The effect that the market orientation brings to product innovation performance is reported and the degree of product innovativeness is explored. The interdepartmental integration inside the company is also investigat...The effect that the market orientation brings to product innovation performance is reported and the degree of product innovativeness is explored. The interdepartmental integration inside the company is also investigated. A series of hypotheses were developed aiming at presenting a conceptual framework to clarify how market orientation contributes to product innovation performance-moderated by the degree of product innovativeness and affected by the interdepartmental integration. Survey data from 36 business units were analyzed based on the respondents in the research. The statistic results suggest a substantial positive effect of market orientation on product innovation performance. Under the condition of incremental innovativeness among the samples, the more innovative the product is, the more improvements in product innovation performance would be achieved. A variety of particular interdepartmental integration mechanisms have been certified to lend more supports to establishing market orientation and improving product innovation performance.展开更多
In the digital economy era,many manufacturing enterprises are leveraging digital service enterprises to enhance their digital innovation processes.This paper introduces the concept of“digital innovation network embed...In the digital economy era,many manufacturing enterprises are leveraging digital service enterprises to enhance their digital innovation processes.This paper introduces the concept of“digital innovation network embeddedness”to describe this trend.Unlike traditional strategic resources,which are constrained by high-value,relatively static,restricted flow,and exclusivity,digital resources demonstrate superior fluidity,non-rivalrous access,and high value-driven interdependencies.To bridge this theoretical gap,this study examines the distinctive attributes of digital resources through the dual lenses of resource orchestration theory and dynamic capability theory.Specifically,it proposes big data capability as a mediating mechanism and organizational structure flexibility as a critical moderating factor.Developing this integrated research framework aims to elucidate the underlying mechanisms through which digital innovation network embeddedness dynamically shapes new product development(NPD)performance.Ultimately,this study seeks to advance theoretical understanding and provide actionable insights for digitally empowered manufacturing enterprises to enhance their NPD outcomes.The framework is tested using data from 559 manufacturing enterprises located in South China.There are three findings.(1)An inverted U-shaped relationship exists between digital innovation network structure and NPD performance,and between relationship embeddedness and NPD performance,respectively.(2)Big data capability mediates the relationship between moderate levels of digital innovation network embeddedness and NPD performance.However,at high levels of digital innovation network embeddedness,big data capability does not significantly mediate the relationship between digital innovation network structure/relationship embeddedness and NPD performance,respectively.(3)Organizational structure flexibility positively moderates the relationship between digital innovation network relationship embeddedness,big data capability,and NPD performance.Moreover,while mediated moderation occurred,the direct moderation effect on digital innovation network embeddedness is nonsignificant.The conclusions of this study provide insights for manufacturing enterprises seeking to enhance NPD performance within the context of digital innovation network embeddedness.展开更多
文摘The effect that the market orientation brings to product innovation performance is reported and the degree of product innovativeness is explored. The interdepartmental integration inside the company is also investigated. A series of hypotheses were developed aiming at presenting a conceptual framework to clarify how market orientation contributes to product innovation performance-moderated by the degree of product innovativeness and affected by the interdepartmental integration. Survey data from 36 business units were analyzed based on the respondents in the research. The statistic results suggest a substantial positive effect of market orientation on product innovation performance. Under the condition of incremental innovativeness among the samples, the more innovative the product is, the more improvements in product innovation performance would be achieved. A variety of particular interdepartmental integration mechanisms have been certified to lend more supports to establishing market orientation and improving product innovation performance.
基金supported by the Post-Funded Project of the National Social Science Fund of China(No.23FGLB088)the General Project of the National Natural Science Foundation of China(No.71974059)+2 种基金the Ministry of Education in China Liberal Arts and Social Sciences Foundation(No.23YJA630124)the Development of Philosophy and Social Sciences in Guangzhou in 2021(No.2021GZYB12)the Guangdong Basic and Applied Basic Research Foundation(No.2024A1515030110).
文摘In the digital economy era,many manufacturing enterprises are leveraging digital service enterprises to enhance their digital innovation processes.This paper introduces the concept of“digital innovation network embeddedness”to describe this trend.Unlike traditional strategic resources,which are constrained by high-value,relatively static,restricted flow,and exclusivity,digital resources demonstrate superior fluidity,non-rivalrous access,and high value-driven interdependencies.To bridge this theoretical gap,this study examines the distinctive attributes of digital resources through the dual lenses of resource orchestration theory and dynamic capability theory.Specifically,it proposes big data capability as a mediating mechanism and organizational structure flexibility as a critical moderating factor.Developing this integrated research framework aims to elucidate the underlying mechanisms through which digital innovation network embeddedness dynamically shapes new product development(NPD)performance.Ultimately,this study seeks to advance theoretical understanding and provide actionable insights for digitally empowered manufacturing enterprises to enhance their NPD outcomes.The framework is tested using data from 559 manufacturing enterprises located in South China.There are three findings.(1)An inverted U-shaped relationship exists between digital innovation network structure and NPD performance,and between relationship embeddedness and NPD performance,respectively.(2)Big data capability mediates the relationship between moderate levels of digital innovation network embeddedness and NPD performance.However,at high levels of digital innovation network embeddedness,big data capability does not significantly mediate the relationship between digital innovation network structure/relationship embeddedness and NPD performance,respectively.(3)Organizational structure flexibility positively moderates the relationship between digital innovation network relationship embeddedness,big data capability,and NPD performance.Moreover,while mediated moderation occurred,the direct moderation effect on digital innovation network embeddedness is nonsignificant.The conclusions of this study provide insights for manufacturing enterprises seeking to enhance NPD performance within the context of digital innovation network embeddedness.
