Corporate image is the external manifestation of a company’s cultural and spiritual essence,as well as the overall impression formed through its interactions with the public.Huawei,as a successful multinational enter...Corporate image is the external manifestation of a company’s cultural and spiritual essence,as well as the overall impression formed through its interactions with the public.Huawei,as a successful multinational enterprise,has established a robust corporate image in the international market through technological innovation and brand building.Moreover,Huawei’s development is closely aligned with national policies and strategies,making it a representative enterprise for showcasing China’s technological independence and national image.This study examines Huawei’s English press releases on product launches published between 2022 and 2024 and conducts a comparative analysis with similar materials from Apple’s official website.Based on Fairclough’s three-dimensional discourse analysis model,this research explores the linguistic features of Huawei’s corporate image construction from the perspectives of text,discourse practice,and social practice.The findings reveal that Huawei has successfully constructed a corporate image that emphasizes technological innovation,prioritizes user needs,and underscores its identity as a national enterprise.This study not only sheds light on Huawei’s strategies for image construction in international competition but also provides a valuable reference for Chinese enterprises in their cultural communication and brand building during the globalization process.展开更多
Language learning materials not only provide language input for learners but also subtly disseminate ideology and influence readers’behavior.This study,based on the framework of ecological discourse analysis,quantita...Language learning materials not only provide language input for learners but also subtly disseminate ideology and influence readers’behavior.This study,based on the framework of ecological discourse analysis,quantitatively analyzes and qualitatively describes the ecological significance of environmental texts in the 21st Century.The aim is to provide references for the compilation of environmental discourse in language learning materials,promote the construction of more ecologically beneficial discourse,and facilitate the widespread dissemination of the ecological philosophy of“Diversity and Harmony,Interaction and Co-existence”among young readers.The initial findings of this study are as follows:In the environmental texts of the publication,a large number of relational processes and action processes are used to objectively represent the natural environment;the discourse tends to be ambiguous and beneficial,generally aligning with the ecological philosophy of“Diversity and Harmony,Interaction and Co-existence.”This can guide readers to correctly understand and face environmental issues,which is conducive to the healthy development of natural ecosystems.展开更多
Focusing on research perspectives and methods,this paper reviews the main research on discourse analysis about how society affect courtroom discourse in nearly recent 30 years.The research shows that courtroom discour...Focusing on research perspectives and methods,this paper reviews the main research on discourse analysis about how society affect courtroom discourse in nearly recent 30 years.The research shows that courtroom discourse analysis has a trend of diversified research perspectives and research methods which formerly aimed at the static,single and conventional social factors,now it comes to concern about the dynamic,interactive,and occasional ones.Social behavior theory is an emerging and unique member of it.展开更多
Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This resea...Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This research employs a multimodal discourse analysis approach to examining eight public service posters advocating low-carbon living from Xinhua News Agency,primarily utilizing the visual grammar framework established by Kress and Van Leeuwen.The study explores these posters through three key perspectives:representational meaning,interactive meaning,and compositional meaning.By analyzing the interplay between visual and linguistic modalities,this research contributes to the overall understanding of public service posters and supports the promotion of China’s low-carbon development initiatives.展开更多
The rising of aging and the declining of birth rates have forced the public to focus on the youth’s view on marriage.Based on critical discourse analysis and combined with Fairclough’s three-dimensional discourse an...The rising of aging and the declining of birth rates have forced the public to focus on the youth’s view on marriage.Based on critical discourse analysis and combined with Fairclough’s three-dimensional discourse analysis model,this paper builds a“Chinese media News Report Corpus on the topic of‘marriage’”whose news are collected from China Daily.It is found that the discourses are neutral and objective with regard to the advantages and disadvantages of marriage,but in general,it is still a traditional view of marriage that is inevitable and closely related to fertility.Although this is controlled by the policies and the social reasons including declining fertility rate,it deviates from the current view of the youth towards marriage,resulting in many serious consequences such as young people’s rejection.In addition,this research found that male and female have great differences in their views on marriage,and men’s resistance to marriage is far greater than that of women,which is departure from the public’s cognition.The reasons behind this need to be explored in order to solve the marriage and love problems of young people in today’s era and realize the healthy development of young marriage.展开更多
In recent years,more and more directors of culture and tourism have taken part in the promotion of local cultural tourism by cross-dressing,talent shows,and pushing their limits on self-media platforms.This study inve...In recent years,more and more directors of culture and tourism have taken part in the promotion of local cultural tourism by cross-dressing,talent shows,and pushing their limits on self-media platforms.This study investigates short videos of Lingnan culture promoted by directors general and deputy directors general of the Culture,Radio,Television,Tourism,and Sports Bureau of counties and cities in Guangdong Province on social media by the method of multimodal critical discourse analysis.The analysis of 33 videos shows that Lingnan culture is a domineering and confident culture,historical culture,graceful and elegant culture,and vibrant and active culture.Domineering and confident culture is embedded in the utterances and behaviors of the directors general or deputy directors general in the video.Historical culture is realized through the conversation with historical figures through time travel.Graceful and elegant culture is constructed in the depiction of sceneries and the depiction of characters’manners.Vibrant and active culture is represented in the depiction of the characters’actional process and analytical process.展开更多
Post-colonial literary studies, as a significant academic field, have recently garnered widespread attention from scholars due to their integration with critical discourse analysis. This study explores the application...Post-colonial literary studies, as a significant academic field, have recently garnered widespread attention from scholars due to their integration with critical discourse analysis. This study explores the application of critical discourse analysis in post-colonial literary research, focusing on how this method reveals implicit power relations, identity construction, and cultural conflicts within texts. Through in-depth analysis of representative works, this study demonstrates how critical discourse analysis provides new perspectives and methodological tools for post-colonial literary studies. The research finds that critical discourse analysis can effectively deconstruct colonial discourse in texts, reveal authors’ ideological positions, and offer profound insights into understanding the complexity of post-colonial societies. This study not only enriches the methodology of post-colonial literary research, but also provides valuable references for interdisciplinary studies.展开更多
Given the diversity of geographical and cultural backgrounds,it is difficult to find precise counterparts of many food-related vocabularies in the unique dietary culture of the Hexi Corridor in the target language,mak...Given the diversity of geographical and cultural backgrounds,it is difficult to find precise counterparts of many food-related vocabularies in the unique dietary culture of the Hexi Corridor in the target language,making it challenging to fully convey the essence of its local dietary culture in translation.To achieve the purpose of translation,the theory of multimodal discourse analysis provides an ideal translation approach through the language mode,image mode,sound mode,and the synergistic effect of multimodalities,which can accurately address the deficiencies in the translation of dietary culture.Through this research,it is not only possible to highlight the unique charm of the dietary culture of the Hexi Corridor but also to build a bridge for its international dissemination,promoting cross-border cultural exchanges and mutual understanding.展开更多
This study employs Norman Fairclough’s Critical Discourse Analysis(CDA)three-dimensional model,using the Republic of Kazakhstan as a case study,to delve into the discourse construction of China’s Belt and Road Initi...This study employs Norman Fairclough’s Critical Discourse Analysis(CDA)three-dimensional model,using the Republic of Kazakhstan as a case study,to delve into the discourse construction of China’s Belt and Road Initiative(BRI)in Central Asian countries.Through detailed analysis of policy documents,media reports,and public discussions in Central Asian countries,this paper reveals how the BRI constructs specific social practices,discourse events,and textual meanings within these nations.The findings indicate that through this global development strategy,China has not only strengthened its economic ties with Central Asian countries but has also exerted profound influences on political,cultural,and social levels.展开更多
The present paper reviews the theoretical framework and analytic methods of Critical Discourse Analysis （CDA） and then introduces the latest development of CDA from the perspectives of linguistic anthropology, cogni...The present paper reviews the theoretical framework and analytic methods of Critical Discourse Analysis （CDA） and then introduces the latest development of CDA from the perspectives of linguistic anthropology, cognitive linguistics and corpus linguistics. The prospect of CDA is accordingly advanced.展开更多
Speaking is a productive skill and it is acknowledged to be hard for learners to master.Certain elements related to phonetics in discourse analysis,which play a significant role in EFL teaching of speaking,seem to be ...Speaking is a productive skill and it is acknowledged to be hard for learners to master.Certain elements related to phonetics in discourse analysis,which play a significant role in EFL teaching of speaking,seem to be neglected.This paper analyses three of these elements:pause,intonation and tonic syllable,and their application in the teaching of speaking.展开更多
Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by...Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.展开更多
The theory of proximization is an effective discourse strategy to study the speaker’s ability to achieve his own legitimacy or reinforce the other’s illegitimacy,and its superiority can be maximized by means of quan...The theory of proximization is an effective discourse strategy to study the speaker’s ability to achieve his own legitimacy or reinforce the other’s illegitimacy,and its superiority can be maximized by means of quantitative and comparative analysis.In this study,we collected reports on Trump’s and Biden’s policies on China to build two small corpora,with a total of 11,030 words in the Trump corpus and 17,566 words in the Biden corpus.The critical discourse analysis is combined with proximization theory.With the help of BFSU Qualitative Coder 1.2,Antconc 3.5.7,and Log-Likelihood and Chi-Square Calculator 1.0,a critical cognitive score of the relevant discourse was conducted from the perspective of proximization theory.It has been found that:(1)Both Trump and Biden administrations resort to a large number of spatial proximization strategies to build ODCs converging to IDCs with China as the ODC,posing a threat to internal physical IDCs;(2)in the use of temporal proximization strategy,both administrations use primarily modal verbs and various entities to construct ODCs that extend indefinitely into the present and future,emphasizing the urgency and the threat of the effect and reinforcing the legitimacy of their actions;(3)in terms of axiological proximization strategy,the two administrations differ greatly from each other,indicating that there are still discursive biases.展开更多
Hedging is a communication strategy frequently used by the spokespersons at the press conference.This thesis intends to find out the ideologies hidden behind those hedges under the guidance of Fairclough’s three-dime...Hedging is a communication strategy frequently used by the spokespersons at the press conference.This thesis intends to find out the ideologies hidden behind those hedges under the guidance of Fairclough’s three-dimensional model.As a research method of linguistics,critical discourse analysis(CDA)aims to reveal the the relationship among language,power and ideology hidden behind the language.This thesis adopts Prince’classification criteria of hedges to identify and count the different types of hedges in the research data selected from Chinese and American government websites.The analysis is conducted at the following three steps:description,interpretation and explanation.The first stage is to recognize and count the hedges in two languages,then to find their similarities and differences and the last step is to find possible reasons for those similarities and differences and the ideologies behind the hedges.Analysis results show that differences in culture values and diplomatic ideology contribute to the different ideologies.展开更多
In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a cr...In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a critical discourse analysis perspective(CDA), this article analyzes textual data from some news reports and interviews related to this heated topic. Norman Fairclough's Discourse and Social Change would provide some theoretical framework for this study. The findings reveal how this concept is constructed and how it influences our society.展开更多
Classroom discourse analysis plays a significant role in linguistics and language teaching. The present research is a case study, aiming to explore how the Interpersonal meta-function is reflected in the English class...Classroom discourse analysis plays a significant role in linguistics and language teaching. The present research is a case study, aiming to explore how the Interpersonal meta-function is reflected in the English classroom discourse, as well as to provide some suggestions for pedagogical improvement based on the findings. The results of the analysis indicate that in terms of Mood, the declarative clause is most frequently used, followed by the interrogative and imperative clause respectively; in terms of modality, the teacher uses modal verbs and Mood Adjuncts to express the degree of certainty; in terms of personal pronouns, the teacher prefers to use the first person plural pronouns. It is suggested that the class should be student-centered and that an equal teacher-student relationship should be established.展开更多
This paper is about the discourse analysis and illustrate the approach to analysis the Critical discourses and the discourses about the educational situation of China.And it also includes the condensed theoretical sup...This paper is about the discourse analysis and illustrate the approach to analysis the Critical discourses and the discourses about the educational situation of China.And it also includes the condensed theoretical support of the Critical discourse analysis and analysis of the sampleⅠof the discourses between an illiterate person and the literate.展开更多
文摘Corporate image is the external manifestation of a company’s cultural and spiritual essence,as well as the overall impression formed through its interactions with the public.Huawei,as a successful multinational enterprise,has established a robust corporate image in the international market through technological innovation and brand building.Moreover,Huawei’s development is closely aligned with national policies and strategies,making it a representative enterprise for showcasing China’s technological independence and national image.This study examines Huawei’s English press releases on product launches published between 2022 and 2024 and conducts a comparative analysis with similar materials from Apple’s official website.Based on Fairclough’s three-dimensional discourse analysis model,this research explores the linguistic features of Huawei’s corporate image construction from the perspectives of text,discourse practice,and social practice.The findings reveal that Huawei has successfully constructed a corporate image that emphasizes technological innovation,prioritizes user needs,and underscores its identity as a national enterprise.This study not only sheds light on Huawei’s strategies for image construction in international competition but also provides a valuable reference for Chinese enterprises in their cultural communication and brand building during the globalization process.
文摘Language learning materials not only provide language input for learners but also subtly disseminate ideology and influence readers’behavior.This study,based on the framework of ecological discourse analysis,quantitatively analyzes and qualitatively describes the ecological significance of environmental texts in the 21st Century.The aim is to provide references for the compilation of environmental discourse in language learning materials,promote the construction of more ecologically beneficial discourse,and facilitate the widespread dissemination of the ecological philosophy of“Diversity and Harmony,Interaction and Co-existence”among young readers.The initial findings of this study are as follows:In the environmental texts of the publication,a large number of relational processes and action processes are used to objectively represent the natural environment;the discourse tends to be ambiguous and beneficial,generally aligning with the ecological philosophy of“Diversity and Harmony,Interaction and Co-existence.”This can guide readers to correctly understand and face environmental issues,which is conducive to the healthy development of natural ecosystems.
文摘Focusing on research perspectives and methods,this paper reviews the main research on discourse analysis about how society affect courtroom discourse in nearly recent 30 years.The research shows that courtroom discourse analysis has a trend of diversified research perspectives and research methods which formerly aimed at the static,single and conventional social factors,now it comes to concern about the dynamic,interactive,and occasional ones.Social behavior theory is an emerging and unique member of it.
基金the Guangzhou University Postgraduate Training Program for Innovation“Ecological discourse analysis of news reports on marine life conservation in China Daily(2020-2024)from the perspective of attitudinal resources”(Code:JCCX2024-041).
文摘Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This research employs a multimodal discourse analysis approach to examining eight public service posters advocating low-carbon living from Xinhua News Agency,primarily utilizing the visual grammar framework established by Kress and Van Leeuwen.The study explores these posters through three key perspectives:representational meaning,interactive meaning,and compositional meaning.By analyzing the interplay between visual and linguistic modalities,this research contributes to the overall understanding of public service posters and supports the promotion of China’s low-carbon development initiatives.
文摘The rising of aging and the declining of birth rates have forced the public to focus on the youth’s view on marriage.Based on critical discourse analysis and combined with Fairclough’s three-dimensional discourse analysis model,this paper builds a“Chinese media News Report Corpus on the topic of‘marriage’”whose news are collected from China Daily.It is found that the discourses are neutral and objective with regard to the advantages and disadvantages of marriage,but in general,it is still a traditional view of marriage that is inevitable and closely related to fertility.Although this is controlled by the policies and the social reasons including declining fertility rate,it deviates from the current view of the youth towards marriage,resulting in many serious consequences such as young people’s rejection.In addition,this research found that male and female have great differences in their views on marriage,and men’s resistance to marriage is far greater than that of women,which is departure from the public’s cognition.The reasons behind this need to be explored in order to solve the marriage and love problems of young people in today’s era and realize the healthy development of young marriage.
基金Guangzhou Municipality’s Philosophy and Social Sciences Development“14th Five-Year Plan”2021 Annual Young Scholars Research Project(2021GZQN15)。
文摘In recent years,more and more directors of culture and tourism have taken part in the promotion of local cultural tourism by cross-dressing,talent shows,and pushing their limits on self-media platforms.This study investigates short videos of Lingnan culture promoted by directors general and deputy directors general of the Culture,Radio,Television,Tourism,and Sports Bureau of counties and cities in Guangdong Province on social media by the method of multimodal critical discourse analysis.The analysis of 33 videos shows that Lingnan culture is a domineering and confident culture,historical culture,graceful and elegant culture,and vibrant and active culture.Domineering and confident culture is embedded in the utterances and behaviors of the directors general or deputy directors general in the video.Historical culture is realized through the conversation with historical figures through time travel.Graceful and elegant culture is constructed in the depiction of sceneries and the depiction of characters’manners.Vibrant and active culture is represented in the depiction of the characters’actional process and analytical process.
文摘Post-colonial literary studies, as a significant academic field, have recently garnered widespread attention from scholars due to their integration with critical discourse analysis. This study explores the application of critical discourse analysis in post-colonial literary research, focusing on how this method reveals implicit power relations, identity construction, and cultural conflicts within texts. Through in-depth analysis of representative works, this study demonstrates how critical discourse analysis provides new perspectives and methodological tools for post-colonial literary studies. The research finds that critical discourse analysis can effectively deconstruct colonial discourse in texts, reveal authors’ ideological positions, and offer profound insights into understanding the complexity of post-colonial societies. This study not only enriches the methodology of post-colonial literary research, but also provides valuable references for interdisciplinary studies.
基金Department of Science and Technology of Guangdong Technology College in 2024“A Study on the English Translation of Characteristic Cuisines of the Hexi Corridor from the Perspective of Multimodal Discourse Analysis”(2024QNSK019)。
文摘Given the diversity of geographical and cultural backgrounds,it is difficult to find precise counterparts of many food-related vocabularies in the unique dietary culture of the Hexi Corridor in the target language,making it challenging to fully convey the essence of its local dietary culture in translation.To achieve the purpose of translation,the theory of multimodal discourse analysis provides an ideal translation approach through the language mode,image mode,sound mode,and the synergistic effect of multimodalities,which can accurately address the deficiencies in the translation of dietary culture.Through this research,it is not only possible to highlight the unique charm of the dietary culture of the Hexi Corridor but also to build a bridge for its international dissemination,promoting cross-border cultural exchanges and mutual understanding.
基金supported by Teaching and Research Project of North China Institute of Aerospace Engineering(JY-2023-19)Humanities and Social Science Research Project of Hebei Education Department(SQ2024272).
文摘This study employs Norman Fairclough’s Critical Discourse Analysis(CDA)three-dimensional model,using the Republic of Kazakhstan as a case study,to delve into the discourse construction of China’s Belt and Road Initiative(BRI)in Central Asian countries.Through detailed analysis of policy documents,media reports,and public discussions in Central Asian countries,this paper reveals how the BRI constructs specific social practices,discourse events,and textual meanings within these nations.The findings indicate that through this global development strategy,China has not only strengthened its economic ties with Central Asian countries but has also exerted profound influences on political,cultural,and social levels.
文摘The present paper reviews the theoretical framework and analytic methods of Critical Discourse Analysis （CDA） and then introduces the latest development of CDA from the perspectives of linguistic anthropology, cognitive linguistics and corpus linguistics. The prospect of CDA is accordingly advanced.
文摘Speaking is a productive skill and it is acknowledged to be hard for learners to master.Certain elements related to phonetics in discourse analysis,which play a significant role in EFL teaching of speaking,seem to be neglected.This paper analyses three of these elements:pause,intonation and tonic syllable,and their application in the teaching of speaking.
文摘Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.
文摘The theory of proximization is an effective discourse strategy to study the speaker’s ability to achieve his own legitimacy or reinforce the other’s illegitimacy,and its superiority can be maximized by means of quantitative and comparative analysis.In this study,we collected reports on Trump’s and Biden’s policies on China to build two small corpora,with a total of 11,030 words in the Trump corpus and 17,566 words in the Biden corpus.The critical discourse analysis is combined with proximization theory.With the help of BFSU Qualitative Coder 1.2,Antconc 3.5.7,and Log-Likelihood and Chi-Square Calculator 1.0,a critical cognitive score of the relevant discourse was conducted from the perspective of proximization theory.It has been found that:(1)Both Trump and Biden administrations resort to a large number of spatial proximization strategies to build ODCs converging to IDCs with China as the ODC,posing a threat to internal physical IDCs;(2)in the use of temporal proximization strategy,both administrations use primarily modal verbs and various entities to construct ODCs that extend indefinitely into the present and future,emphasizing the urgency and the threat of the effect and reinforcing the legitimacy of their actions;(3)in terms of axiological proximization strategy,the two administrations differ greatly from each other,indicating that there are still discursive biases.
文摘Hedging is a communication strategy frequently used by the spokespersons at the press conference.This thesis intends to find out the ideologies hidden behind those hedges under the guidance of Fairclough’s three-dimensional model.As a research method of linguistics,critical discourse analysis(CDA)aims to reveal the the relationship among language,power and ideology hidden behind the language.This thesis adopts Prince’classification criteria of hedges to identify and count the different types of hedges in the research data selected from Chinese and American government websites.The analysis is conducted at the following three steps:description,interpretation and explanation.The first stage is to recognize and count the hedges in two languages,then to find their similarities and differences and the last step is to find possible reasons for those similarities and differences and the ideologies behind the hedges.Analysis results show that differences in culture values and diplomatic ideology contribute to the different ideologies.
文摘In recent years, many new words have emerged in our life, such as "leftover men and ladies." The investigation and reports of the media and the TV series have attracted a great deal of attention. Taking a critical discourse analysis perspective(CDA), this article analyzes textual data from some news reports and interviews related to this heated topic. Norman Fairclough's Discourse and Social Change would provide some theoretical framework for this study. The findings reveal how this concept is constructed and how it influences our society.
文摘Classroom discourse analysis plays a significant role in linguistics and language teaching. The present research is a case study, aiming to explore how the Interpersonal meta-function is reflected in the English classroom discourse, as well as to provide some suggestions for pedagogical improvement based on the findings. The results of the analysis indicate that in terms of Mood, the declarative clause is most frequently used, followed by the interrogative and imperative clause respectively; in terms of modality, the teacher uses modal verbs and Mood Adjuncts to express the degree of certainty; in terms of personal pronouns, the teacher prefers to use the first person plural pronouns. It is suggested that the class should be student-centered and that an equal teacher-student relationship should be established.
文摘This paper is about the discourse analysis and illustrate the approach to analysis the Critical discourses and the discourses about the educational situation of China.And it also includes the condensed theoretical support of the Critical discourse analysis and analysis of the sampleⅠof the discourses between an illiterate person and the literate.
