Zeng Xianzi,called "necktie king" by people,ischairman of the board of Hong Kong GoldlionGroup Ltd.,chairman of the board of Goldlion RealProperty Development Ltd.,chairman of the board ofGoldlion Tobacco In...Zeng Xianzi,called "necktie king" by people,ischairman of the board of Hong Kong GoldlionGroup Ltd.,chairman of the board of Goldlion RealProperty Development Ltd.,chairman of the board ofGoldlion Tobacco International Ltd.,For the present heis a member of the standing committee of the NationalCongress,vice chairman of China National Industry andCommerce Association.president of Hong Kong ChinaGeneral Chamber of Commerce,trustee of Hong KongTrade DevelopmentBureau,vice president of the boardof trustees of Guangzhou Jinan University,honorarypresident of Guangdong Jiaying Univesity.Zeng Xianzi’s good name has spread far and wide,justlike his Goldlion.(1)Start from scratch and create the golden展开更多
At the end of 1990s, Shengzhou necktie industry was in a dismal state at the moment and the 28-year-old Mi Jiandong ran counterride and set up a necktie company on the rent workshop with floor area of 1,000m2 in the f...At the end of 1990s, Shengzhou necktie industry was in a dismal state at the moment and the 28-year-old Mi Jiandong ran counterride and set up a necktie company on the rent workshop with floor area of 1,000m2 in the former Dongpu Village and the daily output of necktie reached 3,000 per day.展开更多
"This trip to Europe is fruitful." Mr. Liu Dejun, general manager of Zhejiang Baili Necktie & Accessory Co., Ltd, said as he come back from the Europe and couldn’t help holding his excitement. "We ..."This trip to Europe is fruitful." Mr. Liu Dejun, general manager of Zhejiang Baili Necktie & Accessory Co., Ltd, said as he come back from the Europe and couldn’t help holding his excitement. "We negotiated with professional展开更多
This study aims at investigating the consumption values of Hong Kong people on necktie. Based on the Sheth-Newman-Gross Model of consumption values on consumers’ choice decision as conceptual framework, results from ...This study aims at investigating the consumption values of Hong Kong people on necktie. Based on the Sheth-Newman-Gross Model of consumption values on consumers’ choice decision as conceptual framework, results from the focus group interview, a questionnaire was designed and adopted for conducting the survey. Data collected from 245 respondents were analysed using the Factor Analysis to review the important elements of consumers’ decision of purchasing tie products. Implications on the results on the Functional value were reviewed and discussed in details. Interesting elements such as fabric hand-feel were also identified as influential associated in Hong Kong consumers’ selection of necktie. Since, both fibre content and fabric handle were also found as major selection criteria for fabric materials, the study was focused on the analysis of functional value of the product and further extended to study the handle preference for Hong Kong customers, in which a subjective handle assessment of a wide range of tie fabrics being newly developed and introduced in the market was conducted and objective fabric physical and mechanical properties were measured. Important fabric handle attributes that influence the consumers’ preference on tie fabrics were identified and their objective translation by fabric physical and mechanical properties were also obtained. The investigation provides decision support to necktie manufacturers and retailers through scientific and quantitative recommendations for product development of tie products and material selection.展开更多
文摘Zeng Xianzi,called "necktie king" by people,ischairman of the board of Hong Kong GoldlionGroup Ltd.,chairman of the board of Goldlion RealProperty Development Ltd.,chairman of the board ofGoldlion Tobacco International Ltd.,For the present heis a member of the standing committee of the NationalCongress,vice chairman of China National Industry andCommerce Association.president of Hong Kong ChinaGeneral Chamber of Commerce,trustee of Hong KongTrade DevelopmentBureau,vice president of the boardof trustees of Guangzhou Jinan University,honorarypresident of Guangdong Jiaying Univesity.Zeng Xianzi’s good name has spread far and wide,justlike his Goldlion.(1)Start from scratch and create the golden
文摘At the end of 1990s, Shengzhou necktie industry was in a dismal state at the moment and the 28-year-old Mi Jiandong ran counterride and set up a necktie company on the rent workshop with floor area of 1,000m2 in the former Dongpu Village and the daily output of necktie reached 3,000 per day.
文摘"This trip to Europe is fruitful." Mr. Liu Dejun, general manager of Zhejiang Baili Necktie & Accessory Co., Ltd, said as he come back from the Europe and couldn’t help holding his excitement. "We negotiated with professional
文摘This study aims at investigating the consumption values of Hong Kong people on necktie. Based on the Sheth-Newman-Gross Model of consumption values on consumers’ choice decision as conceptual framework, results from the focus group interview, a questionnaire was designed and adopted for conducting the survey. Data collected from 245 respondents were analysed using the Factor Analysis to review the important elements of consumers’ decision of purchasing tie products. Implications on the results on the Functional value were reviewed and discussed in details. Interesting elements such as fabric hand-feel were also identified as influential associated in Hong Kong consumers’ selection of necktie. Since, both fibre content and fabric handle were also found as major selection criteria for fabric materials, the study was focused on the analysis of functional value of the product and further extended to study the handle preference for Hong Kong customers, in which a subjective handle assessment of a wide range of tie fabrics being newly developed and introduced in the market was conducted and objective fabric physical and mechanical properties were measured. Important fabric handle attributes that influence the consumers’ preference on tie fabrics were identified and their objective translation by fabric physical and mechanical properties were also obtained. The investigation provides decision support to necktie manufacturers and retailers through scientific and quantitative recommendations for product development of tie products and material selection.
