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The influence of e-commerce live streaming affordance on consumer’s gift-giving and purchase intention 被引量:3
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作者 Yunfan Lu Yucheng He Yifei Ke 《Data Science and Management》 2023年第1期13-20,共8页
In e-commerce live streaming,sellers choose the most suitable streamers to endorse their products.The streamer introduces the main functions of the goods,organizes marketing activities,improves the consumers’shopping... In e-commerce live streaming,sellers choose the most suitable streamers to endorse their products.The streamer introduces the main functions of the goods,organizes marketing activities,improves the consumers’shopping experience,and finally facilitates transactions and obtains gifts.However,the formation mechanism of guanxi between streamers and consumers remain unclear.Based on affordance theory,this study uses structural equations to empirically study the decision-making mechanism of consumer gift-giving and purchase behavior in ecommerce live streaming.The study finds that affective affordance and cognitive affordance have positive impacts on swift guanxi;swift guanxi is an antecedent of consumers’purchase intention and gift-giving intention. 展开更多
关键词 e-commerce live streaming Affordance theory Swift guanxi
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A Review of Content Marketing’s Influence on Consumers’ Purchase Intention in Live-streaming E-commerce
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作者 Yuan Wang 《Proceedings of Business and Economic Studies》 2025年第1期55-59,共5页
In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits... In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming. 展开更多
关键词 Content marketing e-commerce live streaming Consumer purchase intention
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Analysis of the Characteristics of Cross-cultural Communication in Cross-border E-commerce Live Streaming Texts:A Case Study Based on Amazon and Alibaba International Station
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作者 Yu DING Yihua HUANG Mei ZHANG 《Integration of Industry and Education Journal》 2025年第2期22-28,共7页
With the acceleration of global market integration,cross-border e-commerce live streaming has emerged as a new form of international trade,yet scholarly research on its cross-cultural communication remains limited.Thi... With the acceleration of global market integration,cross-border e-commerce live streaming has emerged as a new form of international trade,yet scholarly research on its cross-cultural communication remains limited.This study examines live streaming practices on Amazon and Alibaba International Station to analyze the cross-cultural characteristics of live streaming texts.Effective communication in this context requires anchors to possess solid cultural knowledge,adaptable communicative skills,and an open,inclusive mindset.Drawing on these findings,the paper proposes targeted optimization strategies:strengthening cultural awareness training,localizing live streaming content,and refining both linguistic and non-verbal communication strategies.These measures aim to enable practitioners to better meet the demands of diverse cultural markets,enhance communication effectiveness,and ultimately strengthen competitiveness in the global marketplace. 展开更多
关键词 Cross-border e-commerce live streaming Cross-cultural communication live streaming text
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EGOP: A Server-Side Enhanced Architecture to Eliminate End-to-End Latency Caused by GOP Length in Live Streaming
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作者 Kunpeng Zhou Tao Wu Jia Zhang 《Computers, Materials & Continua》 2026年第1期935-961,共27页
Over the past few years,video live streaming has gained immense popularity as a leading internet application.In current solutions offered by cloud service providers,the Group of Pictures(GOP)length of the video source... Over the past few years,video live streaming has gained immense popularity as a leading internet application.In current solutions offered by cloud service providers,the Group of Pictures(GOP)length of the video source often significantly impacts end-to-end(E2E)latency.However,designing an optimized GOP structure to reduce this effect remains a significant challenge.This paper presents two key contributions.First,it explores how the GOP length at the video source influences E2E latency in mainstream cloud streaming services.Experimental results reveal that the mean E2E latency increases linearly with longer GOP lengths.Second,this paper proposes EGOP(an Enhanced GOP structure)that can be implemented in streaming media servers.Experiments demonstrate that EGOP maintains a consistent E2E latency,unaffected by the GOP length of the video source.Specifically,even with a GOP length of 10 s,the E2E latency remains at 1.35 s,achieving a reduction of 6.98 s compared to Volcano-Engine(the live streaming service provider for TikTok).This makes EGOP a promising solution for low-latency live streaming. 展开更多
关键词 GOP EGOP low-latency live streaming TikTok
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Research on Current Situation and Legal Regulation of Cosmetics Live Streaming E-commerce in China
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作者 Jiang Ying 《China Detergent & Cosmetics》 CAS 2024年第1期63-70,共8页
Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all ... Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator. 展开更多
关键词 COSMETICS live streaming e-commerce legal relationship responsibilities of parties
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Secure task offloading strategy optimization of UAV-aided outdoor mobile high-definition live streaming
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作者 Ming YAN Yuxuan ZHANG +2 位作者 Chien Aun CHAN André F.GYGAX Chunguo LI 《Chinese Journal of Aeronautics》 2025年第10期201-215,共15页
Unmanned aerial vehicles(UAVs)bring more innovation and attraction to outdoor mobile high-definition(HD)live streaming with its unique perspective.Due to the heavy computational requirements of HD live broadcast tasks... Unmanned aerial vehicles(UAVs)bring more innovation and attraction to outdoor mobile high-definition(HD)live streaming with its unique perspective.Due to the heavy computational requirements of HD live broadcast tasks and the limited hardware performance of UAV equipment,how to reduce the system response delay and improve the energy efficiency of terminal equipment directly affects the secure broadcast of the system.Secure task offloading in this scenario is considered a promising solution and has received academic attention.In this paper,we simulate the UAV-aided outdoor mobile HD live streaming scenarios and optimize the relevant task offloading strategies.First,we design the total cost function of task offloading that jointly optimizes secure time latency and energy consumption.Additionally,we propose a collaborative computing model for multi-UAV task offloading.This model combines the idea of simulated annealing(SA)and introduces the compression factor to enhance the particle swarm optimization(PSO)to realize secure task offloading.The simulation results show that the proposed strategy has better performance in balancing network latency and energy consumption.Compared with the discrete teaching–learning-based optimization(DTLBO)and quantum PSO(QPSO)task offloading strategies,the fitness value of the proposed strategy is decreased by an average of 26.73%and 16.42%,respectively. 展开更多
关键词 Unmanned aerial vehicle(UAV) High-definition(HD)live streaming Secure task offloading Network energy consumption Particle swarm optimization(PSO)
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Modelling the Roles of Cewebrity Trust and Platform Trust in Consumers’Propensity of Live-Streaming:An Extended TAM Method 被引量:9
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作者 Donghui Li Guozheng Zhang +4 位作者 Zeng Xu Yong Lan Yongdong Shi Zhiyao Liang Haiwen Chen 《Computers, Materials & Continua》 SCIE EI 2018年第4期137-150,共14页
Live streaming is a booming industry in China,involving an increasing number of Internet users.Previous studies show that trust is a cornerstone to develop ecommerce.Trust in the streaming industry is different from t... Live streaming is a booming industry in China,involving an increasing number of Internet users.Previous studies show that trust is a cornerstone to develop ecommerce.Trust in the streaming industry is different from that of other e-commerce areas.There are two major dimensions of trust in the live streaming context:platform trust and cewebrity trust,which are both important for customers to adopt and reuse a specific live streaming service.We collected questionnaire data from 520 participates who have used live streaming services in China.We model the collected data and identified factors that can influence users’propensity by an extended technology acceptance model(TAM)method.According to our analysis,both cewebrity trust and platform trust will greatly influence users’intention to reuse a certain platform.Moreover,results also indicate that cewebrity trust is far more important than platform trust.These findings can lead to several management strategies to improve the adherence of users to streaming platforms. 展开更多
关键词 live streaming extended TAM approach consumers’propensity cewebrity trust platform trust
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SDHT: Efficient One-Hop DHT Lookup Framework for P2P Live Streaming 被引量:2
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作者 Chen Zhuo Feng Gang +1 位作者 Zhou Yang Lu Yi 《China Communications》 SCIE CSCD 2012年第8期88-104,共17页
Video data location plays a key role for Peer-to-Peer (P2P) live streaming applications. In this paper, we propose a new one-hop Distributed Hash Table (DHT) lookup frarrework called Strearre ing-DHT (SDHT) to p... Video data location plays a key role for Peer-to-Peer (P2P) live streaming applications. In this paper, we propose a new one-hop Distributed Hash Table (DHT) lookup frarrework called Strearre ing-DHT (SDHT) to provide efficient video data location service. By adopting an enhanced events dissemination mechanism-EDRA+, the accuracy of routing table at peers can be guaranteed. More importantly, in order to enhance the perforlmnce of video data lookup operation without incurring extra overhead, we design a so-called Distributed Index Mapping and Management Mechanism (DIMM) for SDHT. Both analytical modeling and intensive simulation experiments are conducted to demonstrate the effectiveness of SDHT framework. Numerical results show that almost 90% requested video data can be retrieved within one second in SDHT based systems, and SDHT needs only 26% average bandwidth consumption when compared with similar one-hop DHT solutions such as D1HT. This indicates that SDHT framework is an appropriate data lookup solution for time-sensitive network applications such as P2P live streaming. 展开更多
关键词 PEER-TO-PEER distributed hash table streaming application live streaming EDRA
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GPSA:A Greedy Pull-based Scheduling Approach for P2P Live Streaming under Heterogeneous Environments 被引量:2
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作者 Chen Wei Su Sen Yang Fangchun Shuang Kai 《China Communications》 SCIE CSCD 2010年第2期42-52,共11页
Pull-based P2P live streaming is a promising solution for the large scale streaming systems, like PPStream, PPlive, due to its high scalability, low cost and high resilience. However, they usually suffer from bad dela... Pull-based P2P live streaming is a promising solution for the large scale streaming systems, like PPStream, PPlive, due to its high scalability, low cost and high resilience. However, they usually suffer from bad delay performance. In this paper, we seek to improve the delay performance under ensuring video display quality stemming from chunk scheduling. And so we model Pull-based chunk scheduling problem as a multi-objective optimization problem to minimize the video delay and maximize video display quality in the environment of heterogeneous upload bandwidths, heterogeneous and dynamic propagation delays. Finally we put up with a greedy Pull-based scheduling approach(GPSA) to solve the optimization problem. The evaluation shows GPSA can outperform two classical chunk scheduling approaches and adapt to dynamic variance of propagation delays. 展开更多
关键词 P2P live streaming pull-based scheduling heterogeneous environments delay performaDce
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Applications of a Streaming Video Server in a Mobile Phone Live Streaming System 被引量:1
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作者 Chongyu Wei Honglin Zhang 《Journal of Software Engineering and Applications》 2014年第12期975-982,共8页
This paper describes the entire process of completing a multicast streaming media server and applying it to a cellphone live streaming system. By using the RTSP protocol, the streaming media server controls the connec... This paper describes the entire process of completing a multicast streaming media server and applying it to a cellphone live streaming system. By using the RTSP protocol, the streaming media server controls the connection of video capture client, data stream reception and processing as well as playback interaction. The media server can publish real-time data from a data acquisition terminal or a historical data file in the server to the Web so that users on the network can view all the videos through a variety of terminals anytime and anywhere, without having to wait for all the data downloaded completely. The streaming media server of the system is developed based on an open-source streaming media library Live555. The developed server can run on a Windows or a Linux system. The standard RTSP/RTP protocol is used and the video media format is H264. The paper mainly introduces the design of a streaming media server, including data processing for real time, designing a data source, the implementation of multi-acquisition end and multi-player operation, RTSP interaction and RTP packaging, and the setting up of the data buffer in the server. Experiment results are given to show the effect of the system implementation. 展开更多
关键词 live streaming streaming MEDIA live555 RTSP RTP H264
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A study on TCP performance of crowdsourced live streaming 被引量:1
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作者 周建二 Wu Qinghua +2 位作者 Li Zhenyu Xu Chuan Xie Gaogang 《High Technology Letters》 EI CAS 2017年第1期109-116,共8页
The prevalence of smart phone and improvement of wireless net promote the usage of crowdsourced live streaming,where individual users act as live streaming sources to broadcast themselves online. Characterizing the pe... The prevalence of smart phone and improvement of wireless net promote the usage of crowdsourced live streaming,where individual users act as live streaming sources to broadcast themselves online. Characterizing the performance and identifying its bottleneck in such systems can shed light on the system design and performance optimization. TCP performance of a commercial crowdsourced live streaming system is examined by analyzing packet-level traces collected at streaming servers. TCP stalls that heavily hurt the Qo E of user have been identified. In particular,the TCP stalls account for as much as 31. 6% of the flow completion time for upload flows and result in abandonment of upload on the corresponding channels. Stalls caused by timeout retransmissions are further dissected and timeout retransmission characteristics are revealed to be dependent on the video encoding methods. These findings provide new insights in crowdsourced live streaming systems and can guide designers to improve the TCP efficiency. 展开更多
关键词 crowdsourced live streaming TCP performance system design and measurement
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基于Http Live Streaming的移动流媒体直播系统Android客户端的实现
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作者 乔嵘 袁泉 《数字技术与应用》 2013年第10期141-143,146,共4页
对于日益发展的移动互联网来说,流媒体是其最重要最有需求和市场的应用之一。本论文以Http Live Streaming技术为背景,详细介绍了Android平台架构和Android NDK开发,并在此基础上介绍并设计了移动流媒体直播系统,实现了无线网络视频的... 对于日益发展的移动互联网来说,流媒体是其最重要最有需求和市场的应用之一。本论文以Http Live Streaming技术为背景,详细介绍了Android平台架构和Android NDK开发,并在此基础上介绍并设计了移动流媒体直播系统,实现了无线网络视频的传输。最后,通过性能测试,实现了客户端采集编码功能。 展开更多
关键词 HTTP live streaming ANDROID NDK 移动流媒体 采集编码
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New doors open for cross-border e-commerce
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作者 Zhong Mengxia 《China Textile》 2025年第3期13-14,共2页
On May 14th,following the U.S.adjustment of additional tariffs on Chinese goods,American buyers began stockpiling in earnest.Many cross-border e-commerce companies also received a surge of orders.At 7 PM,a bustling Ha... On May 14th,following the U.S.adjustment of additional tariffs on Chinese goods,American buyers began stockpiling in earnest.Many cross-border e-commerce companies also received a surge of orders.At 7 PM,a bustling Hangzhou-based cross-border e-commerce company was alive with multiple languages echoing through its live-streaming rooms as backend order numbers climbed steadily. 展开更多
关键词 cross border e commerce order numbers american buyers additional tariffs surge orders live streaming hangzhou based company
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A Cost-Effective Cloud Leasing Policy for Live Streaming Applications
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作者 ZHANG Qiongbing DING Lixin YANG Li 《Wuhan University Journal of Natural Sciences》 CAS CSCD 2017年第6期477-481,共5页
The dynamics of the globalized multimedia sources and request demands, which requires high computations and bandwidths, makes the IT infrastructure a challenge for live streaming applications. Migrating the system to ... The dynamics of the globalized multimedia sources and request demands, which requires high computations and bandwidths, makes the IT infrastructure a challenge for live streaming applications. Migrating the system to a geo-distributed cloud and leasing servers is an ideal alternative for supporting large-scale live streaming applications with dynamic contents and demands. The new challenge of multimedia live streaming applications in a geo-distributed cloud is how to efficiently arrange and migrate services among different cloud sites to guarantee the distribute users’ experience at modest costs. This paper first investigates cloud leasing policies for live streaming applications and finds that there is no detailed algorithm to help live streaming applications arrange and migrate services among different cloud sites. Then, we present a quality of service(Qo S) guarantee cost-effective cloud leasing policy for live streaming applications. Meanwhile, we design a genetic algorithm(GA) to deal with the leasing policy among cloud sites of diverse lease prices. Experimental results confirm the effectiveness of the proposed model and the efficiency of the involved GA. 展开更多
关键词 live streaming applications cloud leasing policy genetic algorithm
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Improving Playback Quality of Peer-to-Peer Live Streaming Systems by Joint Scheduling and Distributed Hash Table Based Compensation
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作者 陈卓 冯钢 +1 位作者 陆毅 周杨 《China Communications》 SCIE CSCD 2013年第6期127-145,共19页
In Peer-to-Peer(P2P) streaming systems,video data may be lost since peers can join and leave the overlay network randomly,thereby deteriorating the video playback quality.In this paper we propose a new hybrid mesh and... In Peer-to-Peer(P2P) streaming systems,video data may be lost since peers can join and leave the overlay network randomly,thereby deteriorating the video playback quality.In this paper we propose a new hybrid mesh and Distributed Hash Table(DHT) based P2P streaming system,called HQMedia,to provide high playback quality to users by maintaining high data dissemination resilience with a low overhead.In HQMedia,peers are classified into Super Peers(SP) and Common Peers(CP) according to their online time.SPs and CPs form a mesh structure,while SPs alone form a new Streaming DHT(SDHT) structure.In this hybrid architecture,we propose a joint scheduling and compensation mechanism.If any frames cannot be obtained during the scheduling phase,an SDHT-based compensation mechanism is invoked for retrieving the missing frames near the playback point.We evaluate the performance of HQMedia by both theoretical analysis and intensive simulation experiments on large-scale networks to demonstrate the effectiveness and scalability of the proposed system.Numerical results show that HQMedia significantly outperforms existing mesh-based and treebased P2P live streaming systems by improving playback quality with only less than 1% extra maintenance overhead. 展开更多
关键词 P2P live streaming playback quality hybrid architecture
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Philosophical Analysis of Phenomena in Live Video Streaming
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作者 Yuanyuan Zhang Qian Wang 《Journal of Philosophy Study》 2017年第6期305-311,共7页
Live video streaming is a new form of network communication for the real-time interaction between network hostsand audiences. Its application has brought much convenience to people's study, work, and life, and hassim... Live video streaming is a new form of network communication for the real-time interaction between network hostsand audiences. Its application has brought much convenience to people's study, work, and life, and hassimultaneously caused some phenomena against public order and good deeds. From the perspective ofepistemology, they are the consequences of human's cognitive fragmentation, superficiality, and human'suncontrolled self-discipline ability. In order to fundamentally reduce or avoid the occurrence of these socialproblems caused by live video streaming, the key points might be not only supervising and guiding live videostreaming in time, but also improving the participants', especially juveniles' abilities of rational judgment andself-discipline through providing them with specific publicity and education. In this aspect, the thoughts of"observing things by Heart" and "emotion dominated by rationality" in traditional Chinese culture can be fully usedto strengthen the assessment and governance of phenomena in live video streaming. 展开更多
关键词 live video streaming ethics epistemology SELF-DISCIPLINE
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Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study
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作者 Nasir Uddin 《Social Networking》 2024年第3期35-43,共9页
With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between busine... With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between businesses and their customers. This critical literature review paper explores the impact of live streaming on businesses, focusing on its role in attracting and satisfying consumers by promoting products tailored to their needs and wants. It emphasizes live streaming’s crucial role in engaging customers, a key to business growth. The study also provides viable strategies for businesses to leverage live streaming for growth and customer engagement, underscoring its importance in the business landscape. 展开更多
关键词 live streaming Social Media Business Impact Consumer Decision-Making Brand Community Interactive Marketing Facebook live Instagram live Product Reviews Online Consumer Behavior Self-Determination Theory (SDT) live Video Marketing
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RESEARCH ON GROUPING STRATEGY OF SIP-BASED STREAMING MEDIA P2P LIVE BROADCAST NETWORK
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作者 Liu Hui Huang Yongfeng Li Xing 《Journal of Electronics(China)》 2008年第3期364-371,共8页
The rapid development of Internet has led to the explosion of information sharing, and how to supervise the sharing is a main research topic on current Internet. Aiming at the disadvantage that the current Peer-to-Pee... The rapid development of Internet has led to the explosion of information sharing, and how to supervise the sharing is a main research topic on current Internet. Aiming at the disadvantage that the current Peer-to-Peer (P2P) is hard to manage and control, this paper presents a Session Initial Protocol (SIP)-based P2P network of three-level architecture. SIP middleware is introduced to the middle level of the three-layer architecture. By the connection function of the SIP signaling, the P2P transmission on media-level can be controlled. Using SIP’s register and authentication function, the manage layer can manage the whole P2P network. Based on the aforementioned architecture, this paper investigates the grouping strategy on a live broadcast application in P2P network. Combined with the function of SIP register, the paper works on several grouping strategies, sets up models to manage users by grouping them, presents a weight-based K-means IP address grouping algorithm, and realizes it. The experiment shows that the grouping strategy presented in this paper can solve the problem of group sharing of network resource, and can realize the efficient-sharing, reasonable-distributing of network resource. 展开更多
关键词 Session Initial Protocol (SIP) Peer-to-Peer(P2P) streaming media live broadcast Grouping strategy
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Research on the Problems and Governance of Live E-commerce Based on Blockchain Technology
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作者 Jiaxiu Xiang 《Proceedings of Business and Economic Studies》 2021年第2期57-60,共4页
With the advent of the digital age,new e-commerce formats emerge one after another.As a new mode of e-commerce,live e-commerce plays an important role in helping economic development and increasing social welfare.Base... With the advent of the digital age,new e-commerce formats emerge one after another.As a new mode of e-commerce,live e-commerce plays an important role in helping economic development and increasing social welfare.Based on the current research situation of live broadcast e-commerce,this paper analyzes the problems of irregular behavior and ineffective supervision in the operation of live broadcast e-commerce,and puts forward that the government should strengthen the legislation of live broadcast e-commerce and rationally use blockchain to provide technical support to the government and regulatory agencies,aiming at standardizing the behavior of live broadcast e-commerce and promoting the sound development of live broadcast e-commerce. 展开更多
关键词 Blockchain technology live e-commerce STANDARD
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Research on the Marketing Mechanism of E-commerce Live Broadcast - Based on The Perspective of Brand Value Co-Creation
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作者 Zexin Wang Jiachen Gu 《管理科学与研究(中英文版)》 2022年第5期56-61,共6页
Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new... Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation. 展开更多
关键词 e-commerce live Commerce Brand Value Co-creation Marketing Mechanism
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