The essay is based on The Libido for the Ugly written by Henry Louis Mencken.The writer demonstrates the persuasiveness of the work through two different aspects–persuasive and impressionistic writing skills.After de...The essay is based on The Libido for the Ugly written by Henry Louis Mencken.The writer demonstrates the persuasiveness of the work through two different aspects–persuasive and impressionistic writing skills.After detailed analysis,the reason for the strong credibility of that subjective description could be clearly shown.展开更多
In response to the controversies over the interpretation of Han Feizi’s“The Difficulties of Persuasion”,this study explored the context,audience,and purpose of this essay and analyzed his rhetorical strategies:appe...In response to the controversies over the interpretation of Han Feizi’s“The Difficulties of Persuasion”,this study explored the context,audience,and purpose of this essay and analyzed his rhetorical strategies:appeal to desire,profit,and favor and specific methods of persuasion,such as flattery,feigning,and deception.This research found that Han had devoted himself to his political ideology and seeking the benefits of his state and people,that the inconsistency between this essay and Han’s other works was a kind of remedy to the frustration of his ambition rather than a contradiction to his ideology,and that his death was more a sacrifice for his faith than an irony of his expertise of persuasion.These findings provide a new perspective to study Han Feizi,expand the understanding of Chinese rhetoric,and shed a new light on comparative rhetorical studies.展开更多
This paper explores the integration of persuasive technology into smoking cessation efforts through the development and evaluation of a mobile app, “No-Smoke.” Leveraging compelling features like social support, tra...This paper explores the integration of persuasive technology into smoking cessation efforts through the development and evaluation of a mobile app, “No-Smoke.” Leveraging compelling features like social support, tracking, planning, and motivation, the app aims to augment user engagement and support the process of quitting smoking. The efficacy of these features has been substantiated through both automated testing and user feedback, highlighting their potential to enhance awareness, motivation, and behavior modification. Despite notable successes, limitations, including a limited user base and uncertainties regarding long-term efficacy, have been acknowledged, stemming from the inherent complexities of smoking cessation. Nevertheless, based on user experiences and feedback, “No-Smoke” represents a promising advancement in the use of technology for public health interventions, particularly in the realm of smoking cessation. To address existing challenges, future research is recommended to encompass a comprehensive, long-term study involving a larger and more diverse user base. Additionally, further investigation should focus on personalization enhancements and the integration of machine learning algorithms to better understand and respond to user behavior.展开更多
The new paradigm for technical prose rejects the conventional conveyor belt view and recognizes technical writing as not objective but persuasive and fundamentally rhetorical. For this reason, sci tech translation is ...The new paradigm for technical prose rejects the conventional conveyor belt view and recognizes technical writing as not objective but persuasive and fundamentally rhetorical. For this reason, sci tech translation is also persuasive and therefore far from uncreative or unimaginative. Based on the point of view of underlying unity of the arts and sciences, this paper discusses the relationship between sci tech translation and arts from the common rhetorical devices of literary works and technical prose and interpenetration between literary style and technical style. [展开更多
Dr.Martin Luther King Jr.'s I Have a Dream is a world famous and influential lecture on August 28,1963 at the Lincoln Memorial.To make lecture powerful,Dr.King use large number of rhetorical devices to conveyed a ...Dr.Martin Luther King Jr.'s I Have a Dream is a world famous and influential lecture on August 28,1963 at the Lincoln Memorial.To make lecture powerful,Dr.King use large number of rhetorical devices to conveyed a message for justice and equality.The analysis of these rhetorical devices aims at a better understanding of the theme of the speech.展开更多
In Sonnets 1-17,Shakespeare persuades the Fair Young Man to beget a child so that he can conquest Time and preserve his beauty.Shakespeare's persuasion is vivid and convincing.This paper analyzes the techniques of...In Sonnets 1-17,Shakespeare persuades the Fair Young Man to beget a child so that he can conquest Time and preserve his beauty.Shakespeare's persuasion is vivid and convincing.This paper analyzes the techniques of his persuasion from three aspects:syllogism,various images and appealing to the emotion.展开更多
Based on three aesthetic criteria of logos, pathos and ethos in classic rhetoric theory, this article analyzes the modes of persuasion applied in Barack Obama's first inaugural speech. It has been found out that t...Based on three aesthetic criteria of logos, pathos and ethos in classic rhetoric theory, this article analyzes the modes of persuasion applied in Barack Obama's first inaugural speech. It has been found out that the perfect combination of these three appeals endows the speech with the rhetoric charm, passion and art of language which efficiently helps Obama to guarantee the political success in election.展开更多
Charles Darwin discovers that the theory of the species＇ creation by a miraculous being has reached a double impasse, due to the science ＂speech＂ evolution. There is an expositive impasse （it can＇t explain some f...Charles Darwin discovers that the theory of the species＇ creation by a miraculous being has reached a double impasse, due to the science ＂speech＂ evolution. There is an expositive impasse （it can＇t explain some facts any more） and a communication-comprehensive impasse （within its limits, some facts are not communicable or understandable）. In order to endorse his theory of evolutionism, Darwin develops an argumentative communicating science based on two axes： the facts and the axiomatics. His communicating science follows the next structure： （1） a relation with the starting thesis is established; （2） some evidence are promoted; （3） as the base of the evidence, a motivation is emphasized; （4） as a reason, an axiomatics is assigned to this base; and （5） finally, the facts and the quantifiers are explained by valid conclusions.展开更多
Persuasive technology is the use of computers,devices or applications to change a person's attitudes or behavior.Persuasibility design within the system life-cycle is a nascent area of research which is different ...Persuasive technology is the use of computers,devices or applications to change a person's attitudes or behavior.Persuasibility design within the system life-cycle is a nascent area of research which is different from design in the traditional method.This paper focuses on the research of persuasibility design and its assessment in the system life-cycle.A life-cycle oriented systemic general theory is developed in this paper to evaluate persuasibility design.Persuasibility assessment is considered as a part of persuasibility design.Its procedure and method are explored and analyzed based on the system life-cycle in this paper.A possible research direction is to create more explicit and detailed persuasion design and assessment methods which can be used not only in personal computer persuasive application,but also many other electric devices that are designed for persuasion purposes.展开更多
In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning o...In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning of behind the actual product. Scott （2000） stresses the requirement of aesthetic and semiotic content in a creative product, instead of creativity. But, how many of retailers and salespersons in heritage product believe the semiotic as knowledge to present the product and opportunities in their selling？ According to Kotler （2000） a good personal selling will provide a detailed explanation or demonstration of the product. The message can be varied by the salesperson to fit the motivations and interests or each prospective customer. So, the purpose of this paper is to closely examine the level of awareness among retailers and salesperson toward the important of semiotic knowledge as part of strategic persuasion in a selling process. This survey study will develop a sample among retailers and salesperson in Kuala Terengganu as a respondent who give the feedback to fulfill the research questions.展开更多
Message framing has been shown to influence the persuasiveness of health communications. In this conceptual paper, the authors suggest that message framing can be extended to include causal attributions, and Weiner＇s...Message framing has been shown to influence the persuasiveness of health communications. In this conceptual paper, the authors suggest that message framing can be extended to include causal attributions, and Weiner＇s Attribution Theory （Weiner＇s AT） is an appropriate theoretical framework for the study of message framing and health communications. Weiner＇s AT proposes a specific motivational sequence that may explain cognitive, emotional, and behavioral responses to message frames. Propositions regarding relationships between message frames, causal attributions, and emotional and behavioral responses are presented to guide future research. The implications of this attribution-based message-framing process for future research are discussed展开更多
Based on the Relevance Theory established by Sperber & Wilson, this paper sets out to look into the persuasive power in a chosen advertisement and at the same time tries to render plausible explanations of the con...Based on the Relevance Theory established by Sperber & Wilson, this paper sets out to look into the persuasive power in a chosen advertisement and at the same time tries to render plausible explanations of the contextual effects that are inferred by the audience in the communicative process.展开更多
Jane Austen was a famous female writer who lived in the period between the end of the 18th century and the beginning of the 19th century. When she was very young, she began to write about the life in the country and a...Jane Austen was a famous female writer who lived in the period between the end of the 18th century and the beginning of the 19th century. When she was very young, she began to write about the life in the country and all kinds of people living around; the basic theme of her most works was love between young men and women. These works not only inherited the traditional realism but also brought the climax of the works of realism in the 19th century, which blew a fresh breeze for the British literature in the early age the 19th century. All these had made a big difference of the development of English literature history. Persuasion was the last full-length novel of Jane Austin, in which she carefully described a nearly perfect female, Anne Eliot, who was beautiful and knowledgeable, and her love story with Wentworth. This paper will discuss Austen＂ s ideas of love and marriage and reasons of them mainly by analyzing Persuasion.展开更多
The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduct...The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduction to the English advertisement,and then it supplies a detailed discussion of some principal rhetorical devices used in English advertisements,that is: parallelism,repetition,pun,irony,parody,figure of speech,creating speech,rhyming and contrast.By using these rhetorical devices and the carefully-chosen words and well-balanced sentences,the advertising words are colorful and have a powerful strength of persuasion.展开更多
By relying on the conceptual metaphor theory,after analyzing all American presidential inaugural addresses,the political conceptual metaphors in these speeches are singled out and their political functions are scrutin...By relying on the conceptual metaphor theory,after analyzing all American presidential inaugural addresses,the political conceptual metaphors in these speeches are singled out and their political functions are scrutinized.This analysis lifts the veil covering how metaphor works in politics and practically it can be of great help to decipher American politics and cultures.展开更多
This study aims to investigate the effectiveness of advertising through social media （i.e., Facebook）. Mie Jupe Jombang has applied using an analytical method called EPIC Model. The population of this study points t...This study aims to investigate the effectiveness of advertising through social media （i.e., Facebook）. Mie Jupe Jombang has applied using an analytical method called EPIC Model. The population of this study points to 5,000 people found as consumers and engaged as facebook friends of Mie Jupe Jombang. Using purposive sampling technique, 100 respondents are collected as the total sample of this study. They are scattered in Jombang regency and engaged with Mie Jupe Jombang＇s Facebook account as friends that apparently seems to advertise Mie Jupe Jombang. This study uses descriptive analysis method with EPIC model （Empathy, Persuation, Impact, and Communication）. The result of analysis shows that the variables of EPIC Model （Empathy, Persuation, Impact and Communication） are found quite effective. Overall, this fmding concludes that the advertising of Mie Jupe Jombang is quite effective.展开更多
In this paper, I intend to argue that a conception of philosophy as a way of life needs two elements： persuasion and love. Faced a false conception of philosophy very specialized, professional, and modem that has con...In this paper, I intend to argue that a conception of philosophy as a way of life needs two elements： persuasion and love. Faced a false conception of philosophy very specialized, professional, and modem that has condemned to oblivion philosophy itself, we propose a therapeutic conception （of philosophy） as a way of life, a philosophy that is not reduced to a conceptual content, but that is related to the way of life of the philosopher.展开更多
文摘The essay is based on The Libido for the Ugly written by Henry Louis Mencken.The writer demonstrates the persuasiveness of the work through two different aspects–persuasive and impressionistic writing skills.After detailed analysis,the reason for the strong credibility of that subjective description could be clearly shown.
文摘In response to the controversies over the interpretation of Han Feizi’s“The Difficulties of Persuasion”,this study explored the context,audience,and purpose of this essay and analyzed his rhetorical strategies:appeal to desire,profit,and favor and specific methods of persuasion,such as flattery,feigning,and deception.This research found that Han had devoted himself to his political ideology and seeking the benefits of his state and people,that the inconsistency between this essay and Han’s other works was a kind of remedy to the frustration of his ambition rather than a contradiction to his ideology,and that his death was more a sacrifice for his faith than an irony of his expertise of persuasion.These findings provide a new perspective to study Han Feizi,expand the understanding of Chinese rhetoric,and shed a new light on comparative rhetorical studies.
文摘This paper explores the integration of persuasive technology into smoking cessation efforts through the development and evaluation of a mobile app, “No-Smoke.” Leveraging compelling features like social support, tracking, planning, and motivation, the app aims to augment user engagement and support the process of quitting smoking. The efficacy of these features has been substantiated through both automated testing and user feedback, highlighting their potential to enhance awareness, motivation, and behavior modification. Despite notable successes, limitations, including a limited user base and uncertainties regarding long-term efficacy, have been acknowledged, stemming from the inherent complexities of smoking cessation. Nevertheless, based on user experiences and feedback, “No-Smoke” represents a promising advancement in the use of technology for public health interventions, particularly in the realm of smoking cessation. To address existing challenges, future research is recommended to encompass a comprehensive, long-term study involving a larger and more diverse user base. Additionally, further investigation should focus on personalization enhancements and the integration of machine learning algorithms to better understand and respond to user behavior.
文摘The new paradigm for technical prose rejects the conventional conveyor belt view and recognizes technical writing as not objective but persuasive and fundamentally rhetorical. For this reason, sci tech translation is also persuasive and therefore far from uncreative or unimaginative. Based on the point of view of underlying unity of the arts and sciences, this paper discusses the relationship between sci tech translation and arts from the common rhetorical devices of literary works and technical prose and interpenetration between literary style and technical style. [
文摘Dr.Martin Luther King Jr.'s I Have a Dream is a world famous and influential lecture on August 28,1963 at the Lincoln Memorial.To make lecture powerful,Dr.King use large number of rhetorical devices to conveyed a message for justice and equality.The analysis of these rhetorical devices aims at a better understanding of the theme of the speech.
文摘In Sonnets 1-17,Shakespeare persuades the Fair Young Man to beget a child so that he can conquest Time and preserve his beauty.Shakespeare's persuasion is vivid and convincing.This paper analyzes the techniques of his persuasion from three aspects:syllogism,various images and appealing to the emotion.
文摘Based on three aesthetic criteria of logos, pathos and ethos in classic rhetoric theory, this article analyzes the modes of persuasion applied in Barack Obama's first inaugural speech. It has been found out that the perfect combination of these three appeals endows the speech with the rhetoric charm, passion and art of language which efficiently helps Obama to guarantee the political success in election.
文摘Charles Darwin discovers that the theory of the species＇ creation by a miraculous being has reached a double impasse, due to the science ＂speech＂ evolution. There is an expositive impasse （it can＇t explain some facts any more） and a communication-comprehensive impasse （within its limits, some facts are not communicable or understandable）. In order to endorse his theory of evolutionism, Darwin develops an argumentative communicating science based on two axes： the facts and the axiomatics. His communicating science follows the next structure： （1） a relation with the starting thesis is established; （2） some evidence are promoted; （3） as the base of the evidence, a motivation is emphasized; （4） as a reason, an axiomatics is assigned to this base; and （5） finally, the facts and the quantifiers are explained by valid conclusions.
文摘Persuasive technology is the use of computers,devices or applications to change a person's attitudes or behavior.Persuasibility design within the system life-cycle is a nascent area of research which is different from design in the traditional method.This paper focuses on the research of persuasibility design and its assessment in the system life-cycle.A life-cycle oriented systemic general theory is developed in this paper to evaluate persuasibility design.Persuasibility assessment is considered as a part of persuasibility design.Its procedure and method are explored and analyzed based on the system life-cycle in this paper.A possible research direction is to create more explicit and detailed persuasion design and assessment methods which can be used not only in personal computer persuasive application,but also many other electric devices that are designed for persuasion purposes.
文摘In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning of behind the actual product. Scott （2000） stresses the requirement of aesthetic and semiotic content in a creative product, instead of creativity. But, how many of retailers and salespersons in heritage product believe the semiotic as knowledge to present the product and opportunities in their selling？ According to Kotler （2000） a good personal selling will provide a detailed explanation or demonstration of the product. The message can be varied by the salesperson to fit the motivations and interests or each prospective customer. So, the purpose of this paper is to closely examine the level of awareness among retailers and salesperson toward the important of semiotic knowledge as part of strategic persuasion in a selling process. This survey study will develop a sample among retailers and salesperson in Kuala Terengganu as a respondent who give the feedback to fulfill the research questions.
文摘Message framing has been shown to influence the persuasiveness of health communications. In this conceptual paper, the authors suggest that message framing can be extended to include causal attributions, and Weiner＇s Attribution Theory （Weiner＇s AT） is an appropriate theoretical framework for the study of message framing and health communications. Weiner＇s AT proposes a specific motivational sequence that may explain cognitive, emotional, and behavioral responses to message frames. Propositions regarding relationships between message frames, causal attributions, and emotional and behavioral responses are presented to guide future research. The implications of this attribution-based message-framing process for future research are discussed
文摘Based on the Relevance Theory established by Sperber & Wilson, this paper sets out to look into the persuasive power in a chosen advertisement and at the same time tries to render plausible explanations of the contextual effects that are inferred by the audience in the communicative process.
文摘Jane Austen was a famous female writer who lived in the period between the end of the 18th century and the beginning of the 19th century. When she was very young, she began to write about the life in the country and all kinds of people living around; the basic theme of her most works was love between young men and women. These works not only inherited the traditional realism but also brought the climax of the works of realism in the 19th century, which blew a fresh breeze for the British literature in the early age the 19th century. All these had made a big difference of the development of English literature history. Persuasion was the last full-length novel of Jane Austin, in which she carefully described a nearly perfect female, Anne Eliot, who was beautiful and knowledgeable, and her love story with Wentworth. This paper will discuss Austen＂ s ideas of love and marriage and reasons of them mainly by analyzing Persuasion.
文摘The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduction to the English advertisement,and then it supplies a detailed discussion of some principal rhetorical devices used in English advertisements,that is: parallelism,repetition,pun,irony,parody,figure of speech,creating speech,rhyming and contrast.By using these rhetorical devices and the carefully-chosen words and well-balanced sentences,the advertising words are colorful and have a powerful strength of persuasion.
文摘By relying on the conceptual metaphor theory,after analyzing all American presidential inaugural addresses,the political conceptual metaphors in these speeches are singled out and their political functions are scrutinized.This analysis lifts the veil covering how metaphor works in politics and practically it can be of great help to decipher American politics and cultures.
文摘This study aims to investigate the effectiveness of advertising through social media （i.e., Facebook）. Mie Jupe Jombang has applied using an analytical method called EPIC Model. The population of this study points to 5,000 people found as consumers and engaged as facebook friends of Mie Jupe Jombang. Using purposive sampling technique, 100 respondents are collected as the total sample of this study. They are scattered in Jombang regency and engaged with Mie Jupe Jombang＇s Facebook account as friends that apparently seems to advertise Mie Jupe Jombang. This study uses descriptive analysis method with EPIC model （Empathy, Persuation, Impact, and Communication）. The result of analysis shows that the variables of EPIC Model （Empathy, Persuation, Impact and Communication） are found quite effective. Overall, this fmding concludes that the advertising of Mie Jupe Jombang is quite effective.
文摘In this paper, I intend to argue that a conception of philosophy as a way of life needs two elements： persuasion and love. Faced a false conception of philosophy very specialized, professional, and modem that has condemned to oblivion philosophy itself, we propose a therapeutic conception （of philosophy） as a way of life, a philosophy that is not reduced to a conceptual content, but that is related to the way of life of the philosopher.
