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From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication
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作者 Yermaline Ching 《Proceedings of Business and Economic Studies》 2024年第1期218-230,共13页
Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positi... Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion. 展开更多
关键词 internal marketing strategies Service promotion MARKETING
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Analysis of Optimizing Digital Marketing Strategies for EdTech Product Sales in Emerging International Markets
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作者 Tao Wang 《Proceedings of Business and Economic Studies》 2025年第6期32-38,共7页
Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastr... Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastructure,have become pivotal hubs for educational technology(EdTech)enterprises to expand their global presence.However,the unique characteristics of these markets,including cultural diversity,divergent consumer behaviors,and uneven digital maturity,pose challenges to traditional digital marketing strategies.This results in EdTech products facing issues such as inefficient user acquisition,insufficient brand awareness,and suboptimal conversion rates.To address these challenges,this paper focuses on optimizing digital marketing strategies for EdTech product sales in emerging international markets.This paper focuses on the optimization of digital marketing strategies for Ed Tech product sales in emerging international markets.Through analyzing the pain points in the application of current strategies,this paper proposes a systematic optimization path from four dimensions:localized content construction,multi-channel coordination and integration,user life cycle operation,and data-driven decision making. 展开更多
关键词 Digital marketing EdTech products Emerging international markets LOCALIZATION Strategy optimization
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EU’s Economic Strategy Transformation and China-EU Economic and Trade Relations
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作者 Ding Chun 《Contemporary World》 2025年第4期28-34,共7页
Since the beginning of European integration,the European Community has been committed to building an internal single market.Economically,it has been encouraging free competition,combating monopolies,and cautiously usi... Since the beginning of European integration,the European Community has been committed to building an internal single market.Economically,it has been encouraging free competition,combating monopolies,and cautiously using industrial policies. 展开更多
关键词 European integration free competition industrial policies economic strategy transformation China EU economic trade relations internal single market combating monopolies free competitioncombating monopoliesand
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Lessons from the development and operational experiences of international carbon markets for the construction of China’s carbon market
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作者 Qingkai Sun Li Ma +3 位作者 Menghua Fan Xiaojun Wang Zheng Zhao Yiru Shi 《Global Energy Interconnection》 2025年第2期188-204,共17页
With the intensifying global climate crisis,carbon emissions trading has emerged as a crucial market-based instrument for emissions reduction,attracting significant attention from government agencies and academia worl... With the intensifying global climate crisis,carbon emissions trading has emerged as a crucial market-based instrument for emissions reduction,attracting significant attention from government agencies and academia worldwide.As of January 2024,28 carbon trading markets have been established globally,encompassing approximately 17%of global greenhouse gas emissions and serving approximately 1/3 of the global population.With various nations setting carbon neutrality targets and delineating carbon reduction pathways,the con-struction,operation,and regulatory frameworks of carbon markets are becoming increasingly refined and comprehensive.This study elucidates the importance and necessity of establishing carbon markets from the perspective of energy system transformation and sus-tainable economic development.Second,it provides a comparative analysis of the operational mechanisms,trading scales,and emission reduction outcomes of major carbon markets in the European Union,United States,and New Zealand,systematically summarizing their development processes and recent advancements.Finally,this study addresses issues and challenges in the construction of China’s carbon market.Drawing on the successful experiences of leading global carbon markets in institutional design and market operations,we pro-pose development strategies and recommendations for a carbon market with Chinese characteristics.These strategies are intended to align with international standards while meeting China’s national conditions,thereby contributing insights into the global carbon market trading system. 展开更多
关键词 International carbon market Development history Operational experience Carbon market with Chinese characteristics
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Study on Agency Models within Internal Capital Market of Enterprise Group
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作者 Xudong Lin Li Li Qin You 《Chinese Business Review》 2003年第5期62-69,共8页
In order to overcome the shortcomings brought up by the single-layer agency relation analyses of agency problems within enterprise group, two-tiered agency models in the internal capital market are set up, and how ren... In order to overcome the shortcomings brought up by the single-layer agency relation analyses of agency problems within enterprise group, two-tiered agency models in the internal capital market are set up, and how rent-seeking behaviors of member firms' managers affect investment allocation decision made by headquarters manager is demonstrated. From equilibrium solutions of the model, it's inferred that the larger the divergence of member firm's productivity is, the higher probability of investment allocation distortion is. 展开更多
关键词 enterprise group internal capital market two-tiered agency models
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CPTDC's Operation SteppingForward to Internal and External Markets
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《China Oil & Gas》 2000年第1期64-64,共1页
关键词 HIGH OVER US CPTDC’s Operation SteppingForward to internal and External Markets
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Exploring the impacts of major events on the systemic risk of the international energy market
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作者 Ming-Tao Zhao Su-Wan Lu Lian-Biao Cui 《Petroleum Science》 SCIE EI CAS CSCD 2024年第2期1444-1457,共14页
This study examines the systemic risk caused by major events in the international energy market(IEM)and proposes a management strategy to mitigate it. Using the tail-event driven network(TENET)method, this study const... This study examines the systemic risk caused by major events in the international energy market(IEM)and proposes a management strategy to mitigate it. Using the tail-event driven network(TENET)method, this study constructed a tail-risk spillover network(TRSN) of IEM and simulated the dynamic spillover tail-risk process through the cascading failure mechanism. The study found that renewable energy markets contributed more to systemic risk during the Paris Agreement and the COVID-19pandemic, while fossil energy markets played a larger role during the Russia-Ukraine conflict. This study identifies systemically important markets(SM) and critical tail-risk spillover paths as potential sources of systemic risk. The research confirms that cutting off the IEM risk spillover path can greatly reduce systemic risk and the influence of SM. This study offers insights into the management of systemic risk in IEM and provides policy recommendations to reduce the impact of shock events. 展开更多
关键词 International energy market Tail-risk spillover Cascading failure mechanism Systemic risk management
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Building a Business and Strategic Intelligence Policy as a Strategy for Promoting Congolese Business Progress and Healthy Economic Development in Eastern DRC
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作者 Innocent Bora Uzima 《Intelligent Information Management》 2024年第2期77-103,共27页
The aim of this study was to verify the existence of business and strategic intelligence policies at the level of Congolese companies and at the state level, likely to foster progress and healthy development in the ea... The aim of this study was to verify the existence of business and strategic intelligence policies at the level of Congolese companies and at the state level, likely to foster progress and healthy development in the east of the DRC. The study was based on a mixed perspective consisting of objective analysis of quantitative data and interpretative analysis of qualitative data. The results showed that business and strategic intelligence policies have not been established at either company or state level, as this is an area of activity that is not known to the players in companies and public departments, and there are no units or offices in their organizational structures responsible for managing strategic information for competitiveness on the international market. In addition, there is a real need to establish strategic information management units within companies, upstream, and to set up a national strategic information management department or agency to help local companies compete in the marketplace, downstream. This reflects the importance and timeliness of building business and strategic intelligence policies to ensure economic progress and development in the eastern DRC. Business and strategic intelligence provides companies with an appropriate tool for researching, collecting, processing and disseminating information useful for decision-making among stakeholders, in order to cope with a crisis or competitive situation. The study suggests a number of key recommendations based on its findings. To the government, it is recommended to establish the national policy of business and strategic intelligence by setting up a national agency of strategic intelligence in favor of local companies;and to companies to establish business intelligence units in their organizational structures in favor of stakeholders to foster advantageous decision-making in the competitive market and achieve progress. Finally, the study suggests that studies be carried out to fully understand the opportunities and impact of business and strategic intelligence in African countries, particularly in the DRC. 展开更多
关键词 Business and Strategic Intelligence Strategic Information Congolese Companies Public Departments Decision-Making Information Management Business and Strategic Intelligence Policies PROGRESS Healthy Development Mining and Agriculture Sectors International Market Eastern DRC
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Micro,Small,and Medium Enterprises’Cross-Border Business Strategies
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作者 Xuan Chen Yijun Xia Tian Hou 《Proceedings of Business and Economic Studies》 2024年第2期191-197,共7页
This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important... This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important pathways for many MSMEs to achieve growth and competitive advantage. Firstly, the paper outlines the concept and characteristics of cross-border MSMEs, as well as the analysis of their operational environment in the context of globalization, including political, economic, social, technological, environmental, and legal factors. Secondly, the paper proposes operational strategies for cross-border MSMEs, including international market selection and positioning, cross-border marketing strategies, supply chain management, cross-border financial management, and cross-border risk management. Finally, the paper summarizes the importance of effectively implementing these strategies for cross-border MSMEs to seize international market opportunities, reduce operational risks, and enhance competitiveness and profitability. 展开更多
关键词 Cross-border MSMEs Operational strategies GLOBALIZATION DIGITALIZATION International market Cross-border trade marketing finance and risk management Supply chain management
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Expanding Cross-Training Shoes of Descente Into Singapore Market
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作者 LIU Shuhan 《Journalism and Mass Communication》 2024年第1期27-30,共4页
The initial segment of this paper scrutinizes Descente’s promotional strategy for its training shoes in the Singapore market.Subsequently,the introduction section provides a brief overview on Descente’s products,emp... The initial segment of this paper scrutinizes Descente’s promotional strategy for its training shoes in the Singapore market.Subsequently,the introduction section provides a brief overview on Descente’s products,emphasizing the age demographic of the product’s consumer base in Singapore,preferred purchasing channels and consumer behavior tendencies.This serves as a precursor to the main body of the article.Within the main body,the paper delves into an analysis of the primary marketing strategies,along with a detailed examination of specific operational implementation.Finally,the article concludes by summarizing key insights and evaluating their impact within the marketing domain. 展开更多
关键词 international marketing promotion strategy SINGAPORE
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Does the U.S.extreme indicator matter in stock markets?International evidence
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作者 Xiaozhen Jing Dezhong Xu +1 位作者 Bin Li Tarlok Singhi 《Financial Innovation》 2024年第1期472-498,共27页
We propose a new predictor-the innovation in the daily return minimum in the U.S.stock market(△MIN^(US))-for predicting international stock market returns.Using monthly data for a wide range of 17 MSCI international ... We propose a new predictor-the innovation in the daily return minimum in the U.S.stock market(△MIN^(US))-for predicting international stock market returns.Using monthly data for a wide range of 17 MSCI international stock markets dur-ing the period spanning over half a century from January 1972 to July 2022,we find that △MIN^(US) have strong predictive power for returns in most international stock markets:△MIN^(US) negatively predicts the next-month stock market returns.The results remain robust after controlling for a number of macroeconomic predictors and con-ducting subsample and panel data analyses,indicating that △MIN^(US) has significant predictive power and it outperforms other variables in international markets.Notably,△MIN^(US) demonstrates excellent predictive power even during the periods driven by financial upheavals(e.g.,Global Financial Crisis and European Sovereign Debt Crisis).Both panel regressions and out-of-sample tests also support the robust predictive performance of △MIN^(US).The predictive power,however,disappears during the non-financial crisis caused by COVID-19 pandemic,which is originated from the health sector rather than the financial sector.The results provide a new perspective on U.S.extreme indicator in stock market return predictability. 展开更多
关键词 Return predictability Innovation in extreme minimum International stock markets Financial crisis
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Regulatory Issues and Countermeasures in International Financial Markets
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作者 Qi Lin 《Proceedings of Business and Economic Studies》 2024年第4期80-85,共6页
With the deepening of globalization,the development speed of capital markets is constantly accelerating,presenting a trend of globalization.At the same time,the emergence of multiple forms of trading platforms and div... With the deepening of globalization,the development speed of capital markets is constantly accelerating,presenting a trend of globalization.At the same time,the emergence of multiple forms of trading platforms and diversified financial products further highlights the competitive relationship between security exchanges and other trading platforms.While promoting the transformation of security exchange forms in various countries,it also prompts governments to re-examine the financial regulatory system of securities markets.In this situation,it is very important to research the international financial market and financial regulatory system.This article explores the regulatory issues and countermeasures in the international financial market,intending to promote the stability and healthy development of the international financial market. 展开更多
关键词 International financial markets SUPERVISION PROBLEM COUNTERMEASURE
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Study on Operation Mechanism of Enterprise's Post Monetization Management
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作者 Laisheng Xiang 《Chinese Business Review》 2006年第6期29-33,共5页
Enterprise's post monetization management is one of the important achievements of business management innovation. The paper defines the meaning of enterprise's post monetization management mechanism, which includes ... Enterprise's post monetization management is one of the important achievements of business management innovation. The paper defines the meaning of enterprise's post monetization management mechanism, which includes benefit, supply, demand, competition and incentive mechanism, and specifically explains the meaning and function of each subsystem in order to profoundly crystallize and grasp the importance of enterprise's post monetization management in the aspect of raising business management level. 展开更多
关键词 internal marketization post monetization operation mechanism business management
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Competitiveness of Egyptian cotton exports in the international market 被引量:1
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作者 Assem ABU HATAB 《Ecological Economy》 2010年第2期195-204,共10页
Cotton plays a vital role in the Egyptian economy by meeting domestic and export demands,contributing significantly to agriculture,industry,export earnings,and providing a cash income to roughly one million small farm... Cotton plays a vital role in the Egyptian economy by meeting domestic and export demands,contributing significantly to agriculture,industry,export earnings,and providing a cash income to roughly one million small farmers.This paper examines the competitiveness of Egyptian cotton exports(ECE) in the international market during the period 1990-2006.It mainly aims at investigating the trends in cotton exports over the studied period,analyzing the competitive position of Egyptian cotton by employing several economic and trade indices,and identifying the key factors that influence Egypt's cotton exports to the world.The results revealed that the total quantity of ECE has fallen from 196.8 thousand tons in 2003 to 87.2 thousand tons in 2006.It also shows a high degree of geographic concentration of ECE,into India,Italy,the Republic of Korea,and Japan.Together,these markets imported about 50%of ECE during 1990-2006.The competitive advantage of Egyptian cotton would appear dependent on quality not price.Japan,the Republic of Korea and Italy presented the most stable markets for ECE.Linear regression analysis suggests that a one percent increase in the Egypt-to-USA export price ratio leads to a decrease in ECE by about 27.8 thousand tons.Such analysis has also shown a positive and significant effect of the World Trade Organization on ECE. 展开更多
关键词 Egyptian cotton exports International market Competitive position
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Risk-evaluation of Hi-tech Enterprise in the Process of Approaching Global Market
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作者 Xiang Laisheng1, Guo Yajun1, Li Zhanfang2 1. School of Management, Northeastern University, Shenyang Liaoning 110004, China 2. Development Research Center of Liaoning People’s Government, Shenyang Liaoning 110032, China 《Chinese Journal of Population,Resources and Environment》 北大核心 2007年第2期49-52,共4页
In the high technology industry, small and medium sized technology enterprises (SMSTEs) play a pivotal role in advancing the whole industry. To achieve sustainable development, they need to extend their scope of busin... In the high technology industry, small and medium sized technology enterprises (SMSTEs) play a pivotal role in advancing the whole industry. To achieve sustainable development, they need to extend their scope of business activities beyond a national view and exploit international market actively to meet international competitions that increase quickly in the form of allocating resources within the scope of the world. However, the SMSTEs are also facing risks associated with themselves during the process of exploiting international market owing to their own restrictions, so what they should do is to consider risk evaluations in exploiting the international market. 展开更多
关键词 international market exploiting small-and-medium sized technology enterprise risk evaluation
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Pricing Power of China's Cocoon and Silk Products in International Market:An Empirical Analysis Based on International Market Power
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作者 Wang Lei Li Jianqin Gu Guoda 《Animal Husbandry and Feed Science》 CAS 2017年第6期363-369,378,共8页
Do China's silk products only have advantage in number but no pricing power in international market? In this paper, we used the residual demand elasticity model to estimate the international market power of China's... Do China's silk products only have advantage in number but no pricing power in international market? In this paper, we used the residual demand elasticity model to estimate the international market power of China's silk products. The empirical results revealed that China's raw material products such as natural silk products and semi-finished products such as satin products had certain market power in the main export markets, but the finished silk products such as woman's blouse or shirts and shawls had no market power in the target markets including USA and Germany. The scale economy from resource endowment and great market share are the base of the international market power of natural silk products. The advantage from industry agglomeration and great market share are the source of the international market power of satin products. Technical bottlenecks and inefficiency in brand building are the cause of unobvious international market power of China's finished silk products, and the competition from Italy and France has increased the difficulty to enhance market power. In order to consolidate and improve the international market power of China's silk products, it is suggested to stabilize the production scale and strengthen industrial base, to speed up the resources integration and optimize the industrial distribution, to strengthen science and technology innovation and adjust product structure, to speed up the brand construction and enhance the influence of brand, and to enlarge the scale of organization and achieve scale economies. 展开更多
关键词 Silk products Pricing power International market power Residual demand elasticity model
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Analysis of Volatility Spillover Effect of Soybean Price between Domestic and International Markets
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作者 Xuegui LIN 《Asian Agricultural Research》 2018年第1期5-9,共5页
Sharp fluctuation of soybean prices in international and domestic markets has caused big risks for both domestic soybean producers and processing enterprises in recent years. It also increases the difficulties in impl... Sharp fluctuation of soybean prices in international and domestic markets has caused big risks for both domestic soybean producers and processing enterprises in recent years. It also increases the difficulties in implementing price stabilization policy for the government. This paper analyzes the volatility spillovers in soybean prices between international and domestic markets using the multivariate VAR-BEKK-GARCH model based on the data set from December 22,2004 to December 19,2014. The estimate results indicate that there are volatility spillover effects from domestic futures market to spot market and bilateral spillover between international futures market and domestic spot market. In order to prevent market manipulation and to reduce the impacts of price volatility in international soybean market on Chinese market,this paper proposes the following policy measures such as establishing early warning mechanism for soybean price fluctuations,improving soybean futures contract design and strengthening trading risk management mechanism,amplifying information disclosure system,and regularizing speculation activities of big traders. 展开更多
关键词 Soybean price Volatility spillover effect Domestic and international markets Market risk
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A Discussion on Entrepreneurship, Creativity, and Innovation Applied to International Marketing
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作者 Edmir Kuazaqui 《Economics World》 2015年第1期54-70,共17页
This article seeks to discuss the importance of the need to undertake, create, and innovate in Administration, especially considering the international market. For development, it is presented in a contextualized mann... This article seeks to discuss the importance of the need to undertake, create, and innovate in Administration, especially considering the international market. For development, it is presented in a contextualized manner, the evolution of organizations throughout the ages and its importance in an economic and social point of view. Within this vision, the entrepreneur is differentiated from the business person, evidencing the individual entrepreneur and the creative economy as fomenters of new business opportunities. In a society in which there are no more borders, only the political and cultural ones, enterprise, creativity, and innovation become necessary as a means for differentiated and sustained growth, especially considering domestic and international competition. As human skills applied to the professional field, people can use them in a handcrafted and differentiated manner, to render the strategies of the actions into ways of modeling businesses and solutions, thus reaching a state of the art. 展开更多
关键词 ENTREPRENEURSHIP CREATIVITY INNOVATION international marketing competences ADMINISTRATION
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Internationalization and the Structure of the Company's Marketing Strategy on International Markets Theoretical Remarks
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作者 Jan WIadys|aw Wiktor 《Chinese Business Review》 2014年第10期642-658,共17页
The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and... The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements: the basic dimensions of foreign market entry modes (part 3) and business presence strategies in overseas markets (part 4). This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science. 展开更多
关键词 corporate internationalization international marketing strategy foreign market entry modes strategiesin dealing with overseas markets
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