Identifying influential users in social networks is of great significance in areas such as public opinion monitoring and commercial promotion.Existing identification methods based on Graph Neural Networks(GNNs)often l...Identifying influential users in social networks is of great significance in areas such as public opinion monitoring and commercial promotion.Existing identification methods based on Graph Neural Networks(GNNs)often lead to yield inaccurate features of influential users due to neighborhood aggregation,and require a large substantial amount of labeled data for training,making them difficult and challenging to apply in practice.To address this issue,we propose a semi-supervised contrastive learning method for identifying influential users.First,the proposed method constructs positive and negative samples for contrastive learning based on multiple node centrality metrics related to influence;then,contrastive learning is employed to guide the encoder to generate various influence-related features for users;finally,with only a small amount of labeled data,an attention-based user classifier is trained to accurately identify influential users.Experiments conducted on three public social network datasets demonstrate that the proposed method,using only 20%of the labeled data as the training set,achieves F1 values that are 5.9%,5.8%,and 8.7%higher than those unsupervised EVC method,and it matches the performance of GNN-based methods such as DeepInf,InfGCN and OlapGN,which require 80%of labeled data as the training set.展开更多
The exchange of information is an innate and natural process that assist in content dispersal.Social networking sites emerge to enrich their users by providing the facility for sharing information and social interacti...The exchange of information is an innate and natural process that assist in content dispersal.Social networking sites emerge to enrich their users by providing the facility for sharing information and social interaction.The extensive adoption of social networking sites also resulted in user content generation.There are diverse research areas explored by the researchers to investigate the influence of social media on users and confirmed that social media sites have a significant impact on markets,politics and social life.Facebook is extensively used platform to share information,thoughts and opinions through posts and comments.The identification of influential users on the social web has grown as hot research field because of vast applications in diverse areas for instance political campaigns marketing,e-commerce,commercial and,etc.Prior research studies either uses linguistic content or graph-based representation of social network for the detection of influential users.In this article,we incorporate association rule mining algorithms to identify the top influential users through frequent patterns.The association rules have been computed using the standard evaluation measures such as support,confidence,lift,and conviction.To verify the results,we also involve conventional metrics for example accuracy,precision,recall and F1-measure according to the association rules perspective.The detailed experiments are carried out using the benchmark College-Msg dataset extracted by Facebook.The obtained results validate the quality and visibility of the proposed approach.The outcome of propose model verify that the association rule mining is able to generate rules to identify the temporal influential users on Facebook who are consistent on regular basis.The preparation of rule set help to create knowledge-based systems which are efficient and widely used in recent era for decision making to solve real-world problems.展开更多
Information networks where users join a network, publish their own content, and create links to other users are called Online Social Networks (OSNs). Nowadays, OSNs have become one of the major platforms to promote bo...Information networks where users join a network, publish their own content, and create links to other users are called Online Social Networks (OSNs). Nowadays, OSNs have become one of the major platforms to promote both new and viral applications as well as disseminate information. Social network analysis is the study of these information networks that leads to uncovering patterns of interaction among the entities. In this regard, finding influential users in OSNs is very important as they play a key role in the success above phenomena. Various approaches exist to detect influential users in OSNs, starting from simply counting the immediate neighbors to more complex machine-learning and message-passing techniques. In this paper, we review the recent existing research works that focused on identifying influential users in OSNs.展开更多
基金supported by the National Key Project of the National Natural Science Foundation of China under Grant No.U23A20305.
文摘Identifying influential users in social networks is of great significance in areas such as public opinion monitoring and commercial promotion.Existing identification methods based on Graph Neural Networks(GNNs)often lead to yield inaccurate features of influential users due to neighborhood aggregation,and require a large substantial amount of labeled data for training,making them difficult and challenging to apply in practice.To address this issue,we propose a semi-supervised contrastive learning method for identifying influential users.First,the proposed method constructs positive and negative samples for contrastive learning based on multiple node centrality metrics related to influence;then,contrastive learning is employed to guide the encoder to generate various influence-related features for users;finally,with only a small amount of labeled data,an attention-based user classifier is trained to accurately identify influential users.Experiments conducted on three public social network datasets demonstrate that the proposed method,using only 20%of the labeled data as the training set,achieves F1 values that are 5.9%,5.8%,and 8.7%higher than those unsupervised EVC method,and it matches the performance of GNN-based methods such as DeepInf,InfGCN and OlapGN,which require 80%of labeled data as the training set.
基金The authors extend their appreciation to the Deanship of Scientific Research at Imam Mohammad Ibn Saud Islamic University for funding this work through Research Group No.RG-21-51-01.
文摘The exchange of information is an innate and natural process that assist in content dispersal.Social networking sites emerge to enrich their users by providing the facility for sharing information and social interaction.The extensive adoption of social networking sites also resulted in user content generation.There are diverse research areas explored by the researchers to investigate the influence of social media on users and confirmed that social media sites have a significant impact on markets,politics and social life.Facebook is extensively used platform to share information,thoughts and opinions through posts and comments.The identification of influential users on the social web has grown as hot research field because of vast applications in diverse areas for instance political campaigns marketing,e-commerce,commercial and,etc.Prior research studies either uses linguistic content or graph-based representation of social network for the detection of influential users.In this article,we incorporate association rule mining algorithms to identify the top influential users through frequent patterns.The association rules have been computed using the standard evaluation measures such as support,confidence,lift,and conviction.To verify the results,we also involve conventional metrics for example accuracy,precision,recall and F1-measure according to the association rules perspective.The detailed experiments are carried out using the benchmark College-Msg dataset extracted by Facebook.The obtained results validate the quality and visibility of the proposed approach.The outcome of propose model verify that the association rule mining is able to generate rules to identify the temporal influential users on Facebook who are consistent on regular basis.The preparation of rule set help to create knowledge-based systems which are efficient and widely used in recent era for decision making to solve real-world problems.
文摘Information networks where users join a network, publish their own content, and create links to other users are called Online Social Networks (OSNs). Nowadays, OSNs have become one of the major platforms to promote both new and viral applications as well as disseminate information. Social network analysis is the study of these information networks that leads to uncovering patterns of interaction among the entities. In this regard, finding influential users in OSNs is very important as they play a key role in the success above phenomena. Various approaches exist to detect influential users in OSNs, starting from simply counting the immediate neighbors to more complex machine-learning and message-passing techniques. In this paper, we review the recent existing research works that focused on identifying influential users in OSNs.
