With the continuous advancement of the national rural revitalization strategy,rural homestays,as one of the important carriers for realizing the rural revitalization strategy,have positive social,economic and cultural...With the continuous advancement of the national rural revitalization strategy,rural homestays,as one of the important carriers for realizing the rural revitalization strategy,have positive social,economic and cultural values in optimizing the rural economic structure,promoting the integration of culture and tourism industries,and inheriting regional culture.Based on the data of 1,062 papers from China National Knowledge Infrastructure(CNKI)during 2006-2023,the spatial and temporal distribution characteristics and evolution trends of studies on rural homestays were systematically analyzed by using CiteSpace tool to draw a knowledge graph as well as the methods of bibliometrics and policy text analysis.It is found that the research on rural homestays can be divided into four stages according to time,mainly focusing on theoretical exploration(2000-2010),poverty alleviation(2011-2015),deepening research in line with national strategies(2016-2020),and refined research around digital transformation(since 2021).Research shows that the research context of rural homestays is highly coupled with the national policy cycle.Based on the research context,an in-depth analysis was conducted to reveal the research characteristics of the existing papers.The deficiencies and omissions of the current research in the context of the great development of homestays were analyzed.It is proposed that under the guidance of policies,multi-dimensional perspectives,and users’demands,qualitative and quantitative methods should be used to conduct in-depth research from multiple perspectives in the future,so as to provide theoretical and practical guidance for the upgrading of homestay construction and industrial optimization under the background of the rural revitalization strategy.展开更多
This study is the first phase of research results from the student innovation project“Yunqiao Sunshine Health and Wellness Homestay”group at Chengdu Normal University.By analyzing the current state of the Sunshine H...This study is the first phase of research results from the student innovation project“Yunqiao Sunshine Health and Wellness Homestay”group at Chengdu Normal University.By analyzing the current state of the Sunshine Health and Wellness Tourism Area economy in the Panxi region of Sichuan,local policies,and the current state of Sunshine Health and Wellness homestays and hotels,this paper proposes the possibility of developing Sunshine Health and Wellness homestays and hotels through traditional Chinese medicine(TCM)health preservation methods.It also proposes development strategies for such hotels through a market survey SWOT analysis.展开更多
Safety is one of the basic needs of tourists,and their sense of security is a necessary condition for the successful operation of homestays.Based on the theory of tourist perception,Nanjing Tangjiajia Hot Spring Villa...Safety is one of the basic needs of tourists,and their sense of security is a necessary condition for the successful operation of homestays.Based on the theory of tourist perception,Nanjing Tangjiajia Hot Spring Village is taken as the research object.This paper analyzes the tourists’perception of homestay safety facilities and services through questionnaire survey,field investigation,interview,and other methods.It proposes strategies for improving homestay safety,aiming to provide safety management references for China’s homestay industry and promote its sustainable development.展开更多
Rural homestays are a vital component of rural tourism development.With the deep implementation of the rural revitalization strategy,rural homestays have increasingly become a focal point for young urban tourists.Base...Rural homestays are a vital component of rural tourism development.With the deep implementation of the rural revitalization strategy,rural homestays have increasingly become a focal point for young urban tourists.Based on the Stimulus-Organism-Response(S-O-R)model,this study systematically explores the impacts of the brand experience,information quality,and tourism atmosphere of rural homestays on the emotions and satisfaction of young urban tourists through an empirical analysis.The data for the study came from a questionnaire survey of various rural lodgings in the city of Beijing,resulting in 428 valid samples.Using Structural Equation Modeling(SEM),this study revealed that brand experience,information quality,and tourism atmosphere are external stimuli that significantly influence tourist emotions.Specifically,these three factors both enhance positive emotions and reduce or alleviate negative emotions.Furthermore,the positive emotions have a significant positive effect on tourist satisfaction,while negative emotions have a significant negative impact.Specific recommendations for rural homestay operations based on these findings are given.These recommendations will not only help to improve the market competitiveness of rural homestays but also provide valuable theoretical and practical insights for the sustainable development of rural tourism.展开更多
A French architect finds her ideal life in a scenic town in southwest China.IN the scenic Benzilan Town in China’s Yunnan Province,64-year-old French architect Estelle Achard enjoys an idyllic life in a rustic Tibeta...A French architect finds her ideal life in a scenic town in southwest China.IN the scenic Benzilan Town in China’s Yunnan Province,64-year-old French architect Estelle Achard enjoys an idyllic life in a rustic Tibetan house named Tulu Lodge,where she offers homestay services to visitors from across the globe.展开更多
In the process of historical development,the history and culture of villages are constantly changing,and they have become a powerful carrier of cultural heritage.Taking Baisi Village,Xun County,Henan Province as an ex...In the process of historical development,the history and culture of villages are constantly changing,and they have become a powerful carrier of cultural heritage.Taking Baisi Village,Xun County,Henan Province as an example,the basic principles and development mode of traditional village protection were studied from aspects of traditional space renovation,architectural features and folk culture protection in this article,with a view to providing reference for the protection and development of other traditional villages.展开更多
In most developing countries, tourism has been portrayed as a contributor to small scale enterprises, thus directlyuplifting the standards of living as well as a catalyst for community development. As an extended form...In most developing countries, tourism has been portrayed as a contributor to small scale enterprises, thus directlyuplifting the standards of living as well as a catalyst for community development. As an extended form of localpeople involvement in tourism, the homestay concept aims to promote households to earn an income from tourismdirectly. Although homestays are purported to provide economic benefits to the local people, it is not clear whetherthe local people fully benefit from the venture. For instance, the majority of the people in Taita Taveta County stilllive below the poverty line despite the fact that the homestay concept has already been in existence in the countysince 1989 and the highest number of homestay accommodation is found in this region. This research thereforesought to put the homestay concept into perspective： Identify motivational factors behind homestay operators＇participation in the program and assess the socio-economic benefits of homestay accommodation to host families.This research adopted cross-sectional research design and made use of both primary and secondary data. Primarydata were collected by use of researcher administered semi-structured questionnaires and an interview guide.Secondary data were gathered from books, newspaper articles, academic journals, the Internet, and other relevantdocuments related to homestay. Census technique was used for the homestay operators. Hence, all the 54 homestayoperators in the county were used in the study. Descriptive analysis and chi-square test of significance were used toanalyse the data. The study revealed that the major motivation for local people participation in the homestayprogram was income and most operators considered the programme a significant contributor to theirsocio-economic well-being. These findings have important implications for the Ministry of Tourism to craftpolicies and legislations geared towards creating an enabling environment for the homestay accommodationsub-sector to grow sustainably.展开更多
Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing C...Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.展开更多
Minimal intervention is a method of traditional village protection.It refers to reducing human intervention in traditional villages as much as possible.If it is unavoidable,minimal intervention should be carried out i...Minimal intervention is a method of traditional village protection.It refers to reducing human intervention in traditional villages as much as possible.If it is unavoidable,minimal intervention should be carried out in accordance with the purpose of village development under the premise of maintaining the village style.The method is effective and feasible to the traditional villages facing the dual choice of protection and development in China.Shizhai Village is a traditional village with local cultural characteristics,whose natural landscape has obvious advantages.Combining analysis of government objectives and higher-level planning,regional homestay development background,and location conditions,construction planning of Shizhai Village’s homestay based onminimal intervention was put forward.The main idea of the planning is to propose three measures of non-intervention,low-degree intervention and intervention according to different land conditions.展开更多
The tourism industry is the second largest economic contributor in Malaysia, following the manufacturing sector. In 2008, recorded tourist arrivals reached 22.05 million and resulted in RM49.6 billion （USD13.4 billio...The tourism industry is the second largest economic contributor in Malaysia, following the manufacturing sector. In 2008, recorded tourist arrivals reached 22.05 million and resulted in RM49.6 billion （USD13.4 billion） in revenue. The government has recognized the tourism industry in Malaysia as an engine for economic, social, political and ecological development, especially in rural areas. The Homestay Program is actively promoted by the Ministry of Tourism as a type of community based tourism in Malaysia. It is realized by the government as a catalyst for rural community development, particularly from a socio-economic perspective. The benefits of community based tourism can be further developed through the participation of women, youth and retired people. To realize the potential of the Homestay Program, the Malaysian Rural Tourism Master Plan 2001 was formulated. In the Malaysian Plan （2006-2010）, one of the points of focus by the government is on community development; rural tourism is one of the mechanisms. By June 2009, there had been 3,264 participants in 140 Homestays. Recently, the Ministry of Tourism has given the Homestay Program special emphasis. Under the 9th Malaysia Plan, a total of RM40 million was allocated to the ministry for upgrading infrastructure and facilities in participating villages. Developing the capabilities of local communities is an important component in ensuring the tourism development project benefits them; without supporting the communities in their endeavors, the physical development means nothing to them. If local communities are not equipped to actively participate, third parties could easily manipulate them, resulting in external domination of tourism development. Therefore, this descriptive study explores the motivation of local communities involved in the Homestay Program and the readiness among the local communities, as well as the appropriateness of training provided by government agencies aimed towards empowering local communities. Sixty-two respondents from local communities actively involved in operating the Homestay Program participated in this study. Respondents were from the district of Muar, Johore, Malaysia （Homestay Kg. Parit Bugis, Homestay Kg. Satang Buaya, and Homestay Kg. Melayu Baharu, Bt 28 Lenga）.展开更多
At present,Guangzhou homestay industry is facing a bottleneck.Therefore,it is particularly important to analyze the factors that influence the competitiveness of rural homestays in Guangzhou,determine the evaluation s...At present,Guangzhou homestay industry is facing a bottleneck.Therefore,it is particularly important to analyze the factors that influence the competitiveness of rural homestays in Guangzhou,determine the evaluation system of competitiveness,and determine the weight of each factor.Based on Porter’s diamond theory,this paper analyzes and summarizes the influencing factors of homestay competitiveness,and divides the influencing factors into 5 primary factors and 34 secondary factors.The analytic hierarchy process(AHP)was used to determine the judgment matrix to form the weight results of each factor,and the results show that product characteristics account for the largest proportion among first level factors.Secondary factors such as theme creativity,personalized brand and the overall score account for a large proportion.The research results can act as a reference for the construction of competitiveness evaluation mechanism and model of local rural quality homestays.展开更多
Huzhou,a small city in Zhejiang Province,saw a surge in bookings for its boutique homestays in May.There,vips immersed themselves in the mountain retreats,picking tea leaves and river rafting by day,then gathering a...Huzhou,a small city in Zhejiang Province,saw a surge in bookings for its boutique homestays in May.There,vips immersed themselves in the mountain retreats,picking tea leaves and river rafting by day,then gathering around firepits for tea and open-air cinema under the stars at night.展开更多
Xu Zhicheng,a 25 year-old homestay operator,is a native of Wangxian Village in.Wangxian Township,Guangxin District in Shangrao City of Jiangxi Province.After graduating from university,he returned to his family's ...Xu Zhicheng,a 25 year-old homestay operator,is a native of Wangxian Village in.Wangxian Township,Guangxin District in Shangrao City of Jiangxi Province.After graduating from university,he returned to his family's ancestral property and spent the first half of 2024 renovating the old house,transforming it into a stylish boutique viphouse.展开更多
The 333rd session of the“Cyber Mulan”Homestay Butler Training Program opened on October 14 in Tekes County,Xinjiang Uygur Autonomous Region.The program helps women master digital tools to grow their homestay busines...The 333rd session of the“Cyber Mulan”Homestay Butler Training Program opened on October 14 in Tekes County,Xinjiang Uygur Autonomous Region.The program helps women master digital tools to grow their homestay businesses.From building an online brand to reaching new travelers through social media,the training empowers women to turn tradition into opportunity.展开更多
Armin Schober,from Innsbruck,Austria,and his Chinese wife,Huang Qiong,run a homestay and a pizza and coffee bar in Hongcun,a town at the foothills of Huangshan Mountain,the world-famous mountain and UNESCO(United Nati...Armin Schober,from Innsbruck,Austria,and his Chinese wife,Huang Qiong,run a homestay and a pizza and coffee bar in Hongcun,a town at the foothills of Huangshan Mountain,the world-famous mountain and UNESCO(United Nations Educational,Scientific and Cultural Organization)World Heritage site,in East China's Anhui Province."Living and starting a business in this tranquil,and beautiful,place really makes me feel happy,"Schober says.展开更多
Regional clustering has become a distinctive feature of the homestay industry in terms of spatial distribution in many countries.However,identifying and quantifying the advantageous locations suitable for the agglomer...Regional clustering has become a distinctive feature of the homestay industry in terms of spatial distribution in many countries.However,identifying and quantifying the advantageous locations suitable for the agglomeration of the homestay industry at the micro-scale is still in the exploratory stage.Therefore,with the support of multi-source data and the spatial entropy weight superposition method,drawing on concepts from physics such as gravitational and magnetic fields,and based on relevant location theories,the environmental field strength and its quantitative model are proposed to evaluate micro-locations suitable for homestay development.Finally,a case study was conducted in Wuyuan,China.The results show that the homestay industry is mainly distributed along traffic lines and rivers,which is greatly affected by tourism resources and rural settlements,and the degree of agglomeration is gradually increasing;The environmental field strength is closely related to the accessibility of infrastructure and the development of tourism resources,and the overall structure tends to be networked,polycentric and“core-periphery”;there is a positive linear correlation between the distribution of homestay industry and environmental field strength.This study provides a basis for optimising decision-making related to the sustainable planning and site-selection of tourism destinations and the homestay industry.展开更多
Within the domain of homestays,it is imperative to prioritize the augmentation of hosts'pivotal role and the facilitation of pro-environmental behavior among tourists as essential strategies for promoting the sust...Within the domain of homestays,it is imperative to prioritize the augmentation of hosts'pivotal role and the facilitation of pro-environmental behavior among tourists as essential strategies for promoting the sustainability of homestay accommodations.This research utilizes homestays in Pingtan Island as a specific example and employs a survey methodology to collect data.Additionally,a structural equation model is utilized to analyze the causal relationship between situational factors within homestays and the pro-environmental behavior of tourists,specifically within the context of host-vip interaction.The results of the study indicate that there is a favorable correlation between environmental quality and the interaction between hosts and vips,and visitors'pro-environmental behaviors.Furthermore,it is worth noting that situational circumstances play a crucial role in shaping the dynamics of host-vip interaction.This,in turn,serves as a mediator for the influence of situational factors on tourists'pro-environmental behavior.Based on the aforementioned findings,the present study proceeds to examine the pragmatic ramifications of the research and provides recommendations for prospective areas of investigation.展开更多
Developing the rural homestay industry is beneficial for poverty reduction in rural areas and its sustainable development is closely related to the continuous operation intention of rural homestay entrepreneurs.Based ...Developing the rural homestay industry is beneficial for poverty reduction in rural areas and its sustainable development is closely related to the continuous operation intention of rural homestay entrepreneurs.Based on a first-hand questionnaire survey data for 368 rural homestay entrepreneurs,methods such as factor analysis,multiple regression analysis and the mediation effect test were used to explore the impact of entrepreneurial motivation on the continuous operation intention of rural homestay entrepreneurs and its internal mechanism.The results indicate that entrepreneurial motivation has a significant positive impact on rural homestay entrepreneurs’continuous operation intention.Community relations and entrepreneurial performance perception not only have simple mediating effects,but they also play a serial role in mediating the above relationship.This study provides a systematic theoretical framework for understanding and improving the continuous operation intention of rural homestay entrepreneurs,which can assist in ending the poverty dimension of the UN Sustainable Development Goals(SDGs)to some extent.展开更多
文摘With the continuous advancement of the national rural revitalization strategy,rural homestays,as one of the important carriers for realizing the rural revitalization strategy,have positive social,economic and cultural values in optimizing the rural economic structure,promoting the integration of culture and tourism industries,and inheriting regional culture.Based on the data of 1,062 papers from China National Knowledge Infrastructure(CNKI)during 2006-2023,the spatial and temporal distribution characteristics and evolution trends of studies on rural homestays were systematically analyzed by using CiteSpace tool to draw a knowledge graph as well as the methods of bibliometrics and policy text analysis.It is found that the research on rural homestays can be divided into four stages according to time,mainly focusing on theoretical exploration(2000-2010),poverty alleviation(2011-2015),deepening research in line with national strategies(2016-2020),and refined research around digital transformation(since 2021).Research shows that the research context of rural homestays is highly coupled with the national policy cycle.Based on the research context,an in-depth analysis was conducted to reveal the research characteristics of the existing papers.The deficiencies and omissions of the current research in the context of the great development of homestays were analyzed.It is proposed that under the guidance of policies,multi-dimensional perspectives,and users’demands,qualitative and quantitative methods should be used to conduct in-depth research from multiple perspectives in the future,so as to provide theoretical and practical guidance for the upgrading of homestay construction and industrial optimization under the background of the rural revitalization strategy.
文摘This study is the first phase of research results from the student innovation project“Yunqiao Sunshine Health and Wellness Homestay”group at Chengdu Normal University.By analyzing the current state of the Sunshine Health and Wellness Tourism Area economy in the Panxi region of Sichuan,local policies,and the current state of Sunshine Health and Wellness homestays and hotels,this paper proposes the possibility of developing Sunshine Health and Wellness homestays and hotels through traditional Chinese medicine(TCM)health preservation methods.It also proposes development strategies for such hotels through a market survey SWOT analysis.
基金Sponsored by Jiangsu Province Social Science Application Research Project(24SZC-117).
文摘Safety is one of the basic needs of tourists,and their sense of security is a necessary condition for the successful operation of homestays.Based on the theory of tourist perception,Nanjing Tangjiajia Hot Spring Village is taken as the research object.This paper analyzes the tourists’perception of homestay safety facilities and services through questionnaire survey,field investigation,interview,and other methods.It proposes strategies for improving homestay safety,aiming to provide safety management references for China’s homestay industry and promote its sustainable development.
基金The National Natural Science Foundation of China(42471284,42071199)The Beijing Social Science Foundation of China(22GLB036)。
文摘Rural homestays are a vital component of rural tourism development.With the deep implementation of the rural revitalization strategy,rural homestays have increasingly become a focal point for young urban tourists.Based on the Stimulus-Organism-Response(S-O-R)model,this study systematically explores the impacts of the brand experience,information quality,and tourism atmosphere of rural homestays on the emotions and satisfaction of young urban tourists through an empirical analysis.The data for the study came from a questionnaire survey of various rural lodgings in the city of Beijing,resulting in 428 valid samples.Using Structural Equation Modeling(SEM),this study revealed that brand experience,information quality,and tourism atmosphere are external stimuli that significantly influence tourist emotions.Specifically,these three factors both enhance positive emotions and reduce or alleviate negative emotions.Furthermore,the positive emotions have a significant positive effect on tourist satisfaction,while negative emotions have a significant negative impact.Specific recommendations for rural homestay operations based on these findings are given.These recommendations will not only help to improve the market competitiveness of rural homestays but also provide valuable theoretical and practical insights for the sustainable development of rural tourism.
文摘A French architect finds her ideal life in a scenic town in southwest China.IN the scenic Benzilan Town in China’s Yunnan Province,64-year-old French architect Estelle Achard enjoys an idyllic life in a rustic Tibetan house named Tulu Lodge,where she offers homestay services to visitors from across the globe.
基金Humanities and Social Sciences Planning Project of Ministry of Education of China(18YJC760149)Social Sciences Planning Project of Jiangxi Province,China(19YS04).
文摘In the process of historical development,the history and culture of villages are constantly changing,and they have become a powerful carrier of cultural heritage.Taking Baisi Village,Xun County,Henan Province as an example,the basic principles and development mode of traditional village protection were studied from aspects of traditional space renovation,architectural features and folk culture protection in this article,with a view to providing reference for the protection and development of other traditional villages.
文摘In most developing countries, tourism has been portrayed as a contributor to small scale enterprises, thus directlyuplifting the standards of living as well as a catalyst for community development. As an extended form of localpeople involvement in tourism, the homestay concept aims to promote households to earn an income from tourismdirectly. Although homestays are purported to provide economic benefits to the local people, it is not clear whetherthe local people fully benefit from the venture. For instance, the majority of the people in Taita Taveta County stilllive below the poverty line despite the fact that the homestay concept has already been in existence in the countysince 1989 and the highest number of homestay accommodation is found in this region. This research thereforesought to put the homestay concept into perspective： Identify motivational factors behind homestay operators＇participation in the program and assess the socio-economic benefits of homestay accommodation to host families.This research adopted cross-sectional research design and made use of both primary and secondary data. Primarydata were collected by use of researcher administered semi-structured questionnaires and an interview guide.Secondary data were gathered from books, newspaper articles, academic journals, the Internet, and other relevantdocuments related to homestay. Census technique was used for the homestay operators. Hence, all the 54 homestayoperators in the county were used in the study. Descriptive analysis and chi-square test of significance were used toanalyse the data. The study revealed that the major motivation for local people participation in the homestayprogram was income and most operators considered the programme a significant contributor to theirsocio-economic well-being. These findings have important implications for the Ministry of Tourism to craftpolicies and legislations geared towards creating an enabling environment for the homestay accommodationsub-sector to grow sustainably.
基金Sponsored by National Social Science Fund of China General Project “Spatial Disequilibrium and Influencing Mechanism of Total Factor Productivity of Tourism in China from the Perspective of Technological Heterogeneity”(20BJY201)。
文摘Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.
基金Sponsored by Characteristic Innovation Projectof Guangdong Provincial Department of Education (2016WTSCX119)“Thirteenth Five-year Plan” Discipline Co-construction Project of Guangdong Provincial Philosophy and Social Sciences in 2017 (GD17XGL62)。
文摘Minimal intervention is a method of traditional village protection.It refers to reducing human intervention in traditional villages as much as possible.If it is unavoidable,minimal intervention should be carried out in accordance with the purpose of village development under the premise of maintaining the village style.The method is effective and feasible to the traditional villages facing the dual choice of protection and development in China.Shizhai Village is a traditional village with local cultural characteristics,whose natural landscape has obvious advantages.Combining analysis of government objectives and higher-level planning,regional homestay development background,and location conditions,construction planning of Shizhai Village’s homestay based onminimal intervention was put forward.The main idea of the planning is to propose three measures of non-intervention,low-degree intervention and intervention according to different land conditions.
文摘The tourism industry is the second largest economic contributor in Malaysia, following the manufacturing sector. In 2008, recorded tourist arrivals reached 22.05 million and resulted in RM49.6 billion （USD13.4 billion） in revenue. The government has recognized the tourism industry in Malaysia as an engine for economic, social, political and ecological development, especially in rural areas. The Homestay Program is actively promoted by the Ministry of Tourism as a type of community based tourism in Malaysia. It is realized by the government as a catalyst for rural community development, particularly from a socio-economic perspective. The benefits of community based tourism can be further developed through the participation of women, youth and retired people. To realize the potential of the Homestay Program, the Malaysian Rural Tourism Master Plan 2001 was formulated. In the Malaysian Plan （2006-2010）, one of the points of focus by the government is on community development; rural tourism is one of the mechanisms. By June 2009, there had been 3,264 participants in 140 Homestays. Recently, the Ministry of Tourism has given the Homestay Program special emphasis. Under the 9th Malaysia Plan, a total of RM40 million was allocated to the ministry for upgrading infrastructure and facilities in participating villages. Developing the capabilities of local communities is an important component in ensuring the tourism development project benefits them; without supporting the communities in their endeavors, the physical development means nothing to them. If local communities are not equipped to actively participate, third parties could easily manipulate them, resulting in external domination of tourism development. Therefore, this descriptive study explores the motivation of local communities involved in the Homestay Program and the readiness among the local communities, as well as the appropriateness of training provided by government agencies aimed towards empowering local communities. Sixty-two respondents from local communities actively involved in operating the Homestay Program participated in this study. Respondents were from the district of Muar, Johore, Malaysia （Homestay Kg. Parit Bugis, Homestay Kg. Satang Buaya, and Homestay Kg. Melayu Baharu, Bt 28 Lenga）.
文摘At present,Guangzhou homestay industry is facing a bottleneck.Therefore,it is particularly important to analyze the factors that influence the competitiveness of rural homestays in Guangzhou,determine the evaluation system of competitiveness,and determine the weight of each factor.Based on Porter’s diamond theory,this paper analyzes and summarizes the influencing factors of homestay competitiveness,and divides the influencing factors into 5 primary factors and 34 secondary factors.The analytic hierarchy process(AHP)was used to determine the judgment matrix to form the weight results of each factor,and the results show that product characteristics account for the largest proportion among first level factors.Secondary factors such as theme creativity,personalized brand and the overall score account for a large proportion.The research results can act as a reference for the construction of competitiveness evaluation mechanism and model of local rural quality homestays.
文摘Huzhou,a small city in Zhejiang Province,saw a surge in bookings for its boutique homestays in May.There,vips immersed themselves in the mountain retreats,picking tea leaves and river rafting by day,then gathering around firepits for tea and open-air cinema under the stars at night.
文摘Xu Zhicheng,a 25 year-old homestay operator,is a native of Wangxian Village in.Wangxian Township,Guangxin District in Shangrao City of Jiangxi Province.After graduating from university,he returned to his family's ancestral property and spent the first half of 2024 renovating the old house,transforming it into a stylish boutique viphouse.
文摘The 333rd session of the“Cyber Mulan”Homestay Butler Training Program opened on October 14 in Tekes County,Xinjiang Uygur Autonomous Region.The program helps women master digital tools to grow their homestay businesses.From building an online brand to reaching new travelers through social media,the training empowers women to turn tradition into opportunity.
文摘Armin Schober,from Innsbruck,Austria,and his Chinese wife,Huang Qiong,run a homestay and a pizza and coffee bar in Hongcun,a town at the foothills of Huangshan Mountain,the world-famous mountain and UNESCO(United Nations Educational,Scientific and Cultural Organization)World Heritage site,in East China's Anhui Province."Living and starting a business in this tranquil,and beautiful,place really makes me feel happy,"Schober says.
基金The National Natural Science Foundation of China(42201187)The Jiangxi Provincial Department of Education Graduate Innovation Fund Project(YJS2023012)。
文摘Regional clustering has become a distinctive feature of the homestay industry in terms of spatial distribution in many countries.However,identifying and quantifying the advantageous locations suitable for the agglomeration of the homestay industry at the micro-scale is still in the exploratory stage.Therefore,with the support of multi-source data and the spatial entropy weight superposition method,drawing on concepts from physics such as gravitational and magnetic fields,and based on relevant location theories,the environmental field strength and its quantitative model are proposed to evaluate micro-locations suitable for homestay development.Finally,a case study was conducted in Wuyuan,China.The results show that the homestay industry is mainly distributed along traffic lines and rivers,which is greatly affected by tourism resources and rural settlements,and the degree of agglomeration is gradually increasing;The environmental field strength is closely related to the accessibility of infrastructure and the development of tourism resources,and the overall structure tends to be networked,polycentric and“core-periphery”;there is a positive linear correlation between the distribution of homestay industry and environmental field strength.This study provides a basis for optimising decision-making related to the sustainable planning and site-selection of tourism destinations and the homestay industry.
基金The National Social Science Foundation Youth Project(21CGL025)The Jiangxi Provincial“Thousand Talent’s Plan”Philosophy&Social Sciences Young Leading-level Professional Project(jxsq2023203026)The Social Science Foundation of Nanchang City(YJ202101)。
文摘Within the domain of homestays,it is imperative to prioritize the augmentation of hosts'pivotal role and the facilitation of pro-environmental behavior among tourists as essential strategies for promoting the sustainability of homestay accommodations.This research utilizes homestays in Pingtan Island as a specific example and employs a survey methodology to collect data.Additionally,a structural equation model is utilized to analyze the causal relationship between situational factors within homestays and the pro-environmental behavior of tourists,specifically within the context of host-vip interaction.The results of the study indicate that there is a favorable correlation between environmental quality and the interaction between hosts and vips,and visitors'pro-environmental behaviors.Furthermore,it is worth noting that situational circumstances play a crucial role in shaping the dynamics of host-vip interaction.This,in turn,serves as a mediator for the influence of situational factors on tourists'pro-environmental behavior.Based on the aforementioned findings,the present study proceeds to examine the pragmatic ramifications of the research and provides recommendations for prospective areas of investigation.
基金The Humanities and Social Sciences Planning Project of the Ministry of Education(23YJA790084)The National Social Science Foundation of China(23FGLB039)。
文摘Developing the rural homestay industry is beneficial for poverty reduction in rural areas and its sustainable development is closely related to the continuous operation intention of rural homestay entrepreneurs.Based on a first-hand questionnaire survey data for 368 rural homestay entrepreneurs,methods such as factor analysis,multiple regression analysis and the mediation effect test were used to explore the impact of entrepreneurial motivation on the continuous operation intention of rural homestay entrepreneurs and its internal mechanism.The results indicate that entrepreneurial motivation has a significant positive impact on rural homestay entrepreneurs’continuous operation intention.Community relations and entrepreneurial performance perception not only have simple mediating effects,but they also play a serial role in mediating the above relationship.This study provides a systematic theoretical framework for understanding and improving the continuous operation intention of rural homestay entrepreneurs,which can assist in ending the poverty dimension of the UN Sustainable Development Goals(SDGs)to some extent.
