The word marketisation derived from the description of the government behavior involving selling government agencies, government services and assets and encouraging private enterprises. There are different forms of ma...The word marketisation derived from the description of the government behavior involving selling government agencies, government services and assets and encouraging private enterprises. There are different forms of marketisation in higher education. In the system of marketisation, British government has acted as investors and buyers while investment objective and the service providers are institutions of higher learning. This paper also analised major contents of market reform in Britain, and the effects of marketisation reform in British universities, both positively and negatively.展开更多
Border crossing in English, as a phenomenon in post-industrialized society, refers to forms of English in one situation are crossing borders into other ones. The originally formal institutional discourse in the writte...Border crossing in English, as a phenomenon in post-industrialized society, refers to forms of English in one situation are crossing borders into other ones. The originally formal institutional discourse in the written form can cross into the fields of advertising, informal, and spoken form. Informalisation and marketisation are the two distinct trends of border crossing. Institutions of higher education need to adjust their discourse to suit the development of the commercialized society.展开更多
文摘The word marketisation derived from the description of the government behavior involving selling government agencies, government services and assets and encouraging private enterprises. There are different forms of marketisation in higher education. In the system of marketisation, British government has acted as investors and buyers while investment objective and the service providers are institutions of higher learning. This paper also analised major contents of market reform in Britain, and the effects of marketisation reform in British universities, both positively and negatively.
文摘Border crossing in English, as a phenomenon in post-industrialized society, refers to forms of English in one situation are crossing borders into other ones. The originally formal institutional discourse in the written form can cross into the fields of advertising, informal, and spoken form. Informalisation and marketisation are the two distinct trends of border crossing. Institutions of higher education need to adjust their discourse to suit the development of the commercialized society.
