Based on Erving Goffman's Dramaturgical Theory,this study takes a deep look at how"check-ins"spread on Xiaohongshu.In today's social media,doing"check-ins"has become an important way for yo...Based on Erving Goffman's Dramaturgical Theory,this study takes a deep look at how"check-ins"spread on Xiaohongshu.In today's social media,doing"check-ins"has become an important way for young people to socialize.Just on Xiaohongshu alone,posts related to check-ins get over 1.5 billion likes and comments each year.This has created a unique kind of online culture.This essay uses Goffman's Dramaturgical Theory and case studies.By understanding user behavior,how content is made,and business strategies to understand the reasons behind the spread of check-ins.The study found that at its core,Xiaohongshu check-ins serve as users’impression management strategy,akin to performing a show:Through"front stage"actions like selecting polished photos and crafting captions,and"backstage"efforts like scouting locations and photo editing,users construct idealized online identities.Social approval via likes and comments not only reinforces this performance but also accelerates the spread of standardized"popular scripts"for check-ins.Furthermore,businesses harness this practice by embedding"consumerist scripts"that transform personal check-ins into large-scale marketing trends,revealing social media’s complex interplay between authenticity and performance.This offers a new lens for understanding digital social behavior.展开更多
When negative media coverage causes reputational crises,companies must find suitable tools to repair their reputation and reverse their negative image.As a CSR activity with political-and livelihood-related implicatio...When negative media coverage causes reputational crises,companies must find suitable tools to repair their reputation and reverse their negative image.As a CSR activity with political-and livelihood-related implications,targeted poverty alleviation may be an effective tool.Using data on negative media coverage of Chinese A-share private listed companies,we examine whether companies engage in targeted poverty alleviation in response to reputational crises caused by negative media coverage.We find that negative media coverage leads private companies to engage more actively and intensively in targeted poverty alleviation because of the significant increase in public attention to the bad news.These companies must urgently rebuild their positive image using targeted poverty alleviation to resolve their public opinion crisis.Further analyses suggest that original and in-depth negative media coverage is more likely to cause companies’active participation in targeted poverty alleviation.In addition,negative media coverage is more likely to lead companies to engage in targeted poverty alleviation when they are in heavily polluting industries or face greater pressure from external investors.Finally,we find that active involvement in targeted poverty alleviation helps companies improve their market reputation and thus effectively manage public relations crises caused by negative media coverage.展开更多
文摘Based on Erving Goffman's Dramaturgical Theory,this study takes a deep look at how"check-ins"spread on Xiaohongshu.In today's social media,doing"check-ins"has become an important way for young people to socialize.Just on Xiaohongshu alone,posts related to check-ins get over 1.5 billion likes and comments each year.This has created a unique kind of online culture.This essay uses Goffman's Dramaturgical Theory and case studies.By understanding user behavior,how content is made,and business strategies to understand the reasons behind the spread of check-ins.The study found that at its core,Xiaohongshu check-ins serve as users’impression management strategy,akin to performing a show:Through"front stage"actions like selecting polished photos and crafting captions,and"backstage"efforts like scouting locations and photo editing,users construct idealized online identities.Social approval via likes and comments not only reinforces this performance but also accelerates the spread of standardized"popular scripts"for check-ins.Furthermore,businesses harness this practice by embedding"consumerist scripts"that transform personal check-ins into large-scale marketing trends,revealing social media’s complex interplay between authenticity and performance.This offers a new lens for understanding digital social behavior.
基金National Social Science Foundation of China(22AGL013)National Natural Science Foundation of China(71802043)+2 种基金the Ministry of Education of Humanities and Social Science Project(22YJA630006)the Innovation and Talent Base of Higher Education Institutions(B20084,B21038)the Fundamental Research Funds for the Central Universities of Zhongnan University of Economics and Law(2722023EJ002).
文摘When negative media coverage causes reputational crises,companies must find suitable tools to repair their reputation and reverse their negative image.As a CSR activity with political-and livelihood-related implications,targeted poverty alleviation may be an effective tool.Using data on negative media coverage of Chinese A-share private listed companies,we examine whether companies engage in targeted poverty alleviation in response to reputational crises caused by negative media coverage.We find that negative media coverage leads private companies to engage more actively and intensively in targeted poverty alleviation because of the significant increase in public attention to the bad news.These companies must urgently rebuild their positive image using targeted poverty alleviation to resolve their public opinion crisis.Further analyses suggest that original and in-depth negative media coverage is more likely to cause companies’active participation in targeted poverty alleviation.In addition,negative media coverage is more likely to lead companies to engage in targeted poverty alleviation when they are in heavily polluting industries or face greater pressure from external investors.Finally,we find that active involvement in targeted poverty alleviation helps companies improve their market reputation and thus effectively manage public relations crises caused by negative media coverage.
