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An Analysis of the Bidirectional Shaping Mechanism Between Short-Video Algorithms and Film Narrative Driven by the Attention Economy
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作者 Zhaoyang Dong Shibo Zhang 《Proceedings of Business and Economic Studies》 2025年第5期32-38,共7页
This study examines the bidirectional shaping mechanism between short-video algorithms and film narratives within the attention economy.It investigates how algorithmic logic influences cinematic storytelling and how f... This study examines the bidirectional shaping mechanism between short-video algorithms and film narratives within the attention economy.It investigates how algorithmic logic influences cinematic storytelling and how films,in turn,contribute to the aesthetic enhancement of short-video content.Drawing on Communication Accommodation Theory and Berry’s Acculturation Theory,along with case analyses and industry data,this research demonstrates that algorithms push films toward high-stimulus,fast-paced narrative patterns—characterized by increased shot density and structural fragmentation—to capture and retain viewer attention.Conversely,films counter this influence by supplying narratively deep and artistically refined content that elevates short-video aesthetics and encourages critical audience engagement.This dynamic reflects a process of mutual adaptation rather than one-sided dominance.The study concludes that such interaction signifies a broader restructuring of cultural production logic,facilitating cross-media convergence while simultaneously posing risks to cultural diversity due to the prioritization of high-traffic content.Balancing this relationship will require policy support,algorithmic transparency,and strengthened industry self-regulation to preserve artistic integrity and cultural ecosystem diversity. 展开更多
关键词 Short-video algorithm film narrative Bidirectional shaping Cultural production logic Attention economy
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