The paper presents the acceptation of the idea of“eco-phenomenology”specific to the World Phenomenology Institute,an understanding developed in the course of 50 years of research in the phenomenology of life carried...The paper presents the acceptation of the idea of“eco-phenomenology”specific to the World Phenomenology Institute,an understanding developed in the course of 50 years of research in the phenomenology of life carried out by its founder,Anna-Teresa Tymieniecka.She brought about the maturation of Husserlian phenomenology from transcendental to eco-phenomenologic by taking a further phenomenological reduction than Husserl had.From such a reduction,which reaches the level of life and therefore enables deeper phenomenological descriptions,arises the vision of transcendental consciousness and related cogitative intentionality as rooted in the human-condition-within the unity-of-everything-that-lives.Starting from here,transcendental phenomenology,having evolved into phenomenology of life,has matured into eco-phenomenology,the genesis and development of which are explained by the ontopoietic logos of life.展开更多
随着线上零售市场的快速增长,品牌Logo作为公司的视觉象征,在电商领域中扮演着至关重要的角色。本文基于Logo在品牌战略的核心地位和面孔认知探讨了面孔品牌Logo对于市场竞争的重要性。首先简述了面孔图形品牌Logo的发展概况、分类和优...随着线上零售市场的快速增长,品牌Logo作为公司的视觉象征,在电商领域中扮演着至关重要的角色。本文基于Logo在品牌战略的核心地位和面孔认知探讨了面孔品牌Logo对于市场竞争的重要性。首先简述了面孔图形品牌Logo的发展概况、分类和优势,包括高度辨识性与记忆性、情感共鸣与品牌人格特征、跨文化传播能力。然后基于品牌战略从品牌可识性,品牌忠诚度,品牌国际化分析品牌Logo在市场竞争的核心地位。更进一步基于面孔加工机制理论探讨面孔图形Logo的独特优势。最后,基于此为面孔图形Logo设计提供相应策略并指出未来研究应更多地从消费者角度出发,探讨不同文化背景下的营销策略,以不断提升Logo的吸引力和影响力。With the rapid growth of the online retail market, brand Logo as a visual symbol of a company plays a crucial role in the e-commerce sector. This paper explores the importance of face brand Logos for market competition based on the centrality of Logos in brand strategy and face recognition. Firstly, it briefly describes the development overview, classification and advantages of face graphic brand Logo, including highly recognizable and memorable, emotional resonance and brand personality characteristics, and cross-cultural communication ability. Then, based on brand strategy, we analyze the core position of brand Logo in market competition from brand recognizability, brand loyalty, and brand internationalization. Further, based on the theory of face processing mechanism, we discuss the unique advantages of face graphic Logos. Finally, based on this study, we provide a strategy for the design of face Logos and point out that future research should focus more on the consumer’s point of view, and explore the marketing strategies in different cultural contexts, so as to continuously improve the attractiveness and influence of Logos.展开更多
近年来,Logo检测在知识产权保护和产品品牌管理等领域得到了广泛应用;针对Logo检测中的复杂背景和多尺度问题,提出了一种改进Mosaic数据增强和特征融合的Logo检测算法;将6张原始图片随机翻转、缩放和拼接构成合成图像,与单张图像和由4...近年来,Logo检测在知识产权保护和产品品牌管理等领域得到了广泛应用;针对Logo检测中的复杂背景和多尺度问题,提出了一种改进Mosaic数据增强和特征融合的Logo检测算法;将6张原始图片随机翻转、缩放和拼接构成合成图像,与单张图像和由4张原始图片合成的图像一起作为YOLOv4模型的训练输入,并确定3种输入形式的最优比例,同时使用一种新的训练策略,改进的Mosaic数据增强方法丰富了Logo对象的尺度和背景,使模型更好地学习全局和局部特征;在路径整合网络(PANet)的基础上引入跨层连接、重复堆叠、直接连接和加权特征融合等操作,改进的PANet扩大了模型感受野,增强了模型的多尺度特征表达能力;实验结果表明,提出的MP-YOLOv4算法在减小21.7%模型大小的同时,IoU(intersection of union)等于0.5时的平均精度上达到了67.4%,较YOLOv4提高了2.4%,同时在多尺度目标上的检测性能得到了改善。展开更多
文摘The paper presents the acceptation of the idea of“eco-phenomenology”specific to the World Phenomenology Institute,an understanding developed in the course of 50 years of research in the phenomenology of life carried out by its founder,Anna-Teresa Tymieniecka.She brought about the maturation of Husserlian phenomenology from transcendental to eco-phenomenologic by taking a further phenomenological reduction than Husserl had.From such a reduction,which reaches the level of life and therefore enables deeper phenomenological descriptions,arises the vision of transcendental consciousness and related cogitative intentionality as rooted in the human-condition-within the unity-of-everything-that-lives.Starting from here,transcendental phenomenology,having evolved into phenomenology of life,has matured into eco-phenomenology,the genesis and development of which are explained by the ontopoietic logos of life.
文摘随着线上零售市场的快速增长,品牌Logo作为公司的视觉象征,在电商领域中扮演着至关重要的角色。本文基于Logo在品牌战略的核心地位和面孔认知探讨了面孔品牌Logo对于市场竞争的重要性。首先简述了面孔图形品牌Logo的发展概况、分类和优势,包括高度辨识性与记忆性、情感共鸣与品牌人格特征、跨文化传播能力。然后基于品牌战略从品牌可识性,品牌忠诚度,品牌国际化分析品牌Logo在市场竞争的核心地位。更进一步基于面孔加工机制理论探讨面孔图形Logo的独特优势。最后,基于此为面孔图形Logo设计提供相应策略并指出未来研究应更多地从消费者角度出发,探讨不同文化背景下的营销策略,以不断提升Logo的吸引力和影响力。With the rapid growth of the online retail market, brand Logo as a visual symbol of a company plays a crucial role in the e-commerce sector. This paper explores the importance of face brand Logos for market competition based on the centrality of Logos in brand strategy and face recognition. Firstly, it briefly describes the development overview, classification and advantages of face graphic brand Logo, including highly recognizable and memorable, emotional resonance and brand personality characteristics, and cross-cultural communication ability. Then, based on brand strategy, we analyze the core position of brand Logo in market competition from brand recognizability, brand loyalty, and brand internationalization. Further, based on the theory of face processing mechanism, we discuss the unique advantages of face graphic Logos. Finally, based on this study, we provide a strategy for the design of face Logos and point out that future research should focus more on the consumer’s point of view, and explore the marketing strategies in different cultural contexts, so as to continuously improve the attractiveness and influence of Logos.
文摘近年来,Logo检测在知识产权保护和产品品牌管理等领域得到了广泛应用;针对Logo检测中的复杂背景和多尺度问题,提出了一种改进Mosaic数据增强和特征融合的Logo检测算法;将6张原始图片随机翻转、缩放和拼接构成合成图像,与单张图像和由4张原始图片合成的图像一起作为YOLOv4模型的训练输入,并确定3种输入形式的最优比例,同时使用一种新的训练策略,改进的Mosaic数据增强方法丰富了Logo对象的尺度和背景,使模型更好地学习全局和局部特征;在路径整合网络(PANet)的基础上引入跨层连接、重复堆叠、直接连接和加权特征融合等操作,改进的PANet扩大了模型感受野,增强了模型的多尺度特征表达能力;实验结果表明,提出的MP-YOLOv4算法在减小21.7%模型大小的同时,IoU(intersection of union)等于0.5时的平均精度上达到了67.4%,较YOLOv4提高了2.4%,同时在多尺度目标上的检测性能得到了改善。
