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CRB:A new rumor blocking algorithm in online social networks based on competitive spreading model and influence maximization 被引量:1
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作者 董晨 徐桂琼 孟蕾 《Chinese Physics B》 SCIE EI CAS CSCD 2024年第8期588-604,共17页
The virtuality and openness of online social platforms make networks a hotbed for the rapid propagation of various rumors.In order to block the outbreak of rumor,one of the most effective containment measures is sprea... The virtuality and openness of online social platforms make networks a hotbed for the rapid propagation of various rumors.In order to block the outbreak of rumor,one of the most effective containment measures is spreading positive information to counterbalance the diffusion of rumor.The spreading mechanism of rumors and effective suppression strategies are significant and challenging research issues.Firstly,in order to simulate the dissemination of multiple types of information,we propose a competitive linear threshold model with state transition(CLTST)to describe the spreading process of rumor and anti-rumor in the same network.Subsequently,we put forward a community-based rumor blocking(CRB)algorithm based on influence maximization theory in social networks.Its crucial step is to identify a set of influential seeds that propagate anti-rumor information to other nodes,which includes community detection,selection of candidate anti-rumor seeds and generation of anti-rumor seed set.Under the CLTST model,the CRB algorithm has been compared with six state-of-the-art algorithms on nine online social networks to verify the performance.Experimental results show that the proposed model can better reflect the process of rumor propagation,and review the propagation mechanism of rumor and anti-rumor in online social networks.Moreover,the proposed CRB algorithm has better performance in weakening the rumor dissemination ability,which can select anti-rumor seeds in networks more accurately and achieve better performance in influence spread,sensitivity analysis,seeds distribution and running time. 展开更多
关键词 online social networks rumor blocking competitive linear threshold model influence maximization
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An Influence Maximization Algorithm Based on Improved K-Shell in Temporal Social Networks 被引量:2
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作者 Wenlong Zhu Yu Miao +2 位作者 Shuangshuang Yang Zuozheng Lian Lianhe Cui 《Computers, Materials & Continua》 SCIE EI 2023年第5期3111-3131,共21页
Influence maximization of temporal social networks(IMT)is a problem that aims to find the most influential set of nodes in the temporal network so that their information can be the most widely spread.To solve the IMT ... Influence maximization of temporal social networks(IMT)is a problem that aims to find the most influential set of nodes in the temporal network so that their information can be the most widely spread.To solve the IMT problem,we propose an influence maximization algorithm based on an improved K-shell method,namely improved K-shell in temporal social networks(KT).The algorithm takes into account the global and local structures of temporal social networks.First,to obtain the kernel value Ks of each node,in the global scope,it layers the network according to the temporal characteristic of nodes by improving the K-shell method.Then,in the local scope,the calculation method of comprehensive degree is proposed to weigh the influence of nodes.Finally,the node with the highest comprehensive degree in each core layer is selected as the seed.However,the seed selection strategy of KT can easily lose some influential nodes.Thus,by optimizing the seed selection strategy,this paper proposes an efficient heuristic algorithm called improved K-shell in temporal social networks for influence maximization(KTIM).According to the hierarchical distribution of cores,the algorithm adds nodes near the central core to the candidate seed set.It then searches for seeds in the candidate seed set according to the comprehensive degree.Experiments showthatKTIMis close to the best performing improved method for influence maximization of temporal graph(IMIT)algorithm in terms of effectiveness,but runs at least an order of magnitude faster than it.Therefore,considering the effectiveness and efficiency simultaneously in temporal social networks,the KTIM algorithm works better than other baseline algorithms. 展开更多
关键词 Temporal social network influence maximization improved K-shell comprehensive degree
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An Influence Maximization Algorithm Based on the Mixed Importance of Nodes 被引量:1
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作者 Yong Hua Bolun Chen +2 位作者 Yan Yuan Guochang Zhu Jialin Ma 《Computers, Materials & Continua》 SCIE EI 2019年第5期517-531,共15页
The influence maximization is the problem of finding k seed nodes that maximize the scope of influence in a social network.Therefore,the comprehensive influence of node needs to be considered,when we choose the most i... The influence maximization is the problem of finding k seed nodes that maximize the scope of influence in a social network.Therefore,the comprehensive influence of node needs to be considered,when we choose the most influential node set consisted of k seed nodes.On account of the traditional methods used to measure the influence of nodes,such as degree centrality,betweenness centrality and closeness centrality,consider only a single aspect of the influence of node,so the influence measured by traditional methods mentioned above of node is not accurate.In this paper,we obtain the following result through experimental analysis:the influence of a node is relevant not only to its degree and coreness,but also to the degree and coreness of the n-order neighbor nodes.Hence,we propose a algorithm based on the mixed importance of nodes to measure the comprehensive influence of node,and the algorithm we proposed is simple and efficient.In addition,the performance of the algorithm we proposed is better than that of traditional influence maximization algorithms. 展开更多
关键词 influence maximization social network mixed importance coreness
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Time sequential influence maximization algorithm based on neighbor node influence
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作者 CHEN Jing QI Ziyi LIU Mingxin 《High Technology Letters》 EI CAS 2022年第2期153-163,共11页
In view of the forwarding microblogging,secondhand smoke,happiness,and many other phenomena in real life,the spread characteristic of the secondary neighbor nodes in this kind of phenomenon and network scheduling is e... In view of the forwarding microblogging,secondhand smoke,happiness,and many other phenomena in real life,the spread characteristic of the secondary neighbor nodes in this kind of phenomenon and network scheduling is extracted,and sequence influence maximization problem based on the influence of neighbor nodes is proposed in this paper.That is,in the time sequential social network,the propagation characteristics of the second-level neighbor nodes are considered emphatically,and k nodes are found to maximize the information propagation.Firstly,the propagation probability between nodes is calculated by the improved degree estimation algorithm.Secondly,the weighted cascade model(WCM) based on static social network is not suitable for temporal social network.Therefore,an improved weighted cascade model(IWCM) is proposed,and a second-level neighbors time sequential maximizing influence algorithm(STIM) is put forward based on node degree.It combines the consideration of neighbor nodes and the problem of overlap of influence scope between nodes,and makes it chronological.Finally,the experiment verifies that STIM algorithm has stronger practicability,superiority in influence range and running time compared with similar algorithms,and is able to solve the problem of maximizing the timing influence based on the influence of neighbor nodes. 展开更多
关键词 neighbor node influence time sequential social network influence maximization(im) information propagation model
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An Influence Maximization Algorithm Based on the Influence Propagation Range of Nodes
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作者 Yong Hua Bolun Chen +2 位作者 Yan Yuan Guochang Zhu Fenfen Li 《Journal on Internet of Things》 2019年第2期77-88,共12页
The problem of influence maximization in the social network G is to find k seed nodes with the maximum influence.The seed set S has a wider range of influence in the social network G than other same-size node sets.The... The problem of influence maximization in the social network G is to find k seed nodes with the maximum influence.The seed set S has a wider range of influence in the social network G than other same-size node sets.The influence of a node is usually established by using the IC model(Independent Cascade model)with a considerable amount of Monte Carlo simulations used to approximate the influence of the node.In addition,an approximate effect(1􀀀1=e)is obtained,when the number of Monte Carlo simulations is 10000 and the probability of propagation is very small.In this paper,we analyze that the propagative range of influence of node set is limited in the IC model,and we find that the influence of node only spread to the t0-th neighbor.Therefore,we propose a greedy algorithm based on the improved IC model that we only consider the influence in the t0-th neighbor of node.Finally,we perform experiments on 10 real social network and achieve favorable results. 展开更多
关键词 influence maximization social network IC RANGE
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Incremental Influence Maximization for Dynamic Social Networks
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作者 Yake Wang Jinghua Zhu Qian Ming 《国际计算机前沿大会会议论文集》 2017年第2期4-5,共2页
Influence maximization is one fundamental and important problem to identify a set of most influential individuals to develop effective viral marketing strategies in social network. Most existing studies mainly focus o... Influence maximization is one fundamental and important problem to identify a set of most influential individuals to develop effective viral marketing strategies in social network. Most existing studies mainly focus on designing efficient algorithms or heuristics to find Top-K influential individuals for static network. However, when the network is evolving over time, the static algorithms have to be re-executed which will incur tremendous execution time. In this paper, an incremental algorithm DIM is proposed which can efficiently identify the Top-K influential individuals in dynamic social network based on the previous information instead of calculating from scratch. DIM is designed for Linear Threshold Model and it consists of two phases: initial seeding and seeds updating. In order to further reduce the running time, two pruning strategies are designed for the seeds updating phase. We carried out extensive experiments on real dynamic social network and the experimental results demonstrate that our algorithms could achieve good performance in terms of influence spread and significantly outperform those traditional static algorithms with respect to running time. 展开更多
关键词 influence maximization Dynamic SOCIAL network Linear THRESHOLD model PRUNING strategy
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Mining Initial Nodes with BSIS Model and BS-G Algorithm on Social Networks for Influence Maximization
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作者 Xiaoheng Deng Dejuan Cao +2 位作者 Yan Pan Hailan Shen Fang Long 《国际计算机前沿大会会议论文集》 2017年第2期33-35,共3页
Influence maximization is the problem to identify and find a set of the most influential nodes, whose aggregated influence in the network is maximized. This research is of great application value for advertising,viral... Influence maximization is the problem to identify and find a set of the most influential nodes, whose aggregated influence in the network is maximized. This research is of great application value for advertising,viral marketing and public opinion monitoring. However, we always ignore the tendency of nodes' behaviors and sentiment in the researches of influence maximization. On general, users' sentiment determines users behaviors, and users' behaviors reflect the influence between users in social network. In this paper, we design a training model of sentimental words to expand the existing sentimental dictionary with the marked-commentdata set, and propose an influence spread model considering both the tendency of users' behaviors and sentiment named as BSIS (Behavior and Sentiment Influence Spread) to depict and compute the influence between nodes. We also propose an algorithm for influence maximization named as BS-G (BSIS with Greedy Algorithm) to select the initial node. In the experiments, we use two real social network data sets on the Hadoop and Spark distributed cluster platform for experiments, and the experiment results show that BSIS model and BS-G algorithm on big data platform have better influence spread effects and higher quality of the selection of seed node comparing with the approaches with traditional IC, LT and CDNF models. 展开更多
关键词 Social networks influence maximization Behavior TENDENCY SENTimENT TENDENCY GREEDY ALGORITHM
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Influence Maximization for Cascade Model with Diffusion Decay in Social Networks
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作者 Zhijian Zhang Hong Wu +2 位作者 Kun Yue Jin Li Weiyi Liu 《国际计算机前沿大会会议论文集》 2016年第1期106-108,共3页
Maximizing the spread of influence is to select a set of seeds with specified size to maximize the spread of influence under a certain diffusion model in a social network. In the actual spread process, the activated p... Maximizing the spread of influence is to select a set of seeds with specified size to maximize the spread of influence under a certain diffusion model in a social network. In the actual spread process, the activated probability of node increases with its newly increasing activated neighbors, which also decreases with time. In this paper, we focus on the problem that selects k seeds based on the cascade model with diffusion decay to maximize the spread of influence in social networks. First, we extend the independent cascade model to incorporate the diffusion decay factor, called as the cascade model with diffusion decay and abbreviated as CMDD. Then, we discuss the objective function of maximizing the spread of influence under the CMDD, which is NP-hard. We further prove the monotonicity and submodularity of this objective function. Finally, we use the greedy algorithm to approximate the optimal result with the ration of 1 ? 1/e. 展开更多
关键词 Social networks influence maximization Cascade model DIFFUSION DECAY SUBMODULARITY GREEDY algorithm
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Negative Influence Maximization in Social Networks
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作者 Jinghua Zhu Bochong Li +1 位作者 Yuekai Zhang Yaqiong Li 《国际计算机前沿大会会议论文集》 2018年第1期22-22,共1页
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Maximizing Influence in Temporal Social Networks:A Node Feature-Aware Voting Algorithm
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作者 Wenlong Zhu Yu Miao +2 位作者 Shuangshuang Yang Zuozheng Lian Lianhe Cui 《Computers, Materials & Continua》 SCIE EI 2023年第12期3095-3117,共23页
Influence Maximization(IM)aims to select a seed set of size k in a social network so that information can be spread most widely under a specific information propagation model through this set of nodes.However,most exi... Influence Maximization(IM)aims to select a seed set of size k in a social network so that information can be spread most widely under a specific information propagation model through this set of nodes.However,most existing studies on the IM problem focus on static social network features,while neglecting the features of temporal social networks.To bridge this gap,we focus on node features reflected by their historical interaction behavior in temporal social networks,i.e.,interaction attributes and self-similarity,and incorporate them into the influence maximization algorithm and information propagation model.Firstly,we propose a node feature-aware voting algorithm,called ISVoteRank,for seed nodes selection.Specifically,before voting,the algorithm sets the initial voting ability of nodes in a personalized manner by combining their features.During the voting process,voting weights are set based on the interaction strength between nodes,allowing nodes to vote at different extents and subsequently weakening their voting ability accordingly.The process concludes by selecting the top k nodes with the highest voting scores as seeds,avoiding the inefficiency of iterative seed selection in traditional voting-based algorithms.Secondly,we extend the Independent Cascade(IC)model and propose the Dynamic Independent Cascade(DIC)model,which aims to capture the dynamic features in the information propagation process by combining node features.Finally,experiments demonstrate that the ISVoteRank algorithm has been improved in both effectiveness and efficiency compared to baseline methods,and the influence spread through the DIC model is improved compared to the IC model. 展开更多
关键词 Temporal social networks influence maximization voting strategy interactive properties SELF-SimILARITY
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Influencer Identification of Threshold Models in Hypergraphs
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作者 Xiaojuan SONG Xilong QU +2 位作者 Ting WEI Jilei TAI Renquan ZHANG 《Journal of Mathematical Research with Applications》 CSCD 2024年第5期569-582,共14页
This paper mainly studies the influence maximization problem of threshold models in hypergraphs,which aims to identify the most influential nodes in hypergraphs.Firstly,we introduce a novel information diffusion rule ... This paper mainly studies the influence maximization problem of threshold models in hypergraphs,which aims to identify the most influential nodes in hypergraphs.Firstly,we introduce a novel information diffusion rule in hypergraphs based on Threshold Models and conduct the stability analysis.Then we extend the CI-TM algorithm,originally designed for complex networks,to hypergraphs,denoted as the H-CI-TM algorithm.Secondly,we use an iterative approach to get the globally optimal solutions.The analysis reveals that our algorithm ultimately identifies the most influential set of nodes.Based on the numerical simulations,HCI-TM algorithm outperforms several competing algorithms in both synthetic and real-world hypergraphs.Essentially,when provided with the same number of initial seeds,our algorithm can achieve a larger activation size.Our method not only accurately assesses the influence of individual nodes but also identifies a set of nodes with greater impact.Furthermore,our results demonstrate good scalability when handling intricate relationships and large-scale hypergraphs.The outcomes of our research provide substantial support for the applications of the threshold models across diverse fields,including social network analysis and marketing strategies. 展开更多
关键词 HYPERGRAPH threshold model influence maximization information diffusion sub-critical path
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Identifying influential spreaders in social networks: A two-stage quantum-behaved particle swarm optimization with Lévy flight
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作者 卢鹏丽 揽继茂 +3 位作者 唐建新 张莉 宋仕辉 朱虹羽 《Chinese Physics B》 SCIE EI CAS CSCD 2024年第1期743-754,共12页
The influence maximization problem aims to select a small set of influential nodes, termed a seed set, to maximize their influence coverage in social networks. Although the methods that are based on a greedy strategy ... The influence maximization problem aims to select a small set of influential nodes, termed a seed set, to maximize their influence coverage in social networks. Although the methods that are based on a greedy strategy can obtain good accuracy, they come at the cost of enormous computational time, and are therefore not applicable to practical scenarios in large-scale networks. In addition, the centrality heuristic algorithms that are based on network topology can be completed in relatively less time. However, they tend to fail to achieve satisfactory results because of drawbacks such as overlapped influence spread. In this work, we propose a discrete two-stage metaheuristic optimization combining quantum-behaved particle swarm optimization with Lévy flight to identify a set of the most influential spreaders. According to the framework,first, the particles in the population are tasked to conduct an exploration in the global solution space to eventually converge to an acceptable solution through the crossover and replacement operations. Second, the Lévy flight mechanism is used to perform a wandering walk on the optimal candidate solution in the population to exploit the potentially unidentified influential nodes in the network. Experiments on six real-world social networks show that the proposed algorithm achieves more satisfactory results when compared to other well-known algorithms. 展开更多
关键词 social networks influence maximization metaheuristic optimization quantum-behaved particle swarm optimization Lévy flight
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基于多社交网络融合的营销影响力最大化传播模型研究
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作者 祝旭 赵明 谭韶生 《湖南工业职业技术学院学报》 2025年第2期6-12,共7页
在数字化、科技化、全球化的影响下,独具差异化特征的多元化社交平台逐步探寻一种融合共生模式,以期获得网络影响力的最大化传播。为测量多社交网络平台交互融合的营销影响力及其相关因素,研究基于多社交网络融合视角,拟从模型设计与算... 在数字化、科技化、全球化的影响下,独具差异化特征的多元化社交平台逐步探寻一种融合共生模式,以期获得网络影响力的最大化传播。为测量多社交网络平台交互融合的营销影响力及其相关因素,研究基于多社交网络融合视角,拟从模型设计与算法设计两个层面入手,综合考虑社交网络用户特征、用户间亲密度、已存在相关商品和激励机制等实际因素,提出营销影响力度量模型,结合融合社交网络中营销过程的特征,创建营销影响力传播模型,全面准确度量营销影响力,如实反映其传播过程,进而在此基础上提出融合社交网络营销影响力最大化算法,以实现高效率、低成本和高收益的病毒营销。 展开更多
关键词 多社交网络融合 营销影响力 影响力最大化 传播模型
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基于离散度及果蝇算法的关键节点识别算法
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作者 付立东 李东洋 《计算机工程与设计》 北大核心 2025年第3期648-656,共9页
针对现有算法在复杂网络中筛选出的关键节点过于密集、传播效率低的富人俱乐部(Rich-Club)现象,提出一种基于离散度及果蝇算法的关键节点识别算法。利用去除筛选网络中最大影响力节点,网络的流通性将会有最大程度损坏这一特性,定义离散... 针对现有算法在复杂网络中筛选出的关键节点过于密集、传播效率低的富人俱乐部(Rich-Club)现象,提出一种基于离散度及果蝇算法的关键节点识别算法。利用去除筛选网络中最大影响力节点,网络的流通性将会有最大程度损坏这一特性,定义离散度函数,采用香农熵对果蝇算法进行改进并优化,确定网络最优种子集。在多种类型规模网络上的实验结果表明,该方法能够有效识别复杂网络中具有传播范围更广的最大影响力节点。 展开更多
关键词 复杂网络 最大影响力节点 果蝇算法 离散度 香农熵 流通性 富人俱乐部
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隐形社群检测结合节点意识形态在多层网络影响力最大化中的研究
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作者 曹春萍 廖泽南 杨亿騄 《小型微型计算机系统》 北大核心 2025年第9期2283-2290,共8页
当前多层网络影响力最大化研究在识别隐形社群方面存在局限,因其依赖拓扑结构而忽视了现实因素,导致影响力节点识别不全.针对上述问题,基于网络嵌入和启发式排序算法,提出一种基于隐形社群检测的多层网络影响力最大化模型.首先,对节点... 当前多层网络影响力最大化研究在识别隐形社群方面存在局限,因其依赖拓扑结构而忽视了现实因素,导致影响力节点识别不全.针对上述问题,基于网络嵌入和启发式排序算法,提出一种基于隐形社群检测的多层网络影响力最大化模型.首先,对节点内在意识形态采用语义分析得到属性信息,利用图增强技术获取网络全局信息,并设计层对比学习方法提升嵌入向量质量,提高隐形社群识别的准确性.其次,针对节点间意识形态差异,为社群内邻居节点设计不同奖励点数改进启发式算法;为社群间潜在节点设计影响力识别算法,全面地提升多层网络的影响力最大化效果.根据研究结果显示,本文模型在现实数据集上F1值分别提升了8.38%和7.64%,且算法传播效果提升了139.89,均优于现有的先进方法. 展开更多
关键词 网络嵌入 图增强层对比学习 社群检测 影响力最大化 多层网络
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乌东德上游流域积雪分布及影响因素分析
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作者 王汉涛 李振杰 +4 位作者 赵南山 彭启洋 唐盛 黎文懋 解明恩 《高原山地气象研究》 2025年第2期102-111,共10页
基于2015—2023年乌东德上游流域IMS遥感积雪产品(水平分辨率为1 km×1 km),结合地形及气象数据,分析乌东德上游流域积雪时空变化特征及气象要素、地形和土地利用对积雪覆盖率(Snow Cover Ratio,SCR)、积雪覆盖频率(Snow Cover Freq... 基于2015—2023年乌东德上游流域IMS遥感积雪产品(水平分辨率为1 km×1 km),结合地形及气象数据,分析乌东德上游流域积雪时空变化特征及气象要素、地形和土地利用对积雪覆盖率(Snow Cover Ratio,SCR)、积雪覆盖频率(Snow Cover Frequency,SCF)的影响。结果表明:乌东德上游流域SCR年平均值16.43%,季节变化明显,冬季最稳定、夏季最不稳定,年均积雪增加、消融日数分别为107 d、176 d,11月—次年4月“降雪部分消融”现象频发,对春季融雪径流贡献较大的区域集中在青海东部和四川北部。气象要素中,气温与SCR的关系最为密切,SCR随温度升高而逐渐减小,日照时数仅对SCR有间接影响,积雪大多发生在日总降水量<1 mm时;地理要素中,海拔高程是积雪时空分布的决定性因素,同海拔高程SCF表现为冬季>春季>秋季>夏季,而坡向和土地利用方式对SCF影响小,雪水当量与SCR的时间变化特征具有较好的一致性。 展开更多
关键词 乌东德上游 imS积雪 时空分布 影响因素
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基于传播特征强化学习的社交网络信息传播关键用户发现方法 被引量:1
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作者 刘晓亮 张鹏飞 《计算机应用研究》 北大核心 2025年第9期2637-2643,共7页
传统影响力最大化问题旨在选择一定数量的信源种子发布特定信息,使该信息传播影响范围最大。然而,通过算法选定的种子用户未必愿意发布指定的信息。此外,传统的影响力最大化算法在不同结构的网络上需要重新运行,效率较低。为了解决上述... 传统影响力最大化问题旨在选择一定数量的信源种子发布特定信息,使该信息传播影响范围最大。然而,通过算法选定的种子用户未必愿意发布指定的信息。此外,传统的影响力最大化算法在不同结构的网络上需要重新运行,效率较低。为了解决上述问题,首先将影响力最大化问题形式化为一个新的信息传播关键用户发现KUIP问题,即如何发现一定数量的关键用户,不要求他们发布指定信息,而是通过干预他们传播信息的态度倾向,来最大化该信息的传播影响。为了更真实地描述信息传播场景,提出一种可调阈值模型ATM来模拟用户传播信息的态度倾向和环境影响。进而,为了保证在不同结构的网络上关键用户发现的效率和效果,提出了一种基于传播特征强化学习的关键用户发现方法KPRL,利用图注意力机制学习用户的传播特征,采用双深度Q网络DDQN训练模型参数。在六个真实网络数据集上的实验表明,KPRL在影响范围指标上平均提升了11.7%,超越了现有的基线方法,展示了其在关键用户发现领域的有效性。 展开更多
关键词 影响力最大化 关键用户发现 深度强化学习 图注意力机制
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基于遗传算法的低冗余超图影响力最大化
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作者 王志萍 赵嘉乐 +1 位作者 刘凯 张海峰 《复杂系统与复杂性科学》 北大核心 2025年第2期97-104,共8页
超图中的影响力最大化问题在各个领域都具有广泛的应用。现有的方法或是对节点间影响冗余的考虑不够充分,或是仅考虑单一度量对节点初始排序,这导致无法准确刻画节点的真实传播值。为同时充分考虑节点间的影响冗余和节点的真实传播值,... 超图中的影响力最大化问题在各个领域都具有广泛的应用。现有的方法或是对节点间影响冗余的考虑不够充分,或是仅考虑单一度量对节点初始排序,这导致无法准确刻画节点的真实传播值。为同时充分考虑节点间的影响冗余和节点的真实传播值,本文提出了一种基于遗传算法的低冗余超图影响力最大化方法(LR-HGA),该算法在遗传算法的选择操作和交叉操作中考虑这两点。在6个真实超图网络中,基于超图上定义的SI传播模型进行实验,结果表明,与先进的基准算法相比,该算法得到的种子集整体上具有更广的传播范围。 展开更多
关键词 超图 影响力最大化(im) 影响冗余 遗传算法(GA)
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多轮次影响传播下的增益节点成本最小化动态策略
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作者 张龙姣 付冰洋 +3 位作者 史麒豪 宋明黎 王灿 章悦 《国防科技大学学报》 北大核心 2025年第3期21-31,共11页
为了减少商家在社交网络上进行多轮次商品推广的营销成本,针对多轮次影响力传播过程中的增益节点选择问题展开研究。基于多轮次影响增益传播模型,提出了自适应的增益节点选择策略,该策略在已知种子节点的前提下,能够在近似线性的算法复... 为了减少商家在社交网络上进行多轮次商品推广的营销成本,针对多轮次影响力传播过程中的增益节点选择问题展开研究。基于多轮次影响增益传播模型,提出了自适应的增益节点选择策略,该策略在已知种子节点的前提下,能够在近似线性的算法复杂度下,找到最小化达到传播影响阈值所需的营销轮次的近似策略。实验结果表明,相较于现有启发式算法和非自适应算法,所设计的自适应策略能够减少7.3%~18.3%达到指定阈值所需的传播轮次,有效减少推广成本。 展开更多
关键词 社交网络 影响力传播增益 影响力最大化 增益节点 成本最小化
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多轮社交广告序列影响最大化
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作者 付冰洋 张龙姣 +3 位作者 史麒豪 王泽宇 王灿 宋明黎 《国防科技大学学报》 北大核心 2025年第3期10-20,共11页
现有的序列广告推荐研究主要关注用户对广告的偏好,未充分考虑广告间的正向关系。从广告间的关联出发,将广告网络和用户网络同时纳入考量,构建了基于触发模型的多轮广告序列推荐影响力最大化模型。提出了基于广告边的多轮反向影响力采... 现有的序列广告推荐研究主要关注用户对广告的偏好,未充分考虑广告间的正向关系。从广告间的关联出发,将广告网络和用户网络同时纳入考量,构建了基于触发模型的多轮广告序列推荐影响力最大化模型。提出了基于广告边的多轮反向影响力采样贪心策略,以提升广告平台收益,并证明了这一方法具有严格的理论下界保证。实验表明,与现有最优方法相比,该方法的广告传播影响力收益平均提升了35%,显著增强了广告推荐效果,为广告序列推荐提供了新的解决方案。 展开更多
关键词 社交网络 触发模型 影响力最大化 广告推荐
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