Innovation dynamic capabilities(IDCs)are crucial for firms in competitive markets,yet their heterogeneous development and utilization remain underexplored.This study uses finite mixture partial least squares(FIMIX-PLS...Innovation dynamic capabilities(IDCs)are crucial for firms in competitive markets,yet their heterogeneous development and utilization remain underexplored.This study uses finite mixture partial least squares(FIMIX-PLS)to uncover unobserved heterogeneity in IDC configurations and their impact on market orientation(MO)in the Spanish agri-food sector.Three firm segments were identified,with IDCs positively influencing marketing capabilities and MO across all segments.However,relational capabilities significantly impacted MO only in segments K2 and K3.These findings challenge one-size-fits-all innovation strategies,urging managers to tailor approaches based on segment-specific resource configurations.This study advances IDC research and highlights the strategic importance of segment-focused innovation.展开更多
基金supported by[Junta de Extremadura(Spain)and European Regional Development Fund]under Grant[IB18040][Fundaçao para a Ciencia e a Tecnologia]under Grant[UIDB/00315/2020].
文摘Innovation dynamic capabilities(IDCs)are crucial for firms in competitive markets,yet their heterogeneous development and utilization remain underexplored.This study uses finite mixture partial least squares(FIMIX-PLS)to uncover unobserved heterogeneity in IDC configurations and their impact on market orientation(MO)in the Spanish agri-food sector.Three firm segments were identified,with IDCs positively influencing marketing capabilities and MO across all segments.However,relational capabilities significantly impacted MO only in segments K2 and K3.These findings challenge one-size-fits-all innovation strategies,urging managers to tailor approaches based on segment-specific resource configurations.This study advances IDC research and highlights the strategic importance of segment-focused innovation.
