The theory of the country-of-origin image is discussed and the natural relations between county-of-origin image and the regional brand are explored.The paper points out that the dispersion of agriculture has intensifi...The theory of the country-of-origin image is discussed and the natural relations between county-of-origin image and the regional brand are explored.The paper points out that the dispersion of agriculture has intensified the natural relations to a large extent.The paper probes into the branding status of agriculture in Guanzhong-Tianshui economic zone and points out the problems of it.In the first place,the agricultural industrial system is complete but there is no unified agricultural regional brand;in the second place,the weak awareness on protecting brand leads to the irrational behaviors on damaging brand.From the perspective of the image of the country of origin,the branding mode of agriculture is established and the countermeasures on improving the competitiveness of agricultural products are put forward.Firstly,the leading role of the government should be fully displayed;secondly,the image protection of original production place and regional brand promotion of the agricultural region should be intensified;thirdly,the functions of local pillar industries in protecting image and regional branding should be fully made use of.展开更多
Vernacular dwellings are organic products adaptive to local climate and other natural conditions. From the perspective of climatic and geographical features, this study analyzed spatial layouts, outer appearance, cour...Vernacular dwellings are organic products adaptive to local climate and other natural conditions. From the perspective of climatic and geographical features, this study analyzed spatial layouts, outer appearance, courtyard layout and material structure of vernacular dwellings in Guanzhong-Tianshui area, and refined the ecological concepts and technologies adaptive to local environment. Vernacular dwellings are expected to develop sustainably in the evolution of natural environment, and adapt to the development needs of local human settlements.展开更多
基金Supported by Soft Science Projects of Science and Technology Development Plan in Hanzhong City
文摘The theory of the country-of-origin image is discussed and the natural relations between county-of-origin image and the regional brand are explored.The paper points out that the dispersion of agriculture has intensified the natural relations to a large extent.The paper probes into the branding status of agriculture in Guanzhong-Tianshui economic zone and points out the problems of it.In the first place,the agricultural industrial system is complete but there is no unified agricultural regional brand;in the second place,the weak awareness on protecting brand leads to the irrational behaviors on damaging brand.From the perspective of the image of the country of origin,the branding mode of agriculture is established and the countermeasures on improving the competitiveness of agricultural products are put forward.Firstly,the leading role of the government should be fully displayed;secondly,the image protection of original production place and regional brand promotion of the agricultural region should be intensified;thirdly,the functions of local pillar industries in protecting image and regional branding should be fully made use of.
基金Supported by National Natural Science Foundation (51148007)
文摘Vernacular dwellings are organic products adaptive to local climate and other natural conditions. From the perspective of climatic and geographical features, this study analyzed spatial layouts, outer appearance, courtyard layout and material structure of vernacular dwellings in Guanzhong-Tianshui area, and refined the ecological concepts and technologies adaptive to local environment. Vernacular dwellings are expected to develop sustainably in the evolution of natural environment, and adapt to the development needs of local human settlements.
