The State Council, or China＇s cabinet, has called for a middle to long-term plan to pro- mote new-style urbanization, enabling more migrant workers and their families to settle in cities.
New-style urbanization is not only a major national strategy for today but also an inevitable trend of social development. It supplies a broad stage for the development of urban citizens＇ linguistic competence, which...New-style urbanization is not only a major national strategy for today but also an inevitable trend of social development. It supplies a broad stage for the development of urban citizens＇ linguistic competence, which in turn constitutes the basis and motive force of the new-style urbanization and plays a pivotal role in its construction. Proceeding from linguistic competence is an effective measure for dealing with some of the thorny problems arising in the course of new-style urbanization, while new-style urbanization offers an opportunity for the improvement of urban citizens＇ linguistic competence.展开更多
In recent years,the new-style tea-drinking market has expanded rapidly.With the upgrading of consumer demands and the younger generation becoming the primary consumer group,the space experience centered around the“th...In recent years,the new-style tea-drinking market has expanded rapidly.With the upgrading of consumer demands and the younger generation becoming the primary consumer group,the space experience centered around the“third space”has become a crucial strategy for brands to differentiate themselves.This research focuses on the impact mechanism of spatial scenario design on the brand value of tea-drinking brands,aiming to explore the internal relationships among the key elements of spatial design,brand perception,consumers’emotional connection,and consumption willingness,providing theoretical support and practical references for scenario-based design in the industry.Through a combination of literature research and case-analysis methods,this study systematically reviews relevant domestic and international research on scenario-based design and brand value over the past five years.It selects representative brands as cases,deeply analyzes their spatial design strategies,user feedback,and market performance,and summarizes both successful experiences and existing problems.Scenario-based design is an important means to enhance the brand value of tea-drinking brands,but it needs to follow the four-in-one design principle of“brand consistency,functional diversity,experience coherence,and cost controllability.”In the future,brands should focus on the in-depth exploration and innovative expression of cultural elements,strengthen the multi-functional attributes of spaces,and achieve seamless integration of online and offline scenarios through digital means.In addition,it is recommended to adopt modular design to reduce scenario-updating costs and increase the return on investment.This research provides a theoretical basis and practical path for the optimization of the spatial design of tea-drinking brands,and has important reference value for promoting the high-quality development of the industry.展开更多
文摘The State Council, or China＇s cabinet, has called for a middle to long-term plan to pro- mote new-style urbanization, enabling more migrant workers and their families to settle in cities.
文摘New-style urbanization is not only a major national strategy for today but also an inevitable trend of social development. It supplies a broad stage for the development of urban citizens＇ linguistic competence, which in turn constitutes the basis and motive force of the new-style urbanization and plays a pivotal role in its construction. Proceeding from linguistic competence is an effective measure for dealing with some of the thorny problems arising in the course of new-style urbanization, while new-style urbanization offers an opportunity for the improvement of urban citizens＇ linguistic competence.
文摘In recent years,the new-style tea-drinking market has expanded rapidly.With the upgrading of consumer demands and the younger generation becoming the primary consumer group,the space experience centered around the“third space”has become a crucial strategy for brands to differentiate themselves.This research focuses on the impact mechanism of spatial scenario design on the brand value of tea-drinking brands,aiming to explore the internal relationships among the key elements of spatial design,brand perception,consumers’emotional connection,and consumption willingness,providing theoretical support and practical references for scenario-based design in the industry.Through a combination of literature research and case-analysis methods,this study systematically reviews relevant domestic and international research on scenario-based design and brand value over the past five years.It selects representative brands as cases,deeply analyzes their spatial design strategies,user feedback,and market performance,and summarizes both successful experiences and existing problems.Scenario-based design is an important means to enhance the brand value of tea-drinking brands,but it needs to follow the four-in-one design principle of“brand consistency,functional diversity,experience coherence,and cost controllability.”In the future,brands should focus on the in-depth exploration and innovative expression of cultural elements,strengthen the multi-functional attributes of spaces,and achieve seamless integration of online and offline scenarios through digital means.In addition,it is recommended to adopt modular design to reduce scenario-updating costs and increase the return on investment.This research provides a theoretical basis and practical path for the optimization of the spatial design of tea-drinking brands,and has important reference value for promoting the high-quality development of the industry.
