1.Introduction Sports mega-events should transcend mere celebrations and generate lasting societal impacts.The“post-Olympic”era legacies often become focal points of global interest.1,2 As the apex of international ...1.Introduction Sports mega-events should transcend mere celebrations and generate lasting societal impacts.The“post-Olympic”era legacies often become focal points of global interest.1,2 As the apex of international multi-sport events,the Olympics offer an unparalleled opportunity to shift societal health behaviors.When spectators are motivated to engage in sports and elevate their understanding of athletics through the event,it constitutes the Olympics’most significant legacy.3 The 2024 Paris Olympics emerged as a global showcase for pioneering health communication strategies,utilizing digital media to advance physical fitness and sports knowledge.This article delves into the digital health communication strategies employed during the Paris Olympics and proposes policy recommendations to amplify global public health benefits.展开更多
Message framing has been shown to influence the persuasiveness of health communications. In this conceptual paper, the authors suggest that message framing can be extended to include causal attributions, and Weiner＇s...Message framing has been shown to influence the persuasiveness of health communications. In this conceptual paper, the authors suggest that message framing can be extended to include causal attributions, and Weiner＇s Attribution Theory （Weiner＇s AT） is an appropriate theoretical framework for the study of message framing and health communications. Weiner＇s AT proposes a specific motivational sequence that may explain cognitive, emotional, and behavioral responses to message frames. Propositions regarding relationships between message frames, causal attributions, and emotional and behavioral responses are presented to guide future research. The implications of this attribution-based message-framing process for future research are discussed展开更多
This article provides a brief introduction to health communication campaigns as an important method for health promotion.The general approach to campaign development is described and patterns of campaign effects acros...This article provides a brief introduction to health communication campaigns as an important method for health promotion.The general approach to campaign development is described and patterns of campaign effects across behavioral contexts are noted.Several high-profile campaigns in the United States are presented as examples and key learnings from each campaign are highlighted.The roles of theory,as well as major types of theories commonly used in campaign research,are also discussed.The article urges greater efforts to document and understand diverse campaign experience around the world.(c)2020 The author(s).Published by Elsevier B.V.on behalf of the Chinese Nursing Association.This is an open access article under the CC BY-NC-ND license(http://creativecommons.org/licenses/by-nc-nd/4.0/).展开更多
In Uganda, there is still insufficient comprehension of malaria as a lethal disease especially in rural areas despite universal bed-net distribution coverage and effective anti-malarial treatment. <strong>Aim:&l...In Uganda, there is still insufficient comprehension of malaria as a lethal disease especially in rural areas despite universal bed-net distribution coverage and effective anti-malarial treatment. <strong>Aim:</strong> To get evidence-based knowledge to establish the contribution of an individuals’ knowledge from various health communications that could increase their active involvement in health care especially seeking timely appropriate treatment for malaria or suspected malaria. <strong>Method:</strong> A cross-sectional survey using a correlational design was employed on a clustered sample of 380 rural households in 05 sub-counties of Kanungu district. Data were corrected between October 2016-January 2017 using researcher-administered questionnaires, key-informant interviews and focus group discussions. Correlation analysis was done. <strong>Result:</strong> There is a significant positive relationship between knowledge of health communications and treatment-seeking behavior (r = 0.312;<em>p</em> ≤ 0.01). <strong>Conclusion:</strong> Exposure to consistent Behavioral Change Communications messages influences treatment-seeking behaviour. Thus, in malaria-prone communities, it appears that other factors including sufficient targeted persuasive health communication are lacking in influencing personal orientations towards treatment-seeking behaviour. Therefore, proper Health Communications management supplements efforts from other disciplines and players, against malaria in Uganda.展开更多
The term“zero report,”an essential component of public health surveillance systems,is used to denote the reporting of zero cases of a specified disease during a given period.Its Chinese translation,“零报告”,has of...The term“zero report,”an essential component of public health surveillance systems,is used to denote the reporting of zero cases of a specified disease during a given period.Its Chinese translation,“零报告”,has often been misinterpreted by the public as“no report”or“absence of report,”resulting in confusion and misinformation.This paper examines the linguistic and cultural factors contributing to this misinterpretation,exploring the semantic discrepancies between“zero”in English and“零”in Chinese.Using a mixed-methods approach that combines theoretical analysis and empirical survey data,the paper highlights the challenges of translating technical terminology across linguistic and cultural contexts.It also provides recommendations for improving the translation of“zero report”and other public health terms to ensure clear global communication.展开更多
The mass communication model and interactive ritual chain theory,which serve as communication paradigms in the new media era,facilitate and enhance the synergy between the fields of social history of medicine and heal...The mass communication model and interactive ritual chain theory,which serve as communication paradigms in the new media era,facilitate and enhance the synergy between the fields of social history of medicine and health communication.This study employs a comprehensive framework based on the five elements of the mass communication model:information source,communication subject,communication object,message content,and post-communication feedback.Additionally,it incorporates the interactive ritual chain theory to examine the evolving dynamics and developmental trajectory of research in the social history of medicine during the new media era.Conclusively,this paper acknowledges the existing interaction gaps in the interaction between health communication and the social history of medicine research while outlining the challenges for fostering collaboration and proposing strategic optimizations for effective integration.展开更多
Considering student obesity problem,this study investigated Chilean teachers’behavioral intentions to include two anti-obesity health messages into their classroom teaching activities,which belonged to the“Choose to...Considering student obesity problem,this study investigated Chilean teachers’behavioral intentions to include two anti-obesity health messages into their classroom teaching activities,which belonged to the“Choose to Live Healthy”campaign.Using the traditional model of the Theory of Planned Behavior(TPB;Ajzen,1985),three research questions were answered:(a)Which of the two messages from the“Choose to Live Healthy”Campaign are known by Chilean schools’teachers?(b)According to the level of knowledge of each message declared by teachers,how do the TPB model and its subcomponents explain teachers’intentions variability to include an anti-obesity message based on the campaign studied in their teaching activities?and(c)Based on the knowledge declared by teachers of the campaign messages,do the TPB model’s subcomponents explain the variability on teachers’intentions to include the anti-obesity content of the campaign message in their teaching activities by types of schools?A total of 245 Chilean teachers were surveyed across three different types of schools.Results from regression analysis confirmed that five of the TPB subcomponents made a fundamental contribution to examine the variability of the theoretical framework upon teachers’behavioral intentions,with the exemption of perceived behavioral control autonomy.This study confirmed the great relevance and effectiveness of the TPB model to contribute to the interpretation of behavioral intentions variability across different types of contexts.Implications for health campaigns are mentioned.展开更多
BACKGROUND Child vaccination plays a great role in preventing infectious diseases in children.While Ethiopia has emphasized child vaccination,its effectiveness largely depends on efficient communication between health...BACKGROUND Child vaccination plays a great role in preventing infectious diseases in children.While Ethiopia has emphasized child vaccination,its effectiveness largely depends on efficient communication between health practitioners and mothers/caregivers.Thus,sufficient communication contributes to promoting child immunization and in turn improving child health.AIM To examine child vaccine communication practices and strategies as well as their relationship with sociodemographic characteristics of respondents in the Amhara region of Ethiopia.METHODS A quantitative cross-sectional survey was conducted using a pretested Likert scale questionnaire and distributed to 123 health workers in primary healthcare centers between April 2024 and June 2024.The data were analyzed using both descriptive and inferential statistics.RESULTS The results indicated that the most common vaccine communication activities included education and communication(mean score=24.1),vaccine data registration(mean score=8.86),and information exchange(mean score=8.3).A significant correlation was found between the implementation of interpersonal health communication principles and immunization communication training(F=341.756,P=0.000,P<0.05).However,no significant correlations were observed between age,education,work experience,and vaccine communication practices.Additionally,the study found that the application of interpersonal communication principles was associated with the perceived relevance of immunization communication(F=27.790,P=0.000,P<0.05).CONCLUSION Based on the findings the study concluded that communication practice in promoting child immunization is insufficient.To enhance vaccine acceptance,continuous immunization communication training for health workers is recommended.展开更多
INTRODUCTION The general public is exposed to a variety of chemicals, including food additives,contaminants, and pesticides. To protect the public from any health hazards associ ated with these chemicals, toxicities a...INTRODUCTION The general public is exposed to a variety of chemicals, including food additives,contaminants, and pesticides. To protect the public from any health hazards associ ated with these chemicals, toxicities are assessed by national regulatory agencies andat an international level by the World Health Organization (WHO) in conjunctionwith the Food and Agriculture Organization of the United Nations (FAO). A briefdescription of the work in this field conducted jointly by WHO and FAO has been展开更多
This study explores the design of functional health science games from the perspective of constructivist learning theory,with a particular focus on card-based gameplay.Using antibiotic-resistant bacteria and phage the...This study explores the design of functional health science games from the perspective of constructivist learning theory,with a particular focus on card-based gameplay.Using antibiotic-resistant bacteria and phage therapy as thematic content,the research proposes three core design principles:interactive exploratory environments,progressively challenging yet controllable level structures,and trial-and-error-based learning.These principles are applied in the prototype game Night of Hospital.The study details the design process across three key dimensions—visual environment,level mechanics,and deck-building systems—and demonstrates how knowledge construction can be embedded within the game system.The findings provide a viable framework for enhancing both the educational impact and entertainment value of science communication games.展开更多
Instead of studying the impact of media on society,the traditional"top down"orientation of most communication studies scholars,this keynote presentation adopted the opposite perspective,exploring the"bo...Instead of studying the impact of media on society,the traditional"top down"orientation of most communication studies scholars,this keynote presentation adopted the opposite perspective,exploring the"bottom-up"impact of"society"on"media".Unlike conventional"agenda-setting theory",which suggests that nationally prominent news media set issue"agendas"for other news media and public opinion,and also unlike the"guard dog"view that media essentially protect the interests of political and economic elites,the"community structure theory"explores links between different community(typically city or nation-state)demographics and variations in reporting on critical health concerns.Summarizing his scholarship on health communication presented and published over decades,the speaker outlined community structure theory's illumination of two overall patterns in US and cross-national coverage of health communication issues.In US coverage,broad measures of economically"buffered"privilege(educational,income,or occupational advantage)are linked to"favorable"or"government responsibility"coverage of health issues,and specific measures of"health"privilege(physicians,hospitals)are connected to"favorable"or"government responsibility"coverage promoting selected health issues.In cross-national coverage,specific measures of national"health vulnerability"(such as percent without improved water access,infant mortality rate)are linked to"government"responsibility coverage for selected health issues(human trafficking,water handling/contamination).In addition,broad measures of"macro"vulnerability conditions(agricultural dependence,political instability)are associated with"government"responsibility coverage for a wide range of health issues(genetically modified foods,drug trafficking,condom promotion,and food security).Overall,community structure theory's"bottom up"perspective reveals how the vulnerable are empowered by their demographic alignment with variations in health communication.展开更多
Background: For over a hundred thirty years, consecutive Ethiopian regimes have denied the Oromo people the right to develop free media. In this paper I explore how this denial has affected the development of public h...Background: For over a hundred thirty years, consecutive Ethiopian regimes have denied the Oromo people the right to develop free media. In this paper I explore how this denial has affected the development of public health conditions in Oromia. Methods: Using the “upstream” public health metaphor as the framework of thinking, in this paper I explore how the denial of free media has hindered the development of better public health conditions. Finding: Although media and public health are distinct social organizations, many of their functions overlap, with the former significantly supporting the development of the latter. Media informs, educates, entertains, molds opinion, advocates, provides a framework of thinking, connects people and ideas, and records events. The foundation of public health rests on the study of risks to population health and identifying health promotion as well as disease prevention (primary, secondary and tertiary) tools. Media facilitates knowledge construction and its dissemination. It supports the efforts societies make in establishing and maintaining the social conditions that will ensure the best public health outcomes possible. Conclusion: Since media facilitates knowledge construction and knowledge dissemination, it can help produce knowledgeable and critical citizens who are equipped with problem-solving skills. Denying the Oromo people the right to develop their own free media is hindering them from having people with skills who are critically needed in transforming their society and developing better public health conditions.展开更多
The healthcare system＇s approach considers the complexity and interactions between organized elements. In continuous processing, healthcare systems are affected by their constituent elements, themselves modified with...The healthcare system＇s approach considers the complexity and interactions between organized elements. In continuous processing, healthcare systems are affected by their constituent elements, themselves modified with each system change. To secure and optimize the system of care, collaboration between levels is necessary. Almost no documented experience to better coordination of levels of care in the Belgian system is available. To improve the quality of care, the system needs collaborative coordination between stakeholders. Good coordination improves the quality of patient care, it makes quality more efficient and optimal care. This coordination between care lines must be collaborative. Interactional communication is the founding element of inter-professional collaboration. A good self-esteem improves the relationship between actors in the health system and supports the initiatives and adaptability. It contributes therefore to an increase of the quality of care. The interactional Local Health System promotes cooperation in the relevant health network. Consultation and coordination between the actors involved and motivated bring care quality and operational solutions. This dynamic modality of exchanges appears fruitful as participants continue to meet and coordinate care, even after the official end of the action-research. The climate became conducive to solving real problems through the skills developed in the LHS.展开更多
Radio and television outfits constitute a subset of the mass media belonging specifically to the broadcast system, and vitally provide information useful for development （among others） to its adherents, consumers, a...Radio and television outfits constitute a subset of the mass media belonging specifically to the broadcast system, and vitally provide information useful for development （among others） to its adherents, consumers, and audiences. Health reporting or health news is an aspect of health communication through which the audiences are informed of all matters relating to their total well-being. In this paper, the authors investigated news reporting among broadcast outfits in Lagos-Nigeria as a measure to monitor or watchdog and report the reporter to his clients. The investigation was in two parts： One looked at his strategies in covering and reporting health in the environment; while the other examined news bulletins to subject its health news to a content analysis. The study revealed that health is a neglected concern in broadcast reporting with trigger or vulture approach/practice among broadcast outfits.展开更多
Due to the rapid rise of mobile phones around the globe, many consumers, researchers, clinicians, and health services are starting to see their utility in health. As well as a health informatics role in improving the ...Due to the rapid rise of mobile phones around the globe, many consumers, researchers, clinicians, and health services are starting to see their utility in health. As well as a health informatics role in improving the uptake and efficiency of current health services, mobile communication-assisted health care （m-health） also opens opportunities for services that are strikingly new and curative, in particular delivering personal health behaviour change programmes. Herein, we report the preliminary findings of a health-promotion survey titled ＂Mobile Apps User Trend Analysis of Turkish People＂. The survey examines the information needs and media preferences of women and men who research health information and use mobile apps for their healthcare in everyday life. Also this study tries to recover the behaviour of people and what applications they are downloading with respect to health, wellness, and medical mobile applicaitons. In looking the data, it appears that adoption of mHealth is growing at a furious pace. In this context, improvements to health communication have the potential to make a significant role to a promising new medium for health education and communication.展开更多
Recent research has emphasized the growing use of artificial intelligence (AI) in public health communication. However, the effectiveness of AI in developing and implementing culturally sensitive health communication ...Recent research has emphasized the growing use of artificial intelligence (AI) in public health communication. However, the effectiveness of AI in developing and implementing culturally sensitive health communication strategies is poorly understood. The complexity of cultural diversity in public health communication prompted a scoping review to systematically examine existing research on the use of AI in developing and implementing culturally sensitive health communication strategies that promote cultural responsiveness and enhance public health. The present study employed a scoping review methodology in line with the Arksey and O’Malley framework and reported according to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses extension for Scoping Reviews. Data were collected from published studies from MEDLINE (PubMed), Scopus, and Google Scholar in the last five years. From the 933 studies initially identified, screening yielded 15 relevant articles spanning 2019 to 2024, assessing AI’s impact of AI across diverse geographical contexts, such as the USA, UK, and China. These studies affirm AI’s efficacy of AI in crafting public health messages that incorporate cultural nuances and ensure anonymity, thus addressing the specific needs of racially minoritized communities. However, varying levels of acceptance are often influenced by ethical concerns, resulting in low trust and patient acceptance of AI for culturally responsive communication in public health care. This scoping review underscores a significant uptick in AI-driven approaches to culturally sensitive public health communication. Despite notable advancements, the body of empirical evidence is limited and primarily focuses on AI systems with minimal decision-making autonomy. Persistent challenges in user acceptance, especially within culturally sensitive settings, indicate that cultural sensitivity and trust-building are pivotal for the successful integration of AI in public health messaging. These findings necessitate further research to deepen the understanding and enhance the effective deployment of AI in diverse cultural contexts.展开更多
This mixed-methods study presents a needs analysis to investigate the workplace English language needs of medical students in China who are learning and using English as non-native speakers,the circumstances in which ...This mixed-methods study presents a needs analysis to investigate the workplace English language needs of medical students in China who are learning and using English as non-native speakers,the circumstances in which the various language skills are required,and stakeholders’perceived workplace preparedness in the light of language-related instructional provision during medical training.A leading university in China was chosen as the study case.Altogether,294 online questionnaires were collected from undergraduate medical students,graduate medical students and recent graduates working as physicians,and 33 semi-structured individual interviews were conducted with undergraduate medical students,graduate medical students,recent graduates working as physicians,medical teachers,English for Medical Purposes(EMP)teachers,program leaders and English-speaking patients.Results showed that in addition to physicians experiencing pressure to publish scientific articles internationally,participants attached greater importance to physicians’oral English communication ability,especially in undertaking clinical consultations in English,working with medical interpreters or acting as ad hoc interpreters.The participants also reported a lack of relevant EMP courses or trainings available at this university.Given these communicative events that physicians face in China,EMP courses need to include training in these specific areas.展开更多
Being credible as medical speakers is a fundamental quality to achieve. Although there are many factors that determine the credibility of a medical presenter, the way presentations are delivered (the lecture’s struct...Being credible as medical speakers is a fundamental quality to achieve. Although there are many factors that determine the credibility of a medical presenter, the way presentations are delivered (the lecture’s structure, visual aids, and the lecturer’s communication skills and engagement with the audience) will influence the effect speakers have on their audience and how credible people consider the lecturer, which will ultimately affect students’ learning. This perspective provides recommendations to increase speakers’ credibility through applying common presentation and communication principles in four domains: expertise and competence (e.g., know your audience, organize your presentation, introduce yourself, hold your arguments with evidence, avoid information overload, be prepared to answer questions), authenticity (be an accessible and honest speaker), personal presence (rehearse your presentation, get organized early, enjoy the moment), and dynamism (engage your audience, do not read your slides, explain the data, use images rather than text, avoid distracting your audience, ask and encourage questions).展开更多
Noise-induced hearing loss and related tinnitus are often unrecognized problems, especially in non-occupational settings. Research indicates that increasing numbers of children and adolescents have or are acquiring no...Noise-induced hearing loss and related tinnitus are often unrecognized problems, especially in non-occupational settings. Research indicates that increasing numbers of children and adolescents have or are acquiring noise induced hearing losses. Noise induced hearing loss can almost completely be prevented with simple precautionary measures. Educational programs rarely exist outside of those mandated in occupational settings. Health Communication theory can be applied to hearing health for developing effective loss prevention programs. Dangerous Decibels is one example of an effective multi-disciplinary effort to develop and disseminated prevention strategies.展开更多
Health communication is critical component of effective health delivery. While there are studies on the readability Patient Information Leaflets (PILs) around the world, so far, there is only one Ghanaian study that e...Health communication is critical component of effective health delivery. While there are studies on the readability Patient Information Leaflets (PILs) around the world, so far, there is only one Ghanaian study that explored the language of patient information leaflets for malaria. The present study explores the language of PILs of seven common ailments in Ghana. In all, 68 leaflets were purposely sampled for the study. Using SMOG and Flesch Kincaid grade level readability formulae, the researcher measured the readability of PILs and discovered that the readability of all the PILs was difficult to read except the dewormer leaflets that scored standard reading score. Further statistical analysis reveal that the lexical and syntactic complexity of the leaflets were not statistically different. Finally, an interview with 20 patients confirmed that the leaflets are difficult to read due to the complex words and long sentence structures. It is recommended that the PILs be revised to make the leaflets readable.展开更多
基金supported by the Ministry of Education in China Project of Humanities and Social Science(Grant No.23YJC860005).
文摘1.Introduction Sports mega-events should transcend mere celebrations and generate lasting societal impacts.The“post-Olympic”era legacies often become focal points of global interest.1,2 As the apex of international multi-sport events,the Olympics offer an unparalleled opportunity to shift societal health behaviors.When spectators are motivated to engage in sports and elevate their understanding of athletics through the event,it constitutes the Olympics’most significant legacy.3 The 2024 Paris Olympics emerged as a global showcase for pioneering health communication strategies,utilizing digital media to advance physical fitness and sports knowledge.This article delves into the digital health communication strategies employed during the Paris Olympics and proposes policy recommendations to amplify global public health benefits.
文摘Message framing has been shown to influence the persuasiveness of health communications. In this conceptual paper, the authors suggest that message framing can be extended to include causal attributions, and Weiner＇s Attribution Theory （Weiner＇s AT） is an appropriate theoretical framework for the study of message framing and health communications. Weiner＇s AT proposes a specific motivational sequence that may explain cognitive, emotional, and behavioral responses to message frames. Propositions regarding relationships between message frames, causal attributions, and emotional and behavioral responses are presented to guide future research. The implications of this attribution-based message-framing process for future research are discussed
文摘This article provides a brief introduction to health communication campaigns as an important method for health promotion.The general approach to campaign development is described and patterns of campaign effects across behavioral contexts are noted.Several high-profile campaigns in the United States are presented as examples and key learnings from each campaign are highlighted.The roles of theory,as well as major types of theories commonly used in campaign research,are also discussed.The article urges greater efforts to document and understand diverse campaign experience around the world.(c)2020 The author(s).Published by Elsevier B.V.on behalf of the Chinese Nursing Association.This is an open access article under the CC BY-NC-ND license(http://creativecommons.org/licenses/by-nc-nd/4.0/).
文摘In Uganda, there is still insufficient comprehension of malaria as a lethal disease especially in rural areas despite universal bed-net distribution coverage and effective anti-malarial treatment. <strong>Aim:</strong> To get evidence-based knowledge to establish the contribution of an individuals’ knowledge from various health communications that could increase their active involvement in health care especially seeking timely appropriate treatment for malaria or suspected malaria. <strong>Method:</strong> A cross-sectional survey using a correlational design was employed on a clustered sample of 380 rural households in 05 sub-counties of Kanungu district. Data were corrected between October 2016-January 2017 using researcher-administered questionnaires, key-informant interviews and focus group discussions. Correlation analysis was done. <strong>Result:</strong> There is a significant positive relationship between knowledge of health communications and treatment-seeking behavior (r = 0.312;<em>p</em> ≤ 0.01). <strong>Conclusion:</strong> Exposure to consistent Behavioral Change Communications messages influences treatment-seeking behaviour. Thus, in malaria-prone communities, it appears that other factors including sufficient targeted persuasive health communication are lacking in influencing personal orientations towards treatment-seeking behaviour. Therefore, proper Health Communications management supplements efforts from other disciplines and players, against malaria in Uganda.
基金supported by Chinese Academic Translation Project of the National Social Science Fund(Project Number:21WZZB001).
文摘The term“zero report,”an essential component of public health surveillance systems,is used to denote the reporting of zero cases of a specified disease during a given period.Its Chinese translation,“零报告”,has often been misinterpreted by the public as“no report”or“absence of report,”resulting in confusion and misinformation.This paper examines the linguistic and cultural factors contributing to this misinterpretation,exploring the semantic discrepancies between“zero”in English and“零”in Chinese.Using a mixed-methods approach that combines theoretical analysis and empirical survey data,the paper highlights the challenges of translating technical terminology across linguistic and cultural contexts.It also provides recommendations for improving the translation of“zero report”and other public health terms to ensure clear global communication.
基金University of Science and Technology of China Quality Project History of Medicine(2023YCZX02)Digital Museum Construction Project of Chinese Centre for Disease Control and Prevention(BB2110240080)The National Key R&D project granted by the Ministry of Science and Technology(2018YFA0902400).
文摘The mass communication model and interactive ritual chain theory,which serve as communication paradigms in the new media era,facilitate and enhance the synergy between the fields of social history of medicine and health communication.This study employs a comprehensive framework based on the five elements of the mass communication model:information source,communication subject,communication object,message content,and post-communication feedback.Additionally,it incorporates the interactive ritual chain theory to examine the evolving dynamics and developmental trajectory of research in the social history of medicine during the new media era.Conclusively,this paper acknowledges the existing interaction gaps in the interaction between health communication and the social history of medicine research while outlining the challenges for fostering collaboration and proposing strategic optimizations for effective integration.
文摘Considering student obesity problem,this study investigated Chilean teachers’behavioral intentions to include two anti-obesity health messages into their classroom teaching activities,which belonged to the“Choose to Live Healthy”campaign.Using the traditional model of the Theory of Planned Behavior(TPB;Ajzen,1985),three research questions were answered:(a)Which of the two messages from the“Choose to Live Healthy”Campaign are known by Chilean schools’teachers?(b)According to the level of knowledge of each message declared by teachers,how do the TPB model and its subcomponents explain teachers’intentions variability to include an anti-obesity message based on the campaign studied in their teaching activities?and(c)Based on the knowledge declared by teachers of the campaign messages,do the TPB model’s subcomponents explain the variability on teachers’intentions to include the anti-obesity content of the campaign message in their teaching activities by types of schools?A total of 245 Chilean teachers were surveyed across three different types of schools.Results from regression analysis confirmed that five of the TPB subcomponents made a fundamental contribution to examine the variability of the theoretical framework upon teachers’behavioral intentions,with the exemption of perceived behavioral control autonomy.This study confirmed the great relevance and effectiveness of the TPB model to contribute to the interpretation of behavioral intentions variability across different types of contexts.Implications for health campaigns are mentioned.
文摘BACKGROUND Child vaccination plays a great role in preventing infectious diseases in children.While Ethiopia has emphasized child vaccination,its effectiveness largely depends on efficient communication between health practitioners and mothers/caregivers.Thus,sufficient communication contributes to promoting child immunization and in turn improving child health.AIM To examine child vaccine communication practices and strategies as well as their relationship with sociodemographic characteristics of respondents in the Amhara region of Ethiopia.METHODS A quantitative cross-sectional survey was conducted using a pretested Likert scale questionnaire and distributed to 123 health workers in primary healthcare centers between April 2024 and June 2024.The data were analyzed using both descriptive and inferential statistics.RESULTS The results indicated that the most common vaccine communication activities included education and communication(mean score=24.1),vaccine data registration(mean score=8.86),and information exchange(mean score=8.3).A significant correlation was found between the implementation of interpersonal health communication principles and immunization communication training(F=341.756,P=0.000,P<0.05).However,no significant correlations were observed between age,education,work experience,and vaccine communication practices.Additionally,the study found that the application of interpersonal communication principles was associated with the perceived relevance of immunization communication(F=27.790,P=0.000,P<0.05).CONCLUSION Based on the findings the study concluded that communication practice in promoting child immunization is insufficient.To enhance vaccine acceptance,continuous immunization communication training for health workers is recommended.
文摘INTRODUCTION The general public is exposed to a variety of chemicals, including food additives,contaminants, and pesticides. To protect the public from any health hazards associ ated with these chemicals, toxicities are assessed by national regulatory agencies andat an international level by the World Health Organization (WHO) in conjunctionwith the Food and Agriculture Organization of the United Nations (FAO). A briefdescription of the work in this field conducted jointly by WHO and FAO has been
文摘This study explores the design of functional health science games from the perspective of constructivist learning theory,with a particular focus on card-based gameplay.Using antibiotic-resistant bacteria and phage therapy as thematic content,the research proposes three core design principles:interactive exploratory environments,progressively challenging yet controllable level structures,and trial-and-error-based learning.These principles are applied in the prototype game Night of Hospital.The study details the design process across three key dimensions—visual environment,level mechanics,and deck-building systems—and demonstrates how knowledge construction can be embedded within the game system.The findings provide a viable framework for enhancing both the educational impact and entertainment value of science communication games.
文摘Instead of studying the impact of media on society,the traditional"top down"orientation of most communication studies scholars,this keynote presentation adopted the opposite perspective,exploring the"bottom-up"impact of"society"on"media".Unlike conventional"agenda-setting theory",which suggests that nationally prominent news media set issue"agendas"for other news media and public opinion,and also unlike the"guard dog"view that media essentially protect the interests of political and economic elites,the"community structure theory"explores links between different community(typically city or nation-state)demographics and variations in reporting on critical health concerns.Summarizing his scholarship on health communication presented and published over decades,the speaker outlined community structure theory's illumination of two overall patterns in US and cross-national coverage of health communication issues.In US coverage,broad measures of economically"buffered"privilege(educational,income,or occupational advantage)are linked to"favorable"or"government responsibility"coverage of health issues,and specific measures of"health"privilege(physicians,hospitals)are connected to"favorable"or"government responsibility"coverage promoting selected health issues.In cross-national coverage,specific measures of national"health vulnerability"(such as percent without improved water access,infant mortality rate)are linked to"government"responsibility coverage for selected health issues(human trafficking,water handling/contamination).In addition,broad measures of"macro"vulnerability conditions(agricultural dependence,political instability)are associated with"government"responsibility coverage for a wide range of health issues(genetically modified foods,drug trafficking,condom promotion,and food security).Overall,community structure theory's"bottom up"perspective reveals how the vulnerable are empowered by their demographic alignment with variations in health communication.
文摘Background: For over a hundred thirty years, consecutive Ethiopian regimes have denied the Oromo people the right to develop free media. In this paper I explore how this denial has affected the development of public health conditions in Oromia. Methods: Using the “upstream” public health metaphor as the framework of thinking, in this paper I explore how the denial of free media has hindered the development of better public health conditions. Finding: Although media and public health are distinct social organizations, many of their functions overlap, with the former significantly supporting the development of the latter. Media informs, educates, entertains, molds opinion, advocates, provides a framework of thinking, connects people and ideas, and records events. The foundation of public health rests on the study of risks to population health and identifying health promotion as well as disease prevention (primary, secondary and tertiary) tools. Media facilitates knowledge construction and its dissemination. It supports the efforts societies make in establishing and maintaining the social conditions that will ensure the best public health outcomes possible. Conclusion: Since media facilitates knowledge construction and knowledge dissemination, it can help produce knowledgeable and critical citizens who are equipped with problem-solving skills. Denying the Oromo people the right to develop their own free media is hindering them from having people with skills who are critically needed in transforming their society and developing better public health conditions.
文摘The healthcare system＇s approach considers the complexity and interactions between organized elements. In continuous processing, healthcare systems are affected by their constituent elements, themselves modified with each system change. To secure and optimize the system of care, collaboration between levels is necessary. Almost no documented experience to better coordination of levels of care in the Belgian system is available. To improve the quality of care, the system needs collaborative coordination between stakeholders. Good coordination improves the quality of patient care, it makes quality more efficient and optimal care. This coordination between care lines must be collaborative. Interactional communication is the founding element of inter-professional collaboration. A good self-esteem improves the relationship between actors in the health system and supports the initiatives and adaptability. It contributes therefore to an increase of the quality of care. The interactional Local Health System promotes cooperation in the relevant health network. Consultation and coordination between the actors involved and motivated bring care quality and operational solutions. This dynamic modality of exchanges appears fruitful as participants continue to meet and coordinate care, even after the official end of the action-research. The climate became conducive to solving real problems through the skills developed in the LHS.
文摘Radio and television outfits constitute a subset of the mass media belonging specifically to the broadcast system, and vitally provide information useful for development （among others） to its adherents, consumers, and audiences. Health reporting or health news is an aspect of health communication through which the audiences are informed of all matters relating to their total well-being. In this paper, the authors investigated news reporting among broadcast outfits in Lagos-Nigeria as a measure to monitor or watchdog and report the reporter to his clients. The investigation was in two parts： One looked at his strategies in covering and reporting health in the environment; while the other examined news bulletins to subject its health news to a content analysis. The study revealed that health is a neglected concern in broadcast reporting with trigger or vulture approach/practice among broadcast outfits.
文摘Due to the rapid rise of mobile phones around the globe, many consumers, researchers, clinicians, and health services are starting to see their utility in health. As well as a health informatics role in improving the uptake and efficiency of current health services, mobile communication-assisted health care （m-health） also opens opportunities for services that are strikingly new and curative, in particular delivering personal health behaviour change programmes. Herein, we report the preliminary findings of a health-promotion survey titled ＂Mobile Apps User Trend Analysis of Turkish People＂. The survey examines the information needs and media preferences of women and men who research health information and use mobile apps for their healthcare in everyday life. Also this study tries to recover the behaviour of people and what applications they are downloading with respect to health, wellness, and medical mobile applicaitons. In looking the data, it appears that adoption of mHealth is growing at a furious pace. In this context, improvements to health communication have the potential to make a significant role to a promising new medium for health education and communication.
文摘Recent research has emphasized the growing use of artificial intelligence (AI) in public health communication. However, the effectiveness of AI in developing and implementing culturally sensitive health communication strategies is poorly understood. The complexity of cultural diversity in public health communication prompted a scoping review to systematically examine existing research on the use of AI in developing and implementing culturally sensitive health communication strategies that promote cultural responsiveness and enhance public health. The present study employed a scoping review methodology in line with the Arksey and O’Malley framework and reported according to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses extension for Scoping Reviews. Data were collected from published studies from MEDLINE (PubMed), Scopus, and Google Scholar in the last five years. From the 933 studies initially identified, screening yielded 15 relevant articles spanning 2019 to 2024, assessing AI’s impact of AI across diverse geographical contexts, such as the USA, UK, and China. These studies affirm AI’s efficacy of AI in crafting public health messages that incorporate cultural nuances and ensure anonymity, thus addressing the specific needs of racially minoritized communities. However, varying levels of acceptance are often influenced by ethical concerns, resulting in low trust and patient acceptance of AI for culturally responsive communication in public health care. This scoping review underscores a significant uptick in AI-driven approaches to culturally sensitive public health communication. Despite notable advancements, the body of empirical evidence is limited and primarily focuses on AI systems with minimal decision-making autonomy. Persistent challenges in user acceptance, especially within culturally sensitive settings, indicate that cultural sensitivity and trust-building are pivotal for the successful integration of AI in public health messaging. These findings necessitate further research to deepen the understanding and enhance the effective deployment of AI in diverse cultural contexts.
文摘This mixed-methods study presents a needs analysis to investigate the workplace English language needs of medical students in China who are learning and using English as non-native speakers,the circumstances in which the various language skills are required,and stakeholders’perceived workplace preparedness in the light of language-related instructional provision during medical training.A leading university in China was chosen as the study case.Altogether,294 online questionnaires were collected from undergraduate medical students,graduate medical students and recent graduates working as physicians,and 33 semi-structured individual interviews were conducted with undergraduate medical students,graduate medical students,recent graduates working as physicians,medical teachers,English for Medical Purposes(EMP)teachers,program leaders and English-speaking patients.Results showed that in addition to physicians experiencing pressure to publish scientific articles internationally,participants attached greater importance to physicians’oral English communication ability,especially in undertaking clinical consultations in English,working with medical interpreters or acting as ad hoc interpreters.The participants also reported a lack of relevant EMP courses or trainings available at this university.Given these communicative events that physicians face in China,EMP courses need to include training in these specific areas.
文摘Being credible as medical speakers is a fundamental quality to achieve. Although there are many factors that determine the credibility of a medical presenter, the way presentations are delivered (the lecture’s structure, visual aids, and the lecturer’s communication skills and engagement with the audience) will influence the effect speakers have on their audience and how credible people consider the lecturer, which will ultimately affect students’ learning. This perspective provides recommendations to increase speakers’ credibility through applying common presentation and communication principles in four domains: expertise and competence (e.g., know your audience, organize your presentation, introduce yourself, hold your arguments with evidence, avoid information overload, be prepared to answer questions), authenticity (be an accessible and honest speaker), personal presence (rehearse your presentation, get organized early, enjoy the moment), and dynamism (engage your audience, do not read your slides, explain the data, use images rather than text, avoid distracting your audience, ask and encourage questions).
文摘Noise-induced hearing loss and related tinnitus are often unrecognized problems, especially in non-occupational settings. Research indicates that increasing numbers of children and adolescents have or are acquiring noise induced hearing losses. Noise induced hearing loss can almost completely be prevented with simple precautionary measures. Educational programs rarely exist outside of those mandated in occupational settings. Health Communication theory can be applied to hearing health for developing effective loss prevention programs. Dangerous Decibels is one example of an effective multi-disciplinary effort to develop and disseminated prevention strategies.
文摘Health communication is critical component of effective health delivery. While there are studies on the readability Patient Information Leaflets (PILs) around the world, so far, there is only one Ghanaian study that explored the language of patient information leaflets for malaria. The present study explores the language of PILs of seven common ailments in Ghana. In all, 68 leaflets were purposely sampled for the study. Using SMOG and Flesch Kincaid grade level readability formulae, the researcher measured the readability of PILs and discovered that the readability of all the PILs was difficult to read except the dewormer leaflets that scored standard reading score. Further statistical analysis reveal that the lexical and syntactic complexity of the leaflets were not statistically different. Finally, an interview with 20 patients confirmed that the leaflets are difficult to read due to the complex words and long sentence structures. It is recommended that the PILs be revised to make the leaflets readable.
