The purpose of this paper is to determine if lab-grown diamonds can add value to fine jewellery and luxury brands.We evaluate the current consumer trends in the diamond market as well as industry developments to see i...The purpose of this paper is to determine if lab-grown diamonds can add value to fine jewellery and luxury brands.We evaluate the current consumer trends in the diamond market as well as industry developments to see if they support lab-grown diamonds.Through these observations as well as our own dipstick research,we find that synthetic diamonds,even though having the same crystal structure as natural ones,are still perceived as inauthentic by a significant number of consumers and jewellers(in this paper we use the term synthetic because lab-grown diamonds are often referred to as synthetic diamonds or nature identical as opposed to simulant diamonds which refer to cube zirconia,moissanite,YAG.)Furthermore,they retain little to no value over time and don’t have a compelling enough story,which are prominent issues for luxury consumers.Our findings conclude that while lab-grown diamonds may add value to premium fashion and mass-market jewellery brands,the high luxury houses fear that these stones will totally devalue and damage their brands and are unlikely to ever be investment pieces.There remains a place for both to live side by side with each other.展开更多
This study aimed to understand disruptive thinking and how its ideas can change the food industry. This was achieved by identifying, studying, and understanding the impacts, current trends, and different disruptive id...This study aimed to understand disruptive thinking and how its ideas can change the food industry. This was achieved by identifying, studying, and understanding the impacts, current trends, and different disruptive ideas and innovations emerging in the food industry. The study was conducted through interpretive research philosophy by carrying out secondary data collection processes, where both qualitative and quantitative information was presented. Deductive approaches were also selected to apply existing theories and models, which were used to construct research hypotheses and present detailed findings. The study finds that, with disruptive thinking, enhancements in the product life cycle, new flavors, and improvements in food packaging have been possible. The supply chain, which is always considered a complex part of the food industry, has been streamlined, offering greater transparency and real-time tracking and improving quality control across distribution systems.展开更多
文摘The purpose of this paper is to determine if lab-grown diamonds can add value to fine jewellery and luxury brands.We evaluate the current consumer trends in the diamond market as well as industry developments to see if they support lab-grown diamonds.Through these observations as well as our own dipstick research,we find that synthetic diamonds,even though having the same crystal structure as natural ones,are still perceived as inauthentic by a significant number of consumers and jewellers(in this paper we use the term synthetic because lab-grown diamonds are often referred to as synthetic diamonds or nature identical as opposed to simulant diamonds which refer to cube zirconia,moissanite,YAG.)Furthermore,they retain little to no value over time and don’t have a compelling enough story,which are prominent issues for luxury consumers.Our findings conclude that while lab-grown diamonds may add value to premium fashion and mass-market jewellery brands,the high luxury houses fear that these stones will totally devalue and damage their brands and are unlikely to ever be investment pieces.There remains a place for both to live side by side with each other.
文摘This study aimed to understand disruptive thinking and how its ideas can change the food industry. This was achieved by identifying, studying, and understanding the impacts, current trends, and different disruptive ideas and innovations emerging in the food industry. The study was conducted through interpretive research philosophy by carrying out secondary data collection processes, where both qualitative and quantitative information was presented. Deductive approaches were also selected to apply existing theories and models, which were used to construct research hypotheses and present detailed findings. The study finds that, with disruptive thinking, enhancements in the product life cycle, new flavors, and improvements in food packaging have been possible. The supply chain, which is always considered a complex part of the food industry, has been streamlined, offering greater transparency and real-time tracking and improving quality control across distribution systems.
