Whether there is a global strategy in the U. S. or not is still an open question. Many Americans insist that since presidential election takes place every four years, it’s simply impossible for any President to work ...Whether there is a global strategy in the U. S. or not is still an open question. Many Americans insist that since presidential election takes place every four years, it’s simply impossible for any President to work out a global strategy in such a short time. Judged by the important factors such as strategy environment assessment, target formulation, strategy connotation expansion and effect evaluation, it is, in fact, very difficult to find out a country with a matured foreign,展开更多
Two years have past since September 11 events. Then to what extent has the U. S. global strategy changed? This is still a question in dispute. From the actions taken by U. S. A. and the various American documents publ...Two years have past since September 11 events. Then to what extent has the U. S. global strategy changed? This is still a question in dispute. From the actions taken by U. S. A. and the various American documents published in the past two years, we can find that there have been no much changes in U. S. global strategic objectives. The essence of the disputes over "New Empire" in U. S. A. is how to maintain U. S. hegemonic position as long as possible. Although the pattern展开更多
Compared with world’s other great powers, the United States deserves to be called a state that has both the desire and capability to rebuild the world. Therefore, its global strategy has become very important , and a...Compared with world’s other great powers, the United States deserves to be called a state that has both the desire and capability to rebuild the world. Therefore, its global strategy has become very important , and any nation that has dealings with Washington must take this into consideration. However, it is much debatable whether the United States has a global strategy, and whether a new global strategy展开更多
Ever since Bush entered the White house, especially after 9/11 events, America has successively published series of strategic documents, such as the Nuclear Posture Review, Quadrennial Defense Review, National Securit...Ever since Bush entered the White house, especially after 9/11 events, America has successively published series of strategic documents, such as the Nuclear Posture Review, Quadrennial Defense Review, National Security Strategy of the United States of America, National Strategy for Combating Terrorism, National Strategy to Combat Weapons of Mass Destruction. After its unilateralist practices gained points military and lost points politically in the Afghan war and the Iraq war, the multi-lateralist posture on dealing with展开更多
Elexible variety has all along been a hallmark of America’s global strategy withdifferentiated treatment for specific nations. In the new century, Washingtondivides the major world forces into four categories in ligh...Elexible variety has all along been a hallmark of America’s global strategy withdifferentiated treatment for specific nations. In the new century, Washingtondivides the major world forces into four categories in light of a comprehensive crite-rion of whether they have been fused into the international system, are going to-ward democracy or benefit world stability. They include: insiders or allies (Europeand Japan), marginalized ones (some underdeveloped African nations), outsidersor "rogues" (Iraq, North Korea) and finally, travelers on the way or "transitionstates". Interpretations by U.S. strategic reports define the "transition states"展开更多
On March 24, 1999, depending on its advanced technology and weapons, theS-led North Atlantic Treaty Organization(NATO) circumvented the Unit-ed Nations and brazenly used military forces against the Republic of Yugosla...On March 24, 1999, depending on its advanced technology and weapons, theS-led North Atlantic Treaty Organization(NATO) circumvented the Unit-ed Nations and brazenly used military forces against the Republic of Yugoslavia.The continuous bombing for more than two months has brought unprecedentedcatastrophe to Yugoslavia which used to be called the Garden of Eden. On May8, NATO with the US as leader again violated the UN Charter, internationallaws and the Vienna Diplomatic Convention and flagrantly bombed the展开更多
Since the end of the cold war,there has been profound adjustment in the development of international relations.In particular,entering the third decade after the Cold War,the adjustment has picked up pace and taken on ...Since the end of the cold war,there has been profound adjustment in the development of international relations.In particular,entering the third decade after the Cold War,the adjustment has picked up pace and taken on all the more fundamental influence in an all-round way.The change and adjustment in international relations has shown that the existing international system is not functioning well to展开更多
In light of economic globalization and the international economic landscape that has been changed by the global financial crisis,China's economy has already been completely integrated into the global economy.The C...In light of economic globalization and the international economic landscape that has been changed by the global financial crisis,China's economy has already been completely integrated into the global economy.The Chinese enterprises face fierce competition not only internationally as they pursue a "going global" strategy,but also in the domestic market from foreign companies.Therefore,to make their business operations international is not an option,but a must.Entergrises must cultivate international strategic thinking and an international vision,learn to use international resourcrs and markets,optimize resource distribution,develop advantages,and raise their core competiveness.展开更多
China’s growing importance in the global order,and the increasing assertiveness with which it pursues its global objectives,raise questions as to how the Middle East fits within China’s global strategy.There has bee...China’s growing importance in the global order,and the increasing assertiveness with which it pursues its global objectives,raise questions as to how the Middle East fits within China’s global strategy.There has been much speculation,in particular,as to whether China is seeking to replace the United States as a key guarantor of security for some Middle Eastern states and regimes.This no doubt is partly dependent on whether the United States will draw back its commitment to the region,and whether Middle Eastern states will seek an alternative guarantor.But it also depends critically on whether China has any interest in playing,and capacity to play,such a role.An understanding of the dynamics of China’s global strategy,and of how the Middle East relates to the parameters around which the strategy is conceived,needs to be the starting point in such an assessment.The aim of this article is to provide a realistic appraisal of the strategy,and then to draw conclusions relative to the present and future role of China in the Middle Eastern region.The analysis concludes that the relationship with Middle Eastern countries is indeed significant to China,but is nonetheless secondary to the interests which are most critical for the Chinese state.展开更多
The National Natural History Museum plays a key role in the implementation of the GSPC through its botanical gardens,the Conservatoire Botanique National du Bassin Parisien,the Herbarium,and also by providing expertis...The National Natural History Museum plays a key role in the implementation of the GSPC through its botanical gardens,the Conservatoire Botanique National du Bassin Parisien,the Herbarium,and also by providing expertise on all areas of the Strategy(botany,conservation,ethonobotany,article 8j,substainable use),etc.For 2 of the goals of GSPC(conserving plant diversity,Understanding and Documenting Plant Diversity),the Muséum has developed activities all over the world,including compilation of various flora and description of new species,as well as establishment of plant conservation schemes and habitat protection policies.It also conserves endangered species in the botanical garden.展开更多
Globalization has become a buzzword across the world in recent years. Threereasons explain the phenomenon. First, the deepening globalization in an ever-widening scope comes fromcloser economic interaction and thicken...Globalization has become a buzzword across the world in recent years. Threereasons explain the phenomenon. First, the deepening globalization in an ever-widening scope comes fromcloser economic interaction and thickening cross-border factor movements, as na-tions are shifting their strategic concern to economic matters in these post-ColdWar days. Soaring world trade, foreign direct investments and multinationals.WTO-induced better rules of game. a new, brewing inter-national financial orderout of lessons from the Asian financial contagion, the launching of the展开更多
The article presents the phenomenon of the Chinese companies＇ expansion in Europe as a result of the implementation of the government＇s strategy ＂Go Global＂, including the nature of this expansion, the scale, prem...The article presents the phenomenon of the Chinese companies＇ expansion in Europe as a result of the implementation of the government＇s strategy ＂Go Global＂, including the nature of this expansion, the scale, premises, as well as the possible consequences. The first part of the article is devoted to the analysis of assumptions and instruments of＂Go Global＂ strategy used to strengthen the government＇s initiatives aimed at encouraging the national entrepreneurs to open up and conduct business internationally. Further in the article the dominant forms and directions of Chinese companies＇ expansion on the European market have been presented, followed by the analysis of the impact of Chinese economy on its major foreign investment partners during the current economic slowdown. The basis of the analysis made by the author was data obtained from the statistical bases （Eurostat） and reports of the Research Institutes for China Studies （Rhodium Group, Thomson Reuters）. This is allowed to illustrate the development of Chinese expansion on the European market during the years 1999-2015. A significant increase in the activity of the Chinese capital in Europe could be seen in recent years. The development of relations between European countries and China is taking place not only in economic, but also in political and cultural dimension. This was reflected, among others, in activating of the trade activities between EU and China, the level of which increased greatly in years 1990-1999 from EUR 15,9 bn to EUR 72,2 bn, to reach a value of EUR 428,3 bn in 2011, making EU the most important trading partner of China. It should be emphasized that the European market has become the largest after Asian market, in terms of industry diversification of Chinese investment, where Chinese companies are investing in industries such as： raw materials, infrastructure automotive, chemicals and renewable energy.展开更多
The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to ent...The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to enter the mobile market,mainly focusing on mo- bile technologies selection,differentiable services,regional strate- gies and price policies.展开更多
Invasive alien species(IAS)significantly threaten global biodiversity and ecosystem stability.Despite increasing management efforts,a critical knowledge gap existed in understanding commonalities and disparities among...Invasive alien species(IAS)significantly threaten global biodiversity and ecosystem stability.Despite increasing management efforts,a critical knowledge gap existed in understanding commonalities and disparities among national strategies.We analyzed several IAS management lists from 23 countries and the European Union,focusing specifically on vascular plant species within these lists.List composition,characteristics,and associated management measures were analyzed.Key patterns in species prioritization across national lists and intercontinental exchange of invasive alien plants(IAPs)were identified.Pistia stratiotes,Pontederia crassipes,Salvinia molesta,Cabomba caroliniana,Ulex europaeus were identified as globally recognized threats,being listed by at least 33.3%of analyzed countries and invading five or more continents.Aquatic plants were found to be more frequently included in management lists.A significant directional invasion pattern between the Eastern and Western Hemispheres was identified.Species native to Asia were observed to dominate as significant donors of IAPs across continents.The analysis of list management strategies highlighted substantial gaps in achieving Target 6 of the Kunming-Montreal Global Biodiversity Framework,particularly in species prioritization and inclusion of potential IAPs.In response to these challenges,a tiered classification system for invasive alien species list was proposed,encompassing High-Priority,Watchlist,Potential,and Priority Site categories,which aimed at enhancing management effectiveness by tailoring strategies to different invasion stages and ecological contexts.This study could contribute to understanding global IAPs management strategies and serve as a reference for policymakers and conservation managers to identify priority IAPs and refine management approaches.展开更多
With the profound changes taking place in the international power structure and the accelerated changes occurring in the world that have not been seen in a century,the discord between China and the United States(US)in...With the profound changes taking place in the international power structure and the accelerated changes occurring in the world that have not been seen in a century,the discord between China and the United States(US)in the realm of global governance is becoming increasingly prominent.Moreover,the raging COVID-19 pandemic has aggravated the divergences between the two countries in terms of global governance strategy.Since the end of World War II,although the diplomatic strategies of the US and their implementation have varied from administration to administration,such strategies have generally been defined by the US desire for hegemony in global governance.China’s engagement in global governance,by contrast,has undergone twists and turns,and its strategies and policies have kept pace with the times,which has gradually led to a global governance strategy that highlights extensive consultation,joint contribution,and shared benefits.The divergences between China and the US in terms of global governance strategy are embodied in governance values,areas,and approaches,relations among governance entities,and balance between national and global governance,which have resulted mainly from the two countries’different cultural backgrounds,historical traditions,realistic goals,and national strength.In the context of intensifying competition among major countries today,these strategic divergences between China and the US have exerted a profound impact on global governance cooperation and the reform of the global governance system,and exacerbated the fragmentation of global governance and the competition over leadership.Therefore,a comparison of the global governance strategies pursued by China and the US will help enhance mutual understanding,avoid confrontation and conflict,properly manage disagreements,and promote a healthy and stable development of bilateral relations between China and the US.展开更多
As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and bu...As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges展开更多
China has been a leader in export strategy since the reform and opening-up for trade. This has played a positive role in economic development, however, since stepping into a large country economy, entering the.WTO and...China has been a leader in export strategy since the reform and opening-up for trade. This has played a positive role in economic development, however, since stepping into a large country economy, entering the.WTO and the current development of economic globalization at a rapid rate, the leading export strategy has already been very difficult to adapt to the daily challenges in export because of the constant changes in domestic and international economic environment. In view of this, China should turn its strategy into one of dynamic comparative advantages with a global competitive strategy, in conformity with big country＇s economy in the economic background of globalization.展开更多
Prospects of Global Financial Crisis and Economic Crisis The widely spreading global financial crisis has halted the fast growth of world economy in five consecutive years,and heavily stricken the financial and econom...Prospects of Global Financial Crisis and Economic Crisis The widely spreading global financial crisis has halted the fast growth of world economy in five consecutive years,and heavily stricken the financial and economic sectors worldwide.It’s second only to the "Great Depression" in the 1930’s.Governments展开更多
In May 2018,the Director-General of the World Health Organization(WHO)called for global action to eliminate cervical cancer~1.This call marked the beginning of an ambitious international effort to scale up 3 key strat...In May 2018,the Director-General of the World Health Organization(WHO)called for global action to eliminate cervical cancer~1.This call marked the beginning of an ambitious international effort to scale up 3 key strategies:human papillomavirus(HPV)vaccination,cervical cancer screening,and treatment of precancerous lesions and cancer.Subsequently,the WHO and its partners developed a global strategy to accelerate the reduction of cervical cancer incidence,with an ultimate goal of achieving elimination within the next century.This Global Strategy represents a formal international commitment and is anchored in the 90-70-90 targets to be achieved by 2030.In parallel,several countries have also set national commitments,such as Sweden's pledge to achieve elimination by 2027 and Australia's target of achieving elimination by 2035.展开更多
The scholarly outputs from China's mainland have surged at an unprecedented speed in the past three decades,1 causing not only the reshaping of the publication landscape but also concern regarding China’s buildin...The scholarly outputs from China's mainland have surged at an unprecedented speed in the past three decades,1 causing not only the reshaping of the publication landscape but also concern regarding China’s building of its own publishing realm,2 especially under the current situation where the open access(OA)movement has reached the critical half-way point.This editorial/commentary aims to suggest a global-local strategy for OA to facilitate the eastward(or southward)adjustment of scientific,technical,and medical(STM)publications,observe integrity for both researchers and OA journals,and transform STM publications by making OA affordable for the Global South.The global-local strategy refers to a more geographically balanced strategy that concerns not only global scientific excellence but also the diversity of the local culture.The STM publication network should have a T-shaped architecture composed of global platforms and local hubs so as to be recognized and trusted by researchers everywhere in the world.展开更多
文摘Whether there is a global strategy in the U. S. or not is still an open question. Many Americans insist that since presidential election takes place every four years, it’s simply impossible for any President to work out a global strategy in such a short time. Judged by the important factors such as strategy environment assessment, target formulation, strategy connotation expansion and effect evaluation, it is, in fact, very difficult to find out a country with a matured foreign,
文摘Two years have past since September 11 events. Then to what extent has the U. S. global strategy changed? This is still a question in dispute. From the actions taken by U. S. A. and the various American documents published in the past two years, we can find that there have been no much changes in U. S. global strategic objectives. The essence of the disputes over "New Empire" in U. S. A. is how to maintain U. S. hegemonic position as long as possible. Although the pattern
文摘Compared with world’s other great powers, the United States deserves to be called a state that has both the desire and capability to rebuild the world. Therefore, its global strategy has become very important , and any nation that has dealings with Washington must take this into consideration. However, it is much debatable whether the United States has a global strategy, and whether a new global strategy
文摘Ever since Bush entered the White house, especially after 9/11 events, America has successively published series of strategic documents, such as the Nuclear Posture Review, Quadrennial Defense Review, National Security Strategy of the United States of America, National Strategy for Combating Terrorism, National Strategy to Combat Weapons of Mass Destruction. After its unilateralist practices gained points military and lost points politically in the Afghan war and the Iraq war, the multi-lateralist posture on dealing with
文摘Elexible variety has all along been a hallmark of America’s global strategy withdifferentiated treatment for specific nations. In the new century, Washingtondivides the major world forces into four categories in light of a comprehensive crite-rion of whether they have been fused into the international system, are going to-ward democracy or benefit world stability. They include: insiders or allies (Europeand Japan), marginalized ones (some underdeveloped African nations), outsidersor "rogues" (Iraq, North Korea) and finally, travelers on the way or "transitionstates". Interpretations by U.S. strategic reports define the "transition states"
文摘On March 24, 1999, depending on its advanced technology and weapons, theS-led North Atlantic Treaty Organization(NATO) circumvented the Unit-ed Nations and brazenly used military forces against the Republic of Yugoslavia.The continuous bombing for more than two months has brought unprecedentedcatastrophe to Yugoslavia which used to be called the Garden of Eden. On May8, NATO with the US as leader again violated the UN Charter, internationallaws and the Vienna Diplomatic Convention and flagrantly bombed the
文摘Since the end of the cold war,there has been profound adjustment in the development of international relations.In particular,entering the third decade after the Cold War,the adjustment has picked up pace and taken on all the more fundamental influence in an all-round way.The change and adjustment in international relations has shown that the existing international system is not functioning well to
文摘In light of economic globalization and the international economic landscape that has been changed by the global financial crisis,China's economy has already been completely integrated into the global economy.The Chinese enterprises face fierce competition not only internationally as they pursue a "going global" strategy,but also in the domestic market from foreign companies.Therefore,to make their business operations international is not an option,but a must.Entergrises must cultivate international strategic thinking and an international vision,learn to use international resourcrs and markets,optimize resource distribution,develop advantages,and raise their core competiveness.
文摘China’s growing importance in the global order,and the increasing assertiveness with which it pursues its global objectives,raise questions as to how the Middle East fits within China’s global strategy.There has been much speculation,in particular,as to whether China is seeking to replace the United States as a key guarantor of security for some Middle Eastern states and regimes.This no doubt is partly dependent on whether the United States will draw back its commitment to the region,and whether Middle Eastern states will seek an alternative guarantor.But it also depends critically on whether China has any interest in playing,and capacity to play,such a role.An understanding of the dynamics of China’s global strategy,and of how the Middle East relates to the parameters around which the strategy is conceived,needs to be the starting point in such an assessment.The aim of this article is to provide a realistic appraisal of the strategy,and then to draw conclusions relative to the present and future role of China in the Middle Eastern region.The analysis concludes that the relationship with Middle Eastern countries is indeed significant to China,but is nonetheless secondary to the interests which are most critical for the Chinese state.
文摘The National Natural History Museum plays a key role in the implementation of the GSPC through its botanical gardens,the Conservatoire Botanique National du Bassin Parisien,the Herbarium,and also by providing expertise on all areas of the Strategy(botany,conservation,ethonobotany,article 8j,substainable use),etc.For 2 of the goals of GSPC(conserving plant diversity,Understanding and Documenting Plant Diversity),the Muséum has developed activities all over the world,including compilation of various flora and description of new species,as well as establishment of plant conservation schemes and habitat protection policies.It also conserves endangered species in the botanical garden.
文摘Globalization has become a buzzword across the world in recent years. Threereasons explain the phenomenon. First, the deepening globalization in an ever-widening scope comes fromcloser economic interaction and thickening cross-border factor movements, as na-tions are shifting their strategic concern to economic matters in these post-ColdWar days. Soaring world trade, foreign direct investments and multinationals.WTO-induced better rules of game. a new, brewing inter-national financial orderout of lessons from the Asian financial contagion, the launching of the
文摘The article presents the phenomenon of the Chinese companies＇ expansion in Europe as a result of the implementation of the government＇s strategy ＂Go Global＂, including the nature of this expansion, the scale, premises, as well as the possible consequences. The first part of the article is devoted to the analysis of assumptions and instruments of＂Go Global＂ strategy used to strengthen the government＇s initiatives aimed at encouraging the national entrepreneurs to open up and conduct business internationally. Further in the article the dominant forms and directions of Chinese companies＇ expansion on the European market have been presented, followed by the analysis of the impact of Chinese economy on its major foreign investment partners during the current economic slowdown. The basis of the analysis made by the author was data obtained from the statistical bases （Eurostat） and reports of the Research Institutes for China Studies （Rhodium Group, Thomson Reuters）. This is allowed to illustrate the development of Chinese expansion on the European market during the years 1999-2015. A significant increase in the activity of the Chinese capital in Europe could be seen in recent years. The development of relations between European countries and China is taking place not only in economic, but also in political and cultural dimension. This was reflected, among others, in activating of the trade activities between EU and China, the level of which increased greatly in years 1990-1999 from EUR 15,9 bn to EUR 72,2 bn, to reach a value of EUR 428,3 bn in 2011, making EU the most important trading partner of China. It should be emphasized that the European market has become the largest after Asian market, in terms of industry diversification of Chinese investment, where Chinese companies are investing in industries such as： raw materials, infrastructure automotive, chemicals and renewable energy.
文摘The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to enter the mobile market,mainly focusing on mo- bile technologies selection,differentiable services,regional strate- gies and price policies.
基金the Fundamental Research Funds of CAF(CAFYBB2022SY020)the National Natural Science Foundation of China(31872645).
文摘Invasive alien species(IAS)significantly threaten global biodiversity and ecosystem stability.Despite increasing management efforts,a critical knowledge gap existed in understanding commonalities and disparities among national strategies.We analyzed several IAS management lists from 23 countries and the European Union,focusing specifically on vascular plant species within these lists.List composition,characteristics,and associated management measures were analyzed.Key patterns in species prioritization across national lists and intercontinental exchange of invasive alien plants(IAPs)were identified.Pistia stratiotes,Pontederia crassipes,Salvinia molesta,Cabomba caroliniana,Ulex europaeus were identified as globally recognized threats,being listed by at least 33.3%of analyzed countries and invading five or more continents.Aquatic plants were found to be more frequently included in management lists.A significant directional invasion pattern between the Eastern and Western Hemispheres was identified.Species native to Asia were observed to dominate as significant donors of IAPs across continents.The analysis of list management strategies highlighted substantial gaps in achieving Target 6 of the Kunming-Montreal Global Biodiversity Framework,particularly in species prioritization and inclusion of potential IAPs.In response to these challenges,a tiered classification system for invasive alien species list was proposed,encompassing High-Priority,Watchlist,Potential,and Priority Site categories,which aimed at enhancing management effectiveness by tailoring strategies to different invasion stages and ecological contexts.This study could contribute to understanding global IAPs management strategies and serve as a reference for policymakers and conservation managers to identify priority IAPs and refine management approaches.
基金the phased result of a school-level research project(2020)of the Party School of the Central Committee of CPC(National Academy of Governance)entitled“Research on the Concept of Global Governance Featuring Extensive Consultation,Joint Contribution,and Shared Benefits amid Great Changes of the World Unseen in a Century”(2020YB015)。
文摘With the profound changes taking place in the international power structure and the accelerated changes occurring in the world that have not been seen in a century,the discord between China and the United States(US)in the realm of global governance is becoming increasingly prominent.Moreover,the raging COVID-19 pandemic has aggravated the divergences between the two countries in terms of global governance strategy.Since the end of World War II,although the diplomatic strategies of the US and their implementation have varied from administration to administration,such strategies have generally been defined by the US desire for hegemony in global governance.China’s engagement in global governance,by contrast,has undergone twists and turns,and its strategies and policies have kept pace with the times,which has gradually led to a global governance strategy that highlights extensive consultation,joint contribution,and shared benefits.The divergences between China and the US in terms of global governance strategy are embodied in governance values,areas,and approaches,relations among governance entities,and balance between national and global governance,which have resulted mainly from the two countries’different cultural backgrounds,historical traditions,realistic goals,and national strength.In the context of intensifying competition among major countries today,these strategic divergences between China and the US have exerted a profound impact on global governance cooperation and the reform of the global governance system,and exacerbated the fragmentation of global governance and the competition over leadership.Therefore,a comparison of the global governance strategies pursued by China and the US will help enhance mutual understanding,avoid confrontation and conflict,properly manage disagreements,and promote a healthy and stable development of bilateral relations between China and the US.
文摘As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges
文摘China has been a leader in export strategy since the reform and opening-up for trade. This has played a positive role in economic development, however, since stepping into a large country economy, entering the.WTO and the current development of economic globalization at a rapid rate, the leading export strategy has already been very difficult to adapt to the daily challenges in export because of the constant changes in domestic and international economic environment. In view of this, China should turn its strategy into one of dynamic comparative advantages with a global competitive strategy, in conformity with big country＇s economy in the economic background of globalization.
文摘Prospects of Global Financial Crisis and Economic Crisis The widely spreading global financial crisis has halted the fast growth of world economy in five consecutive years,and heavily stricken the financial and economic sectors worldwide.It’s second only to the "Great Depression" in the 1930’s.Governments
基金supported by the CAMS Innovation Fund for Medical Sciences(No.2023-I2M-3-019)National Natural Science Foundation of China(No.82404366)。
文摘In May 2018,the Director-General of the World Health Organization(WHO)called for global action to eliminate cervical cancer~1.This call marked the beginning of an ambitious international effort to scale up 3 key strategies:human papillomavirus(HPV)vaccination,cervical cancer screening,and treatment of precancerous lesions and cancer.Subsequently,the WHO and its partners developed a global strategy to accelerate the reduction of cervical cancer incidence,with an ultimate goal of achieving elimination within the next century.This Global Strategy represents a formal international commitment and is anchored in the 90-70-90 targets to be achieved by 2030.In parallel,several countries have also set national commitments,such as Sweden's pledge to achieve elimination by 2027 and Australia's target of achieving elimination by 2035.
基金supported by the Chinese Academy of Sciences(CASgrant number 2022-X01-B-008)+3 种基金the National Natural Science Foundation of China(NSFCgrant number L2124038)the China Association for Science and Technology(CASTgrant number 2022-KYY-525116-0008).
文摘The scholarly outputs from China's mainland have surged at an unprecedented speed in the past three decades,1 causing not only the reshaping of the publication landscape but also concern regarding China’s building of its own publishing realm,2 especially under the current situation where the open access(OA)movement has reached the critical half-way point.This editorial/commentary aims to suggest a global-local strategy for OA to facilitate the eastward(or southward)adjustment of scientific,technical,and medical(STM)publications,observe integrity for both researchers and OA journals,and transform STM publications by making OA affordable for the Global South.The global-local strategy refers to a more geographically balanced strategy that concerns not only global scientific excellence but also the diversity of the local culture.The STM publication network should have a T-shaped architecture composed of global platforms and local hubs so as to be recognized and trusted by researchers everywhere in the world.
