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Mass Media Effect on Gender Identity
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作者 卓越 《英语广场(学术研究)》 2012年第9期108-110,共3页
Under the mass media effect,media both enable and constrain the audience to shape their gender identity.The purpose of this article is to review and consider the role media plays in the process of construction of cont... Under the mass media effect,media both enable and constrain the audience to shape their gender identity.The purpose of this article is to review and consider the role media plays in the process of construction of contemporary gendered identities;especially the relationship among men,masculinity and media. 展开更多
关键词 media effect gender identity MASCULINITY
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Media Effect of Students’ Ideological and Political Work in Tibetan Agricultural Colleges and Universities
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作者 Hengliang WANG 《Asian Agricultural Research》 2017年第6期104-107,共4页
Both the students’ ideological and political work and the media work in agricultural colleges and universities are priorities of agricultural higher education in Tibet. The economic and social development situation i... Both the students’ ideological and political work and the media work in agricultural colleges and universities are priorities of agricultural higher education in Tibet. The economic and social development situation in Tibet,especially the modern agricultural development trend in Tibet,provides excellent development opportunities and challenges for both the students’ ideological and political work and the media work in Tibetan agricultural colleges and universities. On the whole,the students’ ideological and political work and the media work should not be treated with discrimination. Instead,they should be effectively integrated and coordinated,to form joint efforts,so as to create a bright spring for agricultural higher education of Tibet. 展开更多
关键词 Agricultural colleges and universities Ideological and political work media effect Tibet of China
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Media Effects on Children's Social and Moral Development: A Theological Moral Study in Africa
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作者 Jacob Nwannabuike Anioke 《Cultural and Religious Studies》 2017年第3期113-122,共10页
In this 21 st century, whether we like it or not, it is very clear that the Intemet, social media, and all ad of the related technology have come to stay. This new technological discovery has brought great and wonderf... In this 21 st century, whether we like it or not, it is very clear that the Intemet, social media, and all ad of the related technology have come to stay. This new technological discovery has brought great and wonderful benefits to our family's lives and relationships. However as it is always the case with any new innovations, it has its own negative side. This paper aims at investigating what actually social media is and how it translates to children, especially African children, as it relates to family and social living. Actually Internet provide benefits in areas such as cognitive and social development, it also presents risks together with opportunities for children's growth and development. It is common today to see children spending great quality of their time using other social websites. It is also evidenced that Interact provide benefits in the area of emotional and intellectual development and at the same time present risk as well as opportunities to children's development in functional and societal challenges. Therefore social media gives the children of the present age the opportunity to enter into global entertainment and communication. As a result of this development, there is now Internet addiction of children. Hence, there is serious need for parents to be aware of the nature of social media sites, their children are using. This is because not all of them are healthy environments for children. Experts such as childhood educators and psychologist even Paediatricians are equipped and so are better hands to assist parents not only to know and understand these websites but to encourage proper use and make them to monitor for potential problems such as cyber-bullying, facebook depression, exposure to inappropriate content and sexting. This paper proffers some recommendation that certainly will assist parents to bring up their children up to be vibrant adult even in this technological era. 展开更多
关键词 media effects INTEMET CHILDREN social and moral development AFRICA
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Lattice Boltzmann Simulations of the Klinkenberg Effect in Porous Media 被引量:7
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作者 刘曰武 周富信 闫广武 《计算物理》 CSCD 北大核心 2003年第2期157-160,共4页
 格子Boltzmann数值模拟方法是研究复杂的多孔介质结构特别是Klinkenberg效应的有效方法之一,对处理复杂边值问题尤其有效.用格子Boltzmann方法研究了气流穿越多孔介质问题,并将数值计算结果与实验结果进行了比较,结果表明格子Boltzman...  格子Boltzmann数值模拟方法是研究复杂的多孔介质结构特别是Klinkenberg效应的有效方法之一,对处理复杂边值问题尤其有效.用格子Boltzmann方法研究了气流穿越多孔介质问题,并将数值计算结果与实验结果进行了比较,结果表明格子Boltzmann方法是数值模拟气流穿越多孔介质问题的有效方法之一. 展开更多
关键词 多孔介质 滑税流动 格子BOLTZMANN方法 Klinkenberg效应
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Gas Condensate Two Phase Flow Performance in Porous Media Considering Capillary Number and Non-Darcy Effects
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作者 覃斌 李相方 程时清 《Petroleum Science》 SCIE CAS CSCD 2004年第3期49-55,共7页
Retrograde condensation frequently occurs during the development of gas condensate reservoirs. The loss of productivity is often observed due to the reduced relative permeability to gas as condensate accumulates ne... Retrograde condensation frequently occurs during the development of gas condensate reservoirs. The loss of productivity is often observed due to the reduced relative permeability to gas as condensate accumulates near the well bore region. How to describe the condensate blockage effect exactly has been a continuous research topic. However, up to now, the present methods usually over-estimate or underestimate the productivity reduction due to an incorrect understanding of the mechanism of flow in porous medium, which inevitably results in an inaccurate prediction of production performance. It has been found in recent numerous theoretical and experimental studies that capillary number and non-Darcy flow have significant influence on relative permeability in regions near the well bore. The two effects impose opposite impacts on production performance, thus leading to gas condensate flow showing characteristics different from general understanding. It is significant for prediction of performance in gas condensate wells to understand the two effects exactly. The aim of the paper is to describe and analyze the flow dynamics in porous media accurately during the production of gas condensate reservoirs. Based on the description of three-zone flow mechanism, capillary number and non-Darcy effect are incorporated in the analysis of relative permeability, making it possible to describe the effect of condensate blockage. The effect of capillary number and inertial flow on gas and condensate relative permeability is analyzed in detail. Novel Inflow Performance Relation (IPR) models considering high velocity effects are formulated and the contrast analysis of different IPR models is conducted. The result shows that the proposed method can help predict the production performance and productivity more accurately than conventional methods. 展开更多
关键词 Gas condensate two-phase flow porous media capillary number non-Darcy effect
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EFFECTIVE STRESS LAWS FOR MULTI_POROSITY MEDIA 被引量:3
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作者 陈勉 陈至达 《Applied Mathematics and Mechanics(English Edition)》 SCIE EI 1999年第11期1207-1213,共7页
In this paper, the effective stress for multi-porosity elasticity model is presented by means of stress analysis for double porosity media elements. It is found that the effective stress law is not unique, it depends ... In this paper, the effective stress for multi-porosity elasticity model is presented by means of stress analysis for double porosity media elements. It is found that the effective stress law is not unique, it depends on the hypothesis of constitutive equations for multi-porosity media. Diversified effective stress laws for multi-porosity are developed. 展开更多
关键词 multi-porosity media POROSITY FRACTURE effective stress
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Mixed Convective Viscoelastic Nanofluid Flow Past a Porous Media with Soret–Dufour Effects 被引量:1
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作者 M.Ramzan Farhan Yousaf +1 位作者 M.Farooq Jae Dong Chung 《Communications in Theoretical Physics》 SCIE CAS CSCD 2016年第7期133-142,共10页
The present study is carried out to see the thermal-diffusion(Dufour) and diffusion-thermo(Soret) effects on the mixed convection boundary layer flow of viscoelastic nanofluid flow over a vertical stretching surface i... The present study is carried out to see the thermal-diffusion(Dufour) and diffusion-thermo(Soret) effects on the mixed convection boundary layer flow of viscoelastic nanofluid flow over a vertical stretching surface in a porous medium. Optimal homotopy analysis method(OHAM) is best candidate to handle highly nonlinear system of differential equations obtained from boundary layer partial differential equations via appropriate transformations. Graphical illustrations depicting different physical arising parameters against velocity, temperature and concentration distributions with required discussion have also been added. Numerically calculated values of skin friction coefficient, local Nusselt and Sherwood numbers are given in the form of table and well argued. It is found that nanofluid velocity increases with increase in mixed convective and viscoelastic parameters but it decreases with the increasing values of porosity parameter. Also, it is observed that Dufour number has opposite behavior on temperature and concentration profiles. 展开更多
关键词 mixed convection porous media nanofluid flow soret-dufour effects
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WAVE PROPAGATION WITH MASS-COUPLING EFFECT IN FLUID-SATURATED POROUS MEDIA 被引量:1
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作者 李向维 李向约 《Applied Mathematics and Mechanics(English Edition)》 SCIE EI 1989年第4期321-327,共7页
This article utilizes the theory of mixtures to formulate a general theory of wave propagation with mass-coupling effect in fluid-saturated porous media. An attempt is made to discuss the physical interpretation and t... This article utilizes the theory of mixtures to formulate a general theory of wave propagation with mass-coupling effect in fluid-saturated porous media. An attempt is made to discuss the physical interpretation and the thermodynamic restriction of the coefficients appearing in the equations obtained, by the comparison it is shown that Biot's classical theory and the present one are essentially consistent. Also wave velocities in some special cases are calculated, from which it is concluded that mass-coupling and permeability of media greatly affect wave propagation behavior. 展开更多
关键词 WAVE PROPAGATION WITH MASS-COUPLING effect IN FLUID-SATURATED POROUS media
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Study on Communication Effect of Food Safety Risk in Social Media:the Influence of Response Effort Level on Consumption Willingness Change 被引量:1
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作者 Wenlin FANG Fengyuan SHI 《Asian Agricultural Research》 2019年第3期11-16,29,共7页
By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purch... By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purchasing intention are analyzed,and influence mechanisms of response effort level,interaction and content reliability on consumers' attitudes are revealed. Based on quasi-experimental study with three kinds of response effort levels,it is found that content reliability,interaction and effort degree of enterprise response under negative information of food safety event have significant impacts on communication effect and consumers' purchasing intention. 展开更多
关键词 Food safety COMMUNICATION effect Social media EFFORT level PURCHASE WILLINGNESS
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Fractal scaling of effective diffusion coefficient of solute in porous media 被引量:1
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作者 Liu, JG Nie, YF 《Journal of Environmental Sciences》 SCIE EI CAS CSCD 2001年第2期170-172,共3页
Fractal approach is used to derive a power law relation between effective diffusion coefficient of solute in porous media and the geometry parameter characterizing the media. The results are consistent with the empiri... Fractal approach is used to derive a power law relation between effective diffusion coefficient of solute in porous media and the geometry parameter characterizing the media. The results are consistent with the empirical equations analogous to Archie`s law and are expected to be applied to prediction of effective diffusion coefficient. Key words: diffusion; effective diffusion coefficient; fractal; porous media. 展开更多
关键词 DIFFUSION effective diffusion coefficient FRACTAL porous media
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MULTIPLE SCATTERING THEORY OF EFFECTIVE MECHANICAL PROPERTIES OF INHOMOGENEOUS MEDIA
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作者 南策文 袁润章 +1 位作者 张清杰 蔡克峰 《Journal of Wuhan University of Technology(Materials Science)》 SCIE EI CAS 1993年第4期13-23,共11页
The rate of hydrothermal reaction of SiO_2 and/or A1_2O_3 in the system of CaO-Al_2O_3-SiO_2-H_2O at 200℃ and the factors which influence the reactions are investigated by determining the reaction ratio.The rate of r... The rate of hydrothermal reaction of SiO_2 and/or A1_2O_3 in the system of CaO-Al_2O_3-SiO_2-H_2O at 200℃ and the factors which influence the reactions are investigated by determining the reaction ratio.The rate of reactions depends on the reactive activities of raw materials, initial composition of mixture and relative activity of SiO_2 and A12O3. The hydrothermal reaction can be accelerated by sodium hydroxide,in the case of silica,which has low activity, this is quite obvious. 展开更多
关键词 CPA MULTIPLE SCATTERING THEORY OF effectIVE MECHANICAL PROPERTIES OF INHOMOGENEOUS media ATA
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Effect of agar concentration in media on green plantlet regeneration frequency in rice anther culture
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《Chinese Rice Research Newsletter》 1999年第2期7-8,共2页
We studied the effect of agar concentration inmedia on callus induction rate and green plant-let regeneration frequency in rice.Materialswere Fgeneration of indica/indica or indica/japonica,which were 96E76(Hei’e/Zha... We studied the effect of agar concentration inmedia on callus induction rate and green plant-let regeneration frequency in rice.Materialswere Fgeneration of indica/indica or indica/japonica,which were 96E76(Hei’e/Zhaiye- qing 8),96E80[(IR 24/Guanglu'ai 4//Zhongnan’ai)/Yifengzao],96E86(Zhong- munong 9/Zhaiyeqing 8).The induction mediaused was M8+2mg/L 2,4-D,and agar con-centrations were 0.6%,0.8%,and 1.0%,respectively.Regeneration media was MS+2mg/L KT+0.5mg/L IAA+0.5mg/LNAA,and agar concentrations were 0.6% and1.0%.Results indicated that the calli induc- 展开更多
关键词 effect of agar concentration in media on green plantlet regeneration frequency in rice anther culture
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数字化转型对制造企业可持续发展绩效的影响——基于媒体关注的调节效应 被引量:1
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作者 曹兴 张伟文 《中南大学学报(社会科学版)》 北大核心 2025年第4期98-112,共15页
数字化转型通过优化生产流程,提升资源利用效率,为制造企业实现可持续发展奠定了坚实基础。基于2011—2022年沪深A股制造业上市企业数据,对数字化转型影响企业可持续发展绩效及作用机制展开实证分析。研究发现,数字化转型显著提升了制... 数字化转型通过优化生产流程,提升资源利用效率,为制造企业实现可持续发展奠定了坚实基础。基于2011—2022年沪深A股制造业上市企业数据,对数字化转型影响企业可持续发展绩效及作用机制展开实证分析。研究发现,数字化转型显著提升了制造企业可持续发展绩效,经过一系列稳健性检验,结论依然成立。机制检验显示,数字化转型主要通过缓解融资约束和提升公司治理水平来提高企业的可持续发展绩效。通过调节作用分析发现,媒体关注可以增强数字化转型对制造企业可持续发展绩效的正向影响。通过异质性检验发现,数字化转型对大型企业和重污染企业可持续发展绩效的提升作用更加显著。进一步运用面板分位数模型检验发现,数字化转型对制造企业可持续发展绩效的影响存在差异化影响,即随着企业可持续发展绩效的提升,数字化转型对其的正向影响会降低。 展开更多
关键词 数字化转型 制造企业 可持续发展绩效 媒体关注 调节作用
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数智媒介场域的语言符号演化及其文艺效应研究 被引量:1
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作者 邢娟妮 《齐齐哈尔大学学报(哲学社会科学版)》 2025年第2期112-116,共5页
符号包括语言,语言是符号的一种特殊、典型形式,是符号衍生的重要的主体形式。媒介环境的变迁对语言符号的产生、传播、演化、发展有着直接或间接的关键性相互作用。数智媒介场域的语言符号受宏观外在的经济、政治、文化、技术等因素,... 符号包括语言,语言是符号的一种特殊、典型形式,是符号衍生的重要的主体形式。媒介环境的变迁对语言符号的产生、传播、演化、发展有着直接或间接的关键性相互作用。数智媒介场域的语言符号受宏观外在的经济、政治、文化、技术等因素,以及微观内在的语言符号系统本身因素的变化,彰显出“他性”不断衍义的多元超越意义。但承载着价值观念、历史记忆、社会经验、政治文化等内容,表征为视、听、触等统感具身的感染性、交互化等多维特性的数智媒介场域的语言符号,亦需正确的文艺引导,以益于当代文艺话语理论的有效建构,以及人类优秀精神文化的发扬与传承。 展开更多
关键词 数智媒介 语言符号 超越特性 文艺效应
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基于精细加工可能性模型(ELM)的社交媒体信息传播效果研究
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作者 周涛 陆海琳 《评价与管理》 2025年第1期65-71,共7页
在社交媒体激烈竞争背景下,如何获得用户注意力、提高信息传播效果对于社交媒体来说至关重要。基于精细加工可能性模型(ELM),研究了社交媒体信息传播效果的影响因素。在知名社交媒体小红书爬取9032份样本数据,采用负二项回归进行分析。... 在社交媒体激烈竞争背景下,如何获得用户注意力、提高信息传播效果对于社交媒体来说至关重要。基于精细加工可能性模型(ELM),研究了社交媒体信息传播效果的影响因素。在知名社交媒体小红书爬取9032份样本数据,采用负二项回归进行分析。结果表明,中心因素包括文章特征(文章标签、长度、网络表情)、图片特征(图片丰富度、封面文字),和外围因素包括标题特征(标题长度、句式)、发布者特征(发布者活跃度、可信度、回复他人)对传播效果产生了显著影响。此外,粉丝数对传播效果具有调节作用。研究结果启示社交媒体需要关注中心因素和外围因素,以此提高信息传播效果,取得竞争优势。 展开更多
关键词 社交媒体 信息传播效果 精细加工可能性模型
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社交媒体报道对高管股权激励有效性的影响研究 被引量:2
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作者 赵文卓 张新民 杨道广 《管理学报》 北大核心 2025年第6期1142-1151,共10页
以高管股权激励有效性为切入点,选取2013~2019年我国A股上市公司为样本,采用微信财经公众号数据,实证检验社交媒体的治理效应。研究表明:社交媒体报道越多,高管股权激励的有效性越高;区分不同企业情境发现,对于分析师跟踪越少、投资者... 以高管股权激励有效性为切入点,选取2013~2019年我国A股上市公司为样本,采用微信财经公众号数据,实证检验社交媒体的治理效应。研究表明:社交媒体报道越多,高管股权激励的有效性越高;区分不同企业情境发现,对于分析师跟踪越少、投资者关注度越高以及股东保护越完善的企业,社交媒体更能提高股权激励有效性;区分媒体报道类型发现,当企业更可能被媒体详细报道、被原创类媒体报道以及被高影响力媒体报道时,社交媒体的治理效果越显著;进一步区分股权激励阶段发现,社交媒体主要影响的是高管授予阶段而非行权阶段的有效性。 展开更多
关键词 社交媒体报道 股权激励有效性 高管激励
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黄芪桂枝五物汤联合电针治疗颈动脉狭窄致中风先兆的临床观察 被引量:1
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作者 温杰 许鹏 +3 位作者 胡方梅 王传尊 刘国华 崔友祥 《世界中医药》 北大核心 2025年第11期1965-1969,共5页
目的:探讨黄芪桂枝五物汤联合电针对气虚血瘀型颈动脉狭窄(CAS)致中风先兆患者颈动脉狭窄程度、脑灌注以及脂蛋白相关磷脂酶A2(Lp-PLA2)、同型半胱氨酸(Hcy)水平的影响。方法:选取2020年9月至2022年9月河北省沧州中西医结合医院收治的CA... 目的:探讨黄芪桂枝五物汤联合电针对气虚血瘀型颈动脉狭窄(CAS)致中风先兆患者颈动脉狭窄程度、脑灌注以及脂蛋白相关磷脂酶A2(Lp-PLA2)、同型半胱氨酸(Hcy)水平的影响。方法:选取2020年9月至2022年9月河北省沧州中西医结合医院收治的CAS致中风先兆患者92例作为研究对象,按照随机数字表法随机分为对照组和观察组,每组46例。对照组采用黄芪桂枝五物汤治疗,观察组采用黄芪桂枝五物汤联合电针治疗。比较2组患者疗效、不良反应、中医症候积分,以及颈动脉内膜-中层厚度(IMT)、颈动脉狭窄率、大脑中动脉血流参数、血清Lp-PLA2、Hcy水平差异。结果:观察组治疗总有效率为93.48%,高于对照组的76.09%(P<0.05)。治疗后2组患者头晕头疼、口齿不清、肢体麻木、面色白光白、疲乏无力、身体困倦评分、IMT、颈动脉狭窄率、大脑中动脉的血管阻力指数(RI)和血管搏动指数(PI)、血清Lp-PLA2、Hcy水平较治疗前均降低(P<0.05),且观察组治疗后低于对照组(P<0.05)。治疗后2组患者大脑中动脉最大峰值流速(Vs)、平均血流速度(Vm)高于治疗前(P<0.05),且观察组高于对照组(P<0.05)。结论:黄芪桂枝五物汤联合电针可降低CAS致中风先兆患者颈动脉狭窄程度,改善脑血流灌注,降低血清Lp-PLA2、Hcy水平,提高临床疗效。 展开更多
关键词 颈动脉狭窄 中风先兆 脑灌注 颈动脉内膜-中层厚度 脂蛋白相关磷脂酶A2 同型半胱氨酸 疗效 安全性
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积极心理视角下产妇生命质量与产后抑郁症状关联的研究 被引量:1
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作者 巴合达娜·塞力克 张薇 +3 位作者 王晓婷 孟维翠 苏菲拉·沙拉依丁 姜婷 《新疆医科大学学报》 2025年第1期107-112,共6页
目的探讨产妇生命质量与产后抑郁症状间的关联及心理弹性和生活满意度间链式中介作用,为制定有效干预措施从而降低产后抑郁发生率,提高其生命质量提供参考。方法采用方便抽样的方法,招募2023年8月-2024年3月在乌鲁木齐市某三甲医院儿童... 目的探讨产妇生命质量与产后抑郁症状间的关联及心理弹性和生活满意度间链式中介作用,为制定有效干预措施从而降低产后抑郁发生率,提高其生命质量提供参考。方法采用方便抽样的方法,招募2023年8月-2024年3月在乌鲁木齐市某三甲医院儿童保健科进行体检的新生儿及新生儿的母亲作为研究对象,使用自编一般情况调查表,爱丁堡产后抑郁量表、生命质量量表、心理弹性量表、生活满意度量表对产妇进行问卷调查。采用AMOS 26.0进行链式中介模型的构建,并使用Bootstrap方法对所构建的链式中介模型进行中介效应检验。结果共有533例产妇完成了此次调查,本研究中产后抑郁检出219人(41.09%),产后抑郁与生命质量PCS(r=-0.268,P<0.01)、MCS(r=-0.466,P<0.01),生活满意度(r=-0.477,P<0.01),心理弹性(r=-0.487,P<0.01)呈负相关;中介模型检验表明,产后抑郁可直接负向影响产妇生命质量,直接效应量为-0.493;心理弹性在产后抑郁与生命质量之间起部分中介作用,中介效应量为-0.167,生活满意度在产后抑郁与生命质量之间起部分中介作用,中介效应量为-0.050,且心理弹性-生活满意度的链式中介作用也显著,中介效应量为-0.034。结论产后抑郁不仅可以直接影响产妇生命质量,还可以通过心理弹性和生活满意度的中介作用及生活满意度和心理弹性的链式中介作用间接影响产妇生命质量。 展开更多
关键词 产后抑郁 生命质量 心理弹性 生活满意度 链式中介效应
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热黏弹性介质中波的传播特性研究
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作者 马强 杨奕琪 +1 位作者 周凤玺 邵帅 《岩土力学》 北大核心 2025年第1期303-314,共12页
基于弹性介质的波动理论,考虑了土体的黏性和热效应的影响,利用Kelvin-Voigt黏弹性模型、黏弹性介质的运动方程以及广义热弹性理论,建立了热黏弹性介质的波动方程。通过引入固相介质的位移势函数,进一步推导得到了热黏弹性介质中体波的... 基于弹性介质的波动理论,考虑了土体的黏性和热效应的影响,利用Kelvin-Voigt黏弹性模型、黏弹性介质的运动方程以及广义热弹性理论,建立了热黏弹性介质的波动方程。通过引入固相介质的位移势函数,进一步推导得到了热黏弹性介质中体波的弥散特征方程。采用数值计算分析了热膨胀系数、介质温度和松弛时间等热物性参数对热弹性波的波速和衰减系数的影响规律。研究结果表明:弹性理论、热弹性理论和热黏弹性理论3种理论模型下所得到的热弹性体波的波速和衰减系数有着明显差异;松弛时间每增加0.5×10^(-3)s,P波的波速和衰减系数最大增加了5.18%和34.67%,S波的波速和衰减系数最大增加了9.27%和34.60%,而T波的波速和衰减系数最大减小了2.18%和2.24%;随着频率的增大,各类热弹性波的波速和衰减系数均逐渐增大;介质温度的增大会造成P波和T波的波速增大以及P波衰减系数的增大,温度每增加20 K,P波的波速和衰减系数分别增加约3%和2%,但对S波的传播特性以及T波的衰减系数不产生影响;热膨胀系数的增大将引起P波的波速增大和T波的波速减小,同时也会对P波和T波的衰减系数产生显著影响。此外,热通量和温度梯度相位延迟时间仅对T波的波速和衰减系数有较大影响。 展开更多
关键词 黏弹性介质 热效应 体波 波速 衰减系数
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点击与分享背后的力量:学术期刊新媒体传播效能研究 被引量:1
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作者 王森 范笑仙 胡岩 《出版与印刷》 2025年第2期18-28,共11页
深入剖析学术期刊不同内容组织形式在新媒体平台上的传播效能,优化学术期刊在新媒体环境下的传播策略,为学术期刊数字化转型提供战略方向依据。文章基于网络议程设置理论,以《华东师范大学学报(教育科学版)》在微信公众平台上的传播实... 深入剖析学术期刊不同内容组织形式在新媒体平台上的传播效能,优化学术期刊在新媒体环境下的传播策略,为学术期刊数字化转型提供战略方向依据。文章基于网络议程设置理论,以《华东师范大学学报(教育科学版)》在微信公众平台上的传播实践为案例,通过对2019—2024年推送的573篇学术论文的数据进行分析,考察不同内容组织形式(专刊、特稿、专题、专栏、学科栏目)对学术期刊新媒体传播效能的影响。研究发现特稿在传播效能上显著优于其他内容组织形式,专刊和学科栏目表现较稳定,专题和专栏相对较弱。进一步探讨内容组织形式影响传播效能的机制,并提出优化学术期刊新媒体传播效能的策略:强化稿件的质量评估与精准推送、优化学术期刊的内容组织与数字化体验以及推进学术评价数字化迭代与政策支持。 展开更多
关键词 学术期刊 新媒体传播 传播效能 网络议程设置理论
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