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Optimal allocation of hybrid energy storage for microgrids based on multi-attribute utility theory 被引量:12
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作者 Xiaoshan FENG Jie GU Xuefei GUAN 《Journal of Modern Power Systems and Clean Energy》 SCIE EI 2018年第1期107-117,共11页
To satisfy the requirements of high energy density,high power density,quick response and long lifespan for energy storage systems(ESSs),hybrid energy storage systems(HESSs)have been investigated for their complementar... To satisfy the requirements of high energy density,high power density,quick response and long lifespan for energy storage systems(ESSs),hybrid energy storage systems(HESSs)have been investigated for their complementary characteristics of‘high energy density components’and‘high power density components’.To optimize HESS combinations,related indices such as annual cost,fluctuation smoothing ability as well as safety and environmental impact have to be evaluated.The multiattribute utility method investigated in this paper is aimed to draw an overall conclusion for HESS allocation optimization in microgrid.Building on multi-attribute utility theory,this method has significant advantages in solving the incommensurability and contradiction among multiple attributes.Instead of determining the weights of various attributes subjectively,when adopting the multi-attribute utility method,the characteristics of attributes and the relation among them can be investigated objectively.Also,the proper utility function and merging rules are identified to achieve the aggregate utility which can reflect comprehensive qualities of HESSs. 展开更多
关键词 Hybrid energy STORAGE system(HESS) Capacity optimization multi-attribute utility theory HESS COMBINATION evaluation utility function
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Engine Selection Based on Utility Theory
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作者 Ding Songbin Wang Xiaoli Wang Hongyu 《Transactions of Nanjing University of Aeronautics and Astronautics》 EI CSCD 2016年第6期-,共8页
Since an engine is seen as the″heart″of an airplane,the objective and scientific evaluation of it is significant to ensure normal operation of airlines.Aiming at the limitations of current studies on selecting engin... Since an engine is seen as the″heart″of an airplane,the objective and scientific evaluation of it is significant to ensure normal operation of airlines.Aiming at the limitations of current studies on selecting engines,a quantitative comprehensive evaluation system of engine options was established and an optimization model based on the utility theory and analytic hierarchy process(AHP)was proposed.Considering the judgement of different customers on the balance between income and risk,the utility of each evaluation index was determined by utilizing the piecewise utility function.The AHP was used to analyze individual demands of customers.Finally,the optimal scheme was selected through calculating the weighted utility value.According to the actual needs of a domestic airline,the utility of three engine options was calculated.The results showed that the value of risk factor can be set to determine the selection scheme based on the degree of preferences(conservative type,neutral type or adventurous type). 展开更多
关键词 air transportation engine selection utility theory civil aircraft personalized demands
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Application of Epistemic Utility Theory to Satisfactory Optimization
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作者 马淑霞 金炜东 《Journal of Southwest Jiaotong University(English Edition)》 2010年第2期171-176,共6页
Satisficing control remains an important concept in decision making. In this paper, a new epistemic utility satisficing control theory is proposed for a new model of complex CMMO ( constrained multi-objective multi d... Satisficing control remains an important concept in decision making. In this paper, a new epistemic utility satisficing control theory is proposed for a new model of complex CMMO ( constrained multi-objective multi degree-of-freedom optimization) system. As well, an epistemic utility function is developed and used to adjust the feasible region of soft constraints. The theory proved in this paper indicates that the utility function not only expresses the subjectivity of the original satisfactory-degree function, but also takes the cost of searching for a solution into account. Thus, the satisfactory-degree function can be adjusted and its rationality can be validated. This theory contributes an analytical method to the inverse satisfactory optimization problem. The findings indicate that this theory has good convergence and outcomes desired for satisfactory-degree functions. 展开更多
关键词 OPTIMIZATION Epistemic utility theory Satisfactory solution Satisfactory-degree function
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An Alternative Approach to the Lottery Method in Utility Theory for Game Theory
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作者 William P. Fox 《American Journal of Operations Research》 2015年第3期199-208,共10页
In game theory, in order to properly use mixed strategies, equalizing strategies or the Nash arbitration method, we require cardinal payoffs. We present an alternative method to the possible tedious lottery method of ... In game theory, in order to properly use mixed strategies, equalizing strategies or the Nash arbitration method, we require cardinal payoffs. We present an alternative method to the possible tedious lottery method of von Neumann and Morgenstern to change ordinal values into cardinal values using the analytical hierarchy process. We suggest using Saaty’s pairwise comparison with combined strategies as criteria for players involved in a repetitive game. We present and illustrate a methodology for moving from ordinal payoffs to cardinal payoffs. We summarize the impact on how the solutions are achieved. 展开更多
关键词 ANALYTICAL HIERARCHY Process Cardinal utility GAME theory Payoff MATRIX
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Utility of Urban Public Facilities of Haikou City Based on Behavioral Theory
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作者 Xiaojun YUAN 《Asian Agricultural Research》 2013年第11期106-108,共3页
From functions,ornament and art,on the basis of the behavioral theory,the utility of urban public facilities was surveyed and studied with Longhua District of Haikou City as an example.It summed up the basis for desig... From functions,ornament and art,on the basis of the behavioral theory,the utility of urban public facilities was surveyed and studied with Longhua District of Haikou City as an example.It summed up the basis for designing urban public facilities behind behavior habits of residents,in the hope of making future urban construction and management more humanized.Accordingly,it is expected to set up appropriate concept of public facilities,and play especially important role in creating favorable urban living environment. 展开更多
关键词 BEHAVIORAL theory PUBLIC facilities ENVIRONMENT UT
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Analysis on Optimization Strategy of Urban Rail Transit Operation Management Based on Utility Theory
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作者 MAFang GONGXiaoman 《外文科技期刊数据库(文摘版)工程技术》 2022年第1期010-013,共4页
The urban economy is changing with each passing day, the demand for urban travel is increasing, and the urban traffic pressure is also increasing rapidly. Since 1970, the urban rail transit system has developed rapidl... The urban economy is changing with each passing day, the demand for urban travel is increasing, and the urban traffic pressure is also increasing rapidly. Since 1970, the urban rail transit system has developed rapidly in all countries in the world, playing an important role in the urban transportation system, promoting the development of urban economy and providing outstanding travel choices for residents. By the end of 2020, 45 cities in China had opened urban rail transit, with a mileage of about 7,978.19 kilometers. The development of China's urban rail transit is entering a period of rapid development. However, the current urban rail transit is not compatible with other modes of transportation. In areas where the passenger flow is not dense, the economic benefits of rail transit lines are low, and the flexibility of line changes and dispatching is also low after completion. As a result of the difficulty in updating locomotives and rolling stock and the huge investment in the construction of urban rail transit, most of the urban rail transit companies suffered operating losses. To this end, domestic and foreign scholars have adopted various forms, including policy guidance, increasing or decreasing vehicles, optimizing vehicle travel time, attracting passenger flow and increasing corporate profits. Based on this, the paper discusses the operation management optimization strategy of urban rail transit based on utility theory. 展开更多
关键词 utility theory urban rail transit operation management
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Blast resistance evaluation of urban utility tunnel reinforced with BFRP bars 被引量:9
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作者 Qiang Zhou Hu-guang He +10 位作者 San-feng Liu Xiao-shuo Chen Ze-xun Tang Yang Liu Zhen-yu Qiu Sen-sen Li He Wang Yin-zhi Zhou Jian-nan Zhou Hua-lin Fan Feng-nian Jin 《Defence Technology(防务技术)》 SCIE EI CAS CSCD 2021年第2期512-530,共19页
To improve corrosion-resistance of shallow-buried concrete urban utility tunnels(UUTs),basalt fiber reinforced polymer(BFRP)bars are applied to reinforce UUTs.As the UUT must have excellent survival capability under a... To improve corrosion-resistance of shallow-buried concrete urban utility tunnels(UUTs),basalt fiber reinforced polymer(BFRP)bars are applied to reinforce UUTs.As the UUT must have excellent survival capability under accidental explosions,a shallow-buried BFRP bars reinforced UUT(BBRU)was designed and constructed.Repetitive blast experiments were carried out on this BBRU.Dynamic responses,damage evolutions and failure styles of the BBRU under repetitive explosions were revealed.The tunnel roof is the most vulnerable component and longitudinal cracks develop along the tunnel.When the scaled distance is larger than 1.10 m/kg1/3,no cracks are observed in the experiments.When the BBRU is severely damaged,there are five cracks forming and developing along the roof.The roof is simplified as a clamped-supported one-way slab,proved by the observation that the maximum strain of the transverse bar is much larger than that of the longitudinal bar.Dynamic responses of the roof slab are predicted by dynamic Euler beam theory,which can consistently predict the roof displacement under large-scaleddistance explosion.Compared with the UUT reinforced with steel bars,the BBRU has advantages in blast resistance with smaller deflections and more evenly-distributed cracks when the scaled distance is smaller than 1.260 m/kg1/3 and the steel bars enter plastic state.Longer elastic defamation of the BFRP bars endows the UUT more excellent blast resistance under small-scaled-distance explosions. 展开更多
关键词 utility tunnel BFRP bars Explosion Dynamic response CRACK Dynamic theory
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“Extreme utilization” theory and practice in gas storages with complex geological conditions 被引量:2
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作者 MA Xinhua ZHENG Dewen +1 位作者 DING Guosheng WANG Jieming 《Petroleum Exploration and Development》 SCIE 2023年第2期419-432,共14页
Based on more than 20-year operation of gas storages with complex geological conditions and a series of research findings, the pressure-bearing dynamics mechanism of geological body is revealed. With the discovery of ... Based on more than 20-year operation of gas storages with complex geological conditions and a series of research findings, the pressure-bearing dynamics mechanism of geological body is revealed. With the discovery of gas-water flowing law of multi-cycle relative permeability hysteresis and differential utilization in zones, the extreme utilization theory targeting at the maximum amount of stored gas, maximum injection-production capacity and maximum efficiency in space utilization is proposed to support the three-in-one evaluation method of the maximum pressure-bearing capacity of geological body, maximum well production capacity and maximum peak shaving capacity of storage space. This study realizes the full potential of gas storage(storage capacity) at maximum pressure, maximum formation-wellbore coordinate production, optimum well spacing density match with finite-time unsteady flow, and peaking shaving capacity at minimum pressure, achieving perfect balance between security and capacity. Operation in gas storages, such as Hutubi in Xinjiang, Xiangguosi in Xinan, and Shuang6 in Liaohe, proves that extreme utilization theory has promoted high quality development of gas storages in China. 展开更多
关键词 underground gas storage gas-storage geological body maximum pressure-bearing maximum well production capacity maximum peak shaving capacity extreme utilization theory multi-cycle relative permeability hysteresis
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“Extreme utilization”development theory of unconventional natural gas 被引量:1
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作者 MA Xinhua 《Petroleum Exploration and Development》 CSCD 2021年第2期381-394,共14页
In the process of unconventional natural gas development practice,the"extreme utilization"concept that focuses on"continuously breaking through the limit of development technology"is gradually form... In the process of unconventional natural gas development practice,the"extreme utilization"concept that focuses on"continuously breaking through the limit of development technology"is gradually formed,and supports the scale benefit exploration of unconventional gas in China.On this basis,the development theory of"extreme utilization"is proposed,its theoretical connotation together with development technologies of unconventional natural gas are clarified.The theoretical connotation is that,aiming at"extreme gas reservoirs","extreme techniques"are utilized to build subsurface connected bodies,expand the discharge area,and enlarge the production range,to obtain the maximum single-well production,extreme recovery,and eventually achieve the"extreme effect"of production.The series of development technologies include micro/nano-scale reservoir evaluation,"sweet spot"prediction,unconventional percolation theory and production capacity evaluation,optimization of grid well pattern,optimal-fast drilling and volume fracturing,and working regulation optimization and"integrated"organizing system.The"extreme utilization"development theory has been successfully applied in the development of unconventional gas reservoirs such as Sulige tight gas,South Sichuan shale gas,and Qinshui coalbed methane.Such practices demonstrate that,the"extreme utilization"development theory has effectively promoted the development of unconventional gas industry in China,and can provide theoretical guidance for effective development of other potential unconventional and difficult-to-recovery resources. 展开更多
关键词 unconventional natural gas extreme gas reservoir extreme development theory of extreme utilization subsurface connected body production capacity evaluation grid well pattern drainage and extraction optimization
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A Multi-Attribute Decision-Making Method Using Belief-Based Probabilistic Linguistic Term Sets and Its Application in Emergency Decision-Making
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作者 Runze Liu Liguo Fei Jianing Mi 《Computer Modeling in Engineering & Sciences》 SCIE EI 2023年第8期2039-2067,共29页
Probabilistic linguistic term sets(PLTSs)are an effective tool for expressing subjective human cognition that offer advantages in the field ofmulti-attribute decision-making(MADM).However,studies have found that PLTSs... Probabilistic linguistic term sets(PLTSs)are an effective tool for expressing subjective human cognition that offer advantages in the field ofmulti-attribute decision-making(MADM).However,studies have found that PLTSs have lost their ability to accurately capture the views of decision-makers(DMs)in certain circumstances,such as when the DM hesitates between multiple linguistic terms or the decision information is incomplete,thus affecting their role in the decision-making process.Belief function theory is a leading streamof thought in uncertainty processing that is suitable for dealing with the limitations of PLTS.Therefore,the purpose of this study is to extend PLTS to incorporate belief function theory.First,we provide the basic concepts of the extended PLTS(i.e.,belief-based PLTS)through case analyses.Second,the aggregation operator of belief-based PLTS is defined with the ordered weighted average(OWA)-based soft likelihood function,which is improved by considering the reliability of the information source.Third,to measure the magnitude of different belief-based PLTSs,the belief interval of singleton is calculated,and the comparison method of belief-based PLTS is constructed based on probabilities.On the basis of the preceding discussion,we further develop an emergency decision framework that includes several novel techniques,such as attribute weight determination and decision information aggregation.Finally,the usefulness of the framework is demonstrated through a case study,and its effectiveness is illustrated through a series of comparisons. 展开更多
关键词 Probabilistic linguistic term sets Dempster-Shafer theory multi-attribute decision making emergency decisionmaking soft likelihood function disaster reduction education program selection
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Relative Efficiency Evaluation on Water Resource Utilization 被引量:3
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作者 MA Ying 《Journal of Northeast Agricultural University(English Edition)》 CAS 2011年第3期60-64,共5页
Water resource allocation was defined as an input-output question in this paper, and a preliminary input-output index system was set up. Then GEM (group eigenvalue method)-MAUE (multi-attribute utility theory) mod... Water resource allocation was defined as an input-output question in this paper, and a preliminary input-output index system was set up. Then GEM (group eigenvalue method)-MAUE (multi-attribute utility theory) model was applied to evaluate relative efficiency of water resource allocation plans. This model determined weights of indicators by GEM, and assessed the allocation schemes by MAUE. Compared with DEA (Data Envelopment Analysis) or ANN (Artificial Neural Networks), the mode was more applicable in some cases where decision-makers had preference for certain indicators 展开更多
关键词 water resource allocation group eigenvalue method multi-attribute utility theory EVALUATION
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Optimization Transmission Theory and Technical Pathways that Describe Multiscale Urban Agglomeration Spaces 被引量:20
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作者 FANG Chuanglin YANG Junyan +2 位作者 FANG Jiawen HUANG Xiejun ZHOU Yi 《Chinese Geographical Science》 SCIE CSCD 2018年第4期543-554,共12页
Urban agglomerations are spatial entities that promote the development of ‘new urbanization' processes within China. In this context, the concept of ‘multiscale urban agglomeration spaces' encompasses three ... Urban agglomerations are spatial entities that promote the development of ‘new urbanization' processes within China. In this context, the concept of ‘multiscale urban agglomeration spaces' encompasses three linked levels: macroscale urban agglomerations, mesoscale cities, and microscale urban centers. Applying a series of multidisciplinary integrated research methods drawn from geography, urban planning, and architecture, this paper reveals two intensive utilization laws that can be generalized to apply to multiscale urban agglomeration spaces, top-to-bottom ‘positive transmission' linkage and inside-to-outside ‘negative transmission' movement. This paper also proposes optimization transmission theory and policy decision technical pathways that can be applied to these three urban agglomeration spatial scales. Specific technical pathways of transmission include intensive expansion and simulated decision-making in macroscale urban agglomerations, ecology, production, and living space intensive layout and dynamic decision-making in mesoscale cities, and four cores(i.e., ‘single, ring, axis, and pole core') progressive linkage and intensive optimization decision-making in microscale urban centers. The theory and technical pathways proposed in this paper solve the technical problem of optimization and provide intensive methods that can be applied not only at the individual level but also at multiple scales in urban agglomeration spaces. This study also advances a series of comprehensive technical solutions that can be applied to both compact and smart growth cities as well as to urban agglomerations. Solid theoretical support is provided for the optimization of Chinese land development, urbanization, agricultural development, and ecological security. 展开更多
关键词 urban agglomeration optimization transmission theory of multiscale urban spaces intensive space utilization technicalpathways
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Moral-hazard-free insurance contract design under the rank-dependent utility theory
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作者 Zuo Quan Xu 《Probability, Uncertainty and Quantitative Risk》 2025年第2期159-190,共32页
This papcr investigates a Parcto optimal insurancc contract design problcm within a behavioral finance framework.In this context,the insured evaluates contracts using the rank-dependent utility(RDU,for short)theory,wh... This papcr investigates a Parcto optimal insurancc contract design problcm within a behavioral finance framework.In this context,the insured evaluates contracts using the rank-dependent utility(RDU,for short)theory,while the insurer applies the expected value premium principle.The analysis incorporates the incentive compatibility constraint,ensuring that the contracts,called moral-hazard-free,are free from the moral hazard issues identified in Bernard et al.[4].Initially,the problem is formulated as a nonconcave maximization problem involving Choquet expectation.It is then transformed into a quantile optimization problem and addrcssed using thc calculus of variations mcthod.The optimal contracts are characterized by a double-obstacle ordinary differential equation for a semi-linear second-order elliptic operator with nonlocal boundary conditions,which seems new in the financial economics literature.We present a straightforward numerical scheme and a numerical example to compute the optimal contracts.Let and mo represent the relative safety loading and the mass of the potential loss at O,respectively.We discover that every moral-hazard-free contract is optimal for infinitely many RDU-insured individuals if 0<θ<m_(0)/1-m_(0).Conversely,certain contracts,such as the full coverage contract,are never optimal for any RDU-insured individual ifθ>m_(0)/1-m_(0)Additionally,we derive all the Pareto optimal contracts when either the compensation or the retention violates the monotonicity constraint. 展开更多
关键词 Pareto optimal/efficient insurance Rank-dependent utility theory Quantile optimization Probability weighting/distortion function Double-obstacle ordinary differential equation Calculus of variations
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Power Control Algorithm of Cognitive Radio Based on Non-Cooperative Game Theory 被引量:6
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作者 赵军辉 杨涛 +2 位作者 贡毅 王娇 付雷 《China Communications》 SCIE CSCD 2013年第11期143-154,共12页
This paper addresses the power con- trol problems of Cognitive Radio (CR) trader transmission power and interference tempera- ture constraints. First, we propose the interfer- ence constraint which ensures that the ... This paper addresses the power con- trol problems of Cognitive Radio (CR) trader transmission power and interference tempera- ture constraints. First, we propose the interfer- ence constraint which ensures that the Quality of Service (QoS) standards for primary users is considered and a non-cooperative game power control model. Based on the proposed model, we developed a logical utility function based on the Signal-to-Interference-Noise Ratio (S/NR) and a novel algorithm network power control. that is suitable for CR Then, the existence and uniqueness of the Nash Equilibrium (NE) in our utility function are proved by the principle of game theory and the corresponding optimi- zations. Compared to traditional algorithms, the proposed one could converge to an NE in 3-5 iterative operations by setting an appropriate pricing factor. Finally, simulation results ver- ified the stability and superiority of the novel algorithm in flat-fading channel environments. 展开更多
关键词 cognitive radio non-cooperativepower control game theory utility function Na-sh equilibrium target power
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Threat sequencing of multiple UCAVs with incomplete information based on game theory 被引量:4
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作者 LI Shouyi CHEN Mou +1 位作者 WU Qingxian WANG Yuhui 《Journal of Systems Engineering and Electronics》 SCIE EI CSCD 2022年第4期986-996,共11页
The threat sequencing of multiple unmanned combat air vehicles(UCAVs) is a multi-attribute decision-making(MADM)problem. In the threat sequencing process of multiple UCAVs,due to the strong confrontation and high dyna... The threat sequencing of multiple unmanned combat air vehicles(UCAVs) is a multi-attribute decision-making(MADM)problem. In the threat sequencing process of multiple UCAVs,due to the strong confrontation and high dynamics of the air combat environment, the weight coefficients of the threat indicators are usually time-varying. Moreover, the air combat data is difficult to be obtained accurately. In this study, a threat sequencing method of multiple UCAVs is proposed based on game theory by considering the incomplete information. Firstly, a zero-sum game model of decision maker( D) and nature(N)with fuzzy payoffs is established to obtain the uncertain parameters which are the weight coefficient parameters of the threat indicators and the interval parameters of the threat matrix. Then,the established zero-sum game with fuzzy payoffs is transformed into a zero-sum game with crisp payoffs(matrix game) to solve. Moreover, a decision rule is addressed for the threat sequencing problem of multiple UCAVs based on the obtained uncertain parameters. Finally, numerical simulation results are presented to show the effectiveness of the proposed approach. 展开更多
关键词 threat sequencing multiple unmanned combat air vehicles(UCAVs) multi-attribute decision-making(MADM) game theory incomplete information
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Simulation of Climate Negotiation Strategies between China and the U.S. Based on Game Theory 被引量:2
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作者 JIN Zhu-Gang CAI Wen-Jia WANG Can 《Advances in Climate Change Research》 SCIE 2014年第1期34-40,共7页
Consensus and disagreements between China and the U.S. are the key factors influencing the direction that global climate negotiation is heading for. By taking into account the uncertainties of temperature increment an... Consensus and disagreements between China and the U.S. are the key factors influencing the direction that global climate negotiation is heading for. By taking into account the uncertainties of temperature increment and its impact on GDP growth, together with the positive, negative and spillover effects of climate change investment on utility, a strategic simulation model including China and the U.S. is developed. Based on utility and game theory, a sensitivity analysis is conducted. The results show that the first-mover disadvantage exists in the game, and the scale of each country's climate change investment under non-cooperative win-win basis for global cooperation, the technology transfer and funding to China scenario is too small to ensure the 2℃ simulation results also indicate that it target. To guarantee the stability and makes sense to assist and compensate 展开更多
关键词 climate negotiation utility game theory STRATEGY
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“Extreme utilization”development of deep shale gas in southern Sichuan Basin,SW China 被引量:3
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作者 MA Xinhua WANG Hongyan +4 位作者 ZHAO Qun LIU Yong ZHOU Shangwen HU Zhiming XIAO Yufeng 《Petroleum Exploration and Development》 CSCD 2022年第6期1377-1385,共9页
To efficiently develop deep shale gas in southern Sichuan Basin,under the guidance of“extreme utilization”theory,a basic idea and solutions for deep shale gas development are put forward and applied in practice.In v... To efficiently develop deep shale gas in southern Sichuan Basin,under the guidance of“extreme utilization”theory,a basic idea and solutions for deep shale gas development are put forward and applied in practice.In view of multiple influencing factors of shale gas development,low single-well production and marginal profit of wells in this region,the basic idea is to establish“transparent geological body”of the block in concern,evaluate the factors affecting shale gas development through integrated geological-engineering research and optimize the shale gas development of wells in their whole life cycle to balance the relationship between production objectives and development costs.The solutions are as follows:(1)calculate the gold target index and pinpoint the location of horizontal well drilling target,and shale reservoirs are depicted accurately by geophysical and other means to build underground transparent geological body;(2)optimize the drilling and completion process,improve the adaptability of key tools by cooling,reducing density and optimizing the performance of drilling fluid,the“man-made gas reservoir”is built by comprehensively considering the characteristics of in-situ stress and fractures after the development well is drilled;(3)through efficient management,establishment of learning curve and optimization of drainage and production regime,the development quality and efficiency of the well are improved across its whole life cycle,to fulfil“extreme utilization”development of shale gas.The practice shows that the estimated ultimate recovery of single wells in southern Sichuan Basin increase by 10%-20%than last year. 展开更多
关键词 shale gas “extreme utilization”theory underground connected body gold target index drainage and production optimization marine deep shale gas
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Unlocking the Network Traffic Password of the Sudden Popularity of Oriental Selection:Consumer Behavior Decision-Making Mechanism Based on Mental Accounting Theory 被引量:1
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作者 CHU Tiansi TIAN Hui +1 位作者 Tumpoka Kabinga ZHU Ruoqing 《Psychology Research》 2022年第11期879-889,共11页
This paper explores the decision-making mechanism of the consuming behavior hidden behind the sudden popularity of the Oriental Selection Company in terms of the mental accounting theory.Firstly,according to the“Non-... This paper explores the decision-making mechanism of the consuming behavior hidden behind the sudden popularity of the Oriental Selection Company in terms of the mental accounting theory.Firstly,according to the“Non-alternative”characteristics of mental accounting,this paper expounds how the strategy of the bilingual live-streaming of Oriental Selection promoters stimulates consumers’desire to buy the advertised products and services whilst using the utility theory of mental accounting to analyze how Oriental Selection promoters improve consumers’acquisition utility and total utility.Secondly,we sum up the successful experiences of Oriental Selection:The live-streaming industry should apply the theory of mental accounting in effectively overcoming the shortcomings of the live-streamed marketing by stimulating consumers’desire and influencing their decision-making behavior through the streaming of content that triggers them to make purchases.This is achievable by abandoning the traditional ways of loudly urging consumers to buy goods.Finally,this paper puts forward some suggestions on how to use the mental accounting theory in promoting sustainable consumption and points out the prospects for Oriental Selection. 展开更多
关键词 Oriental Selection live-streaming marketing mental accounting theory non-alternative characteristics utility theory consumer decision-making behavior
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Network community identification method based on individual-centered theory
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作者 李泓波 白劲波 +1 位作者 初妍 张乐君 《Journal of Harbin Institute of Technology(New Series)》 EI CAS 2012年第2期23-28,共6页
The studies show that numerous complex networks have clustering effect.It is an indispensable step to identify node clusters in network,namely community,in which nodes are closely related,and in many applications such... The studies show that numerous complex networks have clustering effect.It is an indispensable step to identify node clusters in network,namely community,in which nodes are closely related,and in many applications such as identification of ringleaders in anti-criminal and anti-terrorist network,efficient storage of data in Wireless Sensor Network(WSN).At present,most of community identification methods still require the specifications of the number or the scale of community by user and still can not handle overlapping nodes.In an attempt to solve these problems,a network community identification method based on utility value is proposed,which is a function of each node's clustering coefficient and degree.This method makes use of individual-centered theory for reference and can automatically determine the number of communities.In addition,this method is an overlapping community identification method in nature.It is shown through contrastive experiments that this method is more efficient than other methods based on individual-centered theory when they control the same amount of information.Finally,a research direction is proposed for network community identification method based on the individual-centered theory. 展开更多
关键词 complex network individual-centered theory COMMUNITY identification OVERLAPPING COMMUNITY utility VALUE
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Analysis of the 2007-2008 Writer’s Guild Strike with Game Theory
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作者 William P. Fox 《Applied Mathematics》 2015年第12期2132-2141,共10页
In 2007-2008, the writer’s guild of America went on strike in order to receive a better outcome from management. We built a game to analyze the situation. The Nash equilibrium of that game says that the writers shoul... In 2007-2008, the writer’s guild of America went on strike in order to receive a better outcome from management. We built a game to analyze the situation. The Nash equilibrium of that game says that the writers should not strike and that management should maintain the status quo. The equilibrium is quite unattractive to the writers leading to a strike and forcing management to negotiate. We illustrate the results in order to gain insights into the process. We demonstrate finding the Nash equilibrium with both ordinal and then cardinal values. We demonstrate a method to find the cardinal values using the analytical hierarchy processes to measure the utility for the strategies. We show finding the prudential strategies and security levels as well as finding threat levels in this example. We show using the threat level in Nash arbitration leads to a better solution for the writers than using the security levels. 展开更多
关键词 Game theory AHP ORDINAL utility Cardinal utility Threat Levels NASH ARBITRATION NASH Equilibriums
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