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Retail Brand Building Through Promotional Communication: A Study That Focuses on Category Killers Promotional Flyers
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作者 Roberto Manzano Anton Magdalena Ferran Aranaz Maria Puelles Gallo Miguel Llorens Marin 《Chinese Business Review》 2011年第3期217-225,共9页
Strong competition in retail distribution and the development of new purchasing options for the consumer generate a growing need to strengthen the retailers' brand image using all the communication elements, with pro... Strong competition in retail distribution and the development of new purchasing options for the consumer generate a growing need to strengthen the retailers' brand image using all the communication elements, with promotional flyers being one of the most important ways to do this. Promotional flyers make-up 5.1% of the money spent on communication and rank third place in terms of importance for retailers. The aim of this investigation work is to focus on analysing the utility of a promotional tool, such as a flyer, to fulfil a strategic objective, like creating a retail brand image, within a modern dynamic sector that is growing fast, such as Category Killers. Two sources of information have been used to carry out the research. On the One hand, a survey conducted on those responsible for the definition and execution of the promotional plan, and on the other hand, the accumulation and analysis of all the flyers issued into the market thought-out a year by those retailers which belong to this format, in order to conduct a study of seven defined image indicators. This information has been largely analyzed using multidimensional scaling method and chi-square test. As a result, we have managed to gather the differential elements in flyers execution between those retailers that prize the communications of image attributes and those retailers which concentrate on communicating price. The first group makes greater use of promotional theme related flyers, and shows greater differentiation in both product assortment and the depth of the range being communicated. 展开更多
关键词 retail image integrated communication store promotional flyers
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英孚发布创意英语教材High Flyers
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作者 张吉 《留学》 2015年第18期94-94,共1页
为进一步激发7至9岁儿童学习英语的主动性,英孚教育发布了由多国教育人士共同创作的创意教材。近日,《留学》应邀参加英孚教育在北京召开的媒体体验会,亲身感受了一套为7-9岁儿童量身定做的英语教材。这套名为"High Flyers"... 为进一步激发7至9岁儿童学习英语的主动性,英孚教育发布了由多国教育人士共同创作的创意教材。近日,《留学》应邀参加英孚教育在北京召开的媒体体验会,亲身感受了一套为7-9岁儿童量身定做的英语教材。这套名为"High Flyers"的教材研发历时三年,由多国教育界人士共同参与创作完成。英孚教育青少儿英语执行副总裁白皎宇告诉《留学》,High Flyers教材及课程引入了个性鲜明的动画人物,加入了多个实用的对话情景。 展开更多
关键词 HIGH flyers 教育人士 教育界人士 副总裁 学习体验 学习效率 听说能力 角色扮演 积极主
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Perspectives on low-Reynolds-number aerodynamics:shape,motion and structure
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作者 Die Chen Lin Fu +6 位作者 Csaba Hefler Tian Ji Ryusuke Noda Michael Pittman Huihe Qiu Wei Shyy Qing Zhang 《Acta Mechanica Sinica》 2025年第7期81-114,共34页
Some of the most interesting areas in aerospace science and technologies are on either higher,faster,and larger systems or lower,slower,and smaller flying capabilities.In this paper,we present our perspectives on the ... Some of the most interesting areas in aerospace science and technologies are on either higher,faster,and larger systems or lower,slower,and smaller flying capabilities.In this paper,we present our perspectives on the aerodynamics related to small,fixed-wing as well as flapping-wing flight vehicles.From an evolutionary viewpoint,flyers have gone through many iterations,adaptations,and optimizations to balance their biological functions,including flight.In the low-Reynolds-number regime,the aerodynamic characteristics around a solid object differ from those observed at the scale of passenger-airplanes.Consequently,the optimal airfoil and wing shapes vary with vehicle size.As vehicle dimensions vary,non-proportional scaling between surface areas and weight shifts the dominance of physical mechanisms,leading to distinct operational parameters and technical requirements.With smaller flight vehicles,structural flexibility as well as anisotropic material properties become more pronounced,which causes qualitative changes in aerodynamics.The flapping motion of the wings,the interactions between wings,the synergistic characteristics of wing and tail,and the development of soft structures for better agility and flight performance are discussed.Low-Reynolds-number aerodynamics require collaborative innovation to optimize shape,motion,and structure of vehicles in accordance with the scaling laws.Together,progress on these fronts is reshaping the design paradigm of air vehicles and other types of robots with shrinking physical dimensions and more versatile capabilities to meet wider ranges of missions. 展开更多
关键词 Flight evolution and adaptation in nature Low-Reynolds-number airfoil and wing Flapping wing aerodynamics Fluid〓〓structure interaction Flexible and soft flyers
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Design, fabrication and performance test of an integrated exploding foil initiator system 被引量:5
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作者 Zehao Wang Pengfei Xue +1 位作者 Qingxuan Zeng Mingyu Li 《Defence Technology(防务技术)》 SCIE EI CAS CSCD 2024年第12期125-135,共11页
The integration method of exploding foil initiator system(EFIs) used to be researched to broaden its application range in military and aerospace in the last few decades.In order to lower the firing voltage below 1 kV,... The integration method of exploding foil initiator system(EFIs) used to be researched to broaden its application range in military and aerospace in the last few decades.In order to lower the firing voltage below 1 kV,an integrated EFIs with enhanced energy efficiency was designed.Corresponding exploding foil initiator chips were fabricated in batch via micro electromechanical systems technology by integrating a unified foil,a flyer layer and a barrel on a glass substrate successively,meanwhile its package of the whole system was proposed at a volume of 2.194 cm^(3).The structural parameters were determined by predicted performance including flyer velocity,impact behavior and conduction property via the proposed theoretical models and the static electric field simulation.As expect,this integrated EFIs exhibited excellent functions,which could accelerate the flyer to a terminal velocity over 4 km/s and preeminently initiate HNS-IV pellet at a circuit of 0.24 μF/0.9 kV.Furthermore,the theoretical design,fabrication and performance test have been all included to validate the feasibility of this integrated EFIs that was beneficial for its commercial development in the future. 展开更多
关键词 Exploding foil initiator system INTEGRATION Planar trigger switch Micro electromechanical systems Flyer velocity Shock initiation
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The interaction between a shaped charge jet and a single moving plate 被引量:3
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作者 Andreas Helte Jonas Lundgren Jonas Candle 《Defence Technology(防务技术)》 SCIE EI CAS CSCD 2024年第1期1-13,共13页
Reactive armour is a very efficient add-on armour against shaped charge threats.Explosive reactive armour consists of one or several plates that are accelerated by an explosive.Similar but less violent acceleration of... Reactive armour is a very efficient add-on armour against shaped charge threats.Explosive reactive armour consists of one or several plates that are accelerated by an explosive.Similar but less violent acceleration of plates can also be achieved in a completely inert reactive armour.To be efficient against elongated jets,the motion of the plates needs to be inclined against the jet such that a sliding contact between the jet and the plates is established.This sliding contact causes a deflection and thinning of the jet.Under certain circumstances,the contact will become unstable,leading to severe disturbances on the jet.These disturbances will drastically reduce the jet penetration performance and it is therefore of interest to study the conditions that leads to an unstable contact.Previous studies on the interaction between shaped charge jets and flyer plates have shown that it is mainly the forward moving plate in an explosive reactive armour that is effective in disturbing the jet.This is usually attributed to the higher plate-to-jet mass flux ratio involved in the collision of the forward moving plate compared to the backward moving plate.For slow moving plates,as occurs in inert reactive armour,the difference in mass flux for the forward and backward moving plate is much lesser,and it is therefore of interest to study if other factors than the mass flux influences on the protection capability.In this work,experiments have been performed where a plate is accelerated along its length,interacting with a shaped charge jet that is fired at an oblique angle to the plate’s normal,either against or along the plate’s velocity.The arrangement corresponds to a jet interacting with a flyer plate from a reactive armour,with the exception that the collision velocity is the same for both types of obliquities in these experiments.The experiments show that disturbances on the jet are different in the two cases even though the collision velocities are the same.Numerical simulations of the interaction support the observation.The difference is attributed to the character of the contact pressure in the interaction region.For a backward moving plate,the maximum contact pressure is obtained at the beginning of the interaction zone and the contact pressure is therefore higher upstream than downstream of the jet while the opposite is true for a forward moving plate.A negative interface pressure gradient with respect to the jet motion results in a more stable flow than a positive,which means that the jet-plate contact is more stable for a backward moving plate than for a forward moving plate.A forward moving plate is thus more effective in disturbing the jet than a backward moving plate,not only because of the higher jet to plate mass flux ratio but also because of the character of the contact with the jet. 展开更多
关键词 Reactive armour Flyer plate Shaped charge jet
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Plastic deformation behavior of a Cu-10Ta alloy under strong impact loading
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作者 Ping Song Jianghai Liu +1 位作者 Wenbin Li Yiming Li 《Defence Technology(防务技术)》 SCIE EI CAS CSCD 2024年第2期368-382,共15页
In this work,a Cu-10Ta alloy with a copper to tantalum mass ratio of 9:1 is prepared using powder metallurgy technology.Physical properties of the alloy,including density,microstructure,melting point,and constant-volu... In this work,a Cu-10Ta alloy with a copper to tantalum mass ratio of 9:1 is prepared using powder metallurgy technology.Physical properties of the alloy,including density,microstructure,melting point,and constant-volume specific heat,are tested.Via the split Hopkinson pressure bar(SHPB)and flyerplate impact experiments,the relationship between equivalent stress and equivalent plastic strain of the material is studied at temperatures of 298-823 K and under strain rates of 1×10^(-3)-5.2×10^(3)s^(-1),and the Hugoniot relationship at impact pressures of 1.46-17.25 GPa and impact velocities of 108-942 m/s is obtained.Evolution of the Cu-10Ta microstructure that occurs during high-strain-rate impact is analyzed.Results indicate that the Cu-10Ta alloy possesses good thermal stability,and at ambient temperatures of up to 50%its melting point,stress softening of less than 15%of the initial strength is observed.A modified J-C constitutive model is employed to accurately predict the variation of yield strength with strain rate.Under strong impact,the copper phase is identified as the primary source of plastic deformation in the Cu-10Ta alloy,while significant deformation of the high-strength tantalum particles is less pronounced.Furthermore,the longitudinal wave speed D is found to correlate linearly with the particle velocity u upon strong impact.Analysis reveals that the sound speed and spallation strength of the alloy increase with increasing impact pressure. 展开更多
关键词 Cu-10Ta SHPB Plastic deformation Flyer impact Hugoniot relationship
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Applicability limits of the DAX test in plastic bonded explosives
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作者 Martin Künzel Jindrich Kucera Jiri Pachman 《Defence Technology(防务技术)》 SCIE EI CAS CSCD 2024年第6期64-70,共7页
The Disc Acceleration e Xperiment(DAX)is one of the most recent experimental methods of performance characterization of new energetic materials.A cylindrical explosive charge accelerates a thin metallic disc and its v... The Disc Acceleration e Xperiment(DAX)is one of the most recent experimental methods of performance characterization of new energetic materials.A cylindrical explosive charge accelerates a thin metallic disc and its velocity is measured continuously using photonic Doppler velocimetry.The detonation velocity is measured simultaneously.The DAX test can be used to obtain the Chapman-Jouguet(CJ)detonation pressure and to describe detonation products expansion using reduced amount of explosive.A series of DAX tests was performed at various charge diameters and disc thicknesses with Semtex 1 A plastic bonded explosive and sensitized nitromethane.The DAX-like evaluation was also applied to previously measured data of Semtex 1A and A-IX-1 explosives.The optimum disc thickness is determined by the disc to explosive mass ratio of 0.01-0.08.The repeatability of the Semtex 1 A detonation pressure results is about four times lower compared to the pressed and liquid explosives. 展开更多
关键词 Flyer plate Detonation pressure Photonic Doppler velocimetry Semtex
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Investigation of system parameters towards safer impact based shock-to-detonation transition in a novel laser driven flyer plate prototype
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作者 Gonca Saglam Ozkasapoglu Selis Onel 《Defence Technology(防务技术)》 SCIE EI CAS CSCD 2024年第9期103-113,共11页
Laser driven flyer plate technology offers improved safety and reliability for detonation of explosives in industrial applications ranging from mining and stone quarrying to the aerospace and defense industries.This s... Laser driven flyer plate technology offers improved safety and reliability for detonation of explosives in industrial applications ranging from mining and stone quarrying to the aerospace and defense industries.This study is based on developing a safer laser driven flyer plate prototype comprised of a laser initiator and a flyer plate subsystem that can be used with secondary explosives.System parameters were optimized to initiate the shock-to-detonation transition(SDT)of a secondary explosive based on the impact created by the flyer plate on the explosive surface.Rupture of the flyer was investigated at the mechanically weakened region located on the interface of these subsystems,where the product gases from the deflagration of the explosive provide the required energy.A bilayer energetic material was used,where the first layer consisted of a pyrotechnic component,zirconium potassium perchlorate(ZPP),for sustaining the ignition by the laser beam and the second layer consisted of an insensitive explosive,cyclotetramethylene-tetranitramine(HMX),for deflagration.A plexiglass interface was used to enfold the energetic material.The focal length of the laser beam from the diode was optimized to provide a homogeneous beam profile with maximum power at the surface of the ZPP.Closed bomb experiments were conducted in an internal volume of 10 cm^(3) for evaluation of performance.Dependency of the laser driven flyer plate system output on confinement,explosive density,and laser beam power were analyzed.Measurements using a high-speed camera resulted in a flyer velocity of 670±20 m/s that renders the prototype suitable as a laser detonator in applications,where controlled employment of explosives is critical. 展开更多
关键词 Laser driven flyer plate Shock to detonation transition DETONATION Secondary explosives Pyrotechnic materials CONFINEMENT
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Research on the quasi-isentropic driving model of aluminized explosives in the detonation wave propagation direction
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作者 Hongfu Wang Yan Liu +5 位作者 Fan Bai Chao He Yingliang Xu Qiang Zhou Chuan Xiao Fenglei Huang 《Defence Technology(防务技术)》 SCIE EI CAS CSCD 2024年第2期596-618,共23页
Taking CL-20(Hexanitrohexaazaisowurtzitane)-based aluminized explosives with high gurney energy as the research object, this research experimentally investigates the work capability of different aluminized explosive f... Taking CL-20(Hexanitrohexaazaisowurtzitane)-based aluminized explosives with high gurney energy as the research object, this research experimentally investigates the work capability of different aluminized explosive formulations when driving metal flyer plates in the denotation wave propagation direction.The research results showed that the formulations with 43 μm aluminum(Al) powder particles(The particle sizes of Al powder were in the range of 2~43 μm) exhibited the optimal performance in driving flyer plates along the denotation wave propagation direction. Compared to the formulations with Al powder 13 μm, the formulations with Al powder 2 μm delivered better performance in accelerating metal flyer plates in the early stage, which, however, turned to be poor in the later stage. The CL-20-based explosives containing 25% Al far under-performed those containing 15% Al. Based on the proposed quasi-isentropic hypothesis, relevant isentropy theories, and the functional relationship between detonation parameters and entropy as well as Al reaction degree, the characteristic lines of aluminized explosives in accelerating flyer plates were theoretically studied, a quasi-isentropic theoretical model for the aluminized explosive driving the flyer plate was built and the calculation methods for the variations of flyer plate velocity, Al reaction degree, and detonation product parameters with time and axial positions were developed. The theoretical model built is verified by the experimental results of the CL-20-based aluminized explosive driving flyer plate. It was found that the model built could accurately calculate the variations of flyer plate velocity and Al reaction degree over time. In addition, how physical parameters including detonation product pressure and temperature varied with time and axial positions was identified. The action time of the positive pressure after the detonation of aluminized explosives was found prolonged and the downtrend of the temperature was slowed down and even reversed to a slight rise due to the aftereffect reaction between the Al powder and the detonation products. 展开更多
关键词 Aluminized explosive Flyer plate experiment Quasi-isentropic theoretical model Al reaction Driving characteristics
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From concept to reality-A review to the primary test stand and its preliminary application in high energy density physics 被引量:22
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作者 Jianjun Deng Weiping Xie +28 位作者 Shuping Feng Meng Wang Hongtao Li Shengyi Song Minghe Xia Ji Ce An He Qing Tian Yuanchao Gu Yongchao Guan Bin Wei Xianbin Huang Xiaodong Ren Jiakun Dan Jing Li Shaotong Zhou Hongchun Cai Siqun Zhang Kunlun Wang Qiang Xu Yujuan Wang Zhaohui Zhang Guilin Wang Shuai Guo Yi He Yiwei Zhou Zhanji Zhang Libing Yang Wenkang Zou 《Matter and Radiation at Extremes》 SCIE EI CAS 2016年第1期48-58,共11页
Pulsed power technology,whereas the electrical energy stored in a relative long period is released in much shorter timescale,is an efficient method to create high energy density physics(HEDP)conditions in laboratory.A... Pulsed power technology,whereas the electrical energy stored in a relative long period is released in much shorter timescale,is an efficient method to create high energy density physics(HEDP)conditions in laboratory.Around the beginning of this century,China Academy of Engineering Physics(CAEP)began to build some experimental facilities for HEDP investigations,among which the Primary Test Stand(PTS),a multi-module pulsed power facility with a nominal current of 10 MA and a current rising time~90 ns,is an important achievement on the roadmap of the electro-magnetically driven inertial confinement fusion(ICF)researches.PTS is the first pulsed power facility beyond 10 TW in China.Therefore,all the technologies have to be demonstrated,and all the engineering issues have to be overcome.In this article,the research outline,key technologies and the preliminary HEDP experiments are reviewed.Prospects on HEDP research on PTS and pulsed power development for the next step are also discussed. 展开更多
关键词 High energy density physics Inertial confinement fusion Z-PINCH Isentropic compression Hypervelocity flyer launch Pulsed power Primary Test Stand
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Theoretical Model for Calculating Electric-Power Curves Depicting Accelerated Flyer by Exploding Foil 被引量:1
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作者 赵彦 曾庆轩 冯长根 《Journal of Beijing Institute of Technology》 EI CAS 2010年第1期8-13,共6页
A theoretical model for calculating electric-power curves of small-size foil during its electrical explosion is given.This technique is based on temperature dependence of foil conductivity.After taking into account th... A theoretical model for calculating electric-power curves of small-size foil during its electrical explosion is given.This technique is based on temperature dependence of foil conductivity.After taking into account the energy conversion of the foil explosion,the power-time curve is applied to the hydrodynamic code.One-dimensional numerical simulations of electric-explosion driving flyers are performed using this code.Calculated flyer velocities lie within ±8% of experimental data from Lawrence Livermore National Laboratory (LLNL),and simulated history curves of flyer velocities coincide well with those measured using velocity interferometer system for any reflector (VISAR),indicating a helpful work for design optimization of slapper detonators. 展开更多
关键词 power-time curve electric conductivity flyer velocity
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CALCULATION AND MEASUREMENT OF DYNAMIC EXPANSION OF ROVING FLYER
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作者 俞焕祥 吴文英 +1 位作者 蔡旭初 黄俊 《Journal of China Textile University(English Edition)》 EI CAS 1996年第1期51-55,共5页
Roving flyer is an important part of roving frame. Its dynamic expansions affect the quality of rove greatly. The expansions are calculated by means of the general program SAP84 based on finite element method in this ... Roving flyer is an important part of roving frame. Its dynamic expansions affect the quality of rove greatly. The expansions are calculated by means of the general program SAP84 based on finite element method in this paper. Its measuring principle and usage are also described. The results of calculating and measuring are identical. The method presented in the paper is effective for studying the properties of roving flyer. 展开更多
关键词 ROVING FLYER FINITE ELEMENT method DYNAMIC expansion.
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Method of Testing the Flyer Sensitivity of Explosives
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作者 王桂吉 赵剑衡 《Journal of Beijing Institute of Technology》 EI CAS 2004年第3期324-327,共4页
By means of Mylar flyer shock explosives driven by electric gun, the method of testing the flyer initiation sensitivity of explosives is studied, and some experiments are done. The experimental results show that the t... By means of Mylar flyer shock explosives driven by electric gun, the method of testing the flyer initiation sensitivity of explosives is studied, and some experiments are done. The experimental results show that the test method established is correct, which is very important and instructive to study and evaluate the safety and reliability of explosives. For the moment, the test should be researched and discussed further.. 展开更多
关键词 electric gun shock initiation short pulse flyer sensitivity
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Swiss Innovation Week 2019:Home of Drones,the New High Flyer of Swiss Industry
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作者 Audrey 《China's Foreign Trade》 2019年第3期58-59,共2页
Following the successful Swiss Innovation Week(SIW)held in July 2018,the Embassy of Switzerland in China launches its 2nd edition from 12 to 14of June 2019.With Swiss drones as the brand-new theme,Switzerland’s drone... Following the successful Swiss Innovation Week(SIW)held in July 2018,the Embassy of Switzerland in China launches its 2nd edition from 12 to 14of June 2019.With Swiss drones as the brand-new theme,Switzerland’s drone ecosystem and innovation in the field of flying robots were present.According to various rankings,Switzerland is one of the most innovative countrie s in the world and also one of the most competitive co untries. 展开更多
关键词 SWISS INNOVATION WEEK 2019:Home of DRONES the New High FLYER of SWISS Industry
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Rolling centrifuge repulsion Force Spacecraft
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作者 Yan Cao 《Modern Electronic Technology》 2018年第3期70-72,共3页
A Rolling Centrifugal Repulsion force UFO Introduction: Any object that rolls along a straight line will generate a centrifugal repulsive force that is away from the body being rolled, it is rolling centrifugal repuls... A Rolling Centrifugal Repulsion force UFO Introduction: Any object that rolls along a straight line will generate a centrifugal repulsive force that is away from the body being rolled, it is rolling centrifugal repulsive force. Utilizing this phenomenon, rolling the round ring along the edge of the UFO's disk will produce a constant lift, and then use the electric wheel technology to set the ballast rock at the bottom of the UFO to change the position of the ballast stone at the bottom of the chamber. In order to change the position of the center of gravity of the UFO, the purpose of driving the UFO can be achieved. 展开更多
关键词 Universal REPULSION Force INERTIA MOMENT of INERTIA FLYER Spin GRAPHIC Classification 140.15
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Continental Airlines and China Southern Airlines Announce Strategic Partnership
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《China's Foreign Trade》 2007年第14期47-47,共1页
Frequent flyer reciprocity to start in September;coclesharing to start in November.
关键词 China Southern Airlines CONTINENTAL Airlines strategic partnership flyer
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