China is a fast-developing nation,especially in traditional concepts of emphasis on agricultural production,with millions of highly educated college students as new generations of workers enter the workforce,while pro...China is a fast-developing nation,especially in traditional concepts of emphasis on agricultural production,with millions of highly educated college students as new generations of workers enter the workforce,while promoting the booming agriculture industry in China.Concerning these new generations of ambitious college students,it is a pretty attractive career to leverage their knowledge to spread their local special rural agricultural products(agri-products)to well-known places around the nation,even the world.Meanwhile,the Chinese government also supports rural products branding via internet marketing as well as the exploitation of online technologies.Su et al.pointed out that governments in China are expected to take more effective measures to enhance adoption rates of online purchases and sales technology,in particular for entrepreneurial farmers[1].Currently,the most existing phenomenon in China is that quantities of regional rural products with excellent quality but without national popularity.Thereby,it is significant to enhance the popularity of various brands in regional agricultural products using internet marketing,and also contribute to the nation’s strategy of rural revitalization.To appeal to the nations’strategy,we are supposed to make use of brand personality(BP)traits,which probably contribute to robust internet branding of regional agricultural products.Our research will focus on the influences of differential dimensions of brand personality(BP)in terms of common rural products,additionally,we also attempt to design a BP model for internet branding of agricultural products in China.Furthermore,from the two perspectives of characteristics in rural areas(agricultural producers and agricultural consumers),measures to assist agricultural producers in building their brands through the application of internet tools and marketing should be recognized.On the other side,methods to enhance agricultural consumers’brand loyalty also need to be captured.展开更多
Nowadays most of the cloud applications process large amount of data to provide the desired results. The Internet environment, the enterprise network advertising, network marketing plan, need partner sites selected as...Nowadays most of the cloud applications process large amount of data to provide the desired results. The Internet environment, the enterprise network advertising, network marketing plan, need partner sites selected as carrier and publishers. Website through static pages, dynamic pages, floating window, AD links, take the initiative to push a variety of ways to show the user enterprise marketing solutions, when the user access to web pages, use eye effect and concentration effect, attract users through reading web pages or click the page again, let the user detailed comprehensive understanding of the marketing plan, which affects the user＇ s real purchase decisions. Therefore, we combine the cloud environment with search engine optimization technique, the result shows that our method outperforms compared with other approaches.展开更多
Regulation of Internet market attracts more and more scholars and governments＇ attention as the Internet＇s commercial potential is displayed worldwide. Key characteristics of Internet market prove there are also mar...Regulation of Internet market attracts more and more scholars and governments＇ attention as the Internet＇s commercial potential is displayed worldwide. Key characteristics of Internet market prove there are also market failures in Internet market, so regulation is an avoidable issue for the Internet market. Policy approaches relating to competition, intellectual property, and information privacy are three key areas of regulation that the paper emphasizes. The paper also analyzes the current regulation practices carried by some developed countries and calls for countries to cooperate and coordinate thus build a legal and fair environment for the Internet market.展开更多
In the era of the digital economy,the Internet marketing course,a core component of the marketing curriculum in higher education,has become increasingly critical.However,the traditional teaching practices of the cours...In the era of the digital economy,the Internet marketing course,a core component of the marketing curriculum in higher education,has become increasingly critical.However,the traditional teaching practices of the course have faced challenges,including insufficient depth in theoretical understanding,limited flexibility in translating theory into practice,inadequate alignment with contemporary trends,and a lack of adaptability to rapidly evolving environments.To address these issues,the teaching team at Wuhan University redesigned the course across five dimensions,including depth,rigor,intensity,breadth,and resilience.Leveraging a“four-in-one”teaching resource system,the course adopted an innovative teaching methodology grounded in the motivation,opportunity,and ability(MOA)framework.This method stimulated students’intrinsic learning motivation,fostered collaborative creativity,and promoted mutual growth.It empowers students to develop self-management capabilities and establishes a student-centered learning paradigm characterized by shared responsibility,co-creation,and collective ownership.The teaching model ultimately seeks to cultivate high-quality and interdisciplinary talents in online marketing who are equipped with the entrepreneurial,innovative,and creative competencies necessary to meet the demands of the digital economy.展开更多
With the continuous advancement of economic globalization,energy demand is expanding and energy consumption is excessive,which leads to energy shortage.Unreasonable energy use also brings great challenges to the envir...With the continuous advancement of economic globalization,energy demand is expanding and energy consumption is excessive,which leads to energy shortage.Unreasonable energy use also brings great challenges to the environment and affects the balance of the ecosystem seriously.The rise of the third industrial revolution has injected new vitality into energy system.The construction of energy Internet system,which integrates Internet technology and energy technology,has become a new energy system of sustainable development.It has put forward the reform scheme for the mismatch of energy demand points and environmental pollution.The deepening of sustainable development strategy accelerates the promotion of energy Internet system,promotes the large-scale utilization and sharing of renewable energy.It also provides a new idea for realizing green energy structure and efficient energy utilization.Firstly,based on the core concept of energy Internet system,this paper reviews the relevant research on energy Internet system in academic and industrial circles,and gives the preliminary definition of energy Internet system market.On this basis,it puts forward the development goal of energy Internet system market.It compares the new energy Internet system market with the traditional single energy market,highlighting the characteristics of energy Internet system market,it is reflected in the diversified transformation of market trading subjects,the diversification of market trading objects,the increasing dependence of information technology and the improvement of the matching degree of supply and demand.Then,the integrated architecture of of the energy Internet system market is carried out,and the issues related to the transaction mode and operation mechanism of the energy Internet system market are discussed.Finally,the frontier problems of energy Internet system market are summarized,and the research prospect of energy Internet system market is put forward.展开更多
Network Marketing is a practical professional compulsory course.With the advent of big data technology,a hybrid teaching model combining online and offline has emerged.Based on the analysis of the advantages of using ...Network Marketing is a practical professional compulsory course.With the advent of big data technology,a hybrid teaching model combining online and offline has emerged.Based on the analysis of the advantages of using a hybrid teaching model in Internet Marketing,this article comprehensively considers a variety of factors and put forward the innovative strategy of blended teaching in Network Marketing in the era of big data.This may provide new paths and methods for enhancing teaching effects,cultivating students’independent learning,and improving core literacy.展开更多
The marketing channel of handset is always a hot point. This paper studies the influence of the website＇s guiding interface design on the internet marketing of handset; establishes the conceptual model about the rela...The marketing channel of handset is always a hot point. This paper studies the influence of the website＇s guiding interface design on the internet marketing of handset; establishes the conceptual model about the relationships between page layout, page views and internet marketing performance; puts forward some operable suggestions for website master and handset manufacturer.展开更多
文摘China is a fast-developing nation,especially in traditional concepts of emphasis on agricultural production,with millions of highly educated college students as new generations of workers enter the workforce,while promoting the booming agriculture industry in China.Concerning these new generations of ambitious college students,it is a pretty attractive career to leverage their knowledge to spread their local special rural agricultural products(agri-products)to well-known places around the nation,even the world.Meanwhile,the Chinese government also supports rural products branding via internet marketing as well as the exploitation of online technologies.Su et al.pointed out that governments in China are expected to take more effective measures to enhance adoption rates of online purchases and sales technology,in particular for entrepreneurial farmers[1].Currently,the most existing phenomenon in China is that quantities of regional rural products with excellent quality but without national popularity.Thereby,it is significant to enhance the popularity of various brands in regional agricultural products using internet marketing,and also contribute to the nation’s strategy of rural revitalization.To appeal to the nations’strategy,we are supposed to make use of brand personality(BP)traits,which probably contribute to robust internet branding of regional agricultural products.Our research will focus on the influences of differential dimensions of brand personality(BP)in terms of common rural products,additionally,we also attempt to design a BP model for internet branding of agricultural products in China.Furthermore,from the two perspectives of characteristics in rural areas(agricultural producers and agricultural consumers),measures to assist agricultural producers in building their brands through the application of internet tools and marketing should be recognized.On the other side,methods to enhance agricultural consumers’brand loyalty also need to be captured.
文摘Nowadays most of the cloud applications process large amount of data to provide the desired results. The Internet environment, the enterprise network advertising, network marketing plan, need partner sites selected as carrier and publishers. Website through static pages, dynamic pages, floating window, AD links, take the initiative to push a variety of ways to show the user enterprise marketing solutions, when the user access to web pages, use eye effect and concentration effect, attract users through reading web pages or click the page again, let the user detailed comprehensive understanding of the marketing plan, which affects the user＇ s real purchase decisions. Therefore, we combine the cloud environment with search engine optimization technique, the result shows that our method outperforms compared with other approaches.
文摘Regulation of Internet market attracts more and more scholars and governments＇ attention as the Internet＇s commercial potential is displayed worldwide. Key characteristics of Internet market prove there are also market failures in Internet market, so regulation is an avoidable issue for the Internet market. Policy approaches relating to competition, intellectual property, and information privacy are three key areas of regulation that the paper emphasizes. The paper also analyzes the current regulation practices carried by some developed countries and calls for countries to cooperate and coordinate thus build a legal and fair environment for the Internet market.
文摘In the era of the digital economy,the Internet marketing course,a core component of the marketing curriculum in higher education,has become increasingly critical.However,the traditional teaching practices of the course have faced challenges,including insufficient depth in theoretical understanding,limited flexibility in translating theory into practice,inadequate alignment with contemporary trends,and a lack of adaptability to rapidly evolving environments.To address these issues,the teaching team at Wuhan University redesigned the course across five dimensions,including depth,rigor,intensity,breadth,and resilience.Leveraging a“four-in-one”teaching resource system,the course adopted an innovative teaching methodology grounded in the motivation,opportunity,and ability(MOA)framework.This method stimulated students’intrinsic learning motivation,fostered collaborative creativity,and promoted mutual growth.It empowers students to develop self-management capabilities and establishes a student-centered learning paradigm characterized by shared responsibility,co-creation,and collective ownership.The teaching model ultimately seeks to cultivate high-quality and interdisciplinary talents in online marketing who are equipped with the entrepreneurial,innovative,and creative competencies necessary to meet the demands of the digital economy.
文摘With the continuous advancement of economic globalization,energy demand is expanding and energy consumption is excessive,which leads to energy shortage.Unreasonable energy use also brings great challenges to the environment and affects the balance of the ecosystem seriously.The rise of the third industrial revolution has injected new vitality into energy system.The construction of energy Internet system,which integrates Internet technology and energy technology,has become a new energy system of sustainable development.It has put forward the reform scheme for the mismatch of energy demand points and environmental pollution.The deepening of sustainable development strategy accelerates the promotion of energy Internet system,promotes the large-scale utilization and sharing of renewable energy.It also provides a new idea for realizing green energy structure and efficient energy utilization.Firstly,based on the core concept of energy Internet system,this paper reviews the relevant research on energy Internet system in academic and industrial circles,and gives the preliminary definition of energy Internet system market.On this basis,it puts forward the development goal of energy Internet system market.It compares the new energy Internet system market with the traditional single energy market,highlighting the characteristics of energy Internet system market,it is reflected in the diversified transformation of market trading subjects,the diversification of market trading objects,the increasing dependence of information technology and the improvement of the matching degree of supply and demand.Then,the integrated architecture of of the energy Internet system market is carried out,and the issues related to the transaction mode and operation mechanism of the energy Internet system market are discussed.Finally,the frontier problems of energy Internet system market are summarized,and the research prospect of energy Internet system market is put forward.
基金the Heilongjiang Province Educational Reform Project-Construction of the Cultivation System of Marketing Professionals’Entrepreneurship and Innovation Ability(Project Number:SJGY20200536)Heilongjiang University’s Key Educational Reform Project-Construction of the Cultivation System for Entrepreneurship and Innovation Capability of Marketing Majors(Project Number:2020B41).
文摘Network Marketing is a practical professional compulsory course.With the advent of big data technology,a hybrid teaching model combining online and offline has emerged.Based on the analysis of the advantages of using a hybrid teaching model in Internet Marketing,this article comprehensively considers a variety of factors and put forward the innovative strategy of blended teaching in Network Marketing in the era of big data.This may provide new paths and methods for enhancing teaching effects,cultivating students’independent learning,and improving core literacy.
文摘The marketing channel of handset is always a hot point. This paper studies the influence of the website＇s guiding interface design on the internet marketing of handset; establishes the conceptual model about the relationships between page layout, page views and internet marketing performance; puts forward some operable suggestions for website master and handset manufacturer.
