In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The pur...In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The purpose of this study is to examine the characteristics of the Li Ning brand and the effect of pattern logo design on the brand image.Specifically,it is to provide practical guidelines for brand management and design by analyzing the effects on brand perception,emotional connection,and consumer behavior.For the scope of the study,seven brands are selected for analysis of famous brand cases at home and abroad.The research method is to design a patterned logo suitable for brand characteristics through literature review,empirical research,and detailed analysis of the overall style characteristics of the current Li Ning brand.The research content first analyzes the role of pattern logo design in terms of brand perception,brand perception,and brand sensitivity.Subsequently,the evolution and effect of the Li Ning brand in logo design are examined,and details are discussed in combination with the color and shape of the logo pattern.Finally,by presenting some suggestions and optimized design plans that fit the characteristics and trends of the Li Ning brand,the brand image and market competitiveness can be improved.According to the research results,first,the color,shape,and other factors of brand pattern logo design are closely related to brand image.Second,pattern logo design has a significant influence on consumer attitudes and purchase intentions.Third,consumers are more interested in the design of a patterned logo with high brand awareness.This study has a certain significance in that it reveals the mechanism by which pattern logo design affects brand image and provides useful ideas and suggestions for brand design and marketing.展开更多
The automobile logo is an integral part of the visual image system of an automobile enterprise brand,which utilizes graphics,symbols,words,and so on to convey enterprise information to consumers,record the enterprise...The automobile logo is an integral part of the visual image system of an automobile enterprise brand,which utilizes graphics,symbols,words,and so on to convey enterprise information to consumers,record the enterprise’s development history,help consumers understand the enterprise culture,distinguish different brands,and choose the product that meets their own needs from a large number of automobile brands.The article first introduces the theory of Gestalt psychology and related basic principles,then analyzes the characteristics of logo design,and finally puts forward the design countermeasures of Chinese automobile logos in combination with the Gestalt theory.In this way,it explores how to create the visual image of Chinese automobile brands’logo design in the context of market competition and the era of informationization.The study found a close correlation between Gestalt theory and automobile logo design.The related theories of Gestalt theory can help improve the level of automobile logo design and optimize the overall visual image design.The two are interconnected and develop together.It is hoped that this study will give some thoughts and references to the future design of Chinese automobile logos.展开更多
文摘In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The purpose of this study is to examine the characteristics of the Li Ning brand and the effect of pattern logo design on the brand image.Specifically,it is to provide practical guidelines for brand management and design by analyzing the effects on brand perception,emotional connection,and consumer behavior.For the scope of the study,seven brands are selected for analysis of famous brand cases at home and abroad.The research method is to design a patterned logo suitable for brand characteristics through literature review,empirical research,and detailed analysis of the overall style characteristics of the current Li Ning brand.The research content first analyzes the role of pattern logo design in terms of brand perception,brand perception,and brand sensitivity.Subsequently,the evolution and effect of the Li Ning brand in logo design are examined,and details are discussed in combination with the color and shape of the logo pattern.Finally,by presenting some suggestions and optimized design plans that fit the characteristics and trends of the Li Ning brand,the brand image and market competitiveness can be improved.According to the research results,first,the color,shape,and other factors of brand pattern logo design are closely related to brand image.Second,pattern logo design has a significant influence on consumer attitudes and purchase intentions.Third,consumers are more interested in the design of a patterned logo with high brand awareness.This study has a certain significance in that it reveals the mechanism by which pattern logo design affects brand image and provides useful ideas and suggestions for brand design and marketing.
文摘The automobile logo is an integral part of the visual image system of an automobile enterprise brand,which utilizes graphics,symbols,words,and so on to convey enterprise information to consumers,record the enterprise’s development history,help consumers understand the enterprise culture,distinguish different brands,and choose the product that meets their own needs from a large number of automobile brands.The article first introduces the theory of Gestalt psychology and related basic principles,then analyzes the characteristics of logo design,and finally puts forward the design countermeasures of Chinese automobile logos in combination with the Gestalt theory.In this way,it explores how to create the visual image of Chinese automobile brands’logo design in the context of market competition and the era of informationization.The study found a close correlation between Gestalt theory and automobile logo design.The related theories of Gestalt theory can help improve the level of automobile logo design and optimize the overall visual image design.The two are interconnected and develop together.It is hoped that this study will give some thoughts and references to the future design of Chinese automobile logos.
