With rising consumer spending power and growing demand for personalization,the role of jewelry designers in product innovation and brand building has become increasingly prominent,and the realization of their commerci...With rising consumer spending power and growing demand for personalization,the role of jewelry designers in product innovation and brand building has become increasingly prominent,and the realization of their commercial value has emerged as a key competitive driver in the industry.This paper employs a combination of literature review and case analysis to first define the connotation and evaluation dimensions of jewelry designers’commercial value.Next,it examines successful practices of representative designers at home and abroad,analyzing their core strategies in brand development,market positioning,channel collaboration,and innovation models.Finally,based on these findings,it proposes a systematic path for building personal brands,deepening value‐chain collaboration,and exploring cross-field innovation.The study demonstrates that effective brand building and differentiated positioning can significantly enhance a designer’s bargaining power,while coordinated upstream–downstream value-chain efforts and diverse innovation models—spanning technology and culture—provide vital support for sustained growth in commercial value.This paper aims to offer actionable strategic frameworks for industry practitioners and decision makers and to outline directions for future research.展开更多
This paper analyzes and summarizes the characteristics of the times, the craftsmanship and the cultural characteristics of the mud cuckoo and the folk customs possessed by the folklore. Finally, it will be combined wi...This paper analyzes and summarizes the characteristics of the times, the craftsmanship and the cultural characteristics of the mud cuckoo and the folk customs possessed by the folklore. Finally, it will be combined with contemporary jewelry design, in order to try to find the direction of the development of folk traditional handicrafts, its purpose is to explore a conducive to some local private industry creative development atmosphere, which in promoting the development of folk arts and crafts But also to give jewelry design to more rich cultural characteristics and historical implications.展开更多
WHEN the first prize winner for a prestigious jewelry design competition was announced, silence reigned in the hall. Those present were surprised by the final result, because the winner was not a European or an Americ...WHEN the first prize winner for a prestigious jewelry design competition was announced, silence reigned in the hall. Those present were surprised by the final result, because the winner was not a European or an American designer, but a Chinese woman named Li Fangfang. It was 1989, and in celebration of its branch company’s 50th anniversary in the United States, Van Cleef and Arpels,展开更多
文摘With rising consumer spending power and growing demand for personalization,the role of jewelry designers in product innovation and brand building has become increasingly prominent,and the realization of their commercial value has emerged as a key competitive driver in the industry.This paper employs a combination of literature review and case analysis to first define the connotation and evaluation dimensions of jewelry designers’commercial value.Next,it examines successful practices of representative designers at home and abroad,analyzing their core strategies in brand development,market positioning,channel collaboration,and innovation models.Finally,based on these findings,it proposes a systematic path for building personal brands,deepening value‐chain collaboration,and exploring cross-field innovation.The study demonstrates that effective brand building and differentiated positioning can significantly enhance a designer’s bargaining power,while coordinated upstream–downstream value-chain efforts and diverse innovation models—spanning technology and culture—provide vital support for sustained growth in commercial value.This paper aims to offer actionable strategic frameworks for industry practitioners and decision makers and to outline directions for future research.
文摘This paper analyzes and summarizes the characteristics of the times, the craftsmanship and the cultural characteristics of the mud cuckoo and the folk customs possessed by the folklore. Finally, it will be combined with contemporary jewelry design, in order to try to find the direction of the development of folk traditional handicrafts, its purpose is to explore a conducive to some local private industry creative development atmosphere, which in promoting the development of folk arts and crafts But also to give jewelry design to more rich cultural characteristics and historical implications.
文摘WHEN the first prize winner for a prestigious jewelry design competition was announced, silence reigned in the hall. Those present were surprised by the final result, because the winner was not a European or an American designer, but a Chinese woman named Li Fangfang. It was 1989, and in celebration of its branch company’s 50th anniversary in the United States, Van Cleef and Arpels,
