In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the sam...In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the same time disseminating the content through their personal online profiles. Keeping these views in mind, this paper critically examines the political economy of <em>Ippodhu</em> (Tamil Nadu based news website), a hyperlocal news application, in terms of digital labour, audience as participatory commodities and audience as producers, which Alvin Toffler terms as prosumer. Further, this paper explores how social media, analytics, or other analytical tools create value or anti-value for <em>Ippodhu</em>. The qualitative data obtained through in-depth interview reveals that readers/audiences of <em>Ippodhu</em> are commodified in two ways, first they consume the content of the website by spending their time, which will be sold to the advertisers and secondly by creating free content either in the writing stories, uploading photographs or even in the form of comment which will be consumed by other readers/audiences which result in the chain of production of values.展开更多
The website philadelphianeighborhoods.com provides news coverage about more than 30 underreported and underserved communities in Philadelphia. Affiliated with Temple University, the website and bimonthly printed editi...The website philadelphianeighborhoods.com provides news coverage about more than 30 underreported and underserved communities in Philadelphia. Affiliated with Temple University, the website and bimonthly printed editions focus on hyperlocal journalism, or journalism at the street-by-street level. The website has won numerous state, regional, and national awards for its coverage. The goals focus on many aspects of journalism, but this paper will address the successes and failures of this hyperlocal approach and the potential applicability for other organizations.展开更多
Hyperlocal delivery(HLD)refers to a novel model for delivering goods or services to customers within a very limited geographic area,typically within a few miles of their location,in a very short time.With more and mor...Hyperlocal delivery(HLD)refers to a novel model for delivering goods or services to customers within a very limited geographic area,typically within a few miles of their location,in a very short time.With more and more online retailers moving to HLD,it is imperative to analyse the impact of HLD on the pricing decisions of both online channels and modern trade outlets.For this,we assume a framework consisting of a manufacturer employing two downstream channels:modern trade outlets and online platforms,to reach the product to the end customer.The Stackelberg game is used to model the interplay between the manufacturer and downstream channel partners,while the horizontal Nash game captures the dynamics within the downstream channel partners.The downstream channel partners are also assumed to be risk-averse,and we used the Mean-Variance Approach for modelling.The study indicates that HLD provides a competitive edge to the online channel;however,strategic product selection enables modern trade outlets to counter this competition effectively.The study underscores the importance of aligning HLD costs with production costs for online channels to maintain profitability.Furthermore,it reveals that the risk aversion of downstream partners and channel competition significantly influence the profitability of both downstream and upstream partners.The findings will assist management professionals in their quest for profitability by providing them with actionable insights on choosing the right product and optimising hyperlocal delivery facilities.展开更多
文摘In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the same time disseminating the content through their personal online profiles. Keeping these views in mind, this paper critically examines the political economy of <em>Ippodhu</em> (Tamil Nadu based news website), a hyperlocal news application, in terms of digital labour, audience as participatory commodities and audience as producers, which Alvin Toffler terms as prosumer. Further, this paper explores how social media, analytics, or other analytical tools create value or anti-value for <em>Ippodhu</em>. The qualitative data obtained through in-depth interview reveals that readers/audiences of <em>Ippodhu</em> are commodified in two ways, first they consume the content of the website by spending their time, which will be sold to the advertisers and secondly by creating free content either in the writing stories, uploading photographs or even in the form of comment which will be consumed by other readers/audiences which result in the chain of production of values.
文摘The website philadelphianeighborhoods.com provides news coverage about more than 30 underreported and underserved communities in Philadelphia. Affiliated with Temple University, the website and bimonthly printed editions focus on hyperlocal journalism, or journalism at the street-by-street level. The website has won numerous state, regional, and national awards for its coverage. The goals focus on many aspects of journalism, but this paper will address the successes and failures of this hyperlocal approach and the potential applicability for other organizations.
文摘Hyperlocal delivery(HLD)refers to a novel model for delivering goods or services to customers within a very limited geographic area,typically within a few miles of their location,in a very short time.With more and more online retailers moving to HLD,it is imperative to analyse the impact of HLD on the pricing decisions of both online channels and modern trade outlets.For this,we assume a framework consisting of a manufacturer employing two downstream channels:modern trade outlets and online platforms,to reach the product to the end customer.The Stackelberg game is used to model the interplay between the manufacturer and downstream channel partners,while the horizontal Nash game captures the dynamics within the downstream channel partners.The downstream channel partners are also assumed to be risk-averse,and we used the Mean-Variance Approach for modelling.The study indicates that HLD provides a competitive edge to the online channel;however,strategic product selection enables modern trade outlets to counter this competition effectively.The study underscores the importance of aligning HLD costs with production costs for online channels to maintain profitability.Furthermore,it reveals that the risk aversion of downstream partners and channel competition significantly influence the profitability of both downstream and upstream partners.The findings will assist management professionals in their quest for profitability by providing them with actionable insights on choosing the right product and optimising hyperlocal delivery facilities.
