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外向社会关系对电商从业意愿的影响:基于江西S县的案例
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作者 苟天来 隗畅 +2 位作者 陈香 马圣乔 赵一凡 《北京农学院学报》 2025年第3期62-67,共6页
【目的】旨在缩小电商创业可及性、优化电商培训机制,推动农村经济全面可持续发展。【方法】基于在S县狗牯脑茶产业的实地调查及问卷数据,分析影响农民参与电商创业意愿的因素,并探讨社会关系的异质性在培训与实践转化过程中的作用。【... 【目的】旨在缩小电商创业可及性、优化电商培训机制,推动农村经济全面可持续发展。【方法】基于在S县狗牯脑茶产业的实地调查及问卷数据,分析影响农民参与电商创业意愿的因素,并探讨社会关系的异质性在培训与实践转化过程中的作用。【结果】农民在参与电商培训后,使用电商创业可及性存在显著差距。外向社会关系是影响电商培训后实践转化效率的关键因素。研究表明,具有较高学历、更广人脉网络和电商经验的农民,在参与电商培训后进入电商行业的可能性更大,且优化产业价值链;相反,缺乏相关经历和社会网络薄弱的农民,尽管积极接受培训,但参与电商意愿和能力仍较低。【结论】应针对社会关系较弱的农民,优化电商培训的内容和方式,强化实践经历,拓宽社交网络资源,完善产业协作机制,以缩小电商创业可及性鸿沟,提高培训-实践转化效率。 展开更多
关键词 外向社会关系 电商创业可及性 农民电商参与 电商培训
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社会网络对农户电商创业绩效的影响研究
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作者 左珊湘 罗薇 唐果 《商业观察》 2025年第2期30-37,共8页
基于社会网络理论视角,文章探究了创业学习和创业机会识别的中介效应机制和链式中介效应,实证分析社会网络、创业学习、创业机会识别和农户电商创业绩效四者之间的关系。研究表明:社会网络正向影响农户电商创业绩效;创业学习在社会网络... 基于社会网络理论视角,文章探究了创业学习和创业机会识别的中介效应机制和链式中介效应,实证分析社会网络、创业学习、创业机会识别和农户电商创业绩效四者之间的关系。研究表明:社会网络正向影响农户电商创业绩效;创业学习在社会网络影响农户电商创业绩效过程中发挥中介作用;创业机会识别在网络中心性影响农户电商创业绩效过程中发挥中介作用;创业学习与创业机会识别在社会网络影响农户电商创业绩效过程中发挥链式中介作用。据此,建议农户强化自身社会网络的中心地位,积极加强与其他农户之间的联系;加强信息储备、搜索能力及机会识别能力,实现高质量电商创业。 展开更多
关键词 社会网络 农户电商创业绩效 链式中介 创业学习 创业机会识别
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Factors Influencing Willingness and Ability of Farmers to Adopt New Technologies:A Case Study of Guanzhong Area
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作者 TIAN Jing-na LI Lu-tang 《Asian Agricultural Research》 2012年第7期37-40,44,共5页
Based on data of 248 rural households in Pucheng County and Huxian County,we established the Two-Level Logit Model to analyze the willingness of farmers to adopt new technologies,its influence factors,and probability ... Based on data of 248 rural households in Pucheng County and Huxian County,we established the Two-Level Logit Model to analyze the willingness of farmers to adopt new technologies,its influence factors,and probability of successful adoption of new technologies.Results show that the willingness has positive correlation with whether the farmer is head of household,the educational level,occupation,agricultural loan,the number of family labor,and information dissemination channel,while it has negative correlation with non-agricultural employment proportion and whether the farmer is village cadre.In the model of the probability of farmers'successfully adopting new technologies,occupation,agricultural loan,planting area,gender and educational level are positively correlated,while age and non-agricultural employment proportion are negatively correlated.Largescale flow of rural labor plays a negative role in popularization of technologies in rural areas through influencing factors,including number of family labor,non-agricultural employment proportion,educational level,gender,and whether the farmer is village cadre.Finally,on the basis of results of empirical study,we put forward countermeasures and suggestions for strengthening ability of farmers to adopt new technologies. 展开更多
关键词 New technologies Willingness of adoption farmers'ability Logit Model
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A Catastrophe Model to Assess Soil Restoration Under Ecological Restoration in the Red Soil Hilly Region of China 被引量:3
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作者 CHEN Zhiqiang CHEN Zhibiao +1 位作者 BAI Liyue ZENG Yuee 《Pedosphere》 SCIE CAS CSCD 2017年第4期778-787,共10页
Current methods that utilize simple data or models to evaluate soil restoration under ecological restoration are not sufficiently rigorous.Soil restoration under ecological restoration measures was evaluated in the re... Current methods that utilize simple data or models to evaluate soil restoration under ecological restoration are not sufficiently rigorous.Soil restoration under ecological restoration measures was evaluated in the red soil hilly region of China by applying the catastrophe model.Among 89 soil sites selected,26(29.21%) were in the middle lobe,10(11.24%) in the upper lobe,and 53(70.79%)in the lower lobe of the process surface in the Cusp catastrophe model.The catastrophic direction of the 26 unstable soil sites was to the upper lobe of the process surface according to vegetation cover change and fieldwork.There was a significant negative correlation of the variation in bifurcation set(? value) with vegetation cover increase,and a higher vegetation cover increase was related to higher unstable probability.The four ecological restoration measures were listed in the order:low-quality forest improvement(LQFI)>arbor-bush-herb mixed plantation(ABHMP)>orchard improvement(OI)>closing measures(CM) according to the proportions of unstable soil sites,which were all higher than no restoration measure,while they were in the order:LQFI<ABHMP<OI<CM according to their ? values,which were all lower than those of no restoration measure.Farmers' assessment of soil restoration under the four ecological restoration measures was in accordance with the proportions of unstable soil sites and inversely proportional to the? value.Therefore,farmers' assessment can prove the evaluation of soil restoration under ecological restoration measures based on catastrophe model. 展开更多
关键词 3S technologies CATASTROPHE theory CUSP CATASTROPHE model farmers' assessment process surface SOIL and waterlosses SOIL quality integrated INDEX
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Land Use Change and Its Effect on Environment Based on Farmers’Behaviors: A Case Study in Agricultural Areas of Tibet, China
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作者 ZHOUWei YANYan +1 位作者 ZENGYun-ying ZHONGXiang-hao 《Wuhan University Journal of Natural Sciences》 EI CAS 2005年第4期767-773,共7页
In the case study in Agricultural Area of Tibet, the process and characteristics of farmers' land use were surveyed by semi-structural interview questionnaire. By comparing the change of land covers and farmers... In the case study in Agricultural Area of Tibet, the process and characteristics of farmers' land use were surveyed by semi-structural interview questionnaire. By comparing the change of land covers and farmers' land decision in two periods, the spatial connection of them was obtained. And the relations among farmers' land decision, land use change and environment were examined by calculating emergy and value flow. The results show that: hunting the maximal profits is the primary aim of farmers' land decision; farmers' land decision is incompatible with sustainable land use presently; farmers' land decision and land cover can be embodied spatially by each other; the change of farmers' land decision can be monitored by observing the change of land cover, and the sustainability of farmers' land decision can be appraised by calculating emergy and value flow. 展开更多
关键词 Key words farmers' land decision land use change EMERGY value flow agricultural area of Tibet
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农村土地经营权抵押贷款对农民能力性收入的影响研究——来自甘肃省农地试点的证据 被引量:1
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作者 黄荣华 《农业展望》 2024年第1期49-57,共9页
金融和农村存在壁垒加大了中国城乡收入差距,阻碍着共同富裕的实现。2016年中国开始农村土地经营权抵押试点建设,试点的配套政策对农民增收产生重要影响。本研究以甘肃省农村土地经营权抵押贷款试点为例,选取2012—2020年甘肃省84个区... 金融和农村存在壁垒加大了中国城乡收入差距,阻碍着共同富裕的实现。2016年中国开始农村土地经营权抵押试点建设,试点的配套政策对农民增收产生重要影响。本研究以甘肃省农村土地经营权抵押贷款试点为例,选取2012—2020年甘肃省84个区县的面板数据,借助倾向匹配双重差分模型分析农村土地经营权抵押贷款对所在区县农民能力性收入的影响。结果显示:第一,农地试点建设会显著提高农民的工资性收入,且该正向效应是长期持续的;第二,该政策通过影响农民及涉农企业减少教育文化娱乐支出,将更多资金用于农业科技水平提升,以实现农民的工资性收入增长;第三,行政区划不同并不会引起该政策对农民的工资性收入影响的明显差异。基于此,各地应持续推进农村土地经营权抵押贷款试点及后续工作稳步进行,鼓励和扶持农民进行第二、第三产业经营。 展开更多
关键词 农村土地经营权抵押贷款试点 农民能力性收入 PSM-DID
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广东农民电商直播营销能力提升影响因素分析及对策研究 被引量:1
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作者 傅霏霏 《南方农村》 2024年第6期32-34,53,共4页
农民电商在广东发展迅速,但也暴露出了主播能力欠缺的问题。本研究重点从农民主播的专业性和可信度、互动能力、个人形象和风格、直播场景与布置、直播内容与策划、互动与促销手段、团队协作与技术支持等方面的影响因素进行分析,并提出... 农民电商在广东发展迅速,但也暴露出了主播能力欠缺的问题。本研究重点从农民主播的专业性和可信度、互动能力、个人形象和风格、直播场景与布置、直播内容与策划、互动与促销手段、团队协作与技术支持等方面的影响因素进行分析,并提出了加强人才培养与技能培训、优化平台监管与审核机制、创新直播形式与内容、加强市场调研与分析、完善供应链与物流体系等对策建议。 展开更多
关键词 农民电商 直播能力 影响因素 对策
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Discussion on the Influence of Farmers' Cultural Quality on the Choice of Agricultural Technology
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作者 HUANGJianlin 《外文科技期刊数据库(文摘版)自然科学》 2022年第1期094-098,共5页
Whether an agricultural technology can be selected and used is directly related to farmers, and has become a key topic of concern for domestic and foreign scholars. This paper mainly analyzes the status quo of farmers... Whether an agricultural technology can be selected and used is directly related to farmers, and has become a key topic of concern for domestic and foreign scholars. This paper mainly analyzes the status quo of farmers' technology selection behavior, the influence of farmers' cultural quality, measures to improve farmers' cultural quality and optimize the level of agricultural development, hoping to provide reference for related work. 展开更多
关键词 farmers' cultural quality agricultural technology choices affect
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Farmers' decision to adopt watershed management practices in Gibe basin, southwest Ethiopia 被引量:1
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作者 Fekadu Mengistu Engdawork Assefa 《International Soil and Water Conservation Research》 SCIE CSCD 2019年第4期376-387,共12页
Watershed management practices have been implemented to avert land degradation and to enhance people's livelihoods in the highlands of Ethiopia for several years.However,the successes of these practices have been ... Watershed management practices have been implemented to avert land degradation and to enhance people's livelihoods in the highlands of Ethiopia for several years.However,the successes of these practices have been quite limited and the main factors affecting these practices have not been examined in detail.This study intended to investigate rates and intensities of adoption of watershed management practices and to determine the main factors affecting farmers' adoption decisions in the upper Gibe basin.Data were collected from 304 household heads in six sub catchments across different topographic settings using household interview.Focus groups discussions,key informant interviews and transect walk observations were also used.Descriptive statistics and econometric models such as,multivariate and ordered probit were used to analyze the data.The results revealed that the majority of households (82.6 percent) used at least one of the six practices considered in this study.Soil bund,grass strip cultivation with soil bund and compost were the major watershed management practices adopted by farmers.Adoption rate and intensity of adoption were better for program participants and in upper and middle topographic settings.The results of the multivariate and ordered probit analysis indicated that household size,extension services,credit services,training services and perception of soil erosion had positive significant relationship with both rate and intensity of adoption of most practices.Hence,policy makers and planners need to consider labor,knowledge and awareness,and capital intensive nature of the practices for the up scaling planning and implementations of watershed intervention technologies. 展开更多
关键词 Watershed management PRACTICES Farmers' DECISION ADOPTION Determinants Gibe river BASIN
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