads to inaccurate forecasts. This work makes a prediction abouthow popular the post will be and addresses any anomalies caused by factors outside of the study. A novel improved PARAFAC (A-PARAFAC) method that istensor factorization-based has been presented in order to cope with the user criteria that will be used in the future to rate any project. We consolidated the information on the historically popular content, and we accelerated the computation bychoosing the top contents that were most like each other. The tensor is factorisedwith the application of the Adam optimization. It has been modified such that thebias is now included in the gradient function of A-PARAFAC, and the value ofthe bias is updated after each iteration. The prediction accuracy is improved by32.25% with this strategy compared to other state of the art methods.展开更多
As China’s association with the outside world is increaing, young people today are more and more exposed to popular culture which comes from the wert, popular culture has become part of their daily lives. In this art...As China’s association with the outside world is increaing, young people today are more and more exposed to popular culture which comes from the wert, popular culture has become part of their daily lives. In this article, l’ll look into the elements of poprlar culture and the are of populan culture in English teaching and learning.展开更多
Popularization mode of government-dominated rural residential demonstration projects and its features were introduced.It was proposed that such a popularization mode still remained at the primary development stage and...Popularization mode of government-dominated rural residential demonstration projects and its features were introduced.It was proposed that such a popularization mode still remained at the primary development stage and was still suffering from many problems such as guiding role of government not fully played,lack of assessment standards,unitary funding channels,ineffective popularization effects and unpractical management regulations.In view of these problems,popularization strategies for rural residential demonstration projects were given from the perspective of establishing authorized coordination and supervision agencies,improving incentive policies of demonstration projects and also regulation system for these projects,expanding funding channels,and building information platforms.The study was to provide practical references for the future development of rural residential demonstration projects.展开更多
Popular word on line is a kind of language form which is welcomed by netizens.The popular word on line is the most active part of network language.They are made of expressions what the internet users are established b...Popular word on line is a kind of language form which is welcomed by netizens.The popular word on line is the most active part of network language.They are made of expressions what the internet users are established by usage.The popular words on line have a very strong nature of medium.They are the comprehensive products which come from the facts of social politics,economics,culture,environment and people's psychological activities etc.of a certain time.The total amount of new emerging popular words on line is not so many every year,but the influence of them can not be belittled.This study focuses on the popular words on line with the cases of the popular words occured in recent years.It works on the reasons for their rapid spreading.The author summarizes their characteristics and put forward some ways for the guidance of the popular words on line.展开更多
BACKGROUND Cancer presents a significant public health challenge in China,necessitating broad collaboration across society.The Chinese government has articulated a goal to increase the overall five-year survival rate ...BACKGROUND Cancer presents a significant public health challenge in China,necessitating broad collaboration across society.The Chinese government has articulated a goal to increase the overall five-year survival rate for cancer by 15%by 2030.Achieving this objective requires not only advances in medical technology,but also an im-provement in the dissemination of knowledge pertaining to cancer prevention and treatment.AIM To provide a comprehensive understanding of the status of cancer prevention and level of popularization in China in 2023.METHODS From January 2023 to May 2023,online questionnaires were distributed to 3000 participants,including medical personnel,patients with cancer,their families,and the general public.There were 2711 valid responses,covering the entire nation.RESULTS A total of 1020 medical personnel and 1691 patients with cancer,their family members,and the general public participated in the survey.Among medical personnel,93.2%had popularized cancer health.Commonly addressed topics included cancer prevention(85.9%)and cancer screening(77.8%).Primary challenges included time constraints(73.9%),insufficient personnel and material support(66.7%),and uncertainty as to where to begin(49.3%).Among patients with cancer,their family members,and the general public,93.4%reported reading or watching cancer science popularization materials and 56.9%expressed a desire for deeper understanding.The most sought-after topics in cancer science popularization included cancer screening(80.2%)and cancer prevention(75.8%).The greatest challenge encountered in accessing cancer health popularization was an abundance of misinformation(67.5%).CONCLUSION Most clinical doctors,patients,family,and the general public wish to participate in cancer education.However,improvement in the quality of content in cancer prevention and treatment education is required.展开更多
The plant immunity inducer, amino-oligosaccharin, has remarkable effects in disease resistance, cold tolerance, growth promotion, yield increase and quality improvement. This paper introduced the action mechanism of a...The plant immunity inducer, amino-oligosaccharin, has remarkable effects in disease resistance, cold tolerance, growth promotion, yield increase and quality improvement. This paper introduced the action mechanism of amino-oligosaccharin, its main application effects on crops and application techniques. In 2013-2014, ex- periments were conducted on a variety of crops at multiple locations by Xinjiang Corps as well as popularization and application in 2013-2014, and it was shown by the popularization and application that the application of amino-oligosaccharin could promote plant growth, reduce the incidence of crop diseases and improve crop yield and product quality.展开更多
Towards line speed and accurateness on-line content popularity monitoring on Content Centric Networking(CCN) routers, we propose a three-stage scheme based on Bloom filters and hash tables for differentiated traffic. ...Towards line speed and accurateness on-line content popularity monitoring on Content Centric Networking(CCN) routers, we propose a three-stage scheme based on Bloom filters and hash tables for differentiated traffic. At the first stage, we decide whether to deliver the content to the next stage depending on traffic types. The second stage consisting of Standard Bloom filters(SBF) and Counting Bloom filters(CBF) identifies the popular content. Meanwhile, a scalable sliding time window based monitoring scheme for different traffic types is proposed to implement frequent and real-time updates by the change of popularities. Hash tables according with sliding window are used to record the popularity at the third stage. Simulation results reveal that this method reaches a 40 Gbps processing speed at lower error probability with less memory, and it is more sensitive to the change of popularity. Additionally, the architecture which can be implemented in CCN router is flexible and scalable.展开更多
In China,there are 544,000 sudden deaths each year.Cardiac arrest is one of the most common causes of sudden death,and 70%of cardiac arrests occur outside the hospital.[1,2]However,fewer than 1%of bystanders at cardia...In China,there are 544,000 sudden deaths each year.Cardiac arrest is one of the most common causes of sudden death,and 70%of cardiac arrests occur outside the hospital.[1,2]However,fewer than 1%of bystanders at cardiac arrest deaths in China are well-trained and capable of administering first aid.[3]Therefore,it is urgent to popularize first-aid knowledge in the Chinese population.展开更多
The financial industry has been strongly influenced by digitalization in the past few years reflected by the emergence of“FinTech,”which represents the marriage of“finance”and“information technology.”FinTech pro...The financial industry has been strongly influenced by digitalization in the past few years reflected by the emergence of“FinTech,”which represents the marriage of“finance”and“information technology.”FinTech provides opportunities for the creation of new services and business models and poses challenges to traditional financial service providers.Therefore,FinTech has become a subject of debate among practitioners,investors,and researchers and is highly visible in the popular media.In this study,we unveil the drivers motivating the FinTech phenomenon perceived by the English and German popular press including the subjects discussed in the context of FinTech.This study is the first one to reflect the media perspective on the FinTech phenomenon in the research.In doing so,we extend the growing knowledge on FinTech and contribute to a common understanding in the financial and digital innovation literature.These study contributes to research in the areas of information systems,finance and interdisciplinary social sciences.Moreover,it brings value to practitioners(entrepreneurs,investors,regulators,etc.),who explore the field of FinTech.展开更多
According to the initial vision of "digital earth" (DE), the public should constitute a significant proportion of its users. However, to date, most of the studies and applications have focused on science, the priv...According to the initial vision of "digital earth" (DE), the public should constitute a significant proportion of its users. However, to date, most of the studies and applications have focused on science, the private sec- tor and government. A DE-supported online oceanic educational public service and popularization system, iOcean, is studied. First, the vision for the public's engagement with "digital ocean" is described: an analysis is presented from four aspects, i.e., the space dimension, the time dimension, the state dimension and its relationship with human beings. Second, the technical framework of iOcean is discussed, including data updating and model computing, the data, the function, and the application layers. Third, two key technolo- gies are studied in detail that will enable the construction of iOcean. More than half a million public viewers have used the current version's website. Practical demonstrations show that iOcean can bring virtual oceans to web browsers and desktops and construct a bridge between government departments and the general public.展开更多
In this paper,new situation faced by meteorological science popularization work of China is analyzed. Based on analyzing the challenges faced by Hubei meteorological science popularization work,the suggestions of Hube...In this paper,new situation faced by meteorological science popularization work of China is analyzed. Based on analyzing the challenges faced by Hubei meteorological science popularization work,the suggestions of Hubei meteorological science popularization work during the " 13 th five-year" period are proposed from four aspects: further optimize operation mechanism of meteorological science popularization work,and improve work efficiency; combine full-time and part-time teams,and promote the fighting capacity of the science popularization team; adapt to the demand of multimedia publicity,and expand the connotation of popular science creation; build brand,and create a stereoscopic science popularization network.展开更多
文摘While feeding her ostriches,Wang Xue swiftly responds to fans'questions with a sense of humor through her popular live‑streaming channel.Since Wang,30,an expert in ostrich farming,started live broadcasting on a short‑video platform with her husband Han Peng,their ostrich farming business has flourished,garnering nearly 3 million fans on the platform.“The highest viewership for one single live broadcast reached over 6 million,”said Wang,adding that riding an ostrich at high speed was an essential part of her broadcasts.Through her videos,Wang brought fans close to the ostriches,providing details of their habits,farming methods and economic value.
文摘If you are asked what requires you to win a lottery and costs RMB 168,it may not be a car license plate,but a fridge magnet.Collecting fridge magnets has quietly become a popular culture in recent years.Many young people have more demand for fridge magnets than for refrigerators.The empty refrigerator covered with fridge magnets has become a trend.People with no idea how to choose souvenirs regard the fridge magnets as the best gifts,allowing this seemingly inconspicuous small product to create a billion-yuan market.
文摘You may not expect that the talk shows that frequently dominate the charts today originated from coffee shops in England in the 18th century.The coffee shop was a breeding place for early public discussions,where people engaged in free debates on political and social issues.
基金Projects of Shaanxi Provincial Department of Science and Technology(2020JQ-886,2022JM-075)Education Science Planning Project of Shaanxi Province during the“14th Five-Year Plan”Period(SGH22Y1392)+6 种基金Scientific Research Program of Shaanxi Provincial Department of Education(23JP146,23JP147)Science and Technology Program of Xi’an(No.22GXFW0112)Three-Year Action Plan Project of Xi’an University(21XJZZ0001-11)Basic Education Research Project of Xi’an in 2022(2022JYZX28)2022“Xi’an University-Xi’an Academy of Social Sciences”Strategic Cooperation Projects(22ZL10,22ZL11)Doctoral Start-up Fund of Xi’an University(06005017)Key Discipline of Analytical Chemistry in Shaanxi Province(09009001)。
文摘Chemistry science popularization for lower grades(Grades 1-2)in primary schools is an important part of science enlightenment education.However,in practice,it generally faces practical dilemmas such as insufficient content adaptability,a single implementation method,and a lack of coordination mechanisms.Based on Piaget’s Cognitive Development Theory and the STSE(Science,Technology,Society,Environment)educational concept,this study constructed a four-in-one strategy system of“content development-teaching implementation-collaborative linkage-guarantee support”through literature analysis,action research,and empirical comparison.An empirical study was conducted in two primary schools for one academic year.The results show that this strategy system can increase students’interest in participating in chemistry science popularization by 42 percentage points,the compliance rate of observation ability reaches 85%,and the collaborative participation of families,schools,and society rises to 85%.The core strategies formed in the study,including“age-appropriate content screening,interactive teaching implementation,three-dimensional collaborative promotion,and full-process guarantee support,”provide a replicable practical model for the standardized and efficient development of chemistry science popularization for lower grades in primary schools.They also offer empirical references for fulfilling the requirement of“strengthening the pertinence and effectiveness of science popularization”in the Law of the People’s Republic of China on Popularization of Science and Technology(revised in 2024).
文摘Understanding the characteristics and predicting the popularity of the newly published online videos can provide direct implications in various contexts such as service design, advertisement planning, network management and etc. In this paper, we collect a real-world large-scale dataset from a leading online video service provider in China, namely Youku. We first analyze the dynamics of content publication and content popularity for the online video service. Then, we propose a rich set of features and exploit various effective classification methods to estimate the future popularity level of an individual video in various scenarios. We show that the future popularity level of a video can be predicted even before the video's release, and by introducing the historical popularity information the prediction performance can be improved dramatically. In addition, we investigate the importance of each feature group and each feature in the popularity prediction, and further reveal the factors that may impact the video popularity. We also discuss how the early monitoring period influences the popularity level prediction. Our work provides an insight into the popularity of the newly published online videos, and demonstrates promising practical applications for content publishers,service providers, online advisers and network operators.
文摘The traditional method of doing business has been disrupted by socialmedia. In order to develop the enterprise, it is essential to forecast the level ofinteraction that a new post would receive from social media users. It is possiblefor the user’s interest in any one social media post to be impacted by external factors or to dwindle as a result of changes in his behaviour. The popularity detectionstrategies that are user-based or population-based are unable to keep up with theseshifts, which leads to inaccurate forecasts. This work makes a prediction abouthow popular the post will be and addresses any anomalies caused by factors outside of the study. A novel improved PARAFAC (A-PARAFAC) method that istensor factorization-based has been presented in order to cope with the user criteria that will be used in the future to rate any project. We consolidated the information on the historically popular content, and we accelerated the computation bychoosing the top contents that were most like each other. The tensor is factorisedwith the application of the Adam optimization. It has been modified such that thebias is now included in the gradient function of A-PARAFAC, and the value ofthe bias is updated after each iteration. The prediction accuracy is improved by32.25% with this strategy compared to other state of the art methods.
文摘As China’s association with the outside world is increaing, young people today are more and more exposed to popular culture which comes from the wert, popular culture has become part of their daily lives. In this article, l’ll look into the elements of poprlar culture and the are of populan culture in English teaching and learning.
基金Supported by Key Project of National Scientific and Technological Support Program(2008BAJ08B16)~~
文摘Popularization mode of government-dominated rural residential demonstration projects and its features were introduced.It was proposed that such a popularization mode still remained at the primary development stage and was still suffering from many problems such as guiding role of government not fully played,lack of assessment standards,unitary funding channels,ineffective popularization effects and unpractical management regulations.In view of these problems,popularization strategies for rural residential demonstration projects were given from the perspective of establishing authorized coordination and supervision agencies,improving incentive policies of demonstration projects and also regulation system for these projects,expanding funding channels,and building information platforms.The study was to provide practical references for the future development of rural residential demonstration projects.
文摘Popular word on line is a kind of language form which is welcomed by netizens.The popular word on line is the most active part of network language.They are made of expressions what the internet users are established by usage.The popular words on line have a very strong nature of medium.They are the comprehensive products which come from the facts of social politics,economics,culture,environment and people's psychological activities etc.of a certain time.The total amount of new emerging popular words on line is not so many every year,but the influence of them can not be belittled.This study focuses on the popular words on line with the cases of the popular words occured in recent years.It works on the reasons for their rapid spreading.The author summarizes their characteristics and put forward some ways for the guidance of the popular words on line.
基金Supported by National Natural Science Foundation of China,No.82072734.
文摘BACKGROUND Cancer presents a significant public health challenge in China,necessitating broad collaboration across society.The Chinese government has articulated a goal to increase the overall five-year survival rate for cancer by 15%by 2030.Achieving this objective requires not only advances in medical technology,but also an im-provement in the dissemination of knowledge pertaining to cancer prevention and treatment.AIM To provide a comprehensive understanding of the status of cancer prevention and level of popularization in China in 2023.METHODS From January 2023 to May 2023,online questionnaires were distributed to 3000 participants,including medical personnel,patients with cancer,their families,and the general public.There were 2711 valid responses,covering the entire nation.RESULTS A total of 1020 medical personnel and 1691 patients with cancer,their family members,and the general public participated in the survey.Among medical personnel,93.2%had popularized cancer health.Commonly addressed topics included cancer prevention(85.9%)and cancer screening(77.8%).Primary challenges included time constraints(73.9%),insufficient personnel and material support(66.7%),and uncertainty as to where to begin(49.3%).Among patients with cancer,their family members,and the general public,93.4%reported reading or watching cancer science popularization materials and 56.9%expressed a desire for deeper understanding.The most sought-after topics in cancer science popularization included cancer screening(80.2%)and cancer prevention(75.8%).The greatest challenge encountered in accessing cancer health popularization was an abundance of misinformation(67.5%).CONCLUSION Most clinical doctors,patients,family,and the general public wish to participate in cancer education.However,improvement in the quality of content in cancer prevention and treatment education is required.
文摘The plant immunity inducer, amino-oligosaccharin, has remarkable effects in disease resistance, cold tolerance, growth promotion, yield increase and quality improvement. This paper introduced the action mechanism of amino-oligosaccharin, its main application effects on crops and application techniques. In 2013-2014, ex- periments were conducted on a variety of crops at multiple locations by Xinjiang Corps as well as popularization and application in 2013-2014, and it was shown by the popularization and application that the application of amino-oligosaccharin could promote plant growth, reduce the incidence of crop diseases and improve crop yield and product quality.
基金supported by the Foundation for Innovative Research Groups of the National Natural Science Foundation of China (Grant No.61521003)the National Basic Research Program of China (2012CB315901, 2013CB329104)+1 种基金the National Natural Science Foundation of China (Grant No. 61372121, 61309019, 61309020)the National HighTech Research & Development Program of China (Grant No. 2015AA016102, 2013AA013505)
文摘Towards line speed and accurateness on-line content popularity monitoring on Content Centric Networking(CCN) routers, we propose a three-stage scheme based on Bloom filters and hash tables for differentiated traffic. At the first stage, we decide whether to deliver the content to the next stage depending on traffic types. The second stage consisting of Standard Bloom filters(SBF) and Counting Bloom filters(CBF) identifies the popular content. Meanwhile, a scalable sliding time window based monitoring scheme for different traffic types is proposed to implement frequent and real-time updates by the change of popularities. Hash tables according with sliding window are used to record the popularity at the third stage. Simulation results reveal that this method reaches a 40 Gbps processing speed at lower error probability with less memory, and it is more sensitive to the change of popularity. Additionally, the architecture which can be implemented in CCN router is flexible and scalable.
基金funded by the Key Project of Hunan Provincial Science and Technology Innovation(2020SK1011,2020SK1010)。
文摘In China,there are 544,000 sudden deaths each year.Cardiac arrest is one of the most common causes of sudden death,and 70%of cardiac arrests occur outside the hospital.[1,2]However,fewer than 1%of bystanders at cardiac arrest deaths in China are well-trained and capable of administering first aid.[3]Therefore,it is urgent to popularize first-aid knowledge in the Chinese population.
文摘The financial industry has been strongly influenced by digitalization in the past few years reflected by the emergence of“FinTech,”which represents the marriage of“finance”and“information technology.”FinTech provides opportunities for the creation of new services and business models and poses challenges to traditional financial service providers.Therefore,FinTech has become a subject of debate among practitioners,investors,and researchers and is highly visible in the popular media.In this study,we unveil the drivers motivating the FinTech phenomenon perceived by the English and German popular press including the subjects discussed in the context of FinTech.This study is the first one to reflect the media perspective on the FinTech phenomenon in the research.In doing so,we extend the growing knowledge on FinTech and contribute to a common understanding in the financial and digital innovation literature.These study contributes to research in the areas of information systems,finance and interdisciplinary social sciences.Moreover,it brings value to practitioners(entrepreneurs,investors,regulators,etc.),who explore the field of FinTech.
基金The National Natural Science Foundation of China under contract No.61074132the 908 Project of the State Oceanic Administration,China under contract No.908-03-03-02the Special Research Project for the Commonweal of the Ministry of Weater Resources of China under contract No.201201092
文摘According to the initial vision of "digital earth" (DE), the public should constitute a significant proportion of its users. However, to date, most of the studies and applications have focused on science, the private sec- tor and government. A DE-supported online oceanic educational public service and popularization system, iOcean, is studied. First, the vision for the public's engagement with "digital ocean" is described: an analysis is presented from four aspects, i.e., the space dimension, the time dimension, the state dimension and its relationship with human beings. Second, the technical framework of iOcean is discussed, including data updating and model computing, the data, the function, and the application layers. Third, two key technolo- gies are studied in detail that will enable the construction of iOcean. More than half a million public viewers have used the current version's website. Practical demonstrations show that iOcean can bring virtual oceans to web browsers and desktops and construct a bridge between government departments and the general public.
文摘In this paper,new situation faced by meteorological science popularization work of China is analyzed. Based on analyzing the challenges faced by Hubei meteorological science popularization work,the suggestions of Hubei meteorological science popularization work during the " 13 th five-year" period are proposed from four aspects: further optimize operation mechanism of meteorological science popularization work,and improve work efficiency; combine full-time and part-time teams,and promote the fighting capacity of the science popularization team; adapt to the demand of multimedia publicity,and expand the connotation of popular science creation; build brand,and create a stereoscopic science popularization network.