The paper presents the acceptation of the idea of“eco-phenomenology”specific to the World Phenomenology Institute,an understanding developed in the course of 50 years of research in the phenomenology of life carried...The paper presents the acceptation of the idea of“eco-phenomenology”specific to the World Phenomenology Institute,an understanding developed in the course of 50 years of research in the phenomenology of life carried out by its founder,Anna-Teresa Tymieniecka.She brought about the maturation of Husserlian phenomenology from transcendental to eco-phenomenologic by taking a further phenomenological reduction than Husserl had.From such a reduction,which reaches the level of life and therefore enables deeper phenomenological descriptions,arises the vision of transcendental consciousness and related cogitative intentionality as rooted in the human-condition-within the unity-of-everything-that-lives.Starting from here,transcendental phenomenology,having evolved into phenomenology of life,has matured into eco-phenomenology,the genesis and development of which are explained by the ontopoietic logos of life.展开更多
随着线上零售市场的快速增长,品牌Logo作为公司的视觉象征,在电商领域中扮演着至关重要的角色。本文基于Logo在品牌战略的核心地位和面孔认知探讨了面孔品牌Logo对于市场竞争的重要性。首先简述了面孔图形品牌Logo的发展概况、分类和优...随着线上零售市场的快速增长,品牌Logo作为公司的视觉象征,在电商领域中扮演着至关重要的角色。本文基于Logo在品牌战略的核心地位和面孔认知探讨了面孔品牌Logo对于市场竞争的重要性。首先简述了面孔图形品牌Logo的发展概况、分类和优势,包括高度辨识性与记忆性、情感共鸣与品牌人格特征、跨文化传播能力。然后基于品牌战略从品牌可识性,品牌忠诚度,品牌国际化分析品牌Logo在市场竞争的核心地位。更进一步基于面孔加工机制理论探讨面孔图形Logo的独特优势。最后,基于此为面孔图形Logo设计提供相应策略并指出未来研究应更多地从消费者角度出发,探讨不同文化背景下的营销策略,以不断提升Logo的吸引力和影响力。With the rapid growth of the online retail market, brand Logo as a visual symbol of a company plays a crucial role in the e-commerce sector. This paper explores the importance of face brand Logos for market competition based on the centrality of Logos in brand strategy and face recognition. Firstly, it briefly describes the development overview, classification and advantages of face graphic brand Logo, including highly recognizable and memorable, emotional resonance and brand personality characteristics, and cross-cultural communication ability. Then, based on brand strategy, we analyze the core position of brand Logo in market competition from brand recognizability, brand loyalty, and brand internationalization. Further, based on the theory of face processing mechanism, we discuss the unique advantages of face graphic Logos. Finally, based on this study, we provide a strategy for the design of face Logos and point out that future research should focus more on the consumer’s point of view, and explore the marketing strategies in different cultural contexts, so as to continuously improve the attractiveness and influence of Logos.展开更多
In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The pur...In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The purpose of this study is to examine the characteristics of the Li Ning brand and the effect of pattern logo design on the brand image.Specifically,it is to provide practical guidelines for brand management and design by analyzing the effects on brand perception,emotional connection,and consumer behavior.For the scope of the study,seven brands are selected for analysis of famous brand cases at home and abroad.The research method is to design a patterned logo suitable for brand characteristics through literature review,empirical research,and detailed analysis of the overall style characteristics of the current Li Ning brand.The research content first analyzes the role of pattern logo design in terms of brand perception,brand perception,and brand sensitivity.Subsequently,the evolution and effect of the Li Ning brand in logo design are examined,and details are discussed in combination with the color and shape of the logo pattern.Finally,by presenting some suggestions and optimized design plans that fit the characteristics and trends of the Li Ning brand,the brand image and market competitiveness can be improved.According to the research results,first,the color,shape,and other factors of brand pattern logo design are closely related to brand image.Second,pattern logo design has a significant influence on consumer attitudes and purchase intentions.Third,consumers are more interested in the design of a patterned logo with high brand awareness.This study has a certain significance in that it reveals the mechanism by which pattern logo design affects brand image and provides useful ideas and suggestions for brand design and marketing.展开更多
文摘The paper presents the acceptation of the idea of“eco-phenomenology”specific to the World Phenomenology Institute,an understanding developed in the course of 50 years of research in the phenomenology of life carried out by its founder,Anna-Teresa Tymieniecka.She brought about the maturation of Husserlian phenomenology from transcendental to eco-phenomenologic by taking a further phenomenological reduction than Husserl had.From such a reduction,which reaches the level of life and therefore enables deeper phenomenological descriptions,arises the vision of transcendental consciousness and related cogitative intentionality as rooted in the human-condition-within the unity-of-everything-that-lives.Starting from here,transcendental phenomenology,having evolved into phenomenology of life,has matured into eco-phenomenology,the genesis and development of which are explained by the ontopoietic logos of life.
文摘随着线上零售市场的快速增长,品牌Logo作为公司的视觉象征,在电商领域中扮演着至关重要的角色。本文基于Logo在品牌战略的核心地位和面孔认知探讨了面孔品牌Logo对于市场竞争的重要性。首先简述了面孔图形品牌Logo的发展概况、分类和优势,包括高度辨识性与记忆性、情感共鸣与品牌人格特征、跨文化传播能力。然后基于品牌战略从品牌可识性,品牌忠诚度,品牌国际化分析品牌Logo在市场竞争的核心地位。更进一步基于面孔加工机制理论探讨面孔图形Logo的独特优势。最后,基于此为面孔图形Logo设计提供相应策略并指出未来研究应更多地从消费者角度出发,探讨不同文化背景下的营销策略,以不断提升Logo的吸引力和影响力。With the rapid growth of the online retail market, brand Logo as a visual symbol of a company plays a crucial role in the e-commerce sector. This paper explores the importance of face brand Logos for market competition based on the centrality of Logos in brand strategy and face recognition. Firstly, it briefly describes the development overview, classification and advantages of face graphic brand Logo, including highly recognizable and memorable, emotional resonance and brand personality characteristics, and cross-cultural communication ability. Then, based on brand strategy, we analyze the core position of brand Logo in market competition from brand recognizability, brand loyalty, and brand internationalization. Further, based on the theory of face processing mechanism, we discuss the unique advantages of face graphic Logos. Finally, based on this study, we provide a strategy for the design of face Logos and point out that future research should focus more on the consumer’s point of view, and explore the marketing strategies in different cultural contexts, so as to continuously improve the attractiveness and influence of Logos.
文摘In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The purpose of this study is to examine the characteristics of the Li Ning brand and the effect of pattern logo design on the brand image.Specifically,it is to provide practical guidelines for brand management and design by analyzing the effects on brand perception,emotional connection,and consumer behavior.For the scope of the study,seven brands are selected for analysis of famous brand cases at home and abroad.The research method is to design a patterned logo suitable for brand characteristics through literature review,empirical research,and detailed analysis of the overall style characteristics of the current Li Ning brand.The research content first analyzes the role of pattern logo design in terms of brand perception,brand perception,and brand sensitivity.Subsequently,the evolution and effect of the Li Ning brand in logo design are examined,and details are discussed in combination with the color and shape of the logo pattern.Finally,by presenting some suggestions and optimized design plans that fit the characteristics and trends of the Li Ning brand,the brand image and market competitiveness can be improved.According to the research results,first,the color,shape,and other factors of brand pattern logo design are closely related to brand image.Second,pattern logo design has a significant influence on consumer attitudes and purchase intentions.Third,consumers are more interested in the design of a patterned logo with high brand awareness.This study has a certain significance in that it reveals the mechanism by which pattern logo design affects brand image and provides useful ideas and suggestions for brand design and marketing.
