目的:探讨Mini-CEX评价量表在胸外科临床示教中的应用价值。方法:在胸外科临床示教课程中,针对我校临床本科学生(382人),采用随机分组方法分为试验组和对照组。对照组190人,采用传统示教模式,试验组192人,采用Mini-CEX评价量表进行示教...目的:探讨Mini-CEX评价量表在胸外科临床示教中的应用价值。方法:在胸外科临床示教课程中,针对我校临床本科学生(382人),采用随机分组方法分为试验组和对照组。对照组190人,采用传统示教模式,试验组192人,采用Mini-CEX评价量表进行示教。对比两组学生期末成绩、课堂表现、教学满意度情况。结果:试验组期末成绩表现为优秀的学生明显多于对照组(80 vs 59,P<0.05),在课堂表现中,试验组学生课堂提问率明显高于对照组(37.5%vs 19.5%,P<0.05),试验组在各项教学满意度上,“非常满意”人数明显高于对照组(76 vs 45,P<0.05,124 vs 71,P<0.05,121 vs 99,P<0.05)。结论:在胸外科临床示教中,引入Mini-CEX评价量表有助于调动学生的积极性,培养学生的自主学习能力,促进达成教学目标。Mini-CEX评价量表是持续改进学生学习和促进学生发展的重要手段,值得推广应用。展开更多
五菱宏光MINI EV是上汽通用五菱汽车股份有限公司在充分考虑市场需求的情况下推出了一款新能源汽车,它上市初期连续19个月在中国新能源市场销量排名第一,然而,随着政府政策以及市场的变化,其竞争力也有所下降。本文综合运用案例分析和...五菱宏光MINI EV是上汽通用五菱汽车股份有限公司在充分考虑市场需求的情况下推出了一款新能源汽车,它上市初期连续19个月在中国新能源市场销量排名第一,然而,随着政府政策以及市场的变化,其竞争力也有所下降。本文综合运用案例分析和文献研究法等方法,对新能源汽车宏光MINI EV的营销策略进行了研究。首先,借助STP和4P理论研究分析了宏光MINI EV的营销现状,发现了其在营销方面存在产品核心竞争力不足,低利润难以维持低价营销策略,促销活动较盲目和低效,对市场定位过于局限以及数字营销相对滞后等问题。然后,为宏光MINI EV的营销提供了优化建议,包括在产品方面,改良产品,提升产品竞争力;推动技术升级等。在价格方面,采取差异化定价等。在渠道方面,推动全渠道发展等。在促销方面,推动数字化营销创新;重视品牌营销;迎合共享经济潮流等。这些优化建议对于促进宏光MINI EV新能源汽车更好开拓市场、维持市场份额、创造更优业绩有积极作用。Wuling Hongguang MINI EV is a new energy vehicle launched by SAIC-GM-Wuling Automobile Co., Ltd. in full consideration of market demand. It ranked first in China’s new energy market for 19 consecutive months in the initial stage of listing. However, with the changes in government policies and market, its competitiveness also declined. This paper comprehensively uses case analysis and literature research methods to study the marketing strategy of new energy vehicle Hongguang MINI EV. First of all, by using STP and 4P theory, the marketing status of Hongguang MINI EV was analyzed, and it was found that there were some problems in marketing, such as insufficient core competitiveness of products, difficulty in maintaining low-price marketing strategy with low profits, blind and inefficient promotional activities, too limited market positioning and relatively lagging digital marketing. Then, it provides optimization suggestions for the marketing of Hongguang MINI EV, including product improvement and product competitiveness. Promote technological upgrading, etc. In terms of price, differentiated pricing is adopted. In terms of channels, promote the development of all channels. In terms of promotion, promote digital marketing innovation;Attach importance to brand marketing;Cater to the trend of sharing economy. These optimization suggestions have a positive role in promoting Hongguang MINI EV new energy vehicles to better explore the market, maintain market share and create better performance.展开更多
文摘目的:探讨Mini-CEX评价量表在胸外科临床示教中的应用价值。方法:在胸外科临床示教课程中,针对我校临床本科学生(382人),采用随机分组方法分为试验组和对照组。对照组190人,采用传统示教模式,试验组192人,采用Mini-CEX评价量表进行示教。对比两组学生期末成绩、课堂表现、教学满意度情况。结果:试验组期末成绩表现为优秀的学生明显多于对照组(80 vs 59,P<0.05),在课堂表现中,试验组学生课堂提问率明显高于对照组(37.5%vs 19.5%,P<0.05),试验组在各项教学满意度上,“非常满意”人数明显高于对照组(76 vs 45,P<0.05,124 vs 71,P<0.05,121 vs 99,P<0.05)。结论:在胸外科临床示教中,引入Mini-CEX评价量表有助于调动学生的积极性,培养学生的自主学习能力,促进达成教学目标。Mini-CEX评价量表是持续改进学生学习和促进学生发展的重要手段,值得推广应用。
文摘五菱宏光MINI EV是上汽通用五菱汽车股份有限公司在充分考虑市场需求的情况下推出了一款新能源汽车,它上市初期连续19个月在中国新能源市场销量排名第一,然而,随着政府政策以及市场的变化,其竞争力也有所下降。本文综合运用案例分析和文献研究法等方法,对新能源汽车宏光MINI EV的营销策略进行了研究。首先,借助STP和4P理论研究分析了宏光MINI EV的营销现状,发现了其在营销方面存在产品核心竞争力不足,低利润难以维持低价营销策略,促销活动较盲目和低效,对市场定位过于局限以及数字营销相对滞后等问题。然后,为宏光MINI EV的营销提供了优化建议,包括在产品方面,改良产品,提升产品竞争力;推动技术升级等。在价格方面,采取差异化定价等。在渠道方面,推动全渠道发展等。在促销方面,推动数字化营销创新;重视品牌营销;迎合共享经济潮流等。这些优化建议对于促进宏光MINI EV新能源汽车更好开拓市场、维持市场份额、创造更优业绩有积极作用。Wuling Hongguang MINI EV is a new energy vehicle launched by SAIC-GM-Wuling Automobile Co., Ltd. in full consideration of market demand. It ranked first in China’s new energy market for 19 consecutive months in the initial stage of listing. However, with the changes in government policies and market, its competitiveness also declined. This paper comprehensively uses case analysis and literature research methods to study the marketing strategy of new energy vehicle Hongguang MINI EV. First of all, by using STP and 4P theory, the marketing status of Hongguang MINI EV was analyzed, and it was found that there were some problems in marketing, such as insufficient core competitiveness of products, difficulty in maintaining low-price marketing strategy with low profits, blind and inefficient promotional activities, too limited market positioning and relatively lagging digital marketing. Then, it provides optimization suggestions for the marketing of Hongguang MINI EV, including product improvement and product competitiveness. Promote technological upgrading, etc. In terms of price, differentiated pricing is adopted. In terms of channels, promote the development of all channels. In terms of promotion, promote digital marketing innovation;Attach importance to brand marketing;Cater to the trend of sharing economy. These optimization suggestions have a positive role in promoting Hongguang MINI EV new energy vehicles to better explore the market, maintain market share and create better performance.
