Marketing and design literature suggests that positioning a brand through the gender dimension of brand personality can influence consumers’perceptions of the brand.However,few studies have explored the role of fonts...Marketing and design literature suggests that positioning a brand through the gender dimension of brand personality can influence consumers’perceptions of the brand.However,few studies have explored the role of fonts and brand gender consistency after brand gender-bending.Therefore,this study aims to explore whether the original font can continue to play a role in consumers’gender perceptions of the brand after brand gender-bending,and whether there are differences in perception between consumers of different genders.Based on the gender dimension in brand personality,this study uses logos composed of fonts with different gender traits to conduct a survey among two groups of participants for effective comparison.Six studies were conducted to examine the influence of fonts on brand gender perception during the process of brand gender-bending.The findings first demonstrate that the perception of font traits affects consumers’perception of brand gender traits.After brand gender-bending,the original font is perceived to exhibit opposite-gender or neutral traits,resulting in a decrease in the perception of the original brand’s gender traits.Additionally,there are differences in how consumers of different genders perceive the font and brand traits after gender-bending.展开更多
This contribution deals with the process of creation of symbol libraries for emergency situations cartography. The libraries were created as a TrueType font files. Two symbol libraries were created. The first one is a...This contribution deals with the process of creation of symbol libraries for emergency situations cartography. The libraries were created as a TrueType font files. Two symbol libraries were created. The first one is a set of symbols for description of map orientation （compass roses and north arrows） with correct national （in this case Czech） description. The second one is a set of symbols for description of CBRN （chemical, biological, radiological, and nuclear） threats and another CBRN issues. The TrueType font files are used as symbol libraries in various ESRI products. The font libraries created in this form are easily transferable between various operating systems and GIS programs and also can be easily converted into various different vector graphics formats. The whole process of font creation has taken place under Linux environment. Fortunately main programs used in this process are multiplatform and could be used under Linux, MS Windows and other various computer operating was part of Ubuntu repository and it was obtained free of charge. systems. All software used during the process of font creation展开更多
Chinese calligraphy font design is based on Chinese characters as the carrier, and provides the modem people, the modem market, and the modem society with a font design by applying the modem technology conditions, com...Chinese calligraphy font design is based on Chinese characters as the carrier, and provides the modem people, the modem market, and the modem society with a font design by applying the modem technology conditions, combining with the modem design concept, and absorbing the traditional calligraphy form languages such as the midcourt line and structure. Along with the development of Chinese character information processing technology, the modem computer techology has been penetrated into every field of society, it has been very important in the field of the design to implement font design and application using the computer directly. In this paper, the application of Chinese calligraphy fonts to the modem design art is discussed from computer font design and the components of Chinese characters, development trend, and modem decoration design. Calligraphy font design will be applied to more design areas, and also will be penetrated into all aspects of people＇ s daily life.展开更多
Background:Proficient literacy skills and reading comprehension are crucial skills for participation and success in everyday life.One group that regularly falls short in demonstrating good reading skills are people wi...Background:Proficient literacy skills and reading comprehension are crucial skills for participation and success in everyday life.One group that regularly falls short in demonstrating good reading skills are people with dyslexia.This group suffers from a range of visual deficits including the pattern of ocular movements,and distorted,blurred and reversed(or mirrored)vision of letters during reading.However,only recently designers started to develop affordable and easily implementable remedies that are supposed to reduce the visual symptoms of dyslexia such as specific dyslexia fonts.These fonts incorporate properties aimed at improving the visual and behavioural reading performance of people with dyslexia by using larger intra-and inter-word whitespace,unique letter shapes and no serifs.To date,empirical evidence about the efficacy of these fonts is contradictory,and their effects on adult dyslexics’eye movements and cognitive processing during longer reading tasks remains elusive.Methods:To bridge this gap,we measured the eye movements of adults with and without dyslexia during the reading of a set of standardised texts from the international reading speed texts(IReST;Trauzettel-Klosinski&Dietz,2012)reading battery coupled with validated comprehension questions.These texts and questions were presented either in the traditional font Times New Roman or the specific dyslexia font OpenDyslexic.Results:Here,we found that OpenDyslexic led to improvements in reading comprehension in dyslexics and non-dyslexics.These improvements were larger for dyslexics.Contrarily,participants’reading speed was unaffected by OpenDyslexic.Our eye-tracking data showed that OpenDyslexic resulted in a higher number of eye movements,reduced visual search intensity,and longer median fixation duration across participants.Particularly,median fixation duration,as a measure of cognitive load,was predictive of reading comprehension across groups.Among dyslexics,OpenDyslexic yielded increases in visual search intensity and visual ease in the form of decreases in median fixation duration and fixation to saccade ratio as well as a smaller number of falsely programmed forward saccades.Conclusions:Our findings illustrate that OpenDyslexic results in a different visual reading strategy.These findings provide empirical evidence for the efficacy of OpenDyslexic in longer standardised texts and suggest its use in everyday documents,education materials,and online sources.展开更多
Font Reserve 3．1是一款由Diamondsoft公司开发的字体管理软件，它将为用户管理字体提供一种新选择。Font Reserve 3．1支持所有流行的Macintosh字体格式，包括：PostScript Type 1．PostScript Multiple Master，True Type GX，TypeOn...Font Reserve 3．1是一款由Diamondsoft公司开发的字体管理软件，它将为用户管理字体提供一种新选择。Font Reserve 3．1支持所有流行的Macintosh字体格式，包括：PostScript Type 1．PostScript Multiple Master，True Type GX，TypeOne GX，Apple’s dFonts，Windows TrueType，OpenType及双字节字体，有了它用户将再不用在管理字体中苦苦。展开更多
Many-knot spline interpolating is a class of curves and surfaces fitting method presentedin 1974. Many-knot spline interpolating curves are suitable to computer aided geometric design anddata points interpolation. In ...Many-knot spline interpolating is a class of curves and surfaces fitting method presentedin 1974. Many-knot spline interpolating curves are suitable to computer aided geometric design anddata points interpolation. In this paped, the properties of many-knot spline interpolating curves arediscussed and their applications in font design are considered. The differences between many-knotspline interpolating curves and the curves genoaed by exceeding-lacking adjuStment algorithm aregiven.展开更多
Optoelectronics Letters accepts Word style submissions.The title,author listing,captions for figures and tables should be in Arial font.The rest of the text and body of the article should be in Times New Roman font.
Optoelectronics Letters accepts Word style submissions.The title,author listing,captions for figures and tables should be in Arial font.The rest of the text and body of the article should be in Times New Roman font.
文摘Marketing and design literature suggests that positioning a brand through the gender dimension of brand personality can influence consumers’perceptions of the brand.However,few studies have explored the role of fonts and brand gender consistency after brand gender-bending.Therefore,this study aims to explore whether the original font can continue to play a role in consumers’gender perceptions of the brand after brand gender-bending,and whether there are differences in perception between consumers of different genders.Based on the gender dimension in brand personality,this study uses logos composed of fonts with different gender traits to conduct a survey among two groups of participants for effective comparison.Six studies were conducted to examine the influence of fonts on brand gender perception during the process of brand gender-bending.The findings first demonstrate that the perception of font traits affects consumers’perception of brand gender traits.After brand gender-bending,the original font is perceived to exhibit opposite-gender or neutral traits,resulting in a decrease in the perception of the original brand’s gender traits.Additionally,there are differences in how consumers of different genders perceive the font and brand traits after gender-bending.
文摘This contribution deals with the process of creation of symbol libraries for emergency situations cartography. The libraries were created as a TrueType font files. Two symbol libraries were created. The first one is a set of symbols for description of map orientation （compass roses and north arrows） with correct national （in this case Czech） description. The second one is a set of symbols for description of CBRN （chemical, biological, radiological, and nuclear） threats and another CBRN issues. The TrueType font files are used as symbol libraries in various ESRI products. The font libraries created in this form are easily transferable between various operating systems and GIS programs and also can be easily converted into various different vector graphics formats. The whole process of font creation has taken place under Linux environment. Fortunately main programs used in this process are multiplatform and could be used under Linux, MS Windows and other various computer operating was part of Ubuntu repository and it was obtained free of charge. systems. All software used during the process of font creation
文摘Chinese calligraphy font design is based on Chinese characters as the carrier, and provides the modem people, the modem market, and the modem society with a font design by applying the modem technology conditions, combining with the modem design concept, and absorbing the traditional calligraphy form languages such as the midcourt line and structure. Along with the development of Chinese character information processing technology, the modem computer techology has been penetrated into every field of society, it has been very important in the field of the design to implement font design and application using the computer directly. In this paper, the application of Chinese calligraphy fonts to the modem design art is discussed from computer font design and the components of Chinese characters, development trend, and modem decoration design. Calligraphy font design will be applied to more design areas, and also will be penetrated into all aspects of people＇ s daily life.
文摘Background:Proficient literacy skills and reading comprehension are crucial skills for participation and success in everyday life.One group that regularly falls short in demonstrating good reading skills are people with dyslexia.This group suffers from a range of visual deficits including the pattern of ocular movements,and distorted,blurred and reversed(or mirrored)vision of letters during reading.However,only recently designers started to develop affordable and easily implementable remedies that are supposed to reduce the visual symptoms of dyslexia such as specific dyslexia fonts.These fonts incorporate properties aimed at improving the visual and behavioural reading performance of people with dyslexia by using larger intra-and inter-word whitespace,unique letter shapes and no serifs.To date,empirical evidence about the efficacy of these fonts is contradictory,and their effects on adult dyslexics’eye movements and cognitive processing during longer reading tasks remains elusive.Methods:To bridge this gap,we measured the eye movements of adults with and without dyslexia during the reading of a set of standardised texts from the international reading speed texts(IReST;Trauzettel-Klosinski&Dietz,2012)reading battery coupled with validated comprehension questions.These texts and questions were presented either in the traditional font Times New Roman or the specific dyslexia font OpenDyslexic.Results:Here,we found that OpenDyslexic led to improvements in reading comprehension in dyslexics and non-dyslexics.These improvements were larger for dyslexics.Contrarily,participants’reading speed was unaffected by OpenDyslexic.Our eye-tracking data showed that OpenDyslexic resulted in a higher number of eye movements,reduced visual search intensity,and longer median fixation duration across participants.Particularly,median fixation duration,as a measure of cognitive load,was predictive of reading comprehension across groups.Among dyslexics,OpenDyslexic yielded increases in visual search intensity and visual ease in the form of decreases in median fixation duration and fixation to saccade ratio as well as a smaller number of falsely programmed forward saccades.Conclusions:Our findings illustrate that OpenDyslexic results in a different visual reading strategy.These findings provide empirical evidence for the efficacy of OpenDyslexic in longer standardised texts and suggest its use in everyday documents,education materials,and online sources.
文摘Many-knot spline interpolating is a class of curves and surfaces fitting method presentedin 1974. Many-knot spline interpolating curves are suitable to computer aided geometric design anddata points interpolation. In this paped, the properties of many-knot spline interpolating curves arediscussed and their applications in font design are considered. The differences between many-knotspline interpolating curves and the curves genoaed by exceeding-lacking adjuStment algorithm aregiven.
文摘Optoelectronics Letters accepts Word style submissions.The title,author listing,captions for figures and tables should be in Arial font.The rest of the text and body of the article should be in Times New Roman font.
文摘Optoelectronics Letters accepts Word style submissions.The title,author listing,captions for figures and tables should be in Arial font.The rest of the text and body of the article should be in Times New Roman font.
