As China's micro-drama industry booms,grueling schedules,lack of clear standards and weak protection of rights are putting those in the industry at serious risk.
Since their inception, the micro-drama format has been in constant flux, but can new capital and attention from the state and overseas companies ensure a more refined future?After quitting micro-dramas for good, Liang...Since their inception, the micro-drama format has been in constant flux, but can new capital and attention from the state and overseas companies ensure a more refined future?After quitting micro-dramas for good, Liang You, a 28-year-old short video editor from Hubei province, thought she was done with them—until one pulled her back in.展开更多
Micro short drama is a new form of fictional narrative in the environment of digital intelligent media,which attracts the attention of the audience in the era of fragmentation and forms an explosive growth of the indu...Micro short drama is a new form of fictional narrative in the environment of digital intelligent media,which attracts the attention of the audience in the era of fragmentation and forms an explosive growth of the industrial market with the characteristics of short content,concentrated dramatic conflict and quick plot reversal.However,the“viral”dissemination of micro short drama makes the audience’s aesthetics show the aesthetic deformation characteristics of earthy,ugly and non-reality.The article applies media ecology Neil Postman’s theories of“entertainment to death”and“technological monopoly”to observe the impact of micro short dramas on audience aesthetics in order to optimize the market of micro short dramas and guide the healthy development of audience aesthetics.展开更多
The micro-drama No Trivial Matters in Xicheng was awarded the title of Outstanding Online Micro-drama for 2024 by the National Radio and Television Administration.By depicting how community workers address people'...The micro-drama No Trivial Matters in Xicheng was awarded the title of Outstanding Online Micro-drama for 2024 by the National Radio and Television Administration.By depicting how community workers address people's livelihood concerns such as housing,transportation,and elderly care,the drama vividly showcases the warmth and responsibility in urban grassroots governance.展开更多
文摘As China's micro-drama industry booms,grueling schedules,lack of clear standards and weak protection of rights are putting those in the industry at serious risk.
文摘Since their inception, the micro-drama format has been in constant flux, but can new capital and attention from the state and overseas companies ensure a more refined future?After quitting micro-dramas for good, Liang You, a 28-year-old short video editor from Hubei province, thought she was done with them—until one pulled her back in.
文摘Micro short drama is a new form of fictional narrative in the environment of digital intelligent media,which attracts the attention of the audience in the era of fragmentation and forms an explosive growth of the industrial market with the characteristics of short content,concentrated dramatic conflict and quick plot reversal.However,the“viral”dissemination of micro short drama makes the audience’s aesthetics show the aesthetic deformation characteristics of earthy,ugly and non-reality.The article applies media ecology Neil Postman’s theories of“entertainment to death”and“technological monopoly”to observe the impact of micro short dramas on audience aesthetics in order to optimize the market of micro short dramas and guide the healthy development of audience aesthetics.
文摘The micro-drama No Trivial Matters in Xicheng was awarded the title of Outstanding Online Micro-drama for 2024 by the National Radio and Television Administration.By depicting how community workers address people's livelihood concerns such as housing,transportation,and elderly care,the drama vividly showcases the warmth and responsibility in urban grassroots governance.
