Hateful meme is a multimodal medium that combines images and texts.The potential hate content of hateful memes has caused serious problems for social media security.The current hateful memes classification task faces ...Hateful meme is a multimodal medium that combines images and texts.The potential hate content of hateful memes has caused serious problems for social media security.The current hateful memes classification task faces significant data scarcity challenges,and direct fine-tuning of large-scale pre-trained models often leads to severe overfitting issues.In addition,it is a challenge to understand the underlying relationship between text and images in the hateful memes.To address these issues,we propose a multimodal hateful memes classification model named LABF,which is based on low-rank adapter layers and bidirectional gated feature fusion.Firstly,low-rank adapter layers are adopted to learn the feature representation of the new dataset.This is achieved by introducing a small number of additional parameters while retaining prior knowledge of the CLIP model,which effectively alleviates the overfitting phenomenon.Secondly,a bidirectional gated feature fusion mechanism is designed to dynamically adjust the interaction weights of text and image features to achieve finer cross-modal fusion.Experimental results show that the method significantly outperforms existing methods on two public datasets,verifying its effectiveness and robustness.展开更多
基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核...基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核心元素,如何凭借其蕴含的幽默感与共鸣力等独特社交价值,在网络社群中流通并积累社交资本,进而促进了个体身份的确认与群体凝聚力的形成。研究详细追踪了猫Meme从原创生成至广泛传播的完整链条,包括其在社交网络中的初次引爆点、传播链路中用户互动的动态机制,以及模仿与二次创作如何加速其扩散过程。同时,还深入考察了猫Meme作为社交货币在传播周期中的价值增减规律,并全面讨论了猫Meme文化对青年群体价值观念、社会行为规范乃至主流意识形态产生的深远影响及其复杂互动关系。Based on the theoretical framework of social currency, the study provides an in-depth analysis of the communication dynamics of online meme culture represented by cat meme on social media platforms, and explores how these communication activities shape and influence the socio-cultural landscape. Through a comprehensive analysis of existing literature and logical reasoning, the study reveals how cat meme, as a core element of contemporary youth subculture, circulates and accumulates social capital in online communities by virtue of its unique social values, such as its sense of humour and empathy, and thus contributes to the confirmation of individual identity and the formation of group cohesion. The study traces in detail the complete chain of cat meme from original generation to widespread dissemination, including its initial trigger point in the social network, the dynamic mechanism of user interaction in the dissemination chain, as well as how imitation and secondary creation accelerated its diffusion process. Meanwhile, it also examines in depth the law of value increase and decrease of cat meme as a social currency in the dissemination cycle, and discusses the profound impact of cat meme culture on the values, social behavioural norms, and even the mainstream ideology of the youth group, as well as its complex interactive relationship.展开更多
The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mes...The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.展开更多
Meme, which was proposed by Dawkins first, is considered as one of the necessary elements which can explain the emergence and extinction of the language. Thus, some linguists are engaged in perfecting the linguistic t...Meme, which was proposed by Dawkins first, is considered as one of the necessary elements which can explain the emergence and extinction of the language. Thus, some linguists are engaged in perfecting the linguistic theories from the completely new aspect based on the new interface -- meme. This paper has briefly introduced the preliminary achievements in the memetics research. In terms of the memetics it gives a new analysis on the prototype theory, one of the important theories in the cognitive linguistics, and explores that meme is the cognitive root of the prototype theory. Besides, employing the memetics the paper has explained the cognitive characteristics of the prototype theory. The authors hold the prototype is one kind of memes, while the non-prototype or peripheral member of this prototype is the memetine of this meme.展开更多
"Chen Ou Style"is one of the most popular discourses and widely used by many people in communication. In this paper, it is analyzed from a memetics perspective that regards"Chen Ou Style"as a stron..."Chen Ou Style"is one of the most popular discourses and widely used by many people in communication. In this paper, it is analyzed from a memetics perspective that regards"Chen Ou Style"as a strong meme. The purpose is to find out the internal generating mechanism for a meme to become successful, to reveal the evolution process of language, and to provide some useful guidelines and references for better language use. It is concluded that the replication and transmission of"Chen Ou Style"indicates the existence of language memes, and memetics provides a new perspective for the analysis of language imitation, transmission, change and development.展开更多
Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful...Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.展开更多
Memetics is originally a theory for interpreting cultural evolution. Memes, coined to disclose a strong analogy with genes, are ideas that spread through human cultures and across the generation. As cultural replicato...Memetics is originally a theory for interpreting cultural evolution. Memes, coined to disclose a strong analogy with genes, are ideas that spread through human cultures and across the generation. As cultural replicators, memes are propagated and transmitted through imitation; language, as part of culture, produces under the influence of memes. This paper discusses the relationship between language and culture and that between language and memes. In addition, the classification of linguistic memes and the survival law residing in the memes are also expounded. The next research will focus on the impact of linguistic memes on translation and language teaching.展开更多
AIM： Biological medicine is hard to fully and scientifically explain the etiological factor and pathogenesis of abnormal behaviors; while, researches on philosophy and psychology （including memetics） are beneficial...AIM： Biological medicine is hard to fully and scientifically explain the etiological factor and pathogenesis of abnormal behaviors; while, researches on philosophy and psychology （including memetics） are beneficial to better understand and explain etiological factor and pathogenesis of abnormal behaviors. At present, the theory of philosophy and psychology is to investigate the entity of abnormal behavior based on the views of memetics. METHODS： Abnormal behavior was researched in this study based on three aspects, including instinctive behavior disorder, poorly social-adapted behavior disorder and mental or body disease associated behavior disorder. Most main viewpoints of memetics were derived from ＂The Meme Machine＂, which was written by Susan Blackmore. When questions about abnormal behaviors induced by mental and psychological diseases and conduct disorder of teenagers were discussed, some researching achievements which were summarized by authors previously were added in this study, such as aggressive behaviors, pathologically aggressive behaviors, etc. RESULTS： The abnormal behaviors mainly referred to a part of people＇s substandard behaviors which were not according with the realistic social environment, culture background and the pathologic behaviors resulted from people＇s various psychological diseases. According to the theory of ＂meme＂, it demonstrated that the relevant behavioral obstacles of various psychological diseases, for example, the unusual behavior of schizophrenia, were caused, because the old meme was destroyed thoroughly but the new meme was unable to establish; psychoneurosis and personality disorder were resulted in hard establishment of meme; the behavioral obstacles which were ill-adapted to society, for example, various additional and homosexual behaviors, were because of the selfish replications and imitations of ＂additional meme＂ and ＂homosexual meme＂; various instinct behavioral and congenital intelligent obstacles were not significance for memetics. CONCLUSION： Generation of abnormal behavior is not only caused by complexly biological factors, also by philosophical and psychological entities.展开更多
With the advancement of information technology and in the current development of the network society,the emerging network language,driven by strong language memes,continually derives and spreads.Based on memetics,the ...With the advancement of information technology and in the current development of the network society,the emerging network language,driven by strong language memes,continually derives and spreads.Based on memetics,the paper analyzes the memes phenomenon of Chinese network catchwords in 2018 and that it can be categorized into three forms.And it further explores the reasons for the popularity of network catchwords:simplicity,vividness,and defamiliarization.展开更多
Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective...Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective in college English listening and speaking teaching,effectively transform the input language information into language output,and improve the classroom effect of college English listening and speaking teaching.展开更多
On June 10,2022,a vicious violence event occurred in Tangshan,which attracted great attention on the Internet,and also caused chain reactions in the society,such as personal safety panic,fierce gender opposition,onlin...On June 10,2022,a vicious violence event occurred in Tangshan,which attracted great attention on the Internet,and also caused chain reactions in the society,such as personal safety panic,fierce gender opposition,online reporting boom,and other ripple effect.There was a lot of counter comments against this event on the Internet.According to incomplete statistics,the counterattacks against Tangshan violence generally include five types:accusation,encouragement,empathy,irony,and retrospection.These counterattacks have the same profound impact as the brutal event itself,and the formation and development of this social impact can be explained and analyzed more or less through memetics.From the perspective of memetics,this paper will make a pragmatic analysis of the online counterattack against the Tangshan violence.The language materials are collected from the highly recognized and widely spreading posts and influential comments on social media such as Sina Weibo and Xiaohongshu.The results show that due to the existence of individual differences,different meme hosts have different understandings of the connotation of linguistic memes,and this understanding bias may lead to different meme hosts having completely different subjective attitudes when dealing with the same linguistic memes.展开更多
Nowadays,computer-mediated communication(CMC) becomes one of the most convenient ways for people to connect with each other in which Chinese/English code-switching has been frequently used and widely spread.The articl...Nowadays,computer-mediated communication(CMC) becomes one of the most convenient ways for people to connect with each other in which Chinese/English code-switching has been frequently used and widely spread.The article will memeticly interpret this language phenomenon based on the authentic examples collected from various kinds of CMC,and point out that the Chinese/English code-switching in CMC is a kind of strong memeplex which includes many different strong memes,resulting in the popularity of Chinese/English code-switching in CMC.展开更多
Brand name translation plays an important role in foreign trade.From the perspective of memetics,this paper analyzes the sales and popularity of Luxury and Safeguard in China,discusses the persistence of Memetics and ...Brand name translation plays an important role in foreign trade.From the perspective of memetics,this paper analyzes the sales and popularity of Luxury and Safeguard in China,discusses the persistence of Memetics and the cross-language transmission of brand memes,which is helpful for translators to translate authentic brand names,so as to speed up the reproduction and dissemination of brand names,increase the probability of becoming a strong meme,and enhance the international popularity of brands.展开更多
基金supported by the Funding for Research on the Evolution of Cyberbullying Incidents and Intervention Strategies(24BSH033)Discipline Innovation and Talent Introduction Bases in Higher Education Institutions(B20087).
文摘Hateful meme is a multimodal medium that combines images and texts.The potential hate content of hateful memes has caused serious problems for social media security.The current hateful memes classification task faces significant data scarcity challenges,and direct fine-tuning of large-scale pre-trained models often leads to severe overfitting issues.In addition,it is a challenge to understand the underlying relationship between text and images in the hateful memes.To address these issues,we propose a multimodal hateful memes classification model named LABF,which is based on low-rank adapter layers and bidirectional gated feature fusion.Firstly,low-rank adapter layers are adopted to learn the feature representation of the new dataset.This is achieved by introducing a small number of additional parameters while retaining prior knowledge of the CLIP model,which effectively alleviates the overfitting phenomenon.Secondly,a bidirectional gated feature fusion mechanism is designed to dynamically adjust the interaction weights of text and image features to achieve finer cross-modal fusion.Experimental results show that the method significantly outperforms existing methods on two public datasets,verifying its effectiveness and robustness.
文摘基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核心元素,如何凭借其蕴含的幽默感与共鸣力等独特社交价值,在网络社群中流通并积累社交资本,进而促进了个体身份的确认与群体凝聚力的形成。研究详细追踪了猫Meme从原创生成至广泛传播的完整链条,包括其在社交网络中的初次引爆点、传播链路中用户互动的动态机制,以及模仿与二次创作如何加速其扩散过程。同时,还深入考察了猫Meme作为社交货币在传播周期中的价值增减规律,并全面讨论了猫Meme文化对青年群体价值观念、社会行为规范乃至主流意识形态产生的深远影响及其复杂互动关系。Based on the theoretical framework of social currency, the study provides an in-depth analysis of the communication dynamics of online meme culture represented by cat meme on social media platforms, and explores how these communication activities shape and influence the socio-cultural landscape. Through a comprehensive analysis of existing literature and logical reasoning, the study reveals how cat meme, as a core element of contemporary youth subculture, circulates and accumulates social capital in online communities by virtue of its unique social values, such as its sense of humour and empathy, and thus contributes to the confirmation of individual identity and the formation of group cohesion. The study traces in detail the complete chain of cat meme from original generation to widespread dissemination, including its initial trigger point in the social network, the dynamic mechanism of user interaction in the dissemination chain, as well as how imitation and secondary creation accelerated its diffusion process. Meanwhile, it also examines in depth the law of value increase and decrease of cat meme as a social currency in the dissemination cycle, and discusses the profound impact of cat meme culture on the values, social behavioural norms, and even the mainstream ideology of the youth group, as well as its complex interactive relationship.
文摘The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.
文摘Meme, which was proposed by Dawkins first, is considered as one of the necessary elements which can explain the emergence and extinction of the language. Thus, some linguists are engaged in perfecting the linguistic theories from the completely new aspect based on the new interface -- meme. This paper has briefly introduced the preliminary achievements in the memetics research. In terms of the memetics it gives a new analysis on the prototype theory, one of the important theories in the cognitive linguistics, and explores that meme is the cognitive root of the prototype theory. Besides, employing the memetics the paper has explained the cognitive characteristics of the prototype theory. The authors hold the prototype is one kind of memes, while the non-prototype or peripheral member of this prototype is the memetine of this meme.
文摘"Chen Ou Style"is one of the most popular discourses and widely used by many people in communication. In this paper, it is analyzed from a memetics perspective that regards"Chen Ou Style"as a strong meme. The purpose is to find out the internal generating mechanism for a meme to become successful, to reveal the evolution process of language, and to provide some useful guidelines and references for better language use. It is concluded that the replication and transmission of"Chen Ou Style"indicates the existence of language memes, and memetics provides a new perspective for the analysis of language imitation, transmission, change and development.
文摘Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.
文摘Memetics is originally a theory for interpreting cultural evolution. Memes, coined to disclose a strong analogy with genes, are ideas that spread through human cultures and across the generation. As cultural replicators, memes are propagated and transmitted through imitation; language, as part of culture, produces under the influence of memes. This paper discusses the relationship between language and culture and that between language and memes. In addition, the classification of linguistic memes and the survival law residing in the memes are also expounded. The next research will focus on the impact of linguistic memes on translation and language teaching.
基金the Scientific and Technological Programof Sichuan Public Health Bureau, No. 050104TenthFive-Year Key Research Project in 2005 of Philosophy and Social Science of Sichuan Province (MunicipalProgram) Social Science Key Project of Luzhou in2005
文摘AIM： Biological medicine is hard to fully and scientifically explain the etiological factor and pathogenesis of abnormal behaviors; while, researches on philosophy and psychology （including memetics） are beneficial to better understand and explain etiological factor and pathogenesis of abnormal behaviors. At present, the theory of philosophy and psychology is to investigate the entity of abnormal behavior based on the views of memetics. METHODS： Abnormal behavior was researched in this study based on three aspects, including instinctive behavior disorder, poorly social-adapted behavior disorder and mental or body disease associated behavior disorder. Most main viewpoints of memetics were derived from ＂The Meme Machine＂, which was written by Susan Blackmore. When questions about abnormal behaviors induced by mental and psychological diseases and conduct disorder of teenagers were discussed, some researching achievements which were summarized by authors previously were added in this study, such as aggressive behaviors, pathologically aggressive behaviors, etc. RESULTS： The abnormal behaviors mainly referred to a part of people＇s substandard behaviors which were not according with the realistic social environment, culture background and the pathologic behaviors resulted from people＇s various psychological diseases. According to the theory of ＂meme＂, it demonstrated that the relevant behavioral obstacles of various psychological diseases, for example, the unusual behavior of schizophrenia, were caused, because the old meme was destroyed thoroughly but the new meme was unable to establish; psychoneurosis and personality disorder were resulted in hard establishment of meme; the behavioral obstacles which were ill-adapted to society, for example, various additional and homosexual behaviors, were because of the selfish replications and imitations of ＂additional meme＂ and ＂homosexual meme＂; various instinct behavioral and congenital intelligent obstacles were not significance for memetics. CONCLUSION： Generation of abnormal behavior is not only caused by complexly biological factors, also by philosophical and psychological entities.
文摘With the advancement of information technology and in the current development of the network society,the emerging network language,driven by strong language memes,continually derives and spreads.Based on memetics,the paper analyzes the memes phenomenon of Chinese network catchwords in 2018 and that it can be categorized into three forms.And it further explores the reasons for the popularity of network catchwords:simplicity,vividness,and defamiliarization.
文摘Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective in college English listening and speaking teaching,effectively transform the input language information into language output,and improve the classroom effect of college English listening and speaking teaching.
文摘On June 10,2022,a vicious violence event occurred in Tangshan,which attracted great attention on the Internet,and also caused chain reactions in the society,such as personal safety panic,fierce gender opposition,online reporting boom,and other ripple effect.There was a lot of counter comments against this event on the Internet.According to incomplete statistics,the counterattacks against Tangshan violence generally include five types:accusation,encouragement,empathy,irony,and retrospection.These counterattacks have the same profound impact as the brutal event itself,and the formation and development of this social impact can be explained and analyzed more or less through memetics.From the perspective of memetics,this paper will make a pragmatic analysis of the online counterattack against the Tangshan violence.The language materials are collected from the highly recognized and widely spreading posts and influential comments on social media such as Sina Weibo and Xiaohongshu.The results show that due to the existence of individual differences,different meme hosts have different understandings of the connotation of linguistic memes,and this understanding bias may lead to different meme hosts having completely different subjective attitudes when dealing with the same linguistic memes.
文摘Nowadays,computer-mediated communication(CMC) becomes one of the most convenient ways for people to connect with each other in which Chinese/English code-switching has been frequently used and widely spread.The article will memeticly interpret this language phenomenon based on the authentic examples collected from various kinds of CMC,and point out that the Chinese/English code-switching in CMC is a kind of strong memeplex which includes many different strong memes,resulting in the popularity of Chinese/English code-switching in CMC.
文摘Brand name translation plays an important role in foreign trade.From the perspective of memetics,this paper analyzes the sales and popularity of Luxury and Safeguard in China,discusses the persistence of Memetics and the cross-language transmission of brand memes,which is helpful for translators to translate authentic brand names,so as to speed up the reproduction and dissemination of brand names,increase the probability of becoming a strong meme,and enhance the international popularity of brands.
