This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes...This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.展开更多
Chengdu,a city with a long history of culture,is in the famous Land of Abundance renowned both at home and abroad.It has brought up the people here with its special nutrients and nurtured generation after generation o...Chengdu,a city with a long history of culture,is in the famous Land of Abundance renowned both at home and abroad.It has brought up the people here with its special nutrients and nurtured generation after generation of Sichuan merchants with its unique cultural ethos.The history of Sichuan merchants lasted long.The ancestors of ancient Sichuan,展开更多
Rural tourism was a new form of tourism gradually emerging in China in recent years. It satisfied urban residents' pursuit of nature and had a promising market prospect. New rural construction of socialism was an ...Rural tourism was a new form of tourism gradually emerging in China in recent years. It satisfied urban residents' pursuit of nature and had a promising market prospect. New rural construction of socialism was an important historical task in the process of economic and social development of China at present and in future period. New rural construction was the important basis of rural tourism development and meanwhile rural tourism development could promote new rural construction. Shanxi Merchant's Culture of Xi Village in Jinzhong City was a kind of excellent rural tourism resource. Developing rural tourism was one of the effective ways to promote new rural construction of socialism in Xi Village.展开更多
Merchants are an integral part of society.Qingdao merchants played a special role in history,especially in German colonial period and Japanese occupation.They were not only forerunners of the economy,politics and cult...Merchants are an integral part of society.Qingdao merchants played a special role in history,especially in German colonial period and Japanese occupation.They were not only forerunners of the economy,politics and culture in Qingdao,but also backbone of patriotic and right protection movements.They made most out of the special social status,negotiating with,even protesting against the colonial authorities,thereby to some extent,safeguarding Chinese people's interests.Qingdao merchants have played an indispensable part in the development of society.展开更多
Shanxi,where the essence of its mountains and rivers converge,is a treasure trove of cultural and travel marvels.In the timeless embrace of ancient Pingyao,the legacy of Jin merchants echoes through the ages.The Yunga...Shanxi,where the essence of its mountains and rivers converge,is a treasure trove of cultural and travel marvels.In the timeless embrace of ancient Pingyao,the legacy of Jin merchants echoes through the ages.The Yungang Grottoes,with their solemn Buddhas,stand as timeless sentinels,whispering tales of a millennium's passage.On the sacred slopes of Mount Wutai,the air is scented with incense,and the tranquil spirit of Zen envelops the misty landscape.Journey back to the heart of the Three Jins,where the aroma of aged vinegar lingers in the air,and hidden vistas reveal their profound beauty.Here,you will discover a charm and character like no other,as the spirit of the land unveils its unique poetic elegance and grace.展开更多
IN SlMPLER TIMES, there lived a self-employed photographer in Chicago whoworked weddings, anniversaries, graduationsand other family events. He also padded hisincome with goods he didn’t advertise in theneighborhood ...IN SlMPLER TIMES, there lived a self-employed photographer in Chicago whoworked weddings, anniversaries, graduationsand other family events. He also padded hisincome with goods he didn’t advertise in theneighborhood paper. He sold nude photos-the kind we used to call dirty pictures. His model was usually his wife, anempty-faced woman who tended their second-floor flat and two small kids and did what展开更多
As our understanding of the Qing empire and its various borderlands has evolved, so too have we come to appreciate China＇s early modem commercial sophistication. In recent North American studies of the Qing, the link...As our understanding of the Qing empire and its various borderlands has evolved, so too have we come to appreciate China＇s early modem commercial sophistication. In recent North American studies of the Qing, the links between commerce and conquest have come under investigation, and we are increasingly urged to pay attention to merchants and merchant capital. But how should we understand the relationship between merchants and the Qing empire in the borderlands？ This article surveys selected work on the borderlands and commercialization, primarily in the Northwest and Southwest. The goal is to initiate a more comprehensive discussion of how to understand the intersection of commerce and empire while also making some suggestions for ways that borderlands history might shape future work on China.展开更多
文摘This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.
文摘Chengdu,a city with a long history of culture,is in the famous Land of Abundance renowned both at home and abroad.It has brought up the people here with its special nutrients and nurtured generation after generation of Sichuan merchants with its unique cultural ethos.The history of Sichuan merchants lasted long.The ancestors of ancient Sichuan,
文摘Rural tourism was a new form of tourism gradually emerging in China in recent years. It satisfied urban residents' pursuit of nature and had a promising market prospect. New rural construction of socialism was an important historical task in the process of economic and social development of China at present and in future period. New rural construction was the important basis of rural tourism development and meanwhile rural tourism development could promote new rural construction. Shanxi Merchant's Culture of Xi Village in Jinzhong City was a kind of excellent rural tourism resource. Developing rural tourism was one of the effective ways to promote new rural construction of socialism in Xi Village.
文摘Merchants are an integral part of society.Qingdao merchants played a special role in history,especially in German colonial period and Japanese occupation.They were not only forerunners of the economy,politics and culture in Qingdao,but also backbone of patriotic and right protection movements.They made most out of the special social status,negotiating with,even protesting against the colonial authorities,thereby to some extent,safeguarding Chinese people's interests.Qingdao merchants have played an indispensable part in the development of society.
文摘Shanxi,where the essence of its mountains and rivers converge,is a treasure trove of cultural and travel marvels.In the timeless embrace of ancient Pingyao,the legacy of Jin merchants echoes through the ages.The Yungang Grottoes,with their solemn Buddhas,stand as timeless sentinels,whispering tales of a millennium's passage.On the sacred slopes of Mount Wutai,the air is scented with incense,and the tranquil spirit of Zen envelops the misty landscape.Journey back to the heart of the Three Jins,where the aroma of aged vinegar lingers in the air,and hidden vistas reveal their profound beauty.Here,you will discover a charm and character like no other,as the spirit of the land unveils its unique poetic elegance and grace.
文摘IN SlMPLER TIMES, there lived a self-employed photographer in Chicago whoworked weddings, anniversaries, graduationsand other family events. He also padded hisincome with goods he didn’t advertise in theneighborhood paper. He sold nude photos-the kind we used to call dirty pictures. His model was usually his wife, anempty-faced woman who tended their second-floor flat and two small kids and did what
文摘As our understanding of the Qing empire and its various borderlands has evolved, so too have we come to appreciate China＇s early modem commercial sophistication. In recent North American studies of the Qing, the links between commerce and conquest have come under investigation, and we are increasingly urged to pay attention to merchants and merchant capital. But how should we understand the relationship between merchants and the Qing empire in the borderlands？ This article surveys selected work on the borderlands and commercialization, primarily in the Northwest and Southwest. The goal is to initiate a more comprehensive discussion of how to understand the intersection of commerce and empire while also making some suggestions for ways that borderlands history might shape future work on China.
