This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes...This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.展开更多
The ending(Act V) of The Merchant of Venice makes this play a great comedy because it skillfully represents the unity of the organic whole which is highly emphasized by Aristotle. As a text to be read, the ending of t...The ending(Act V) of The Merchant of Venice makes this play a great comedy because it skillfully represents the unity of the organic whole which is highly emphasized by Aristotle. As a text to be read, the ending of this play has reached organic unity concerning plot structure. As a play to be performed, the ending is an organic whole when it comes to dramatic effects.The unity of comic spirit in the ending attributes to the everlasting beauty of this play.展开更多
"The River-Merchant's Wife:A Letter",written by the great poet Li Bai,is the most prestigious version among the translations of Chinese ancient poetry by Ezra Pound and has been accepted as one of the cl..."The River-Merchant's Wife:A Letter",written by the great poet Li Bai,is the most prestigious version among the translations of Chinese ancient poetry by Ezra Pound and has been accepted as one of the classics of American literature.The poem exquisitely expresses the changes of the wife's mind at different phases.Martin and Rose's Appraisal Theory provides us with a theoretical framework for the analysis of the different realizations of the sentimental resources of the poem in the original and its English version.展开更多
文摘This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.
文摘The ending(Act V) of The Merchant of Venice makes this play a great comedy because it skillfully represents the unity of the organic whole which is highly emphasized by Aristotle. As a text to be read, the ending of this play has reached organic unity concerning plot structure. As a play to be performed, the ending is an organic whole when it comes to dramatic effects.The unity of comic spirit in the ending attributes to the everlasting beauty of this play.
文摘"The River-Merchant's Wife:A Letter",written by the great poet Li Bai,is the most prestigious version among the translations of Chinese ancient poetry by Ezra Pound and has been accepted as one of the classics of American literature.The poem exquisitely expresses the changes of the wife's mind at different phases.Martin and Rose's Appraisal Theory provides us with a theoretical framework for the analysis of the different realizations of the sentimental resources of the poem in the original and its English version.
