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IMS Debut at CAEXPO Empowers Overseas Marketing
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作者 Feng Jiahan 《China Report ASEAN》 2025年第9期34-35,共2页
Inmyshow Digital Technology(Group)Company(IMS),a leading enterprise in the digital economy,debuted at the 22nd China-ASEAN Expo(CAEXPO)by presenting its innovative achievements such as the AIGC marketing platform“Ins... Inmyshow Digital Technology(Group)Company(IMS),a leading enterprise in the digital economy,debuted at the 22nd China-ASEAN Expo(CAEXPO)by presenting its innovative achievements such as the AIGC marketing platform“Inspiration Island”and the“TopKlout Summit,”which showcased its technological breakthroughs and practical experience in the fields of intelligent content generation,cyber celebrity marketing,and cross-border digital marketing. 展开更多
关键词 debut marketing platform innovative achievements aigc marketing platform inspiration CAEXPO intelligent content generationcyber celebrity marketingand overseas marketing AIGC
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Research on China’s Carbon Market Development Path and Policy Strategies
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作者 Zhou Xinyuan Xu Dong 《China Oil & Gas》 2025年第5期26-32,共7页
With the in-depth advancement of China’s dual carbon goals,the national carbon emissions trading market has become a core policy tool for achieving emission reduction targets.However,the current carbon market remains... With the in-depth advancement of China’s dual carbon goals,the national carbon emissions trading market has become a core policy tool for achieving emission reduction targets.However,the current carbon market remains predominantly spot-based,facing challenges such as limited financial products,restricted market participants,immature carbon pricing mechanisms,and insufficient liquidity,which constrain its resource allocation and risk management functions.Based on the spirit of the“Opinions on Promoting Green Low-Carbon Transformation and Strengthening National Carbon Market Construction”issued by the General Office of the CPC Central Committee and the General Office of the State Council,this paper focuses on the challenges faced during the implementation of the dual control system for carbon emissions in the“Fifteenth Five-Year Plan”period,with emphasis on analyzing the development bottlenecks of the carbon market.It proposes accelerating the launch of carbon futures,carbon options and other derivatives,expanding the scope of financial institution participation,improving carbon market infrastructure,and establishing a cross-departmental coordinated policy framework.By drawing on international experience and combining domestic pilot practices,this aims to provide an operational and implementable pathway for the development of China’s carbon market,further enhancing the supporting role of the carbon market in green low-carbon transformation. 展开更多
关键词 financial products dual carbon goals national carbon emissions trading market LIQUIDITY financial productsrestricted carbon pricing mechanisms carbon market market participants
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Analysis of Optimizing Digital Marketing Strategies for EdTech Product Sales in Emerging International Markets
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作者 Tao Wang 《Proceedings of Business and Economic Studies》 2025年第6期32-38,共7页
Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastr... Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastructure,have become pivotal hubs for educational technology(EdTech)enterprises to expand their global presence.However,the unique characteristics of these markets,including cultural diversity,divergent consumer behaviors,and uneven digital maturity,pose challenges to traditional digital marketing strategies.This results in EdTech products facing issues such as inefficient user acquisition,insufficient brand awareness,and suboptimal conversion rates.To address these challenges,this paper focuses on optimizing digital marketing strategies for EdTech product sales in emerging international markets.This paper focuses on the optimization of digital marketing strategies for Ed Tech product sales in emerging international markets.Through analyzing the pain points in the application of current strategies,this paper proposes a systematic optimization path from four dimensions:localized content construction,multi-channel coordination and integration,user life cycle operation,and data-driven decision making. 展开更多
关键词 Digital marketing EdTech products Emerging international markets LOCALIZATION Strategy optimization
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Construction of a Marketing System for Leveled Mathematics Readers from a User-Oriented Perspective: A Strategy Optimization Study Based on the 4V Marketing Model
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作者 Zhaoyong Ouyang Guanlin Liu 《Proceedings of Business and Economic Studies》 2025年第5期39-44,共6页
In the context of the continuous deepening of the“Double Reduction”policy and the growing demand for quality education,leveled mathematics readers,as an emerging form of publishing that integrates subject education ... In the context of the continuous deepening of the“Double Reduction”policy and the growing demand for quality education,leveled mathematics readers,as an emerging form of publishing that integrates subject education and reading experience,face challenges such as unclear leveling logic,insufficient functional support,and weak user engagement.This paper introduces the 4V marketing theory and constructs an analytical framework from four dimensions:differentiation,functionality,added value,and resonance.Two representative products,“Climbing Mathematics”and“Spark Mathematics,”are selected for a typical case comparison to identify their strengths and weaknesses in content design,service systems,and brand operation,and to extract transferable strategic elements.The study finds that the user-value-oriented strategy based on the 4V model can effectively address the core issues in the market promotion and user relationship building of leveled mathematics readers,providing practical paths and theoretical support for educational publishing institutions to achieve product innovation and brand upgrading in this niche field. 展开更多
关键词 4V marketing theory Leveled mathematics readers Educational publishing Typical case analysis marketing strategy
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Lessons from the development and operational experiences of international carbon markets for the construction of China’s carbon market
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作者 Qingkai Sun Li Ma +3 位作者 Menghua Fan Xiaojun Wang Zheng Zhao Yiru Shi 《Global Energy Interconnection》 2025年第2期188-204,共17页
With the intensifying global climate crisis,carbon emissions trading has emerged as a crucial market-based instrument for emissions reduction,attracting significant attention from government agencies and academia worl... With the intensifying global climate crisis,carbon emissions trading has emerged as a crucial market-based instrument for emissions reduction,attracting significant attention from government agencies and academia worldwide.As of January 2024,28 carbon trading markets have been established globally,encompassing approximately 17%of global greenhouse gas emissions and serving approximately 1/3 of the global population.With various nations setting carbon neutrality targets and delineating carbon reduction pathways,the con-struction,operation,and regulatory frameworks of carbon markets are becoming increasingly refined and comprehensive.This study elucidates the importance and necessity of establishing carbon markets from the perspective of energy system transformation and sus-tainable economic development.Second,it provides a comparative analysis of the operational mechanisms,trading scales,and emission reduction outcomes of major carbon markets in the European Union,United States,and New Zealand,systematically summarizing their development processes and recent advancements.Finally,this study addresses issues and challenges in the construction of China’s carbon market.Drawing on the successful experiences of leading global carbon markets in institutional design and market operations,we pro-pose development strategies and recommendations for a carbon market with Chinese characteristics.These strategies are intended to align with international standards while meeting China’s national conditions,thereby contributing insights into the global carbon market trading system. 展开更多
关键词 International carbon market Development history Operational experience Carbon market with Chinese characteristics
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Analysis of Power Marketing Strategies for Market-Oriented Thermal Power Enterprises
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作者 Weiyu Wang 《Journal of Electronic Research and Application》 2025年第1期67-73,共7页
For thermal power enterprises,the traditional business model of scale expansion and a single product line restricts the development of electricity marketing.Therefore,to achieve the transformation and upgrading of the... For thermal power enterprises,the traditional business model of scale expansion and a single product line restricts the development of electricity marketing.Therefore,to achieve the transformation and upgrading of their electricity marketing,this study starts from the current situation of the electricity market and introduces in detail the market-oriented electricity marketing strategies of thermal power enterprises from four aspects:product strategy,price strategy,channel strategy,and promotion strategy.The analysis finds that a market-oriented electricity marketing strategy is not only an inevitable choice for thermal power enterprises to respond to current challenges but also an essential path for them to move toward high-quality development.Through continuous innovation and upgrading,thermal power enterprises will maintain a leading position in fierce market competition,achieve sustainable development,and make greater contributions to the prosperity and development of the energy industry. 展开更多
关键词 market orientation Thermal power Electricity marketing
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Case Study Analysis of Integrated Marketing for DJI OSMO Pocket3
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作者 Sangtianyu Tao 《Proceedings of Business and Economic Studies》 2025年第2期55-61,共7页
With the rapid development of technology and fierce competition in the digital industry,integrated marketing plays a vital role in product promotion and sales.This article focuses on DJI OSMO Pocket 3,revealing the re... With the rapid development of technology and fierce competition in the digital industry,integrated marketing plays a vital role in product promotion and sales.This article focuses on DJI OSMO Pocket 3,revealing the reasons for its fiery“out of the circle”and the problems and challenges it faces by analyzing its marketing environment and marketing strategies,to provide useful references for DJI and similar brands to expand their brand awareness and enhance their market competitiveness in the future. 展开更多
关键词 DJI OSMO Pocket 3 Integrated marketing 4P marketing theory
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Back to Base--China ramps up support to help export-oriented companies to gain a stronghold in the domestic market
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作者 GE LIJUN 《ChinAfrica》 2025年第6期48-50,共3页
Chinese consumers browsing e-commerce platforms or walking in supermarket aisles have noticed a new feature:dedicated sections for high-quality export products.Far from being a mere marketing gimmick,this trend emerge... Chinese consumers browsing e-commerce platforms or walking in supermarket aisles have noticed a new feature:dedicated sections for high-quality export products.Far from being a mere marketing gimmick,this trend emerged due to intense pressure from a slide in global demand. 展开更多
关键词 export oriented companies domestic market global demand e commerce platforms high quality export products supermarket aisles
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Market Drivers in India’s Smart Grid:Responsibilities and Roles of Stakeholders
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作者 Abhay Sanatan Satapathy Suresh Kumar Sahoo +3 位作者 Asit Mohanty Yasser Fouad Manzoore Elahi Mohammad Soudagar Erdem Cuce 《Energy Engineering》 EI 2025年第1期101-128,共28页
The emergence of smart grids in India is propelled by an intricate interaction of market dynamics,regulatory structures,and stakeholder obligations.This study analyzes the primary factors that are driving the widespre... The emergence of smart grids in India is propelled by an intricate interaction of market dynamics,regulatory structures,and stakeholder obligations.This study analyzes the primary factors that are driving the widespread use of smart grid technologies and outlines the specific roles and obligations of different stakeholders,such as government entities,utility companies,technology suppliers,and consumers.Government activities and regulations are crucial in facilitating the implementation of smart grid technology by offering financial incentives,regulatory assistance,and strategic guidance.Utility firms have the responsibility of implementing and integrating smart grid infrastructure,with an emphasis on improving the dependability of the grid,minimizing losses in transmission and distribution,and integrating renewable energy sources.Technology companies offer the essential hardware and software solutions,which stimulate creativity and enhance efficiency.Consumers actively engage in the energy ecosystem by participating in demand response,implementing energy saving measures,and adopting distributed energy resources like solar panels and electric vehicles.This study examines the difficulties and possibilities in India’s smart grid industry,highlighting the importance of cooperation among stakeholders to build a strong,effective,and environmentally friendly energy future. 展开更多
关键词 Smart grid STAKEHOLDERS smart grid technology market drivers
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Milking the Market
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作者 HOU JUAN 《China Today》 2025年第1期39-41,共3页
With climate change becoming direr and the WTO losing its teeth at 30,experts renew call for green collaboration among the world’s three largest economies.AS competition intensifies in the global dairy product market... With climate change becoming direr and the WTO losing its teeth at 30,experts renew call for green collaboration among the world’s three largest economies.AS competition intensifies in the global dairy product market,many foreign dairy companies are focusing on China."China is the best market to debut breakthrough products,"said Bruno Chevot,food and beverage multinational Danone China’s president for North Asia and Oceania. 展开更多
关键词 COMPANIES market China.
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Market Performance of Avocado Fruits among Smallholder Farmers in Southern Highlands of Tanzania
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作者 Ndabhemeye Mlengera Adolph Katunzi +3 位作者 Issaya Marijani Billes Nzilano Marco Mng’ong’o Baraka Mvile 《Agricultural Sciences》 2025年第2期307-323,共17页
This study was designed to determine factors that influence market performance of avocado fruits among smallholder farmers in Mbeya and Songwe regions. A cross section research design entailing 209 farmers from five (... This study was designed to determine factors that influence market performance of avocado fruits among smallholder farmers in Mbeya and Songwe regions. A cross section research design entailing 209 farmers from five (5) districts of two (2) regions and 15 key informants;5 local service providers (LSP), 5 traders/brokers and 5 district extension officers (DEO) were involved in the study. Random selection procedures were used to select avocado producers and purposive selection procedures were used to select key informants. The study employed survey questionnaires to collect data from avocado farmers and structured interview to collect data from key informants. Collected data were analyzed with an aid of descriptive statistics and linear regression model was used to determine significant factors that determine market prices of avocado fruits among smallholder farmers. The demographic characteristics of avocado farmers showed that;61.2% of farmers had age between 36 to 59 years old, 84.7% were married, 74.6% had primary education level, average number of 5 members of the family, average 4.3 acres of owned land and 1.8 acres planted with avocado. Moreover, findings showed that 90.9% grew improved avocado varieties. Farm gate (88.5%) was the major market outlet chosen by avocado farmers. Local merchants and processors were the major buyers of the produced avocado. Results from linear regression analysis showed that variety grown (P P P P < 0.05) were factors that statistically influenced market prices for avocado fruits. The study concluded that despite the remarkable contributions to livelihood of the farmers yet, it is highly fragile on market prices. Therefore, the study recommends the need to establish market systems that will govern avocado fruits marketing for sustainability of the sub-sector. 展开更多
关键词 AVOCADO Avocado Fruits market Performance Smallholder Farmers
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Optimizing Stock Market Prediction Using Long Short-Term Memory Networks
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作者 Nadia Afrin Ritu Samsun Nahar Khandakar +1 位作者 Md. Masum Bhuiyan Md. Imdadul Islam 《Journal of Computer and Communications》 2025年第2期207-222,共16页
Deep learning plays a vital role in real-life applications, for example object identification, human face recognition, speech recognition, biometrics identification, and short and long-term forecasting of data. The ma... Deep learning plays a vital role in real-life applications, for example object identification, human face recognition, speech recognition, biometrics identification, and short and long-term forecasting of data. The main objective of our work is to predict the market performance of the Dhaka Stock Exchange (DSE) on day closing price using different Deep Learning techniques. In this study, we have used the LSTM (Long Short-Term Memory) network to forecast the data of DSE for the convenience of shareholders. We have enforced LSTM networks to train data as well as forecast the future time series that has differentiated with test data. We have computed the Root Mean Square Error (RMSE) value to scrutinize the error between the forecasted value and test data that diminished the error by updating the LSTM networks. As a consequence of the renovation of the network, the LSTM network provides tremendous performance which outperformed the existing works to predict stock market prices. 展开更多
关键词 Long Short-Term Memory (LSTM) Stock market PREDICTION Time Series Analysis Deep Learning
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Podcast Market on the Rise
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作者 DENG DI 《China Today》 2025年第7期54-56,共3页
Podcasts offer diverse content spanning education,entertainment,news,business,sports,and much more,catering precisely to users’personalized interests.IN the fast-paced modern world,people rush through their days as t... Podcasts offer diverse content spanning education,entertainment,news,business,sports,and much more,catering precisely to users’personalized interests.IN the fast-paced modern world,people rush through their days as time fractures into fragmented moments,their eyes glued to screens of all sizes.Against this visual information overload,users seeking professional but more relaxing ways of getting informed are increasingly turning to auditory experiences. 展开更多
关键词 education business auditory experiences news PODCAST SPORTS ENTERTAINMENT market
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Financial Valuation of Segment-Specific Marketing Activities and Market Segment Development
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作者 Heinz Eckart Klingelh6fer 《Journal of Modern Accounting and Auditing》 2012年第8期1140-1157,共18页
By applying methods of investment appraisal, this paper offers a financial approach for determining the optimal level of segment-specific marketing activities and market development under the conditions of imperfect m... By applying methods of investment appraisal, this paper offers a financial approach for determining the optimal level of segment-specific marketing activities and market development under the conditions of imperfect markets and uncertainty. Within the scope of marketing planning and controlling, the model is suited to optimizing an enterprise's market activities and taking interdependencies between market segments, production, and investments into account. Applying duality theory of linear programming allows for identifying the income determinants and deriving formulas for a correct valuation by using (corrected) net present values (NPVs). Under certain conditions, they can also be used to easily evaluate and financially interpret the effects of parameter changes. The author uses sensitivity analysis to support these findings and to obtain more information on the effects of these determinants. 展开更多
关键词 market segmentation market development financial valuation imperfect markets investment (corrected) net present value income determinant segment-specific activity duality theory sensitivity analysis market share BUDGET production
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Regulating Algorithmic Online Manipulation in the Digital Market-Responses of the EU and China
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作者 Gu Chenhao Wu Qian 《科技与法律(中英文)》 2025年第2期138-148,共11页
The original intention of the algorithmic recommender system is to grapple with the negative impacts caused by information overload,but the system also can be used as"hypernudge",a new form of online manipul... The original intention of the algorithmic recommender system is to grapple with the negative impacts caused by information overload,but the system also can be used as"hypernudge",a new form of online manipulation,to inten⁃tionally exploit people's cognitive and decision-making gaps to influence their decisions in practice,which is particu⁃larly detrimental to the sustainable development of the digital market.Limiting harmful algorithmic online manipula⁃tion in digital markets has become a challenging task.Globally,both the EU and China have responded to this issue,and the differences between them are so evident that their governance measures can serve as the typical case.The EU focuses on improving citizens'digital literacy and their ability to integrate into digital social life to independently ad⁃dress this issue,and expects to address harmful manipulation behavior through binding and applicable hard law,which is part of the digital strategy.By comparison,although there exist certain legal norms that have made relevant stipula⁃tions on manipulation issues,China continues to issue specific departmental regulations to regulate algorithmic recom⁃mender services,and pays more attention to addressing collective harm caused by algorithmic online manipulation through a multiple co-governance approach led by the government or industry associations to implement supervision. 展开更多
关键词 algorithm MANIPULATION digital market the EU China
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Cryptocurrency Volatility and Its Impact on Emerging Markets: Quantitative Analysis
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作者 Xinyang Kray Wang 《Economics World》 2025年第2期106-112,共7页
Cryptocurrency,a booming decentralised asset designed based on the blockchain architecture,is particularly important to the market at the present time by studying the volatility risk of cryptocurrencies.In this paper,... Cryptocurrency,a booming decentralised asset designed based on the blockchain architecture,is particularly important to the market at the present time by studying the volatility risk of cryptocurrencies.In this paper,we empirically analyse the volatility risk of cryptocurrencies through quantitative analysis models,comprehensively using the Markov state transition GARCH model with skewed distribution(Skew-MSGARCH)and the autoregressive conditional volatility density ARJI model introducing the Poisson jump factor,and selecting the earliest developed and the most mature currency price volatility daily return series,to deeply explore the volatility risk of digital cryptocurrencies.risk.Finally,it can be seen through in-depth analyses that the expectation factor and information inducement are the main reasons leading to the exacerbation of the volatility risk of digital cryptocurrencies.It is recommended that this situation be optimised and improved in terms of the value function of digital cryptocurrencies themselves and the implementation of systematic risk management and regulatory innovation.As an important component of the digital economy,blockchain technology can effectively regulate and improve the volatility of digital cryptocurrencies under macroeconomic policies,thereby maintaining the security and stability of emerging financial markets. 展开更多
关键词 cryptocurrency VOLATILITY emerging markets quantitative analysis
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Analysis and Outlook of the Global Hydrogen Energy Market in 2025
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作者 Zhou Jie 《China Oil & Gas》 2025年第1期30-38,共9页
This paper examines the technological advancements,policy support,and market trends in the global hydrogen energy market by 2025.As technological innovation and international cooperation advance,hydrogen energy will a... This paper examines the technological advancements,policy support,and market trends in the global hydrogen energy market by 2025.As technological innovation and international cooperation advance,hydrogen energy will achieve commercial applications in transportation,industry,and energy storage,becoming a significant driving force in the global energy transition. 展开更多
关键词 market OUTLOOK BECOMING
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South Korea dominates US PSF market as its zero-tariff advantage
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《China Textile》 2025年第1期32-32,共1页
Polyester staple fibres are widely used in the US textile industry,particularly in clothing,home textiles,and industrial applications,They are commonly blended with cotton to create affordable,durable fabrics used in ... Polyester staple fibres are widely used in the US textile industry,particularly in clothing,home textiles,and industrial applications,They are commonly blended with cotton to create affordable,durable fabrics used in items like casual wea r,bed linens,and towels.In addition to their use in fashion,polyester staple fibres are integral to the automotive sector for upholstery and insulation.The US has also seen a rise in the use of recycled polyester,driven by sustainability trends. 展开更多
关键词 POLYESTER market insulation
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