Fashion Film is the last communication tool in fashion market, that was born for the Web about 20 years ago, but in these last 10 years it has increased its diffusion and its expressive potentiality definitely and we ...Fashion Film is the last communication tool in fashion market, that was born for the Web about 20 years ago, but in these last 10 years it has increased its diffusion and its expressive potentiality definitely and we think that it is designed to influence the communication in other markets. Nowadays Fashion Films are reinforcing the power of fashion images, building up new brand experiences for net-consumers： they are painting new worlds for fashion brands thanks to the old cinematographic language mixed to recent Internet logics. Starting from this observation, our main question was： Can we talk about a new fashion net-aesthetics for these new fashion tales？ Using a semiotics approach, this study investigates how Fashion, Cinema and the Net come together, producing new aesthetics, with new languages and new imaginary in fashion. The result can be really visionary.展开更多
Under the starry night,a fashion extravaganza was staged in Lhasa.The Fashion Night is a local fashion show in Xizang combining tradition and innovation as well as modernity and international flavor.By providing them ...Under the starry night,a fashion extravaganza was staged in Lhasa.The Fashion Night is a local fashion show in Xizang combining tradition and innovation as well as modernity and international flavor.By providing them with opportunities to present their art works to more audiences,it built a platform for young Tibetan designers for their careers to take root and blossom on the plateau.It is also aimed to bring more people to pay attention to the fashion culture of Xizang,and infuse new vitality into the development of local fashion industry.展开更多
RX Japan Ltd.unveils FaW TOKYO Spring 2026,a landmark B2B fashion trade show held from 8-10 April 2026 at the Tokyo Big Sight,offering exhibitors an unprecedented opportunity to connect with Japan’s most influential ...RX Japan Ltd.unveils FaW TOKYO Spring 2026,a landmark B2B fashion trade show held from 8-10 April 2026 at the Tokyo Big Sight,offering exhibitors an unprecedented opportunity to connect with Japan’s most influential buyers and a vast network of Asia’s leading industry professionals.FaW TOKYO Spring 2026 provides a platform for exhibitors to showcase their brands to Asia’s fashion leaders.It stands as the heartbeat of the continent's fashion business calendar,bringing together over 700 exhibitors from 20 countries/regions and a global audience that sets trends and opens doors.展开更多
Spring is the time for new life.The 2025 China Fashion Week(Spring)commenced on March 28th.This event focused on culture,creativity,andchanges in the fashion industry.The event featured nearly 230 brands and 270 desig...Spring is the time for new life.The 2025 China Fashion Week(Spring)commenced on March 28th.This event focused on culture,creativity,andchanges in the fashion industry.The event featured nearly 230 brands and 270 designers from l2 coun-tries,showcasing an impressive array of new products and over l60 fashionshowed,highlighting the vibrant creativity of Chinese design.展开更多
A personalized outfit recommendation has emerged as a hot research topic in the fashion domain.However,existing recommendations do not fully exploit user style preferences.Typically,users prefer particular styles such...A personalized outfit recommendation has emerged as a hot research topic in the fashion domain.However,existing recommendations do not fully exploit user style preferences.Typically,users prefer particular styles such as casual and athletic styles,and consider attributes like color and texture when selecting outfits.To achieve personalized outfit recommendations in line with user style preferences,this paper proposes a personal style guided outfit recommendation with multi-modal fashion compatibility modeling,termed as PSGNet.Firstly,a style classifier is designed to categorize fashion images of various clothing types and attributes into distinct style categories.Secondly,a personal style prediction module extracts user style preferences by analyzing historical data.Then,to address the limitations of single-modal representations and enhance fashion compatibility,both fashion images and text data are leveraged to extract multi-modal features.Finally,PSGNet integrates these components through Bayesian personalized ranking(BPR)to unify the personal style and fashion compatibility,where the former is used as personal style features and guides the output of the personalized outfit recommendation tailored to the target user.Extensive experiments on large-scale datasets demonstrate that the proposed model is efficient on the personalized outfit recommendation.展开更多
ISPO stands as the premier global sports industry event-serving as a catalyst for inspiration,a hub for professional connections,and a strategic compass for the upcoming season's trends.It is driven by the mission...ISPO stands as the premier global sports industry event-serving as a catalyst for inspiration,a hub for professional connections,and a strategic compass for the upcoming season's trends.It is driven by the mission to ignite the power of sport within every individual,creating impact so profound and far-reaching that its benefits are shared by all.On November 30,2025,the ISPO Award Gathering at ISPO Munich celebrated the innovation stars of the year.Under the direction of Christina Rabel,the Gold Winners were chosen-the products that stand out in terms of innovation,design and market relevance.展开更多
When discussing iconic Chinese cashmere brands,ERDOS is alwaysat the center of the conversation.Once famous across China for its slogan,"ERDOS brings warmth to all,"the traditional brand has now embarked on ...When discussing iconic Chinese cashmere brands,ERDOS is alwaysat the center of the conversation.Once famous across China for its slogan,"ERDOS brings warmth to all,"the traditional brand has now embarked on a journey of moderniza-tion and stylish reinvention.展开更多
Accurate detection of fashion design attributes is essential for trend analyses and recommendation systems.Among these attributes,the neckline style plays a key role in shaping garment aesthetics.However,the presence ...Accurate detection of fashion design attributes is essential for trend analyses and recommendation systems.Among these attributes,the neckline style plays a key role in shaping garment aesthetics.However,the presence of complex backgrounds and varied body postures in real-world fashion images presents challenges for reliable neckline detection.To address this problem,this research builds a comprehensive fashion neckline database from online shop images and proposes an efficient fashion neckline detection model based on the YOLOv8 architecture(FN-YOLO).First,the proposed model incorporates a BiFormer attention mechanism into the backbone,enhancing its feature extraction capability.Second,a lightweight multi-level asymmetry detector head(LADH)is designed to replace the original head,effectively reducing the computational complexity and accelerating the detection speed.Last,the original loss function is replaced with Wise-IoU,which improves the localization accuracy of the detection box.The experimental results demonstrate that FN-YOLO achieves a mean average precision(mAP)of 81.7%,showing an absolute improvement of 3.9%over the original YOLOv8 model,and a detection speed of 215.6 frame/s,confirming its suitability for real-time applications in fashion neckline detection.展开更多
Background The annotation of fashion images is a significantly important task in the fashion industry as well as social media and e-commerce.However,owing to the complexity and diversity of fashion images,this task en...Background The annotation of fashion images is a significantly important task in the fashion industry as well as social media and e-commerce.However,owing to the complexity and diversity of fashion images,this task entails multiple challenges,including the lack of fine-grained captions and confounders caused by dataset bias.Specifically,confounders often cause models to learn spurious correlations,thereby reducing their generalization capabilities.Method In this work,we propose the Deconfounded Fashion Image Captioning(DFIC)framework,which first uses multimodal retrieval to enrich the predicted captions of clothing,and then constructs a detailed causal graph using causal inference in the decoder to perform deconfounding.Multimodal retrieval is used to obtain semantic words related to image features,which are input into the decoder as prompt words to enrich sentence descriptions.In the decoder,causal inference is applied to disentangle visual and semantic features while concurrently eliminating visual and language confounding.Results Overall,our method can not only effectively enrich the captions of target images,but also greatly reduce confounders caused by the dataset.To verify the effectiveness of the proposed framework,the model was experimentally verified using the FACAD dataset.展开更多
Yesterday,Lectra,a leading supplier of industrial intelligent technology solutions for the fashion,automotive,and furniture industries,successfully held the Valia Fashion new product launch event in Shanghai.Numerous ...Yesterday,Lectra,a leading supplier of industrial intelligent technology solutions for the fashion,automotive,and furniture industries,successfully held the Valia Fashion new product launch event in Shanghai.Numerous industry leaders,experts,scholars,and media participated in this event to communicate the future trends of fashion manufacturing and witness the heavyweight release of a new intelligent digital platform-Valia Fashion.The launch of this platform is not only an important milestone for Lectra to promote intelligent upgrading in the industry,but also marks a new era of fashion manufacturing centered on data-driven,collaborative efficiency,and sustainable development.展开更多
In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale dec...In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale deci-sion systems.This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model.User requirements were analyzed using KJ method to construct a hierarchical model.According to the statistics of representative studies from China and the West,we found that,on the one hand,classical theory has been expanded and supplemented in fashion culture communication and market-ing.The topics are more micro-diverse,and the research methods are inspired by other disciplines;on the other hand,Chinese practice and Chinese cultural perspective need to fill the gap.The fashion content in the new fashion,however,needs to broaden its boundaries,and in addition to integrating with cultural theory and sociology,it needs to be integrated with fashion products,including product design,visual communication,image design and so on.Aesthetic communication needs to be taken into account as an important connotation,with visual communication and the communication of images as important research elements.On the whole,this research abroad inspires the development of domestic fashion culture communication and marketing research.展开更多
Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boo...Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.展开更多
In class society,fashion is identified as a sign of class position and social status,while in modern democratic society fashion’s political connotation and significance have greatly changed and is mainly displayed fr...In class society,fashion is identified as a sign of class position and social status,while in modern democratic society fashion’s political connotation and significance have greatly changed and is mainly displayed from the following three aspects:1)as a way of social protest from vulnerable social groups by being symbol of being an independent and free subject.However,the resistance or protest represented by fashion is no more than something ritual.2)as a way of identity and subjectivity construction,both individual and national;3)as embodiment of fashion leadership and a way of incorporation.Generally to say,fashion has played an important role in every aspect above.However,there is still a tension between them and we must manage carefully to keep a balance.展开更多
In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable ...In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers （especially young consumers）, a smart of consumers are attracted to buy for its ＂fair price＂ , ＂ high quality＂ , ＂fashion＂ and other characteristics. In this paper, the success case of the most successful ＂H＆M＂ brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the ＂magic weapon＂ of fast fashion brands＇ development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands.展开更多
Organised by Hong Kong Trade Development Council(HKTDC),HKTDC Hong Kong Fashion Week for Spring/ Summer 2009 is not only an important sourcing platform for the global fashion industry,it is also a showcase for design ...Organised by Hong Kong Trade Development Council(HKTDC),HKTDC Hong Kong Fashion Week for Spring/ Summer 2009 is not only an important sourcing platform for the global fashion industry,it is also a showcase for design excellence.展开更多
Fashion color forecasting is one of the most important factors for fashion marketing and manufacturing. Several models have been applied by previous researchers to conduct fashion color forecasting. However, few convi...Fashion color forecasting is one of the most important factors for fashion marketing and manufacturing. Several models have been applied by previous researchers to conduct fashion color forecasting. However, few convincing forecasting systems have been established. A prediction model for fashion color forecasting was established by applying an improved back propagation neural network (BPNN) model in this paper. Successive six-year fashion color palettes, released by INTERCOLOR, were used as learning information for the neural network to develop a reliable prediction model. Colors in the palettes were quantified by PANTONE color system. Additionally, performance of the established model was compared with other GM(1, 1) models. Results show that the improved BPNN model is suitable to predict future fashion color trend.展开更多
The goal of this research is to describe and analyze Shanghai’s fashion during Republic Period. Shanghai’s fashion during Republic Period plays a special role in fashion history of China and Shanghai history. In the...The goal of this research is to describe and analyze Shanghai’s fashion during Republic Period. Shanghai’s fashion during Republic Period plays a special role in fashion history of China and Shanghai history. In the paper, three aspects including the fashion centre of China as well as Far East, men’s fashion and women’s fashion in Shanghai are discussed. The style, textiles, color, decoration and combination of clothing are described. Many costumes from the Clothing Museum at Donghua University and private collections as well as some historical writings, photographs and publications are elucidated and corroborated to give a more detailed description about Shanghai’s fashion during that period.Here are some tentative conclusions. Firstly, Shanghai had always been the fashion center in China even Far East during Republic Period. Modeng was the main reflection of Shanghai fashion. Secondly, the traditional clothing exerted less influence and was less widely used, some kinds and combinations were out of fashion gradually. The fashion was described to be highly stylized, exquisite and concise. Thirdly, the influence of Western Style was further greater. The fashion in Shanghai was almost synchronous with fashion of Paris. Some western clothing was directly used in daily life and the elements of Western Style had an increasingly wide utilization. Fourthly, the New Chinese Style whose representatives were Qipao and Zhongshan Zhuang appeared and popularized in Shanghai. The fashion of Qipao changed frequently. Finally, the fashion in Shanghai called Shanghai Style could be summarized fashionable, exquisite, rapidly changeable, which is harmonious of both ancient and modern, Chinese and foreign.展开更多
文摘Fashion Film is the last communication tool in fashion market, that was born for the Web about 20 years ago, but in these last 10 years it has increased its diffusion and its expressive potentiality definitely and we think that it is designed to influence the communication in other markets. Nowadays Fashion Films are reinforcing the power of fashion images, building up new brand experiences for net-consumers： they are painting new worlds for fashion brands thanks to the old cinematographic language mixed to recent Internet logics. Starting from this observation, our main question was： Can we talk about a new fashion net-aesthetics for these new fashion tales？ Using a semiotics approach, this study investigates how Fashion, Cinema and the Net come together, producing new aesthetics, with new languages and new imaginary in fashion. The result can be really visionary.
文摘Under the starry night,a fashion extravaganza was staged in Lhasa.The Fashion Night is a local fashion show in Xizang combining tradition and innovation as well as modernity and international flavor.By providing them with opportunities to present their art works to more audiences,it built a platform for young Tibetan designers for their careers to take root and blossom on the plateau.It is also aimed to bring more people to pay attention to the fashion culture of Xizang,and infuse new vitality into the development of local fashion industry.
文摘RX Japan Ltd.unveils FaW TOKYO Spring 2026,a landmark B2B fashion trade show held from 8-10 April 2026 at the Tokyo Big Sight,offering exhibitors an unprecedented opportunity to connect with Japan’s most influential buyers and a vast network of Asia’s leading industry professionals.FaW TOKYO Spring 2026 provides a platform for exhibitors to showcase their brands to Asia’s fashion leaders.It stands as the heartbeat of the continent's fashion business calendar,bringing together over 700 exhibitors from 20 countries/regions and a global audience that sets trends and opens doors.
文摘Spring is the time for new life.The 2025 China Fashion Week(Spring)commenced on March 28th.This event focused on culture,creativity,andchanges in the fashion industry.The event featured nearly 230 brands and 270 designers from l2 coun-tries,showcasing an impressive array of new products and over l60 fashionshowed,highlighting the vibrant creativity of Chinese design.
基金Shanghai Frontier Science Research Center for Modern Textiles,Donghua University,ChinaOpen Project of Henan Key Laboratory of Intelligent Manufacturing of Mechanical Equipment,Zhengzhou University of Light Industry,China(No.IM202303)National Key Research and Development Program of China(No.2019YFB1706300)。
文摘A personalized outfit recommendation has emerged as a hot research topic in the fashion domain.However,existing recommendations do not fully exploit user style preferences.Typically,users prefer particular styles such as casual and athletic styles,and consider attributes like color and texture when selecting outfits.To achieve personalized outfit recommendations in line with user style preferences,this paper proposes a personal style guided outfit recommendation with multi-modal fashion compatibility modeling,termed as PSGNet.Firstly,a style classifier is designed to categorize fashion images of various clothing types and attributes into distinct style categories.Secondly,a personal style prediction module extracts user style preferences by analyzing historical data.Then,to address the limitations of single-modal representations and enhance fashion compatibility,both fashion images and text data are leveraged to extract multi-modal features.Finally,PSGNet integrates these components through Bayesian personalized ranking(BPR)to unify the personal style and fashion compatibility,where the former is used as personal style features and guides the output of the personalized outfit recommendation tailored to the target user.Extensive experiments on large-scale datasets demonstrate that the proposed model is efficient on the personalized outfit recommendation.
文摘ISPO stands as the premier global sports industry event-serving as a catalyst for inspiration,a hub for professional connections,and a strategic compass for the upcoming season's trends.It is driven by the mission to ignite the power of sport within every individual,creating impact so profound and far-reaching that its benefits are shared by all.On November 30,2025,the ISPO Award Gathering at ISPO Munich celebrated the innovation stars of the year.Under the direction of Christina Rabel,the Gold Winners were chosen-the products that stand out in terms of innovation,design and market relevance.
文摘When discussing iconic Chinese cashmere brands,ERDOS is alwaysat the center of the conversation.Once famous across China for its slogan,"ERDOS brings warmth to all,"the traditional brand has now embarked on a journey of moderniza-tion and stylish reinvention.
基金Fundamental Research Funds for the Central Universities,China(Nos.2232020G-08 and 2232020E-03)Shanghai University Knowledge Service Platform,China(No.13S107024)。
文摘Accurate detection of fashion design attributes is essential for trend analyses and recommendation systems.Among these attributes,the neckline style plays a key role in shaping garment aesthetics.However,the presence of complex backgrounds and varied body postures in real-world fashion images presents challenges for reliable neckline detection.To address this problem,this research builds a comprehensive fashion neckline database from online shop images and proposes an efficient fashion neckline detection model based on the YOLOv8 architecture(FN-YOLO).First,the proposed model incorporates a BiFormer attention mechanism into the backbone,enhancing its feature extraction capability.Second,a lightweight multi-level asymmetry detector head(LADH)is designed to replace the original head,effectively reducing the computational complexity and accelerating the detection speed.Last,the original loss function is replaced with Wise-IoU,which improves the localization accuracy of the detection box.The experimental results demonstrate that FN-YOLO achieves a mean average precision(mAP)of 81.7%,showing an absolute improvement of 3.9%over the original YOLOv8 model,and a detection speed of 215.6 frame/s,confirming its suitability for real-time applications in fashion neckline detection.
文摘Background The annotation of fashion images is a significantly important task in the fashion industry as well as social media and e-commerce.However,owing to the complexity and diversity of fashion images,this task entails multiple challenges,including the lack of fine-grained captions and confounders caused by dataset bias.Specifically,confounders often cause models to learn spurious correlations,thereby reducing their generalization capabilities.Method In this work,we propose the Deconfounded Fashion Image Captioning(DFIC)framework,which first uses multimodal retrieval to enrich the predicted captions of clothing,and then constructs a detailed causal graph using causal inference in the decoder to perform deconfounding.Multimodal retrieval is used to obtain semantic words related to image features,which are input into the decoder as prompt words to enrich sentence descriptions.In the decoder,causal inference is applied to disentangle visual and semantic features while concurrently eliminating visual and language confounding.Results Overall,our method can not only effectively enrich the captions of target images,but also greatly reduce confounders caused by the dataset.To verify the effectiveness of the proposed framework,the model was experimentally verified using the FACAD dataset.
文摘Yesterday,Lectra,a leading supplier of industrial intelligent technology solutions for the fashion,automotive,and furniture industries,successfully held the Valia Fashion new product launch event in Shanghai.Numerous industry leaders,experts,scholars,and media participated in this event to communicate the future trends of fashion manufacturing and witness the heavyweight release of a new intelligent digital platform-Valia Fashion.The launch of this platform is not only an important milestone for Lectra to promote intelligent upgrading in the industry,but also marks a new era of fashion manufacturing centered on data-driven,collaborative efficiency,and sustainable development.
文摘In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale deci-sion systems.This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model.User requirements were analyzed using KJ method to construct a hierarchical model.According to the statistics of representative studies from China and the West,we found that,on the one hand,classical theory has been expanded and supplemented in fashion culture communication and market-ing.The topics are more micro-diverse,and the research methods are inspired by other disciplines;on the other hand,Chinese practice and Chinese cultural perspective need to fill the gap.The fashion content in the new fashion,however,needs to broaden its boundaries,and in addition to integrating with cultural theory and sociology,it needs to be integrated with fashion products,including product design,visual communication,image design and so on.Aesthetic communication needs to be taken into account as an important connotation,with visual communication and the communication of images as important research elements.On the whole,this research abroad inspires the development of domestic fashion culture communication and marketing research.
文摘Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.
文摘In class society,fashion is identified as a sign of class position and social status,while in modern democratic society fashion’s political connotation and significance have greatly changed and is mainly displayed from the following three aspects:1)as a way of social protest from vulnerable social groups by being symbol of being an independent and free subject.However,the resistance or protest represented by fashion is no more than something ritual.2)as a way of identity and subjectivity construction,both individual and national;3)as embodiment of fashion leadership and a way of incorporation.Generally to say,fashion has played an important role in every aspect above.However,there is still a tension between them and we must manage carefully to keep a balance.
文摘In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers （especially young consumers）, a smart of consumers are attracted to buy for its ＂fair price＂ , ＂ high quality＂ , ＂fashion＂ and other characteristics. In this paper, the success case of the most successful ＂H＆M＂ brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the ＂magic weapon＂ of fast fashion brands＇ development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands.
文摘Organised by Hong Kong Trade Development Council(HKTDC),HKTDC Hong Kong Fashion Week for Spring/ Summer 2009 is not only an important sourcing platform for the global fashion industry,it is also a showcase for design excellence.
文摘Fashion color forecasting is one of the most important factors for fashion marketing and manufacturing. Several models have been applied by previous researchers to conduct fashion color forecasting. However, few convincing forecasting systems have been established. A prediction model for fashion color forecasting was established by applying an improved back propagation neural network (BPNN) model in this paper. Successive six-year fashion color palettes, released by INTERCOLOR, were used as learning information for the neural network to develop a reliable prediction model. Colors in the palettes were quantified by PANTONE color system. Additionally, performance of the established model was compared with other GM(1, 1) models. Results show that the improved BPNN model is suitable to predict future fashion color trend.
文摘The goal of this research is to describe and analyze Shanghai’s fashion during Republic Period. Shanghai’s fashion during Republic Period plays a special role in fashion history of China and Shanghai history. In the paper, three aspects including the fashion centre of China as well as Far East, men’s fashion and women’s fashion in Shanghai are discussed. The style, textiles, color, decoration and combination of clothing are described. Many costumes from the Clothing Museum at Donghua University and private collections as well as some historical writings, photographs and publications are elucidated and corroborated to give a more detailed description about Shanghai’s fashion during that period.Here are some tentative conclusions. Firstly, Shanghai had always been the fashion center in China even Far East during Republic Period. Modeng was the main reflection of Shanghai fashion. Secondly, the traditional clothing exerted less influence and was less widely used, some kinds and combinations were out of fashion gradually. The fashion was described to be highly stylized, exquisite and concise. Thirdly, the influence of Western Style was further greater. The fashion in Shanghai was almost synchronous with fashion of Paris. Some western clothing was directly used in daily life and the elements of Western Style had an increasingly wide utilization. Fourthly, the New Chinese Style whose representatives were Qipao and Zhongshan Zhuang appeared and popularized in Shanghai. The fashion of Qipao changed frequently. Finally, the fashion in Shanghai called Shanghai Style could be summarized fashionable, exquisite, rapidly changeable, which is harmonious of both ancient and modern, Chinese and foreign.
