Thanks to their unique flavor and high quality,Indonesia’s Indomie instant noodles are popular throughout Southeast Asia.However,Mars Incorporated,the manufacturer of the product,has encountered its share of challeng...Thanks to their unique flavor and high quality,Indonesia’s Indomie instant noodles are popular throughout Southeast Asia.However,Mars Incorporated,the manufacturer of the product,has encountered its share of challenges while entering the highly competitive and complex Chinese market.The China-ASEAN Expo(CAEXPO)has become a key platform for Indomie to gain a foothold in the Chinese market.展开更多
文摘Thanks to their unique flavor and high quality,Indonesia’s Indomie instant noodles are popular throughout Southeast Asia.However,Mars Incorporated,the manufacturer of the product,has encountered its share of challenges while entering the highly competitive and complex Chinese market.The China-ASEAN Expo(CAEXPO)has become a key platform for Indomie to gain a foothold in the Chinese market.